Data Unlocked
By Simon Data
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Category: Marketing
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Episodes: 56
Description
On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.
| Episode | Date |
|---|---|
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How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox
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May 07, 2024 |
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How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting
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Feb 06, 2024 |
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How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs
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Oct 31, 2023 |
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What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack
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Oct 17, 2023 |
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How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io
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Oct 03, 2023 |
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Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI
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Aug 22, 2023 |
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Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott
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Aug 08, 2023 |
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Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman
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Jul 25, 2023 |
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Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner
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Jul 11, 2023 |
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The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion
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Jun 27, 2023 |
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The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies
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Jun 13, 2023 |
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Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten
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May 30, 2023 |
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Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital
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May 09, 2023 |
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The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast
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Apr 25, 2023 |
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Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie
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Apr 11, 2023 |
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How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare
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Mar 28, 2023 |
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Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken
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Mar 14, 2023 |
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How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners
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Mar 02, 2023 |
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Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact
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Feb 21, 2023 |
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Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO
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Jan 10, 2023 |
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Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners
|
Nov 29, 2022 |
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How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE
|
Nov 08, 2022 |
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The People and Process Behind MarTech w/ Pratik Kodial
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Oct 18, 2022 |
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How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake
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Oct 11, 2022 |
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The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO
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Oct 04, 2022 |
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Drawing a Line Between Data in Sports and Marketing
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Sep 20, 2022 |
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Creating Data-Driven Loyalty Programs
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Sep 13, 2022 |
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How Data Can Make Your Direct Mail Outreach More Sustainable
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Sep 06, 2022 |
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Building Equity and Inclusion With Data
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Aug 30, 2022 |
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These 3 Data Stakeholders Are the Key to Growing Your Business
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Aug 09, 2022 |
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Re-Thinking Your International Business Strategies in Light of a Recession
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Aug 02, 2022 |
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How Brands Can Plan for the 2022 Recession w/ Grayson Lafrenz, CEO, Power Digital
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Jul 19, 2022 |
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Google’s Marketing VP on What Digital Transformation Really Means
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Jul 12, 2022 |
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Driving Growth via Collaboration of Marketing and Engineering Teams w/ Ron Smith, CTO of Beyond Finance
|
Jul 05, 2022 |
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Leveraging Your Data’s True Potential w/ Allison Hartsoe, Author & CEO of Ambition Data
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Jun 21, 2022 |
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Navigating the Upcoming Market Downturns From a Venture Perspective w/ Beth Ferreira, General Partner at FirstMark Capital
|
Jun 14, 2022 |
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Rethinking the Future of Data and SaaS w/ Peter Bailis, Founder and CEO of Sisu Data
|
Jun 07, 2022 |
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The Future of Data: A Fireside Chat w/ Tom Molloy [Bonus Episode]
|
May 31, 2022 |
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Leveraging the Power of Data Marketing w/ Ryan Koonce, CEO of Mammoth Growth
|
May 24, 2022 |
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The Effects of Post-COVID Digitization w/ Mike Herrick, SVP of Technology, Airship
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May 10, 2022 |
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Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact
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Apr 26, 2022 |
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How to Use Data to Become More Customer-Centric w/ Erik Huberman, CEO of Hawke Media
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Apr 12, 2022 |
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Linking Data with Business Strategy and Leadership with Rajesh Midha, CEO & President, Bottle Rocket
|
Mar 29, 2022 |
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A Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticle
|
Mar 16, 2022 |
|
Making Customer Data Work Better For Your Business with Matt Greitzer, Chief Executive Officer at Actable
|
Mar 09, 2022 |
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Re-Thinking Tomorrow’s Data-Driven Applications with Bill Stratton at Snowflake and Tom Tunguz at Redpoint Ventures
|
Feb 14, 2022 |
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Reverse ETL: What, How and Why It’s Taking Off with Josh Curl, Co-Founder & CTO, Hightouch
|
Feb 03, 2022 |
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Why Data Shouldn’t Be an Afterthought in Your Business Strategy with Sara Tresch, SVP, Digital Transformation & User Experience, Charles Schwab
|
Jan 05, 2022 |
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Personalizing The Customer Journey the Better(ment) Way - with Mike Reust, President, Betterment
|
Dec 07, 2021 |
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Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group
|
Nov 16, 2021 |
|
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
|
Oct 26, 2021 |
|
Building a Donor Base with Data-Driven Personalization - with Abby Feuer, Executive Vice President of Marketing & Growth, DonorsChoose
|
Oct 05, 2021 |
|
Building a Cross-Functional Data Dream Team - with With Mayur Gupta, Chief Marketing & Strategy Officer at Gannett | USA Today Network
|
Sep 15, 2021 |
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The Value Behind Being a Data-Driven Company - With Colin Zima, Chief Analytics Officer and VP Strategy, Looker
|
Jul 20, 2021 |
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How Vivino Used Technology, Data & Personalization to Engage Customers and Build a Wine Community - With Heini Zachariassen, Founder & CEO, Vivino
|
Jul 13, 2021 |
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The Messy Middle of Data (People, Process & Systems) - With Adrian Swinscoe
|
Jun 30, 2021 |