Around the Workstand
By Workstand
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Episodes: 107
Description
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.Contact us anytime for more information: podcast@workstand.com
| Episode | Date |
|---|---|
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Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
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Jul 23, 2025 |
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Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
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Jul 08, 2025 |
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Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation
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Jun 17, 2025 |
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Workstand's Digital Advisor Service - leveraging current technology to grow sales in-store & online
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Jun 10, 2025 |
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Bicycle brands, suppliers, and retailers gathering at key industry events - uncertainty and optimism
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Apr 08, 2025 |
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Running effective promotions for your bike shop - tips and action items for success!
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Mar 25, 2025 |
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Industry trade shows, YTD results, and expectations for the rest of the year
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Mar 11, 2025 |
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Your website is key to marketing your business so here are some tips for ecommerce success
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Feb 25, 2025 |
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What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too!
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Feb 11, 2025 |
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Bike shop growth in 2025 starts by winning Google search - embrace that Engagement = Growth
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Jan 29, 2025 |
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2024 bicycle industry sales recap and 2025 trends and expectations for the bicycle retail industry
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Jan 14, 2025 |
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What a year 2024 has been at Workstand, in the bike industry, and for the podcast - thank you all!
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Nov 26, 2024 |
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AI dos and don'ts for bicycle retailers to use to enhance business efficiencies
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Nov 12, 2024 |
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Ready or not, holiday marketing time has arrived for 2024
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Oct 22, 2024 |
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September Bicycle Industry Update with Ryan Atkinson
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Oct 08, 2024 |
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Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business
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Sep 18, 2024 |
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Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops
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Sep 10, 2024 |
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Consistent outreach to your bike shop's customers works best in the long run - don't over think it!
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Aug 27, 2024 |
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July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels
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Aug 14, 2024 |
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Your website should reflect your bike shop - we can help your bike business standout on the internet
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Jul 23, 2024 |
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June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future
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Jul 09, 2024 |
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What data means to your business. Answering the questions your customers are asking in search.
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Jun 25, 2024 |
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Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers
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Jun 11, 2024 |
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Evaluating and understanding your website content for better SEO and increased sales
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May 28, 2024 |
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April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar
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May 15, 2024 |
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Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.
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Apr 23, 2024 |
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First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson
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Apr 09, 2024 |
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Focusing on adding value to your customer's cycling lives will help win search and grow sales
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Mar 26, 2024 |
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A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales
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Mar 12, 2024 |
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Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team
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Feb 27, 2024 |
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Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads
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Feb 13, 2024 |
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January is a great time to review your website and plan for sales growth in 2024. Here's a plan!
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Jan 23, 2024 |
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How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024!
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Jan 09, 2024 |
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Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday
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Dec 19, 2023 |
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Final run into the holiday shopping season. Get your website ready for last minute shoppers.
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Dec 12, 2023 |
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SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated!
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Dec 05, 2023 |
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How’s the holiday selling season going? This is a good time to assess your success and make changes if needed.
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Nov 28, 2023 |
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Actionable steps to win search and convert holiday shoppers. Take Action Now!
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Nov 22, 2023 |
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Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.
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Nov 14, 2023 |
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More holiday marketing and new content from Trek, Santa Cruz, and Specialized
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Nov 07, 2023 |
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Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween!
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Oct 31, 2023 |
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Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
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Oct 24, 2023 |
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Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration
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Oct 17, 2023 |
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Snow sports catalog and marketing content, NBDA webinar, unique homepage tools
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Oct 10, 2023 |
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Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment
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Oct 03, 2023 |
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Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams
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Sep 26, 2023 |
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Excitement about our new name, Workstand, and our new point of sale features has continued!
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Sep 19, 2023 |
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Workstand: The future of SmartEtailing
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Sep 14, 2023 |
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SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles
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Sep 05, 2023 |
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SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories
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Aug 29, 2023 |
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SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food
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Aug 22, 2023 |
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SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option
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Aug 15, 2023 |
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SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout
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Aug 08, 2023 |
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SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features
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Aug 01, 2023 |
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SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing
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Jul 25, 2023 |
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SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake
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Jul 18, 2023 |
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SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email
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Jul 11, 2023 |
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SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs
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Jun 27, 2023 |
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SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops
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Jun 20, 2023 |
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Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel
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Jun 14, 2023 |
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SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs
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Jun 13, 2023 |
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SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication
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May 30, 2023 |
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SmartEtailing 10-Minute Tuesday 5/23/2023: Summer is here, NBDA webinar, Bike Coop collaboration, Alternative Page Settings
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May 23, 2023 |
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SmartEtailing 10-Minute Tuesday: 5/16/2023 National bike to work day, Square POS integration, our latest blog posts, and Tuesday Tech Tip
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May 16, 2023 |
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SmartEtailing 10-Minute Tuesday: 5/9/2023 Plan ahead for Memorial Day weekend, promote openings in your service schedule, drop shipping, and tech tips
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May 09, 2023 |
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SmartEtailing 10-Minute Tuesday: 5/2/2023 Happy National Bike Month! Service and repairs are strong, update Google and your socials, Supplier Sync tech tip
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May 02, 2023 |
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SmartEtailing 10-Minute Tuesday: 4/25/2023 National Bike Month content, Square Point of Sale integration, Discounts Deadline, and a bit about how pricing works
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Apr 25, 2023 |
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SmartEtailing 10-Minute Tuesday: 4/18/2023 New HLC warehouse, electric bike survey results, why marketing matters, and of course, cake
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Apr 18, 2023 |
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SmartEtailing 10-Minute Tuesday: 4/11/2023 eBike brands, Busy Season Maintenance promo, Automated Emails, $329/mo Marketing Managers, and donuts
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Apr 11, 2023 |
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SmartEtailing 10-Minute Tuesday: 4/4/2023 National sales extended, Tax Jar integration enhanced, Busy Season Special for Maintenance program, Direct Mail works!
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Apr 04, 2023 |
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SmartEtailing 10-Minute Tuesday: 3/28/2023 J&B Drop Shipping is live, limited use discounts, changes to site manager, and Spring Sales are being extended
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Mar 28, 2023 |
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SmartEtailing 10-Minute Tuesday: 3/21/2023 Google local inventory, spring sales, and Discounts migration
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Mar 21, 2023 |
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Google Ads and Local Inventory Feeds: Sales growth for local bicycle merchants
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Mar 21, 2023 |
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SmartEtailing 10-Minute Tuesday: 3/14/2023 Rental bike fleets return, service department wins, automated emails, and Buy Local Now
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Mar 14, 2023 |
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SmartEtailing 10-Minute Tuesday: 3/7/2023 Payment options, catalog sections, and keeping your catalog healthy
|
Mar 07, 2023 |
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SmartEtailing 10-Minute Tuesday: 2/28/2023 Direct mail, big brands promotions, ensuring accurate pricing
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Feb 28, 2023 |
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SmartEtailing 10-Minute Tuesday: 2/21/2023 Shipping methods, Discounts migration reminder, spring sales, and tough love for your website
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Feb 21, 2023 |
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SmartEtailing 10-Minute Tuesday: 2/14/2023 Quotes and Orders new internal note, turning on shopping carts, Discounts, and Home Screen
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Feb 14, 2023 |
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SmartEtailing 10-Minute Tuesday: 2/7/2023 Internal links, referral credits, custom website projects, and shopping starts online
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Feb 07, 2023 |
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SmartEtailing 10-Minute Tuesday: 1/31/2023 Email tips, pre-designed library pages, and other website admin notes
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Jan 31, 2023 |
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SmartEtailing 10-Minute Tuesday: 1/24/2023 WePay, Drop Shipping, Promo Pricing, and Shop Dogs
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Jan 24, 2023 |
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SmartEtailing 10-Minute Tuesday: 1/17/2023 Important tips for Lightspeed and WePay users, email popups, and big improvements for using Apple Maps and business services
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Jan 17, 2023 |
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SmartEtailing 10-Minute Tuesday: 1/10/2023 Promoting services, clinics, classes and getting ahead of the spring riding season
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Jan 10, 2023 |
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SmartEtailing 10-Minute Tuesday: 1/3/2023 Website tips to start the year off right!
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Jan 03, 2023 |
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SmartEtailing 10-Minute Tuesday: 12/27/2022 The post holiday bike shop lull, SEO, and what national retailers are pushing
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Dec 27, 2022 |
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SmartEtailing 10-Minute Tuesday: 12/20/2022 - 2023 is almost here. Let's button up 2022 and get to planning for next year!
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Dec 20, 2022 |
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Community and Inclusion - Tell the story of your bike shop and how you intend to serve
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Dec 16, 2022 |
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SmartEtailing 10-Minute Tuesday: December 13, 2022 Holiday Crunch Time Tips
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Dec 13, 2022 |
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SmartEtailing 10-Minute Tuesday: December 6, 2022 - Website Cache, Catalog Changes, Start and End Dates
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Dec 06, 2022 |
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SmartEtailing 10-Minute Tuesday: November 29, 2022
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Nov 29, 2022 |
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SmartEtailing 10-Minute Tuesday: November 22, 2022
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Nov 15, 2022 |
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SmartEtailing Feature + Enhancement Spotlight: Q3 2022 Edition
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Oct 11, 2022 |
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Social Media Marketing for Local Bike Shops - A little goes a long way
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Aug 24, 2022 |
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SmartEtailing Feature + Enhancement Spotlight: Q2 2022 Edition
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Jul 13, 2022 |
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Website Homepage Merchandising is Valuable Marketing
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Jun 01, 2022 |
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Feature + Enhancement Spotlight for the first quarter of 2022
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Apr 11, 2022 |
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Email Marketing
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Mar 08, 2022 |
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2021 In Review
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Feb 09, 2022 |
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The Benefits of Drop Shipping
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Nov 02, 2021 |
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Holiday Marketing - If it's not all about the sales and deals this season, what is it about?
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Oct 06, 2021 |
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Have You Met Dave?
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Sep 23, 2021 |
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How Google Can Help Your Business
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Sep 09, 2021 |
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Streamline with Service Scheduling
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Aug 26, 2021 |
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Bonus Custom Chat - Homepage Makeovers and More
|
Aug 12, 2021 |
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Why Go Custom with Your Website?
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Aug 05, 2021 |
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Ryan's Dealer Tour
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Jul 22, 2021 |
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Introduction and Loyalty Marketing
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Jul 16, 2021 |