Pitching Powerhouse
By Award-Winning PR Agency Owner, Jen Berson
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Category: Entrepreneurship
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Episodes: 146
Description
Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!
| Episode | Date |
|---|---|
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Why Your Business Growth Has Stalled (The Spare-Time Spiral)
|
Aug 30, 2025 |
|
Projects Shouldn't Be Your Only Income Source
|
Jul 17, 2025 |
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6 business mistakes for PR entrepreneurs to avoid
|
Jun 12, 2025 |
|
From Tariffs to AI: The Survival Skills PR Pros Need Right Now
|
May 27, 2025 |
|
PR Pro Wealth Series: Selling Your Agency
|
Apr 18, 2025 |
|
How I cleared space in my home, my business, and my brain
|
Apr 10, 2025 |
|
New Year Series: Life-First Planning
|
Apr 03, 2025 |
|
New Year Series: Make Space for Growth
|
Mar 27, 2025 |
|
3 Lies You’re Telling Yourself That Keep Your Clients Unhappy
|
Mar 20, 2025 |
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Why Your Business Isn’t Fun Anymore
|
Feb 13, 2025 |
|
How to Adjust Your PR Strategy During a Crisis
|
Jan 30, 2025 |
|
How I Use December to Plan for a Big, Bold, and Balanced Year
|
Dec 20, 2024 |
|
Why Strategic Pitches Matter More Than a Massive Media Network
|
Dec 13, 2024 |
|
Stay Ahead and Stress-Free with a Media Calendar
|
Dec 06, 2024 |
|
Run Your PR Agency Like a CEO, Not a Freelancer
|
Nov 28, 2024 |
|
How to Run Your Agency While Being a Present Mom
|
Nov 21, 2024 |
|
6 Ways to Be the PR Partner Journalists Need Right Now
|
Nov 14, 2024 |
|
Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches
|
Nov 07, 2024 |
|
PR Guide: Key Trends, Holidays, and Media Strategies to Prepare for November and December
|
Oct 31, 2024 |
|
Why You Need to Hire Help to Scale Your PR Agency and Boost Revenue
|
Oct 24, 2024 |
|
6 Costly Mistakes PR Agency Owners Make (And How to Avoid Them for Faster Growth)
|
Oct 24, 2024 |
|
Unfiltered: Your Top Questions Get Real Answers!
|
Oct 10, 2024 |
|
Saddle Up for Success: Mastering Influencer Marketing in PR with Mackenzie Gaston
|
Oct 03, 2024 |
|
How to Find Quality PR Clients: Strategies for Success
|
Sep 26, 2024 |
|
Embracing the "Mompreneur" Identity: Why Being a Mom Makes You a Better Entrepreneur
|
Sep 19, 2024 |
|
BONUS EPISODE: When Scams Hit Home: A True Story of Identity Theft and How to Protect Yourself
|
Sep 17, 2024 |
|
Thriving Mom and Daughter Duo Take on the PR World with Danielle Sabrina
|
Sep 12, 2024 |
|
Mastering Your Worth: Pricing Strategies for PR Pros
|
Sep 05, 2024 |
|
Proven Tips to Kickstart a Thriving PR Career
|
Aug 29, 2024 |
|
Q&A Time with Jen!
|
Aug 22, 2024 |
|
How I Turned My Passion for PR into a Career
|
Aug 15, 2024 |
|
Leveraging AI to Revolutionize PR Processes
|
Aug 08, 2024 |
|
We’re Back!
|
Aug 08, 2024 |
|
Pitch Lab Perspectives: Members Share Their Pitching Secrets and Lessons Learned!
|
Apr 25, 2024 |
|
Unlock Your PR Potential: Insider Tips for Breaking into Public Relations Today!
|
Apr 18, 2024 |
|
5 Secrets to Becoming a Pitching Powerhouse
|
Apr 18, 2024 |
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5 Ways to Improve Your PR Proposal Process & Sign More Clients
|
Apr 16, 2024 |
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When & How to Fire a Client in Your Agency: 5 BIG Signs It's Time to Move On
|
Apr 16, 2024 |
|
How to Promote Your PR Agency and Secure More Clients
|
Apr 10, 2024 |
|
4 Powerful Tips for Scoring Your Agency's First PR Client
|
Apr 02, 2024 |
|
Why Mindfulness in Business is So Important (and 7 Tips to Get Started!)
|
Mar 19, 2024 |
|
6 Ways to Free Up Time in Your PR Agency
|
Mar 12, 2024 |
|
3 Important Ways I Knew It Was Time to Work with an Online Business Coach
|
Mar 05, 2024 |
|
9 Things You Need to Double-Check Before Sending a Pitch Email
|
Feb 27, 2024 |
|
How to Write a Powerful PR Quote for Your Client's Next Article Feature
|
Feb 20, 2024 |
|
Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back
|
Feb 13, 2024 |
|
20 Best Pieces of Public Relations Advice & Career Tips from Our Community
|
Feb 06, 2024 |
|
16 Must-Have PR Agency Tools that I Can't Live Without
|
Jan 30, 2024 |
|
How to Successfully Execute a Brand Audit for New and Existing Clients
|
Jan 23, 2024 |
|
What Is Influencer Management? (And Should You Offer it as a Service?)
|
Jan 16, 2024 |
|
4 Powerful Tips for Building a PR Strategy that Gen Z Will Love
|
Jan 09, 2024 |
|
How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia
|
Dec 12, 2023 |
|
5 Important PR Challenges You Need to Overcome as the Media Landscape Shifts
|
Dec 05, 2023 |
|
How to Use Data Driven PR Pitches to Get Better Results for Your Clients
|
Nov 28, 2023 |
|
Yikes, You Got Ghosted! How to Deal When Media Contacts Go Quiet
|
Nov 21, 2023 |
|
How to Use PR to Increase the Effectiveness of Your Clients' Holiday Campaigns
|
Nov 14, 2023 |
|
What is the Best Way to Use a PR Pitch Email Template?
|
Nov 07, 2023 |
|
6 Important Tips You Need to Know Before Responding to a Request for Proposals
|
Oct 31, 2023 |
|
6 Powerful Ways to Avoid Entrepreneur Burnout as an Agency Owner
|
Oct 24, 2023 |
|
7 Powerful Strategies to Help You Thrive as an Introverted Digital Agency Owner
|
Oct 17, 2023 |
|
6 Ways PR and Media Professionals Can Support Journalists Through Industry Shifts
|
Oct 10, 2023 |
|
6 Ways to Become More Confident in Your Digital Agency Leadership Skills
|
Oct 03, 2023 |
|
7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood
|
Sep 26, 2023 |
|
Why Right Now is the Perfect Time to Work With a PR & Digital Marketing Mentor
|
Sep 19, 2023 |
|
11 2024 PR Trends You Need to Start Preparing For Now
|
Sep 12, 2023 |
|
Hate Your Business? How to Create an Agency That You Actually Love
|
Aug 22, 2023 |
|
What is Instagram Threads?! Everything That PR Pros Need to Know
|
Aug 15, 2023 |
|
How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)
|
Aug 08, 2023 |
|
How to Do A Good Job as a PR Pro When the News Cycle is Going Crazy
|
Aug 01, 2023 |
|
Why You Need to Start Using ChatGPT For PR Pitches & Campaigns
|
Jul 25, 2023 |
|
Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature
|
Jul 18, 2023 |
|
From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva
|
Jun 27, 2023 |
|
How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results)
|
Jun 20, 2023 |
|
What is the Future of PR? (Plus 4 Traditional Tactics That Still Work)
|
Jun 13, 2023 |
|
What is Media Monitoring? (And How to Do it for Your Clients)
|
Jun 06, 2023 |
|
How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers
|
May 16, 2023 |
|
When is White Labeling Your Services a Good Idea (and How to Do it)?
|
May 09, 2023 |
|
6 Business Mistakes Every PR Pro Should Strive To Avoid
|
May 02, 2023 |
|
4 Essential Public Relations Skills You Need For Continuous Career Growth
|
Apr 25, 2023 |
|
How to Build the Most Effective Media Contact List for Your PR Agency
|
Apr 18, 2023 |
|
6 Best PR Tools to Help You Get Better Results for Your Clients
|
Apr 11, 2023 |
|
How to Use AI in PR for Your Clients (Is It Even Ethical?)
|
Apr 04, 2023 |
|
7 Ways to "Spring Clean" & Organize Your Agency This Year
|
Mar 28, 2023 |
|
What Is Substack? (and How to Use It to Get More Press Features)
|
Mar 21, 2023 |
|
8 Easy PR Pitch Tips That Will Improve Your Results Today
|
Mar 14, 2023 |
|
5 Tips for Building Stronger and Deeper Media Connections
|
Mar 07, 2023 |
|
How To Successfully Prepare Your Clients for Media Interviews
|
Feb 28, 2023 |
|
4 Business Productivity Traps to Avoid in Your PR Agency
|
Jan 31, 2023 |
|
7 Things You Need to Do to Grow Your Agency This Year
|
Jan 24, 2023 |
|
How to Be More Intentional & Focused as a PR Professional
|
Jan 10, 2023 |
|
5 Tips for Building a More Effective New Client Pipeline for Your PR Agency
|
Jan 03, 2023 |
|
How to Find a Niche That Is Better Suited For You (and More Profitable)
|
Dec 13, 2022 |
|
7 PR Mistakes You're Making With Your Pitches to Journalists & Editors
|
Dec 06, 2022 |
|
How This Mom of Two Broke Free From the Solopreneur Cycle and Became a Thriving & Confident Agency Owner
|
Oct 11, 2022 |
|
How To Build Confidence In Your Value As A PR Professional
|
Oct 04, 2022 |
|
What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro)
|
Sep 27, 2022 |
|
How to Use SEO and PR Together to Boost Your Clients' Campaigns
|
Sep 20, 2022 |
|
10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing
|
Sep 13, 2022 |
|
Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long
|
Sep 06, 2022 |
|
Pitching For Multiple Agency Clients: How To Do It Ethically and Successfully
|
Aug 30, 2022 |
|
What is the Best Timing for Your Public Relations Pitch? Short Leads vs. Long Leads
|
Aug 23, 2022 |
|
How to Make a PR Agency or Client Introduction to the Media
|
Aug 09, 2022 |
|
8 Public Relations Characteristics all Comms Pros Need to Be Successful
|
Aug 02, 2022 |
|
How The Importance Of Media Relations Has Shifted Due to the Pandemic
|
Jul 26, 2022 |
|
How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns
|
Jul 19, 2022 |
|
How To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4
|
Jul 12, 2022 |
|
7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)
|
Jul 05, 2022 |
|
How To Get Into PR (& Why Right Now Is The Best Opportunity For You)
|
Jun 28, 2022 |
|
How To Manage PR Client Expectations and Set Yourself Up For Success
|
Jun 14, 2022 |
|
How to Get an Awesome Client Reference to Show Off Your Expertise
|
Jun 07, 2022 |
|
How to Handle a Service Termination or Pause Request from a Client
|
May 31, 2022 |
|
How To Use An Editorial Calendar Effectively As A PR Professional
|
May 03, 2022 |
|
How To Write A Good Pitch That Will Wow Journalists and Editors
|
Apr 26, 2022 |
|
14 Dos and Don'ts of Building Professional Respect with the Media
|
Apr 19, 2022 |
|
6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)
|
Apr 12, 2022 |
|
From Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela Mastrogiacomo
|
Apr 05, 2022 |
|
How PR and Marketing Teams Can Work Together Successfully
|
Mar 29, 2022 |
|
Which PR Services Should Be Included in Your Retainer?
|
Mar 22, 2022 |
|
12 Steps You Need to Take to Build a Successful PR Agency
|
Mar 15, 2022 |
|
How This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda Holdsworth
|
Mar 01, 2022 |
|
How to Set Client Boundaries So You Don't Get Taken Advantage Of
|
Feb 22, 2022 |
|
The Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best Results
|
Feb 15, 2022 |
|
4 Questions to Ask a Client Before You Start Working With Them
|
Feb 08, 2022 |
|
How to Explain the Value of PR to Your Clients
|
Feb 01, 2022 |
|
Why She Left a Successful Corporate Career to Start Her Own PR Agency — PR Pro Spotlight ft. Anika Jackson
|
Jan 25, 2022 |
|
How to Avoid Burnout When You're a Busy PR Professional
|
Jan 18, 2022 |
|
3 Steps to Create an Effective Press Plan for 2022
|
Jan 11, 2022 |
|
6 Steps to a Successful Public Relations Career (Even if You Have No Experience)
|
Jan 04, 2022 |
|
How to Develop Confidence in Your PR Skills
|
Dec 21, 2021 |
|
A Story of Uncompromising Resilience: She Started Her PR Agency at 22 Years Old and Was Diagnosed with Stage IV Cancer — PR Pro Spotlight ft. Lindsey Walker
|
Dec 14, 2021 |
|
How to Support Your Clients’ Holiday Marketing Initiatives with PR
|
Dec 07, 2021 |
|
How to Build Better Media Relationships as a PR Pro
|
Nov 30, 2021 |
|
WTF is Up With Paid Media Placements?
|
Nov 02, 2021 |
|
Should You Guarantee PR Results to Your Clients?
|
Oct 26, 2021 |
|
How This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli Bloomquist
|
Oct 19, 2021 |
|
Why You Need to Have Work-Life Integration (And How to Do It)
|
Oct 12, 2021 |
|
The #1 Way to Attract High-End Clients
|
Oct 05, 2021 |
|
From Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi Sims
|
Sep 21, 2021 |
|
How to Set Up & Price Your PR Retainer Services
|
Sep 14, 2021 |
|
How to Deal with an Unresponsive Client
|
Sep 07, 2021 |
|
4 Strategies to Charge More for Your PR Services
|
Aug 31, 2021 |
|
From Government Worker to PR Agency Owner Traveling the World on a Yacht — PR Pro Spotlight ft. Erin Carey
|
Aug 24, 2021 |
|
How to Book Clients Who Are Struggling to Make a Decision
|
Aug 17, 2021 |
|
The 2021 PR Trends You Need to Focus On Now
|
Aug 13, 2021 |
|
How Branding and PR (and Other Elements of Marketing) All Work Together
|
Aug 13, 2021 |
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Meet Jen & Welcome to the Pitching Powerhouse Podcast
|
Aug 10, 2021 |