Marketing and Education
By Elana Leoni | Leoni Consulting Group
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Category: Marketing
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Episodes: 109
Description
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
| Episode | Date |
|---|---|
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What District Leaders Need Before They Say Yes
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Jun 04, 2026 |
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Your Emails Are Too Polished: What Actually Works in EdTech Marketing
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May 21, 2026 |
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What Teachers Really Think About EdTech Right Now
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Apr 30, 2026 |
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When “All EdTech Is Bad” Becomes the Conversation
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Apr 16, 2026 |
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What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
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Apr 02, 2026 |
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AI Signals, Email Myths, and the Spring EdTech Buying Cycle
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Mar 19, 2026 |
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Why K–12 EdTech Sales Requires More Than a Great Demo
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Mar 05, 2026 |
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How AI, Buying Cycles, and Platform Shifts Are Reshaping Education Marketing
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Feb 19, 2026 |
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Inside the 2025 State EdTech Trends Report, What Matters for 2026
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Feb 05, 2026 |
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What Education Marketers Need to Know for 2026 and Where to Spend $10,000
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Jan 22, 2026 |
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How to Tell If Your EdTech Product Is Ready to Go to Market
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Jan 08, 2026 |
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December Playbook: Support Teachers, Reach Leaders, and Get January Ready
|
Dec 04, 2025 |
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Landing Pages, Leads, and RFPs: A Practical Guide for EdTech Growth
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Nov 20, 2025 |
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November Education Marketing Guide: Timing, Gratitude, and Social Media Shifts
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Nov 06, 2025 |
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Hit Send Anyway: Finding Confidence and Connection in Your Emails
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Oct 16, 2025 |
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October Priorities: How to Balance Adoption, Budgets, and List-Building
|
Oct 02, 2025 |
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Why Outcomes, Not Features, Should Guide Every EdTech Decision
|
Sep 18, 2025 |
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Stop Sending Generic Emails: Email Marketing for the K–12 Buying Cycle
|
Sep 04, 2025 |
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Why Marketing in Education Isn’t Like Marketing Anywhere Else
|
Aug 21, 2025 |
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What’s Really Changing in K–12 Tech? A Deep Dive into CoSN’s 2025 Report
|
Jul 10, 2025 |
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What It Takes to Build District Relationships That Last
|
Jun 12, 2025 |
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What Districts Actually Want from EdTech Partners
|
May 15, 2025 |
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How to Build Smarter EdTech Marketing Plans in a Changing Landscape
|
Apr 24, 2025 |
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Q2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do Now
|
Apr 17, 2025 |
|
Using Storytelling to Make Your Education Marketing More Meaningful and Effective
|
Mar 27, 2025 |
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The Secret to Sales & Marketing Success? A Shared Revenue Mindset
|
Mar 06, 2025 |
|
Playing the Long Game: How to Build a Lasting EdTech Company
|
Feb 06, 2025 |
|
How Experiential Learning Transforms Education: A Conversation with Mary Beth Hertz
|
Jan 10, 2025 |
|
Transforming K-12 from the Systems-Level: A Conversation with Amos Fodchuk
|
Dec 05, 2024 |
|
The Evolution of EdTech: A Conversation with Hall Davidson
|
Nov 21, 2024 |
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How Strategic Implementation and Professional Development Drive EdTech Success: A Conversation with Shelby Danks
|
Oct 24, 2024 |
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Balancing EdTech Innovation with Student Success: A Conversation with Mary Beth Hertz
|
Oct 03, 2024 |
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Navigating EdTech Trends to Drive Real Impact: A Conversation with Thor Prichard
|
Sep 05, 2024 |
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Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak
|
Aug 22, 2024 |
|
Guiding Principles in EdTech: A Conversation with Kristina Ishmael
|
Aug 08, 2024 |
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Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough
|
Jul 25, 2024 |
|
Inclusive and Engaging Learning Spaces: A Conversation with Dr. Robert Dillon
|
Jul 18, 2024 |
|
Civic Education for Classrooms and Community: A Conversation with Shawn McCusker
|
Jun 20, 2024 |
|
Tools and Tips for EdTech SEO Success: A Conversation with Tatum Moser
|
Jun 06, 2024 |
|
The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki
|
May 16, 2024 |
|
Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak
|
Apr 25, 2024 |
|
Decoding the National EdTech Plan: A Conversation with Kristina Ishmael
|
Apr 11, 2024 |
|
The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen
|
Mar 28, 2024 |
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EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard
|
Mar 07, 2024 |
|
Navigating News Literacy: A Conversation with Miriam Romais
|
Feb 22, 2024 |
|
The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner
|
Feb 08, 2024 |
|
Academic Integrity in the AI Era: A Conversation with Ian McCullough
|
Jan 11, 2024 |
|
Measuring Impact in K-12 Education: A Conversation with Shelby Danks
|
Dec 07, 2023 |
|
Selecting Impactful EdTech Tools Beyond The Hype: A Conversation with Shawn McCusker
|
Nov 16, 2023 |
|
Demystifying EdTech Sales: A Conversation with Dan O'Reilly
|
Nov 02, 2023 |
|
Dismantling Systemic Racism in Education: A Conversation with Henry J. Turner
|
Oct 26, 2023 |
|
Behind the Scenes of EdTech Growth: A Conversation with Jeremy Dulle
|
Oct 05, 2023 |
|
Co-Designing the Future of Education: A Conversation with Katie Boody Adorno
|
Sep 21, 2023 |
|
The Power of Teacher-Student Relationships: A Conversation with Samia Zaidi
|
Sep 06, 2023 |
|
Building Classroom Confidence for Social Justice: A Conversation with AnnMarie Baines
|
Aug 22, 2023 |
|
Empowering Educators in EdTech: A Conversation with Salleha Chaudhry
|
Aug 03, 2023 |
|
Branding with Intention in K-12 Education: A Conversation with Austin Rhodes
|
Jul 13, 2023 |
|
Leveraging Media for EdTech Success: A Conversation with Thomas Rodgers
|
Jun 22, 2023 |
|
Bonus: Fulfilling Educator Wishlists for Teacher Appreciation
|
Jun 01, 2023 |
|
Teacher Time-Saving Tips and Digital Wellness: A Conversation with Shelly Sanchez Terrell
|
May 18, 2023 |
|
Unconferences, Game-Based Learning, and Professional Development: A Conversation with Kyle Calderwood
|
May 04, 2023 |
|
Equity, Social Justice, and Trauma-Informed Education: A Conversation with Alex Shevrin Venet
|
Apr 20, 2023 |
|
Collaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget Burns
|
Apr 06, 2023 |
|
ChatGPT and AI in EdTech: A Conversation With Tony Wan
|
Mar 09, 2023 |
|
Social Media Marketing Before, During and After EdTech Conferences: A Conversation With Hillary Trussell
|
Mar 02, 2023 |
|
Transitioning From Teaching to EdTech: A Conversation With Eman Haggag
|
Feb 16, 2023 |
|
In Pursuit of Instructional Equity: A Conversation With Dr. Erika Tate
|
Feb 02, 2023 |
|
Professional Learning and Teacher Agency: A Conversation With Lisa Schmucki
|
Jan 19, 2023 |
|
Embracing Creativity to Make Work That Matters: A Conversation With Sam Seidel
|
Dec 20, 2022 |
|
Data-Driven and Audience-First Marketing
|
Dec 01, 2022 |
|
Bonus: Ease, Equity, and Access to Direct-to-Educator Grants
|
Nov 17, 2022 |
|
Trust and Security in EdTech: A Conversation With Emily McDonnell
|
Nov 10, 2022 |
|
Content Marketing for EdTech: A Conversation With Annie Teich
|
Nov 03, 2022 |
|
Business-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene Blohm
|
Oct 20, 2022 |
|
Retaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-Marlow
|
Oct 13, 2022 |
|
Critical Skills for Critical Times: A Conversation With Laura Thomas
|
Oct 06, 2022 |
|
EdTech Conventions Beyond the Booth: A Conversation With Joyce Whitby
|
Sep 29, 2022 |
|
Bonus: Advice for the 2023-2024 School Year
|
Sep 22, 2022 |
|
EdTech, Cybersecurity, and All Things Data: A Conversation with Susan Bearden
|
Sep 15, 2022 |
|
STEM Education in a Post-Pandemic World: A Conversation With Daylene Long
|
Sep 08, 2022 |
|
A Back-to-School Pep Talk: A Conversation With William "Coach" Jeffery
|
Sep 02, 2022 |
|
Where EdTech Meets Pedagogy: A Conversation With Lisa Highfill
|
Aug 18, 2022 |
|
Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené Poth
|
Aug 11, 2022 |
|
The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
|
Aug 04, 2022 |
|
The Greater Benefits of an Efficient Communication Model within a School Community: A Conversation With Quenton Cook
|
Jul 28, 2022 |
|
Growing Meaningful Communities in EdTech Brands: A Conversation With Clara Galán
|
Jul 20, 2022 |
|
Teaching Math, Teaching Equity: A Conversation With José Vilson
|
Jul 15, 2022 |
|
How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson
|
Jun 09, 2022 |
|
2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull
|
May 26, 2022 |
|
Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson
|
May 19, 2022 |
|
Digital Equity in K12 Education: A Conversation With Beth Holland
|
May 12, 2022 |
|
How to Appreciate Teachers All Year Long: A Conversation with Teachers
|
Apr 28, 2022 |
|
From Educator to EdTech: A Conversation with Meredith Allen
|
Apr 15, 2022 |
|
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac
|
Apr 07, 2022 |
|
Gamification in Education
|
Mar 21, 2022 |
|
What’s it Really Like to Teach in a Pandemic: A Conversation With Tracy Selock
|
Mar 16, 2022 |
|
Using Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena Robinett
|
Feb 24, 2022 |
|
Celebrating 5 Years as Leoni Consulting Group
|
Feb 16, 2022 |
|
The Power of Storytelling in EdTech: A Conversation with Katie Test Davis
|
Feb 09, 2022 |
|
Understanding the EdTech Industry: A Conversation With Sandro Olivieri
|
Feb 02, 2022 |
|
Data, Evaluation, and Impact in EdTech: A Conversation with Jason Altman
|
Jan 13, 2022 |
|
Inequities Exposed During the Pandemic: A Conversation with Sarah Thomas
|
Dec 14, 2021 |
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Essential EdTech Lessons Learned During the Pandemic: A Conversation with Monica Burns
|
Dec 07, 2021 |
|
Making a Deep Impact in Education featuring Chris Walsh
|
Nov 17, 2021 |
|
Educator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick Provenzano
|
Nov 02, 2021 |
|
How Teachers Can Expand Their Impact Beyond the Classroom
|
Oct 12, 2021 |
|
Creating EdTech Products That Solve Real Problems: Featuring Adam Bellow
|
Sep 16, 2021 |
|
The Joy of Community with Porter Palmer
|
Aug 31, 2021 |
|
Welcome to All Things Marketing and Education
|
Aug 17, 2021 |