The Current Podcast
By The Current
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Category: Marketing
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Subscribers: 5
Reviews: 0
Episodes: 87
Description
The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
| Episode | Date |
|---|---|
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How MLS plans to capitalize on 2026 World Cup fever
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Mar 13, 2024 |
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CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
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Mar 06, 2024 |
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BBDO on why marketing needs humor
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Feb 28, 2024 |
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On chocolate and politics: What CPG brands and political campaigns have in common
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Feb 21, 2024 |
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AARP on combatting ageism in marketing
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Feb 14, 2024 |
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Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
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Feb 07, 2024 |
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Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
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Jan 31, 2024 |
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White Castle on maintaining itself as a pop culture icon
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Jan 24, 2024 |
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Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
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Jan 17, 2024 |
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Tubi’s Nicole Parlapiano on sustaining growth after virality
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Jan 10, 2024 |
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Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
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Dec 06, 2023 |
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State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
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Nov 29, 2023 |
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NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
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Nov 15, 2023 |
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Zillow’s Beverly Jackson on bringing real estate marketing closer to home
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Nov 08, 2023 |
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VML CEO Jon Cook wants more creativity while advertising on streaming platforms
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Nov 01, 2023 |
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Francesca’s Traci Graziani on merging in-person experiences with digital
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Oct 25, 2023 |
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LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
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Oct 18, 2023 |
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Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
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Oct 11, 2023 |
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Lenovo CMO Emily Ketchen on delivering tech with diversity
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Oct 04, 2023 |
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VaynerX CMO Andrea Sullivan on moving at the speed of culture
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Sep 27, 2023 |
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Publicis Health Media President Andrea Palmer on connecting health and wellness
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Aug 23, 2023 |
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The Weather Company's Randi Stipes on why weather is the original influencer
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Aug 16, 2023 |
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PepsiCo SVP Shyam Venugopal on the importance of simple human insights
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Aug 09, 2023 |
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SiriusXM’s Suzi Watford on growing a subscriber base through community
|
Aug 02, 2023 |
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AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
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Jul 26, 2023 |
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Expedia’s Rory Paterson on the value of destination marketing
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Jul 19, 2023 |
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Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030
|
Jul 12, 2023 |
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Snap’s Doug Frisbee on staying at the forefront of AR
|
Jul 05, 2023 |
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Time Out’s Stacy Bettman on giving readers access to local treasures
|
Jun 28, 2023 |
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Paramount+’s Domenic DiMeglio on pioneering the FAST space
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Jun 21, 2023 |
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Klarna’s David Sandström on disrupting “one of the most hated industries in the world”
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Jun 14, 2023 |
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Canva’s Zach Kitschke on harnessing AI to advance products
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Jun 07, 2023 |
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Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad
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May 31, 2023 |
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Uber’s Lee Walsh on leaning into local experiences
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May 24, 2023 |
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Pereira O’Dell’s Robert Lambrechts on the importance of creativity
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May 17, 2023 |
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Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
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May 10, 2023 |
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Sling SVP Ajinkya Joglekar on humanizing data
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May 03, 2023 |
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Edward Jones' Tim Rea shares his advice to young marketers
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Apr 26, 2023 |
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Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences
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Apr 19, 2023 |
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Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy
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Apr 12, 2023 |
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Zulily’s Denise Jaeschke on simplifying shopping for moms
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Mar 01, 2023 |
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Haleon’s Katie Williams compares marketing to the scientific method
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Feb 22, 2023 |
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Mint Mobile’s Aron North explains why failure is the key to success
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Feb 15, 2023 |
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Hyundai’s Angela Zepeda on shattering the glass ceiling
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Feb 08, 2023 |
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REI’s Vivienne Long on purpose-driven marketing
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Feb 01, 2023 |
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T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
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Jan 25, 2023 |
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Johnson & Johnson's Nate Notwell on venturing into retail media
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Jan 18, 2023 |
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Dollar General’s Chad Fox has a mission to serve small towns
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Jan 11, 2023 |
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Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts
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Jan 04, 2023 |
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Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog
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Aug 31, 2022 |
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DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
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Aug 24, 2022 |
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Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads
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Aug 17, 2022 |
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IAB CEO David Cohen believes ‘the future of video will be streamed’
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Aug 10, 2022 |
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Campbell’s Marci Raible on why ‘Not all data is created equal'
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Aug 03, 2022 |
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Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
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Jul 27, 2022 |
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Mischief’s Greg Hahn on the benefits of taking risks in campaigns
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Jul 20, 2022 |
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Discover’s Kate Manfred on her journey from chemical engineer to data-driven CMO
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Jul 13, 2022 |
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Carat's Mike Law discusses the importance of a diverse workforce
|
Jul 06, 2022 |
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L’Oreal’s Shenan Reed sees advertising as a blend of art and science
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Jun 29, 2022 |
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Roblox’s Christina Wootton on the power of the metaverse
|
Feb 23, 2022 |
|
Citi’s Mike Venables on differentiating the banking experience
|
Feb 16, 2022 |
|
Marriott’s Nicolette Harper on how the brand built up consumer confidence during the pandemic
|
Feb 09, 2022 |
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Nissan’s Allyson Witherspoon says digital showrooms see 20 percent higher conversions
|
Feb 02, 2022 |
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Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’
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Jan 26, 2022 |
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Pinterest’s Jon Kaplan on investing in creator culture
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Jan 19, 2022 |
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Liquid Death’s Hamid Saify on a punk rock approach to marketing water
|
Jan 12, 2022 |
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Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
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Jan 05, 2022 |
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Visible Former CMO Minjae Ormes on winning the next generation of consumers
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Oct 13, 2021 |
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Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
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Oct 06, 2021 |
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Spotify VP Jay Richman on why the company is betting big on podcasts
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Sep 29, 2021 |
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Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty
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Sep 22, 2021 |
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Kimberly-Clark’s Zena Arnold on agility during the pandemic
|
Sep 15, 2021 |