Build That Business
By Lindsay van Harssel
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Category: Marketing
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Episodes: 145
Description
What if the most important investment you ever made in your business had nothing to do with your business?
Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life.
Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works.
Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it.
Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version of you running it right now is ready for it.
She is. Let's build.
Connect with Lindsay: Instagram: @LindsayvanHarssel
| Episode | Date |
|---|---|
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145: I Love Money (and I think you should too)
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May 13, 2026 |
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144: The Clue Stack: The Word Was Yes. Everything Else Was No.
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May 04, 2026 |
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143: Break the Ice Before It Freezes: The Gordon Principle
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Apr 27, 2026 |
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142: The Soft CTA is Killing Your Sales
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Apr 24, 2026 |
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141: Why We Quit Before the Yes
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Apr 15, 2026 |
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140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point
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Apr 08, 2026 |
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139: Let The Chips Fall. Gather The Data. Ask The Question.
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Apr 01, 2026 |
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138: "Always Be Closing" Is Gross. Here's What to Do Instead...
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Mar 24, 2026 |
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137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve
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Mar 18, 2026 |
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136: What Separates the Top 2% in an AI World: The Human Advantage
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Mar 12, 2026 |
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135: The Silence Was the Story: How I've Been Rebuilding
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Mar 04, 2026 |
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134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect
|
Dec 05, 2025 |
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133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect
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Dec 04, 2025 |
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132: Sales Convos Pt. 1 - Leads vs. Sales: From The Gorgeous Effect
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Dec 03, 2025 |
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131: What 11 Years of Entrepreneurship Taught Me About Living
|
Nov 09, 2025 |
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130: Your Standards Shape Your Life, Not Your Goals
|
Nov 04, 2025 |
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129: Hustle? Rest? Or Risk? Here’s How You Know…
|
Oct 21, 2025 |
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128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business
|
Oct 13, 2025 |
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127: Scarcity Sells: How to Create Urgency Without Feeling Pushy
|
Oct 10, 2025 |
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126: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows
|
Oct 08, 2025 |
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125: The Psychology Behind a Great Show Special (Without Discounting Your Services)
|
Oct 06, 2025 |
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124: How to Make Wedding Shows Work, No Matter Your Niche
|
Oct 03, 2025 |
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123: What’s Not Working - 5 Mistakes That Tank Your Wedding Show Results
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Oct 01, 2025 |
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122: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results
|
Sep 29, 2025 |
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121: The Transformation Economy (and Why Experiences Aren’t Enough Anymore)
|
Sep 18, 2025 |
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120: Meet the Friend Who Changed My Money Story, Erinn Bridgman
|
Sep 09, 2025 |
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119: How to Harness Magnetic Energy in Your Business
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Sep 04, 2025 |
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118: Most People Don’t Actually Go After the Life They Want
|
Aug 26, 2025 |
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117: Living Like She’s Already Here: Romanticize Your Business and Life
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Aug 26, 2025 |
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116: 9 Business Systems That Saved Me in a Hard Season
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Aug 12, 2025 |
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115: What I’m No Longer Apologizing For in Business
|
Aug 05, 2025 |
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114: You Are Allowed to Outgrow the Person Your Business Once Needed
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Jul 29, 2025 |
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113: How to Build a Business That Holds You, Not the Other Way Around
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Jul 22, 2025 |
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112: What to Prioritize in Overwhelming Seasons
|
Jul 15, 2025 |
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111: Why I Believe in the Slow Rebuild
|
Jul 07, 2025 |
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110: How to Use Buyer Psychology to Confidently Close More Sales
|
May 23, 2025 |
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109: You’re Not Dreaming Too Big. You’re Just Asking the Wrong People.
|
May 15, 2025 |
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108: The Invisible Work That Builds an Unstoppable Business
|
May 06, 2025 |
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107: Why Playing Small Isn’t Safe, It’s Expensive
|
Apr 30, 2025 |
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106: When "Good Enough" Isn’t Enough: Creating the Life You Really Want
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Apr 25, 2025 |
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105: The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet
|
Apr 14, 2025 |
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104: Quarterly Planning: What to Track and Why It Matters
|
Apr 08, 2025 |
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103: Navigating Business When Life Doesn’t Look Like the Highlight Reel
|
Apr 02, 2025 |
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102: 36 Truths I Know at 36 That I Wish I Knew at 26
|
Mar 25, 2025 |
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101: Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right?
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Mar 19, 2025 |
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100: Shattering Your Personal Glass Ceiling: The Shift That Changes Everything
|
Mar 13, 2025 |
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99: The Problem Isn’t Hustle, It’s How You Hustle. Because No One’s Handing You Success.
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Mar 03, 2025 |
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98: Sell the Story, Not the Service: How Storytelling Wins Every Time
|
Feb 25, 2025 |
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97: The Million-Dollar Mindset: What’s Actually Holding You Back?
|
Feb 19, 2025 |
|
96: How to Overcome the ‘Can’t Afford It’ Objection: Closing the Price Gap
|
Feb 11, 2025 |
|
95: The Missing Link: Why Word-of-Mouth Alone Won’t Grow Your Business
|
Feb 04, 2025 |
|
94: When Compliments Turn Into Clients: The Power of Sales Skills
|
Jan 28, 2025 |
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93: Not a Natural at Sales? Here’s Why You Don’t Need to Be and How Sales Skills Can Be Learned by Anyone
|
Jan 20, 2025 |
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92: Sales Isn’t Just About Smooth Talking: How to Improve Every Step of Your Sales Cycle
|
Jan 14, 2025 |
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91: More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket
|
Jan 07, 2025 |
|
90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).
|
Jul 09, 2024 |
|
89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)
|
Jul 02, 2024 |
|
88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker
|
Jun 21, 2024 |
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87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.
|
Jun 18, 2024 |
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86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show
|
Jun 11, 2024 |
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85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track
|
Jun 04, 2024 |
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84: 5 Marketing Strategies To Boost Your Wedding Bookings
|
May 28, 2024 |
|
83: Navigating Entrepreneurship and Special Needs Parenting - Taking a Short Break
|
Feb 14, 2023 |
|
82: Renee Sabo - Putting People Over Profit
|
Feb 07, 2023 |
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81: Brandee Gaar - Why You Need Warm Leads - And How To Get Them!
|
Jan 31, 2023 |
|
80: Clone your best clients with Heidi Thompson
|
Jan 24, 2023 |
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79: Why Big Audacious Social Media Posts are Killing Your Business with Bevin Farrand
|
Jan 17, 2023 |
|
78: Connecting, Communicating and Confidence Building with Courtney & Dana from Hustle + Gather
|
Jan 10, 2023 |
|
77: Continued - A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo
|
Jan 03, 2023 |
|
76: A Happy Pocket Full of Money - Book Review with Nikisha King-Hidalgo
|
Dec 27, 2022 |
|
75: Encore: 6 things you should be doing during your slow season
|
Dec 20, 2022 |
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74: Signs That Your Niche Isn’t Working for You (and How to Fix it) with Chanda Daniels
|
Dec 13, 2022 |
|
73: 3 reasons people aren't buying
|
Dec 06, 2022 |
|
72: Break Out of the Sea of Sameness With the Power of Storytelling with Aleya Harris
|
Nov 28, 2022 |
|
71: How I turned my slowest month into my busiest
|
Nov 22, 2022 |
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70: Taming your 8 CEOs with Jen Taylor
|
Nov 15, 2022 |
|
69: Happy Anniversary! It’s Time to Get Back to Business Basics
|
Nov 08, 2022 |
|
68: The Power of Community with Natalie Franke
|
Nov 01, 2022 |
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67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls
|
Oct 25, 2022 |
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66: Start planning NOW to make more money in 2023
|
Oct 18, 2022 |
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65: How to Get Back to The Content Plan You’ve Been Neglecting
|
Oct 11, 2022 |
|
64: 5 Bridal Show Mistakes You Can’t Afford to Make
|
Oct 04, 2022 |
|
63: Setting Boundaries to Make Your Business Work for You with Laney Ruddell
|
Sep 27, 2022 |
|
62: Taking the DAMN Chance with Bevin Ferrand
|
Sep 20, 2022 |
|
61: 10 ways to repurpose one single piece of content
|
Sep 15, 2022 |
|
60: Showing up and Standing Out on Instagram with Shannon Segall
|
Sep 13, 2022 |
|
59: How to maximize your content creation time by batching
|
Sep 06, 2022 |
|
58: How to Let Your Brand and Content Serve Alongside You with Mollie Marrocco
|
Aug 30, 2022 |
|
57: When and where to invest in your business with Heather O'Brien
|
Aug 23, 2022 |
|
56: Cultivating an Enhanced Client Experience with Content Marketing with Adrienna McDermott
|
Aug 16, 2022 |
|
55: Building and affording a team with Ashley Ebert
|
Aug 10, 2022 |
|
54: How to know your ideal client and attract more just like them
|
Aug 01, 2022 |
|
53: Putting People Over Profit - My Conversation with Cami Monet & Elisabeth Young
|
Jul 26, 2022 |
|
52: The Money Mindset of a Wealthy Woman with Erinn Bridgman
|
Jul 19, 2022 |
|
51: $25k in 24 Hours - The Biggest Opportunity You’re Missing Out On….
|
Jul 12, 2022 |
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50: How to get noticed in your business - PR for creative entrepreneurs with Meghan Ely
|
Jul 05, 2022 |
|
49: Slow Growth Strategy with Sarah Lewis
|
Jun 27, 2022 |
|
48: How are you, really? with Jenna Kutcher
|
Jun 20, 2022 |
|
47: Staying in front of your audience using bridal shows with Kristen DeBats
|
Jun 15, 2022 |
|
46: Why Doing It All Is Killing Your Business
|
Jun 06, 2022 |
|
45: Drowning in Client Work? 3 Things to Automate and Take Off of Your Plate Starting Today
|
Jun 02, 2022 |
|
44: Becoming More Visible on Social Media With Reels - with Brandee Gaar
|
May 23, 2022 |
|
43: 3 difficult client situations and how to handle them
|
May 17, 2022 |
|
42: Finding fulfillment while audaciously pursuing your dream - The Power of Y.E.T. - with Hayley Luckadoo
|
May 10, 2022 |
|
41: How to make your competition irrelevant
|
May 03, 2022 |
|
40: How to put personality into automations & systems with Dolly DeLong
|
Apr 27, 2022 |
|
39: How to perfect your inquiry process so you can eliminate ghosting for good
|
Apr 18, 2022 |
|
38: It's OK to be a serial entrepreneur; but how do you do it well? with Melissa Koehler
|
Apr 11, 2022 |
|
37: Struggling with consistency? Here’s your permission to let it go
|
Mar 28, 2022 |
|
36: Control the chaos and leave your couples breathless in a GOOD way: How to quietly coach your couples for their wedding day with Gabby Chapin
|
Mar 21, 2022 |
|
35: How you can book 12 appointments at your first bridal show
|
Mar 14, 2022 |
|
34: Contracts for Wedding Professionals (what you absolutely need to include) with Braden Drake
|
Mar 04, 2022 |
|
33: Driving Traffic to Your Website with Video with LaShonda M. Brown
|
Feb 21, 2022 |
|
32: Planning for Tech Upgrades in 2022 with Nora Sheils
|
Feb 10, 2022 |
|
31: Copy that connects before it converts: combining brand messaging and copywriting with Kathy Young
|
Feb 01, 2022 |
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30: The benefits of improving your client experience with Katie McFarlan
|
Jan 10, 2022 |
|
29: Connect with your couples and close more sales - a sneak peek inside The Wedding Booking Blueprint
|
Jan 03, 2022 |
|
28: How to avoid burnout and start growing your business fast by casting a vision with Hannah Bjorndal
|
Dec 27, 2021 |
|
27: A holiday message from Lindsay
|
Dec 21, 2021 |
|
26: 4 things you should evaluate in your business before the New Year
|
Dec 13, 2021 |
|
25: How to write a sales page that sells for you with Taylor de la Fuente
|
Dec 04, 2021 |
|
24: Growing Your Business Without Social Media with Missy Campbell
|
Nov 29, 2021 |
|
23: Building a StoryBrand Inspired Website to Connect with Your Ideal Client with Octavia Elease
|
Nov 22, 2021 |
|
22: Are you a Highly Sensitive Entrepreneur? 5 Tell Tale Signs You’re Probably Highly Sensitive with Kellie Daab
|
Nov 16, 2021 |
|
21: 6 things you should be doing during your slow season
|
Nov 09, 2021 |
|
20: How getting visible in your business is a game changer with Renee Dalo
|
Nov 01, 2021 |
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19: Wedding Booking Blueprint student, Kate Lemish, on building, growing, and scaling her wedding stationery business
|
Oct 26, 2021 |
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18: Wedding Booking Blueprint student, Beth Fruchtman, on building, growing, and scaling her wedding stationery business
|
Oct 22, 2021 |
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17: 4 Mindset shifts that you need to make to start showing up fully in your business
|
Oct 21, 2021 |
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16: Wedding Booking Blueprint student, Camille Petruccio, on building, growing, and scaling her wedding stationery business
|
Oct 17, 2021 |
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15: Popular lead generation strategies that didn’t work for me, and what to do instead
|
Oct 14, 2021 |
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14: Wedding Booking Blueprint student, Heather Cannon, on building, growing, and scaling her wedding stationery business
|
Oct 11, 2021 |
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13: The Wedding Booking Blueprint like you’ve never seen before
|
Oct 06, 2021 |
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12: Wedding Booking Blueprint student, Karin Webster, on building, growing, and scaling her wedding stationery business
|
Oct 04, 2021 |
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11: How to Scale Your Business as a Solopreneur
|
Sep 30, 2021 |
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10: How to stress less when there is so much to do with Kelly McIntee
|
Sep 27, 2021 |
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09: 3 things you must say NO to if you want more freedom in your life and business
|
Sep 23, 2021 |
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08: How to stop worrying about what your competition is doing so you can let who you are shine with Nikisha King-Hidalgo
|
Sep 20, 2021 |
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07: Achieving your profit goal: The formula I used to grow my business $100k in one year
|
Sep 16, 2021 |
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06: How to stop wasting time in your business with Vikki Louise
|
Sep 13, 2021 |
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05: 3 ways to increase your revenue in your business and the ONE way I want you to focus on now
|
Sep 06, 2021 |
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04: How to create a financial plan for your small business that you can actually stick to with Alli Williams
|
Aug 23, 2021 |
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03: How to get back into a routine after going through chaos in your business
|
Aug 23, 2021 |
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02: The importance of building a magnetic personal brand for service based businesses with Becca Ellison
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Aug 23, 2021 |
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01: How to trust your gut instincts when it's time to pivot in your business
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Aug 21, 2021 |