Counsel Cast

By Karin Conroy

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Category: Entrepreneurship

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Subscribers: 2
Reviews: 0
Episodes: 147

Description

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in.


This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. 


An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth.


Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart.


Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. 


Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry.


Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success.

Engage, expand, and elevate your firm with custom tailored solutions.


Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.


Check out Counsel Cast Podcast at https://counsel-cast.com/.


Episode Date
What Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMato
Dec 17, 2024
The Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita Wheeler
Dec 03, 2024
How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
Nov 19, 2024
GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt
Nov 05, 2024
How Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan Steele
Oct 22, 2024
Is Your Law Firm Prepared for a PR Crisis? with John P. David
Oct 08, 2024
How Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark Stern
Sep 24, 2024
How Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya Banerjee
Sep 10, 2024
The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang
Aug 27, 2024
Best Practices for Law Firm Exits with Kevin McGoff
Aug 13, 2024
How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter
Jul 30, 2024
Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
Jul 16, 2024
How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
Jul 02, 2024
What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
Jun 18, 2024
What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
Jun 04, 2024
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
May 21, 2024
How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
May 07, 2024
Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn
Apr 23, 2024
What Lawyers Need to Know About Website Technology with Dave Sobel
Apr 09, 2024
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison
Mar 26, 2024
Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider
Mar 12, 2024
Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang
Feb 27, 2024
How Can Your Law Firm's Content Beat AI? with Gert Mellak
Feb 13, 2024
How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard
Jan 30, 2024
How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright
Jan 16, 2024
LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik
Jan 02, 2024
Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse
Dec 19, 2023
To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill
Dec 05, 2023
Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten
Nov 28, 2023
Content by AI: Are We There Yet? with Max Gutsche
Nov 21, 2023
Is Your Brand Strategy Aligned with SEO? with Alison K
Nov 14, 2023
Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund
Nov 07, 2023
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho
Oct 31, 2023
Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop
Oct 24, 2023
How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart
Oct 17, 2023
Is your marketing a bridge to creating strong connections? with Jennifer Forester
Oct 10, 2023
The Need for Speed: Website Performance and Rapid Growth with Jon Weberg
Oct 03, 2023
Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson
Sep 26, 2023
Optimizing Landing Pages for SEO Success with Jesse Ringer
Sep 19, 2023
Data-Driven Growth: Local SEO that Works with Ross McDaniel
Sep 12, 2023
Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian
Sep 05, 2023
Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford
Aug 29, 2023
Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries
Aug 22, 2023
Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller
Aug 15, 2023
What's the next big thing in AI Marketing? with Frank Mendoza
Aug 08, 2023
ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan
Aug 01, 2023
Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel
Jul 25, 2023
How can I uplevel my website? with Tyler Pigott
Jul 18, 2023
The Follow Up Formula: Turning Leads into Cases with Ely Delaney
Jul 11, 2023
Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark
Jul 04, 2023
What are the latest content marketing hacks? with Jesse Stein
Jun 27, 2023
How to grow with client retention with Hemant Varshney
Jun 20, 2023
How to leverage the science of branding with Stephanie Riel
Jun 13, 2023
How to get more leads from your website with Adam Sinkus
Jun 06, 2023
Is your brand premium or commodity? with Johanna White
May 30, 2023
Quick marketing ideas for immediate results with Ben Holland
May 23, 2023
A case study in marketing mastery with Daniel Callahan
May 16, 2023
How can law firms increase their marketing ROI? with Chris Nelson
May 09, 2023
Why your firm might need a podcast with Robert Ingalls
May 02, 2023
How does positioning bring better leads? with Daniel Steinberg
Apr 25, 2023
Overlooked cybersecurity risks with Tom Kirkham
Apr 18, 2023
How to drive website growth with Aaron Carpenter
Apr 11, 2023
What everyone gets wrong about personal branding with Chris Gensheer
Apr 04, 2023
How to grow your email list with Kendra Corman
Mar 28, 2023
Why you need to be secure with technology with Keith Conrad
Mar 21, 2023
Why your website needs maintenance with David Forman
Mar 14, 2023
How to add AI to your marketing strategy with Simon Kingsnorth
Mar 07, 2023
Why does email marketing work for law firms? with Jeff Felten
Feb 28, 2023
How can a law firm grow with systems? with Mitch Beinhaker
Feb 21, 2023
What is a holistic SEO strategy? with Gert Mellak
Feb 14, 2023
How to manage your brand on Google with Jason Barnard
Feb 07, 2023
How do you reach an expanded audience? with Becky Robinson
Jan 31, 2023
How do you create a 1-page marketing plan? with Allan Dib
Jan 24, 2023
How do you make PPC work for your firm? with Ameet Khabra
Jan 17, 2023
How do you evolve your firm with design? with Gail Doby
Jan 10, 2023
What is the anatomy of a marketing strategy? with Caleb Roche
Jan 03, 2023
What are the myths of being published? with Cindy Constable
Dec 27, 2022
How to do profit-driven marketing with Hannah Smolinski
Dec 20, 2022
Is a DIY website right for your firm? with Jack Newton
Dec 13, 2022
What makes for the most successful website copy? with Erin Ollila
Dec 06, 2022
Why is marketing strategy so important? with Sara Nay
Nov 29, 2022
How is speaking a marketing strategy? with Grant Baldwin
Nov 22, 2022
How do you dominate local search? with Stormy Knight
Nov 15, 2022
What are privacy policy best practices? with Donata Stroink-Skillrud
Nov 08, 2022
What story should you tell? with Karen Eber
Nov 01, 2022
What does ecommerce look like for lawyers? with Kathryn Smith
Oct 25, 2022
Is balance realistic for lawyers? with Steve Fretzin
Oct 18, 2022
What measures of success matter most? with Mark Graban
Oct 11, 2022
Why are smart lawyers so bad at conversation? with Celeste Headlee
Oct 04, 2022
How can law firms rethink lead gen? with Tom Shapiro
Sep 27, 2022
What's next in digital marketing? with Jessica Aries
Sep 20, 2022
Why is it so hard to be a happy lawyer? with Dannie De Novo
Sep 13, 2022
How can lawyers build communities with live streaming? with Stephanie Liu
Sep 06, 2022
Where does most SEO go wrong? with Eli Schwartz
Aug 30, 2022
How can lawyers get interviewed in the media? with Robyn Stevens
Aug 23, 2022
What are the best marketing methods for introverted lawyers? with Tara Reid
Aug 16, 2022
How can women lawyers be financially empowered? with Sibongile Ngako
Aug 09, 2022
How can lawyers use the power of story? with Bridget Cook-Burch
Aug 02, 2022
Why do lawyers need a happiness formula? with Mike Duffy
Jul 26, 2022
What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton
Jul 19, 2022
How are lead gen and personal branding the same? with Mary Henderson
Jul 12, 2022
Why do you need to read more? with Dr. Danny Brassell
Jul 05, 2022
How do the mentally strong manage their money? with Winnie Sun
Jun 28, 2022
How can lawyers be healthier? with Julian Hayes II
Jun 21, 2022
How do you build a dream marketing team? with Veronica Romney
Jun 14, 2022
Why your law firm can't ignore website accessibility with Amber Hinds
Jun 07, 2022
What are the social media trends for 2022? with Katie Brinkley
May 31, 2022
Where do most initial consultation calls go wrong? with Liz Wendling
May 24, 2022
Why should law firms build empires not kingdoms? with Travis Fox
May 17, 2022
How can lawyers leverage the power of LinkedIn? with Allison Nunes
May 10, 2022
What's a law firm worth? with Bharat Kanodia
May 03, 2022
How can you avoid social media overwhelm? with Andréa Jones
Apr 26, 2022
Why does mentorship matter for lawyers? with Illana Raia
Apr 19, 2022
How do you start a new firm and deal with uncertainty? with Jeremy Widder
Apr 12, 2022
What is an intrapreneur? with Art Bell
Apr 05, 2022
How do you attract an ideal client with your brand personality? with Kaye Putnam
Mar 29, 2022
What are the four words that can transform your sales? with Merit Kahn
Mar 22, 2022
How do you monetize podcasts? with Simona Costantini
Mar 15, 2022
How can lawyers give better presentations? with Tyler Foley
Mar 08, 2022
How does your style attract your ideal client? with Melanie Lippman
Mar 01, 2022
How can you get free traffic from Google? with Paul Counts and Shreya Banerjee
Feb 22, 2022
What is the difference between benchmarks and baselines? with Jeff Smith
Feb 15, 2022
How can you double your revenue with the Rule of 26? with Michael (Buzz) Buzinksi
Feb 08, 2022
Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball
Feb 01, 2022
What is a buyer persona and how is it important to your law firm? with Stormie Andrews
Jan 25, 2022
How do you plan a year of marketing? with Michelle Hunter
Jan 18, 2022
What's different about law school now? with Samantha and Haylie from Ladies Who Law School
Jan 11, 2022
Why do budgets suck? with Brooke Lively
Jan 04, 2022
How can lawyers use service design to be client centric? with Sérgio Taveres
Dec 28, 2021
How can law firms scale with subscription services? with Kimberly Bennett
Dec 21, 2021
What mistakes do lawyers make with content? with Davina Frederick
Dec 14, 2021
Why do women lawyers need to take up space? with Nequosha Anderson
Dec 07, 2021
What is legal design thinking? with Laura Harnett
Nov 30, 2021
How do you measure PR? with Michelle Calcote King
Nov 23, 2021
How can your network help you launch your law practice? with Kristen Gyolai
Nov 16, 2021
How do you build rapport on social media as a lawyer? with Mitch Jackson
Nov 09, 2021
Why shouldn't lawyers DIY their IT? with Scott Pruim
Nov 02, 2021
Why do I need to be on camera? with Wendee Lee Curtis
Oct 26, 2021
Where do you start with SEO? with Pete Everitt
Oct 19, 2021
How do I set up my legal practice on Google local search? with Jake Minick
Oct 12, 2021
What do pricing models have to do with marketing strategy? with Sarah Moon
Oct 05, 2021
Why is business development more important than ever before? with Steve Fretzin
Sep 28, 2021
Why is the traditional law practice model broken, and what can we do about it? with Ali Katz
Sep 21, 2021
How do lawyers get engagement on social media? with Shermin Lakha
Sep 14, 2021
How do imagery and video affect your website stats? with Rob Eyler
Sep 14, 2021
What does everyone get wrong about strategy? with Michelle Hunter
Sep 14, 2021
Trailer | Welcome to the Counsel Cast Podcast
Sep 03, 2021