Designer Discussions : Remodeling Business Marketing
By Mirjam Lippuner, Jason Lockhart, Maria Design Appy
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Episodes: 156
Description
Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.
Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.
Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.
| Episode | Date |
|---|---|
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What Worked this Year: Takeaways for Your Design and Remodeling Business
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Dec 18, 2025 |
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How to stop doing random marketing in 2026
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Dec 04, 2025 |
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Marketing Makeover Masterclass
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Nov 20, 2025 |
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How To Make Your 2026 Website Win More Of The Right Clients
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Nov 06, 2025 |
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Get Quick Press: PR that Works for Design & Remodeling Professionals
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Oct 23, 2025 |
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Designer Discussions Academy Alumni - Robbie Maynard
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Oct 09, 2025 |
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Who We Are - The Faces Behind the Mic: Designer Discussions Reintroduction
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Sep 25, 2025 |
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The Designer Discussions Academy: Building Digital Success Through Expert Guidance
|
Sep 11, 2025 |
|
How to leverage your content in the days of AI
|
Aug 28, 2025 |
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The Secret to AI Search
|
Aug 14, 2025 |
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3 Opportunities Content Calendars Can Make for You
|
Jul 31, 2025 |
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Clicks, Creators & Algorithms: Advanced Tactics for 2025
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Jul 17, 2025 |
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Number One Referral Tool for Your Business
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Jul 03, 2025 |
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How Regional PR Drives Your Design Business
|
Jun 19, 2025 |
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How to Recession Proof your Design and Remodeling Business
|
Jun 05, 2025 |
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What is the first thing to do when your business starts to slow down?
|
May 22, 2025 |
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How to break up with social media
|
May 08, 2025 |
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What the Future of Social Media Looks Like for Designers
|
Apr 24, 2025 |
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The Ultimate Guide to Modern Website Searchability Across All Platforms
|
Apr 10, 2025 |
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Design Trends from KBIS 2025: Curves, Colors, and Freestanding Vanities
|
Mar 27, 2025 |
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Embracing Color, Texture, and Sustainability: Home Design Trends for 2025
|
Mar 13, 2025 |
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Mastering Your Digital Life: Top Apps for Productivity and Wellness in 2025
|
Feb 27, 2025 |
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Edutainment Success Formula
|
Feb 13, 2025 |
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Unlocking 2025 Marketing and PR Strategies: Insights and Innovations for Success
|
Jan 30, 2025 |
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Leading the Way: Embracing AI and Digital Marketing Trends in Design for 2025
|
Jan 16, 2025 |
|
Transforming Design Business: Year-End Review and Key Insights from 2024
|
Jan 02, 2025 |
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Streamlining Business Operations with Katie Decker Erickson: Boosting Profitability and Building Strong Client Relationships
|
Dec 19, 2024 |
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Transform Your Website into a Conversion Powerhouse
|
Dec 05, 2024 |
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How to develop a digital brand for your business
|
Nov 21, 2024 |
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Revolutionize Your Business Workflow with ChatGPT 4.0: Expert Tips for Enhanced Efficiency
|
Nov 07, 2024 |
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Creating Better Work Experiences
|
Oct 24, 2024 |
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The Evolution of Digital PR
|
Oct 10, 2024 |
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Transform Your Marketing with Designer Discussions Academy: Insider Tips and Success Stories
|
Sep 26, 2024 |
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Effortless Networking Strategies for Design & Remodeling Professionals
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Sep 12, 2024 |
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The Top Things to Know About AI and Copyright
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Aug 29, 2024 |
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Marketing Updates for 2024
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Aug 15, 2024 |
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Mastering Email Marketing for Design Professionals: Personalization, Automation, and Analytics Unveiled
|
Aug 01, 2024 |
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Seeing Visuals from Your Client's Perspective
|
Jul 18, 2024 |
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Best Practices for Sustainable Use of AI
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Jul 04, 2024 |
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3 Types of Content that Drives Traffic to Your Website
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Jun 20, 2024 |
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Are Blogs Dead?
|
Jun 06, 2024 |
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Has the home design market slowed down?
|
May 23, 2024 |
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HARO is dead - best ways to get quick press right now
|
May 09, 2024 |
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Brand Partnerships Part 2
|
Apr 25, 2024 |
|
How AI is Changing Google Search
|
Apr 11, 2024 |
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How Marketing has Changed Over the Course of the last 5 Years
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Mar 28, 2024 |
|
KBIS 2024: Trends from the Show Floor
|
Mar 14, 2024 |
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Elevating Your Design Portfolio Through Professional Photography with Tori Sikkema
|
Feb 29, 2024 |
|
How to Start Conversations with Brands at KBIS
|
Feb 15, 2024 |
|
Discovering Your Brand Voice with AI Assistance
|
Feb 01, 2024 |
|
Revolutionizing Your Interior Design Business: Digital Marketing Trends for 2024
|
Jan 18, 2024 |
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Planning Tips for 2024
|
Jan 04, 2024 |
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The Best of 2023 and Our Predictions for 2024
|
Dec 21, 2023 |
|
Unlocking the Power of Word of Mouth in Your Design Business
|
Dec 07, 2023 |
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Boosting Client Services and Sales in Interior Design
|
Nov 23, 2023 |
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Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker
|
Nov 09, 2023 |
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Up Close and Personal Chatting with Charmaine Takeover
|
Oct 26, 2023 |
|
Top 5 Listener Questions
|
Oct 12, 2023 |
|
Become a Marketing Expert for Your Business
|
Sep 28, 2023 |
|
Prequalifying clients through investment range
|
Sep 14, 2023 |
|
Why is AI Controversial in Interior Design
|
Aug 31, 2023 |
|
Top 10 Marketing Questions
|
Aug 17, 2023 |
|
Top 10 PR Questions
|
Aug 03, 2023 |
|
10 Common Video Marketing Mistakes
|
Jul 20, 2023 |
|
Quick and Easy Ways to get Press
|
Jul 06, 2023 |
|
Pricing Problems and Solutions
|
Jun 22, 2023 |
|
The SEO Formula for Blogs
|
Jun 08, 2023 |
|
#1 Way for Your Website to be Found
|
May 25, 2023 |
|
Messaging for Your Ideal Client
|
May 11, 2023 |
|
Introducing the Marketing Studio with time-saving tools for Design and Remodeling Professionals
|
Apr 27, 2023 |
|
How AI will impact the ID Industry
|
Apr 13, 2023 |
|
Brand Partnerships through the One Room Challenge
|
Mar 30, 2023 |
|
Easy ways to talk about Money
|
Mar 16, 2023 |
|
How to pitch a podcast
|
Mar 02, 2023 |
|
Using Chat GPT for Small Businesses
|
Feb 16, 2023 |
|
KBIS 2023 Trends from the Show Floor
|
Feb 09, 2023 |
|
Social Media Tips for Design Professionals
|
Feb 02, 2023 |
|
Leadership Tips for Design Businesses
|
Jan 26, 2023 |
|
Planning Your Content for 2023 for Design Professionals
|
Jan 19, 2023 |
|
Website Updates in 2023 for Design Professionals
|
Jan 12, 2023 |
|
Developing a Winning Marketing & PR Strategy for 2023
|
Jan 05, 2023 |
|
2022 Year In Review
|
Dec 29, 2022 |
|
Productivity Tips for Design Professionals
|
Dec 22, 2022 |
|
The Power of Analytics
|
Dec 15, 2022 |
|
Predictable client behavior
|
Dec 08, 2022 |
|
How a Proposal Impacts Profitability
|
Dec 01, 2022 |
|
Curating your client
|
Nov 24, 2022 |
|
How to get found by the media
|
Nov 17, 2022 |
|
Why Your Brand is Important
|
Nov 10, 2022 |
|
How to Recession-Proof your Interior Design Business
|
Nov 03, 2022 |
|
Benefits of Kitchen & Bath Buying Groups
|
Oct 27, 2022 |
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Equity in Design
|
Oct 20, 2022 |
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Benefits of Trade Associations
|
Oct 13, 2022 |
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Working with a VA for Interior Designers
|
Oct 06, 2022 |
|
Video SEO Tips for Designers
|
Sep 29, 2022 |
|
Facebook ads 101: for Interior Designers
|
Sep 22, 2022 |
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Organize your interior design media assets
|
Sep 15, 2022 |
|
What are Interior Design Keywords and how to use them for your business
|
Sep 08, 2022 |
|
Instagram Marketing Tips for Designers
|
Sep 01, 2022 |
|
Benefits of the One Room Challenge
|
Aug 25, 2022 |
|
Podcasting for Designers
|
Aug 18, 2022 |
|
Developing Productive Habits as a Busy Designer
|
Aug 11, 2022 |
|
How to Build Trust with your Clients
|
Aug 04, 2022 |
|
Success Story - Melinda Dzinic
|
Jul 28, 2022 |
|
The Do's and Don'ts of Facebook Ads
|
Jul 21, 2022 |
|
How to use marketing and PR to drive your business with Kerrie Kelly
|
Jul 14, 2022 |
|
Designer Discussions Success Story
|
Jul 07, 2022 |
|
Why does SEO Cost so much
|
Jun 30, 2022 |
|
Wellness in Design
|
Jun 23, 2022 |
|
Partitioning: Why its important to end on a high note
|
Jun 16, 2022 |
|
When do you need a Press Release
|
Jun 09, 2022 |
|
You Have to Give to Get The Power of Reciprocity
|
Jun 02, 2022 |
|
Loss Aversion: Why Do Renderings Work
|
May 26, 2022 |
|
Social Proof: The Ultimate Way to Build Know, Like, and Trust
|
May 19, 2022 |
|
How designers can make brand partnerships work for them
|
May 12, 2022 |
|
Behavioral Economics: Why we turn down the radio when we're lost
|
May 05, 2022 |
|
Driving more traffic to your website through SEO
|
Apr 28, 2022 |
|
Hiring Tips for Design Professionals
|
Apr 21, 2022 |
|
Why PR is So Expensive
|
Apr 14, 2022 |
|
How to work with freelance journalists to get published
|
Apr 07, 2022 |
|
The 3 Fundamentals of Marketing Success
|
Mar 31, 2022 |
|
Pricing with context for value
|
Mar 24, 2022 |
|
How to Design a 5 star Airbnb
|
Mar 17, 2022 |
|
Video Marketing for Interior Designers
|
Mar 10, 2022 |
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3 Tips to Improve Your Client's Experience
|
Mar 03, 2022 |
|
Diversity in Design with Kiwana McClung
|
Feb 24, 2022 |
|
KBIS 2022 Review with Jan Rutgers
|
Feb 17, 2022 |
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Reels and TikTok - Short Format Video Tips for Interior Designers
|
Feb 10, 2022 |
|
Changes Designers are Making in 2022 with Rick Campos
|
Feb 03, 2022 |
|
Understanding Influencer Marketing for Interior Designers
|
Jan 27, 2022 |
|
SEO 101: Understanding SEO for Interior Designers
|
Jan 20, 2022 |
|
What We Can Learn from Lifestyle Brands to Show up on Instagram
|
Jan 13, 2022 |
|
Developing a Winning Marketing and PR Strategy for 2022
|
Jan 06, 2022 |
|
Designer Discussions 2021 Year End Review
|
Dec 30, 2021 |
|
How life experience and mindset impact your design business
|
Dec 23, 2021 |
|
Developing a Winning Marketing Strategy
|
Dec 16, 2021 |
|
Minimum Expenditure and Pricing Strategies
|
Dec 09, 2021 |
|
Email Marketing Tips for Interior Designers
|
Dec 02, 2021 |
|
Systems and Processes for Your Design Business
|
Nov 25, 2021 |
|
How To Integrate Sales into Your Design Process
|
Nov 18, 2021 |
|
Best Apps for Interior Designers
|
Nov 11, 2021 |
|
Do You Need a Publicist
|
Nov 04, 2021 |
|
Why You Should Incorporate Renderings into Your Design Process
|
Oct 28, 2021 |
|
How to 'Wow' Your Client's Experience
|
Oct 21, 2021 |
|
How to Optimize Your Website for Visibility
|
Oct 14, 2021 |
|
Why your clients choose to work with you
|
Oct 07, 2021 |
|
How to Get Press As An Interior Design Expert
|
Sep 30, 2021 |
|
Client behavior that can doom your design project from the beginning
|
Sep 23, 2021 |
|
How to Use Clubhouse for Interior Designers with Charmaine Wynter
|
Sep 16, 2021 |
|
How To Handle Negative Reviews
|
Sep 09, 2021 |
|
What Makes An Interior Designer Marketable
|
Sep 02, 2021 |
|
Introduction to Maria and What is a High earner?
|
Aug 30, 2021 |
|
Introduction to Jason and Marketing 101 for Interior Designers
|
Aug 30, 2021 |
|
Introduction to Mirjam and PR 101 for Interior Designers
|
Aug 29, 2021 |
|
Branding for High Dollar Sales with Johanna White
|
Aug 27, 2021 |
|
Introduction to Designer Discussions
|
Aug 26, 2021 |