The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

By Julie Guest

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Category: Marketing

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Episodes: 191

Description

Congrats, you’re here. There are very few humans on  earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. 

You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route. 

Welcome. You’re in the right place. 

Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. 

Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. 

Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.

 

Each episode is delivered in a hybrid American-New Zealand accent,  usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest). 



Episode Date
Is Your Sales Prevention Dept Hard at Work?
Nov 12, 2025
When Sales Are Slow, Don’t Cut Prices. Do This Instead
Nov 05, 2025
How to Leverage Costco’s $130M Irresistible Offer in Your Marketing
Oct 29, 2025
A Simple Strategy To Land Your Very Best Buyers
Oct 22, 2025
How to Create Customers for Life: Ritz-Carlton Style
Oct 15, 2025
The Curse of Free Water & Why Great Sales People Never Beg
Oct 08, 2025
Why Marketing is Just Like Dating
Oct 01, 2025
How to Mine the Diamonds in Your Own Back Yard
Sep 24, 2025
The Coke Bottle That Changed Everything (Generic Brands, Rest in Peace)
Sep 17, 2025
The VW Hippie Bus and a Colossal Corporate Mistake
Sep 10, 2025
The Porsche Strategy
Sep 03, 2025
Old School Sales is Dead. Here's what's much better.
Aug 27, 2025
How to Build a Growth Engine that Sells While You Sleep
Aug 20, 2025
Why an Extraordinary Brand is Your Best Weapon in an AI World
Aug 13, 2025
How to Build a Billion Dollar Brand in 6 Years
Aug 06, 2025
The Innovation Formula
Jul 30, 2025
Why SEO is Dead & How to Get Found By AI Search Instead
Jul 23, 2025
What Bezos Gets Right That Most Marketers Get Wrong
Jul 16, 2025
How to Become the Most Loved Brand in Your Industry
Jul 09, 2025
Busting the Complacency Trap
Jun 25, 2025
How to Stay Sane & Focused in Crazy Times
Jun 18, 2025
The 9 Global Branding Faceplants & How to Avoid Them
May 14, 2025
What a $499,000 Purse Can Teach You About Marketing to the Affluent
May 07, 2025
The Wildcard Ad Strategy
Apr 30, 2025
The Patagonia Billion Dollar Success Story
Apr 28, 2025
How to Avoid Jaguar's Colossal Branding Mistake
Apr 16, 2025
Here's to Kobe Bryant
Apr 09, 2025
Is Your Sales Prevention Dept Hard at Work?
Apr 02, 2025
How to Craft Luxury B2B Experiences that Sell Themselves
Mar 26, 2025
How Lemonade Made Insurance Cool
Mar 19, 2025
AI and the Sales Revolution
Mar 12, 2025
The Art of Exclusivity
Mar 05, 2025
The Five Warning Signs It’s Time for a Brand Transformation
Feb 26, 2025
Cracking the Code on Attracting More Affluent Buyers to Your Brand
Feb 19, 2025
How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag
Feb 05, 2025
A Little Known Secret of Marketing to the Affluent
Jan 29, 2025
3 Smart Pricing Strategies to Win More Clients Without Discounting
Jan 22, 2025
Hello Hare: Why Disruption Is Your Fast Track to Success
Jan 15, 2025
#153 How to Double Your Referral Rate (The Happy Customer Factory)
Dec 25, 2024
#152 What's Your Brand Worth (and How to Value It)
Dec 18, 2024
#151 Don’t Make the Snoop Dogg’s $81 Million Viral Marketing Mistake
Dec 11, 2024
#150 3 Ways to Take Your Social Media Strategy Next Level
Dec 04, 2024
#149 3 Ways To Help People Realize You're a Genius at What You Do
Nov 27, 2024
#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation)
Nov 20, 2024
#147 Should you be using People or AI influencers to grow sales and leads?
Nov 13, 2024
#146 A Secret of Selling Big Ticket Items
Nov 06, 2024
#145 Why You Need to "Guinness Beer" Your Brand
Oct 30, 2024
#144 Do This to Predict Your Company's Success
Mar 26, 2024
#143 The Horse, the Acorn & How to Simplify Marketing for Better Results
Mar 19, 2024
#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify
Mar 12, 2024
#141 The Art and Science Of Getting the Best Buyers
Mar 05, 2024
#140 Can Adding One Small Step Increase Your Sales By 59%?
Feb 26, 2024
#139 How To Combat Pricing Pushback
Feb 21, 2024
#138 Why Your Affluent Clients Don't Give You More Referrals
Jan 22, 2024
#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business
Dec 18, 2023
#136 How a Billion Dollar Elf Can Teach Your Business to Prosper
Dec 18, 2023
#135 How to Easily Sell Your Product for 3x More Than Your Competitors
Dec 11, 2023
#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)
Dec 08, 2023
#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent
Dec 04, 2023
#132 Growth Strategy: Build the Train Tracks First
Aug 11, 2023
#131 Make Sales Soar with These eCommerce Insider Secrets
Jul 06, 2023
#130 Financial Advisor Marketing with James Pollard
Jul 03, 2023
#129 What To Do When A Prospect Says We Can't Afford You
Jun 28, 2023
#128 How to Make Clients Value You More
Dec 11, 2022
#127 A Marketing Lesson From An African Fisherman
Dec 04, 2022
#126 How to Recession-Proof Your Medical Practice With Matt Gillogly
Nov 28, 2022
#125 A Simple Secret Behavior To Increase Sales (Ethically)
Nov 14, 2022
#124 The Science and Psychology of a Must-Click Headline
Oct 10, 2022
#123 Three Big Marketing Fails and How You Can Avoid Them
Sep 26, 2022
#122 A Lesson on Leadership: The Soldiers, The Stranger & The Trench
Sep 19, 2022
#121 How to Build High-Performance Teams Remotely
Aug 28, 2022
#120 Learn From Ferrari's Mistake
Aug 21, 2022
#119 Put a Ring On It - How to Save a Luxury, Legacy Brand in Peril
Aug 14, 2022
#118 Eighteen Little-Known Ways To Get New Leads
Aug 07, 2022
#117 How to Beat Social Media
Jul 31, 2022
#116 Four Billion Dollar Success Stories To Fuel You Forward
Jul 24, 2022
#115 How to Master The Alchemy of Desire
Jul 17, 2022
#114 Twenty-One Ways to Use a Short Thought Leadership Book To Get More Clients
Jul 17, 2022
#113 The Secret of Using Evergreen Content To Triple Lead Generation
Jul 10, 2022
#112 Our 5 Favorite Kinds of Video To Use In Your Marketing
Jun 26, 2022
#111 The Chinese General & a Short Lesson In Strategy
Jun 19, 2022
#109 Why a $50 Rolex is a Really Bad Idea
Jun 13, 2022
#110 Five Copywriting Mistakes & How To Avoid Them In Your Ads.
Jun 13, 2022
#108 How to make people want what you sell
May 29, 2022
#107 A little known secret of marketing to the affluent
May 22, 2022
#106 The REAL (surprising) reason prospects are pushing back on your pricing
May 15, 2022
#105 The 5 digital marketing secrets no digital marketing agency will tell you
May 08, 2022
#104 If you can't read this, you might need glasses
May 01, 2022
#103 $170 Mac n'Cheese Please
Apr 24, 2022
#102 How to Use Stories to Charge Triple What Your Competitors Charge
Apr 18, 2022
#101 Your Personal Branding Cheatsheet
Apr 11, 2022
#100 How to Become an Expert to Your Dream Clients and Author a Good Book in 60 Minutes
Dec 23, 2021
#98 The 2022 Marketing Report - Top Trends and Predictions To Capitalize on Next Year
Dec 22, 2021
#99 The Billionaire Monk
Dec 22, 2021
#97 Shrimp cereal? How Not To Handle a PR Crisis in Your Company
Dec 21, 2021
#96 Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas?
Dec 17, 2021
#95 How To Build a Power Brand
Dec 16, 2021
#94 Branding Demystified
Dec 16, 2021
#93 A Funny Branding Story
Dec 15, 2021
#91 Keep It Simple - The Hardest Marketing Lesson Of All
Dec 15, 2021
#92 The Three Reasons Your Marketing Might Be Stagnant (And How To Fix It)
Dec 15, 2021
#90 How to Improve your Marketing Message in 6 Easy Steps
Dec 10, 2021
#89 Pro Tips To Manage Your Customer List
Dec 09, 2021
#88 The 3 Secret Copywriting Formulas To Make Price Irrelevant
Dec 03, 2021
#87 Twelve Smart Questions to Ask a Website Design or Marketing Agency
Dec 02, 2021
#86 The New Way to Win Customers For Well Established Brands
Dec 01, 2021
#84 Futurist Trend: How You'll Use AR (Augmented Reality) To Attract New Clients In The Very Near Future
Nov 29, 2021
#85 Is Your Sales Prevention Department Secretly At Work?
Nov 29, 2021
#83 Why Artists Are Starving (A Story from Ann Arbor)
Nov 24, 2021
#82 How a Cow Shaped Rubber Band Made a Fortune and Sparked a Fashion Revolution
Nov 24, 2021
#81 How to Make Your Product Irresistible By Creating Word Pictures
Nov 23, 2021
#80 Your Direct Response Advertising Checklist
Nov 19, 2021
#79 Welcome to the Experience Economy
Nov 18, 2021
#77 The Three Smart Questions To Find Out About Your Target Market
Nov 17, 2021
#78 My 5 Favorite Apps To Grow Your Business
Nov 17, 2021
#76 Old Navy, The Sales Machine
Nov 16, 2021
#75 Your Marketing Message - It Ain't About You
Nov 13, 2021
#74 How To Do Your Own Marketing Audit
Nov 12, 2021
#73 From One Man's Start Up to $5 Billion in Sales
Nov 11, 2021
#72 You Really Can Be Too Cheap - What Happens When Cheap Backfires & What To Do Instead
Nov 10, 2021
#71 If Ya Ain't First, Yer Last! (Why It's Always Better To Be The First To Market)
Nov 09, 2021
#70 The Irish Pocket Money Marketing Lesson
Nov 05, 2021
#69 Dread Marketing Your Business? Try This .
Nov 04, 2021
#68 WHO you sell to is more important than WHAT you actually sell
Nov 03, 2021
#67 Looking For Value in All The Wrong Places
Nov 02, 2021
#66 The Gardener's Badge
Nov 01, 2021
#65 It's Crowded Down There - Don't Ever Be The Cheapest
Oct 29, 2021
#64 Tired of listening to boring on-hold messages? Try one of these in your business
Oct 28, 2021
#63 Stop Guessing, Start Tracking (Simple Ways To Find Out What's REALLY Working)
Oct 27, 2021
#62 A Luxury Laundromat Strategy To Swipe For Your Business
Oct 26, 2021
#61 How To Talk To Women In Your Marketing
Oct 25, 2021
#60 The One Word That Doubled The Revenue Of A Major Company Overnight
Oct 22, 2021
#59 How Do You Know If You've Got A Really Good Idea?
Oct 21, 2021
#58 Why Aren't You Getting More Customers? Here's Why - And A Fix
Oct 20, 2021
#57 Why Marketing Budgets Are BS - Here's What's Better
Oct 19, 2021
#56 Why TikTok Is The New Advertising Frontier
Oct 19, 2021
#55 What Fashion Mogul Kenneth Cole Can Teach Us About Perseverance
Oct 16, 2021
#54 How You Deal With Failure Will Determine Your Success
Oct 14, 2021
#53 A Simple Strategy To Land Your Very Best Buyers
Oct 13, 2021
#52 How The Client Stampede Formula Saved Me
Oct 12, 2021
#51 The 9 Words That Created a Billion-Dollar Empire
Oct 11, 2021
#50 How To Tell If You're An Entrepreneur - Or Not
Oct 08, 2021
#48 The Best Little Restaurant You'll Never Eat At
Oct 07, 2021
#49 How to Sell a $19 Shirt For $189
Oct 07, 2021
#47 A Marketing Secret From Warren Buffet
Oct 06, 2021
#46 Six Smart Ways To Use LinkedIN To Empower Your Brand
Oct 04, 2021
#45 Three Marketing Fixes To Get Your Revenue Back On Track
Oct 01, 2021
#44 The Secret To Selling Without Selling
Sep 30, 2021
#43 How To Create Viral Videos Worth Sharing
Sep 29, 2021
#42 How To Fix A Marketing Leaky Bucket And Immediately Improve ROI
Sep 28, 2021
#41 You're SO Much Better Than Your Competitors. It's Time More People Realized ...
Sep 27, 2021
#40 Key Branding Lessons Learned From The Breakfast Of Champions
Sep 24, 2021
#39 How To Grow Your Business Using The 1% Rule
Sep 23, 2021
#38 I Hope You're Not Doing Frankenstein Marketing
Sep 22, 2021
#37 I Don't Think You're Charging Enough
Sep 21, 2021
#36 How a Painted Moose Can Help You In Your Marketing (Seriously!)
Sep 21, 2021
#35 The Scientifically Proven Formula For Writing Headlines That Convert
Sep 17, 2021
#34 The Art Of The Upsell - Would You Like Insurance With That?
Sep 16, 2021
#33 Yes You Can (She Did The Impossible)
Sep 16, 2021
#32 A Client Stampede Secret: Blur The Lines Of The Market You're In
Sep 14, 2021
#31 The Wealth Management Company Specializing in Millionaires (How To Specialize Not Generalize)
Sep 13, 2021
#30 Need More Clients? Let's Do A Consult On This
Sep 10, 2021
#29 The Five Warning Signs It's Time To Rebrand Your Business
Sep 09, 2021
#28 How To Create Customers For Life Using The Ritz-Carlton "Big Fish" Strategy
Sep 08, 2021
#27 You're An Entrepreneur? Welcome To A Treacherous Journey For The Chosen Few (With Massive Rewards)
Sep 07, 2021
#26 The Unbearably High Price Of FREE
Sep 06, 2021
#25 The $100 Million Dollar Property That Got 16 Offers in 3 Weeks
Sep 03, 2021
#24 Saving a Luxury Hotel in Peril
Sep 02, 2021
#23 The Disaster Audi Buying Experience
Sep 01, 2021
#22 Not Always About The Slam Dunk, Marketing Is About The Pivot
Sep 01, 2021
#21 Don't Make Shaquille O'Neal's Multi-Million Dollar Marketing Mistake
Aug 31, 2021
#20 SALE!!! Why This Could Be The WORST Strategy For Your Business
Aug 27, 2021
#19 Don't Hire a Marketing Agency And Make These Simple (Expensive) Mistakes
Aug 26, 2021
#18 How To Write An Ad That Converts Like Crazy
Aug 25, 2021
#17 Oops Are You Doing Tactic Marketing?
Aug 25, 2021
#16 A Brilliant Beer Strategy For Beer (And Ocean) Lovers
Aug 24, 2021
#15 Piggybacking on Other Businesses - How To Make Co-marketing Work For You
Aug 20, 2021
#14 Lessons From The Greatest Salesman In The World
Aug 19, 2021
#13 How To Write An Ad That Converts Like Crazy
Aug 18, 2021
#12 The $3.5 Million Dollar Violin and Your Company's "Packaging". It's a Game Changer.
Aug 17, 2021
#11 What To Do When People Aren't Buying
Aug 16, 2021
#10 Productivity Tips To Conquer Morning Dread
Aug 13, 2021
#9 Walk in Your Client's Moccasins
Aug 12, 2021
#8 Why Digital Marketing Is Not Enough
Aug 11, 2021
#7 How to Repel Customers
Aug 10, 2021
#6 Surprising Grocery Store Lessons For Your Business
Aug 09, 2021
#5 How to Avoid Marketing Overwhelm
Aug 06, 2021
#4 The Three Biggest Marketing Mistakes You're Probably Making
Aug 05, 2021
#2 The Difference Between Success & Failure Is So Very Small
Aug 04, 2021
#3 Think Like The Fish (A Client Stampede Secret)
Aug 04, 2021
#1 There Is No Power In Playing Small
Aug 02, 2021