Around the Workstand

By Workstand

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Category: Marketing

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Episodes: 82

Description

Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.

We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.

To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.

Contact us anytime for more information: info@Workstand.com


Episode Date
Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.
Apr 23, 2024
First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson
Apr 09, 2024
Focusing on adding value to your customer's cycling lives will help win search and grow sales
Mar 26, 2024
A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales
Mar 12, 2024
Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team
Feb 27, 2024
Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads
Feb 13, 2024
January is a great time to review your website and plan for sales growth in 2024. Here's a plan!
Jan 23, 2024
How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!
Jan 09, 2024
Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday
Dec 19, 2023
Final run into the holiday shopping season. Get your website ready for last minute shoppers.
Dec 12, 2023
SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!
Dec 05, 2023
How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.
Nov 28, 2023
Actionable steps to win search and convert holiday shoppers. Take Action Now!
Nov 22, 2023
Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.
Nov 14, 2023
More holiday marketing and new content from Trek, Santa Cruz, and Specialized
Nov 07, 2023
Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!
Oct 31, 2023
Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
Oct 24, 2023
Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration
Oct 17, 2023
Snow sports catalog and marketing content, NBDA webinar, unique homepage tools
Oct 10, 2023
Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment
Oct 03, 2023
Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams
Sep 26, 2023
Excitement about our new name, Workstand, and our new point of sale features has continued!
Sep 19, 2023
Workstand: The future of SmartEtailing
Sep 14, 2023
SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles
Sep 05, 2023
SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories
Aug 29, 2023
SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food
Aug 22, 2023
SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option
Aug 15, 2023
SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout
Aug 08, 2023
SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features
Aug 01, 2023
SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing
Jul 25, 2023
SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake
Jul 18, 2023
SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email
Jul 11, 2023
SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs
Jun 27, 2023
SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops
Jun 20, 2023
Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel
Jun 14, 2023
SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs
Jun 13, 2023
SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication
May 30, 2023
SmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page Settings
May 23, 2023
SmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech Tip
May 16, 2023
SmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tips
May 09, 2023
SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip
May 02, 2023
SmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing works
Apr 25, 2023
SmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cake
Apr 18, 2023
SmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donuts
Apr 11, 2023
SmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!
Apr 04, 2023
SmartEtailing 10-Minute Tuesday: 3/28/2023 J&B Drop Shipping is live, limited use discounts, changes to site manager, and Spring Sales are being extended
Mar 28, 2023
SmartEtailing 10-Minute Tuesday: 3/21/2023 Google local inventory, spring sales, and Discounts migration
Mar 21, 2023
Google Ads and Local Inventory Feeds: Sales growth for local bicycle merchants
Mar 21, 2023
SmartEtailing 10-Minute Tuesday: 3/14/2023 Rental bike fleets return, service department wins, automated emails, and Buy Local Now
Mar 14, 2023
SmartEtailing 10-Minute Tuesday: 3/7/2023 Payment options, catalog sections, and keeping your catalog healthy
Mar 07, 2023
SmartEtailing 10-Minute Tuesday: 2/28/2023 Direct mail, big brands promotions, ensuring accurate pricing
Feb 28, 2023
SmartEtailing 10-Minute Tuesday: 2/21/2023 Shipping methods, Discounts migration reminder, spring sales, and tough love for your website
Feb 21, 2023
SmartEtailing 10-Minute Tuesday: 2/14/2023 Quotes and Orders new internal note, turning on shopping carts, Discounts, and Home Screen
Feb 14, 2023
SmartEtailing 10-Minute Tuesday: 2/7/2023 Internal links, referral credits, custom website projects, and shopping starts online
Feb 07, 2023
SmartEtailing 10-Minute Tuesday: 1/31/2023 Email tips, pre-designed library pages, and other website admin notes
Jan 31, 2023
SmartEtailing 10-Minute Tuesday: 1/24/2023 WePay, Drop Shipping, Promo Pricing, and Shop Dogs
Jan 24, 2023
SmartEtailing 10-Minute Tuesday: 1/17/2023 Important tips for Lightspeed and WePay users, email popups, and big improvements for using Apple Maps and business services
Jan 17, 2023
SmartEtailing 10-Minute Tuesday: 1/10/2023 Promoting services, clinics, classes and getting ahead of the spring riding season
Jan 10, 2023
SmartEtailing 10-Minute Tuesday: 1/3/2023 Website tips to start the year off right!
Jan 03, 2023
SmartEtailing 10-Minute Tuesday: 12/27/2022 The post holiday bike shop lull, SEO, and what national retailers are pushing
Dec 27, 2022
SmartEtailing 10-Minute Tuesday: 12/20/2022 - 2023 is almost here. Let's button up 2022 and get to planning for next year!
Dec 20, 2022
Community and Inclusion - Tell the story of your bike shop and how you intend to serve
Dec 16, 2022
SmartEtailing 10-Minute Tuesday: December 13, 2022 Holiday Crunch Time Tips
Dec 13, 2022
SmartEtailing 10-Minute Tuesday: December 6, 2022 - Website Cache, Catalog Changes, Start and End Dates
Dec 06, 2022
SmartEtailing 10-Minute Tuesday: November 29, 2022
Nov 29, 2022
SmartEtailing 10-Minute Tuesday: November 22, 2022
Nov 15, 2022
SmartEtailing Feature + Enhancement Spotlight: Q3 2022 Edition
Oct 11, 2022
Social Media Marketing for Local Bike Shops - A little goes a long way
Aug 24, 2022
SmartEtailing Feature + Enhancement Spotlight: Q2 2022 Edition
Jul 13, 2022
Website Homepage Merchandising is Valuable Marketing
Jun 01, 2022
Feature + Enhancement Spotlight for the first quarter of 2022
Apr 11, 2022
Email Marketing
Mar 08, 2022
2021 In Review
Feb 09, 2022
The Benefits of Drop Shipping
Nov 02, 2021
Holiday Marketing - If it's not all about the sales and deals this season, what is it about?
Oct 06, 2021
Have You Met Dave?
Sep 23, 2021
How Google Can Help Your Business
Sep 09, 2021
Streamline with Service Scheduling
Aug 26, 2021
Bonus Custom Chat - Homepage Makeovers and More
Aug 12, 2021
Why Go Custom with Your Website?
Aug 05, 2021
Ryan's Dealer Tour
Jul 22, 2021
Introduction and Loyalty Marketing
Jul 16, 2021