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Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in.
This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing.
An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth.
Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart.
Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning.
Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry.
Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success.
Engage, expand, and elevate your firm with custom tailored solutions.
Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.
Check out Counsel Cast Podcast at https://counsel-cast.com/.
Episode | Date |
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What Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMato
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Dec 17, 2024 |
The Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita Wheeler
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Dec 03, 2024 |
How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
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Nov 19, 2024 |
GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt
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Nov 05, 2024 |
How Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan Steele
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Oct 22, 2024 |
Is Your Law Firm Prepared for a PR Crisis? with John P. David
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Oct 08, 2024 |
How Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark Stern
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Sep 24, 2024 |
How Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya Banerjee
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Sep 10, 2024 |
The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang
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Aug 27, 2024 |
Best Practices for Law Firm Exits with Kevin McGoff
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Aug 13, 2024 |
How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter
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Jul 30, 2024 |
Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
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Jul 16, 2024 |
How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
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Jul 02, 2024 |
What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
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Jun 18, 2024 |
What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
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Jun 04, 2024 |
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo
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May 21, 2024 |
How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
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May 07, 2024 |
Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn
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Apr 23, 2024 |
What Lawyers Need to Know About Website Technology with Dave Sobel
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Apr 09, 2024 |
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison
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Mar 26, 2024 |
Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider
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Mar 12, 2024 |
Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang
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Feb 27, 2024 |
How Can Your Law Firm's Content Beat AI? with Gert Mellak
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Feb 13, 2024 |
How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard
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Jan 30, 2024 |
How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright
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Jan 16, 2024 |
LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik
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Jan 02, 2024 |
Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse
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Dec 19, 2023 |
To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill
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Dec 05, 2023 |
Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten
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Nov 28, 2023 |
Content by AI: Are We There Yet? with Max Gutsche
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Nov 21, 2023 |
Is Your Brand Strategy Aligned with SEO? with Alison K
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Nov 14, 2023 |
Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund
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Nov 07, 2023 |
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho
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Oct 31, 2023 |
Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop
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Oct 24, 2023 |
How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart
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Oct 17, 2023 |
Is your marketing a bridge to creating strong connections? with Jennifer Forester
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Oct 10, 2023 |
The Need for Speed: Website Performance and Rapid Growth with Jon Weberg
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Oct 03, 2023 |
Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson
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Sep 26, 2023 |
Optimizing Landing Pages for SEO Success with Jesse Ringer
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Sep 19, 2023 |
Data-Driven Growth: Local SEO that Works with Ross McDaniel
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Sep 12, 2023 |
Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian
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Sep 05, 2023 |
Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford
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Aug 29, 2023 |
Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries
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Aug 22, 2023 |
Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller
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Aug 15, 2023 |
What's the next big thing in AI Marketing? with Frank Mendoza
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Aug 08, 2023 |
ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan
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Aug 01, 2023 |
Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel
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Jul 25, 2023 |
How can I uplevel my website? with Tyler Pigott
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Jul 18, 2023 |
The Follow Up Formula: Turning Leads into Cases with Ely Delaney
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Jul 11, 2023 |
Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark
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Jul 04, 2023 |
What are the latest content marketing hacks? with Jesse Stein
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Jun 27, 2023 |
How to grow with client retention with Hemant Varshney
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Jun 20, 2023 |
How to leverage the science of branding with Stephanie Riel
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Jun 13, 2023 |
How to get more leads from your website with Adam Sinkus
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Jun 06, 2023 |
Is your brand premium or commodity? with Johanna White
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May 30, 2023 |
Quick marketing ideas for immediate results with Ben Holland
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May 23, 2023 |
A case study in marketing mastery with Daniel Callahan
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May 16, 2023 |
How can law firms increase their marketing ROI? with Chris Nelson
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May 09, 2023 |
Why your firm might need a podcast with Robert Ingalls
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May 02, 2023 |
How does positioning bring better leads? with Daniel Steinberg
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Apr 25, 2023 |
Overlooked cybersecurity risks with Tom Kirkham
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Apr 18, 2023 |
How to drive website growth with Aaron Carpenter
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Apr 11, 2023 |
What everyone gets wrong about personal branding with Chris Gensheer
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Apr 04, 2023 |
How to grow your email list with Kendra Corman
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Mar 28, 2023 |
Why you need to be secure with technology with Keith Conrad
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Mar 21, 2023 |
Why your website needs maintenance with David Forman
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Mar 14, 2023 |
How to add AI to your marketing strategy with Simon Kingsnorth
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Mar 07, 2023 |
Why does email marketing work for law firms? with Jeff Felten
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Feb 28, 2023 |
How can a law firm grow with systems? with Mitch Beinhaker
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Feb 21, 2023 |
What is a holistic SEO strategy? with Gert Mellak
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Feb 14, 2023 |
How to manage your brand on Google with Jason Barnard
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Feb 07, 2023 |
How do you reach an expanded audience? with Becky Robinson
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Jan 31, 2023 |
How do you create a 1-page marketing plan? with Allan Dib
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Jan 24, 2023 |
How do you make PPC work for your firm? with Ameet Khabra
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Jan 17, 2023 |
How do you evolve your firm with design? with Gail Doby
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Jan 10, 2023 |
What is the anatomy of a marketing strategy? with Caleb Roche
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Jan 03, 2023 |
What are the myths of being published? with Cindy Constable
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Dec 27, 2022 |
How to do profit-driven marketing with Hannah Smolinski
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Dec 20, 2022 |
Is a DIY website right for your firm? with Jack Newton
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Dec 13, 2022 |
What makes for the most successful website copy? with Erin Ollila
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Dec 06, 2022 |
Why is marketing strategy so important? with Sara Nay
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Nov 29, 2022 |
How is speaking a marketing strategy? with Grant Baldwin
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Nov 22, 2022 |
How do you dominate local search? with Stormy Knight
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Nov 15, 2022 |
What are privacy policy best practices? with Donata Stroink-Skillrud
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Nov 08, 2022 |
What story should you tell? with Karen Eber
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Nov 01, 2022 |
What does ecommerce look like for lawyers? with Kathryn Smith
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Oct 25, 2022 |
Is balance realistic for lawyers? with Steve Fretzin
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Oct 18, 2022 |
What measures of success matter most? with Mark Graban
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Oct 11, 2022 |
Why are smart lawyers so bad at conversation? with Celeste Headlee
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Oct 04, 2022 |
How can law firms rethink lead gen? with Tom Shapiro
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Sep 27, 2022 |
What's next in digital marketing? with Jessica Aries
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Sep 20, 2022 |
Why is it so hard to be a happy lawyer? with Dannie De Novo
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Sep 13, 2022 |
How can lawyers build communities with live streaming? with Stephanie Liu
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Sep 06, 2022 |
Where does most SEO go wrong? with Eli Schwartz
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Aug 30, 2022 |
How can lawyers get interviewed in the media? with Robyn Stevens
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Aug 23, 2022 |
What are the best marketing methods for introverted lawyers? with Tara Reid
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Aug 16, 2022 |
How can women lawyers be financially empowered? with Sibongile Ngako
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Aug 09, 2022 |
How can lawyers use the power of story? with Bridget Cook-Burch
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Aug 02, 2022 |
Why do lawyers need a happiness formula? with Mike Duffy
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Jul 26, 2022 |
What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton
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Jul 19, 2022 |
How are lead gen and personal branding the same? with Mary Henderson
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Jul 12, 2022 |
Why do you need to read more? with Dr. Danny Brassell
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Jul 05, 2022 |
How do the mentally strong manage their money? with Winnie Sun
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Jun 28, 2022 |
How can lawyers be healthier? with Julian Hayes II
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Jun 21, 2022 |
How do you build a dream marketing team? with Veronica Romney
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Jun 14, 2022 |
Why your law firm can't ignore website accessibility with Amber Hinds
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Jun 07, 2022 |
What are the social media trends for 2022? with Katie Brinkley
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May 31, 2022 |
Where do most initial consultation calls go wrong? with Liz Wendling
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May 24, 2022 |
Why should law firms build empires not kingdoms? with Travis Fox
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May 17, 2022 |
How can lawyers leverage the power of LinkedIn? with Allison Nunes
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May 10, 2022 |
What's a law firm worth? with Bharat Kanodia
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May 03, 2022 |
How can you avoid social media overwhelm? with Andréa Jones
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Apr 26, 2022 |
Why does mentorship matter for lawyers? with Illana Raia
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Apr 19, 2022 |
How do you start a new firm and deal with uncertainty? with Jeremy Widder
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Apr 12, 2022 |
What is an intrapreneur? with Art Bell
|
Apr 05, 2022 |
How do you attract an ideal client with your brand personality? with Kaye Putnam
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Mar 29, 2022 |
What are the four words that can transform your sales? with Merit Kahn
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Mar 22, 2022 |
How do you monetize podcasts? with Simona Costantini
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Mar 15, 2022 |
How can lawyers give better presentations? with Tyler Foley
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Mar 08, 2022 |
How does your style attract your ideal client? with Melanie Lippman
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Mar 01, 2022 |
How can you get free traffic from Google? with Paul Counts and Shreya Banerjee
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Feb 22, 2022 |
What is the difference between benchmarks and baselines? with Jeff Smith
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Feb 15, 2022 |
How can you double your revenue with the Rule of 26? with Michael (Buzz) Buzinksi
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Feb 08, 2022 |
Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball
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Feb 01, 2022 |
What is a buyer persona and how is it important to your law firm? with Stormie Andrews
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Jan 25, 2022 |
How do you plan a year of marketing? with Michelle Hunter
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Jan 18, 2022 |
What's different about law school now? with Samantha and Haylie from Ladies Who Law School
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Jan 11, 2022 |
Why do budgets suck? with Brooke Lively
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Jan 04, 2022 |
How can lawyers use service design to be client centric? with Sérgio Taveres
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Dec 28, 2021 |
How can law firms scale with subscription services? with Kimberly Bennett
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Dec 21, 2021 |
What mistakes do lawyers make with content? with Davina Frederick
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Dec 14, 2021 |
Why do women lawyers need to take up space? with Nequosha Anderson
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Dec 07, 2021 |
What is legal design thinking? with Laura Harnett
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Nov 30, 2021 |
How do you measure PR? with Michelle Calcote King
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Nov 23, 2021 |
How can your network help you launch your law practice? with Kristen Gyolai
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Nov 16, 2021 |
How do you build rapport on social media as a lawyer? with Mitch Jackson
|
Nov 09, 2021 |
Why shouldn't lawyers DIY their IT? with Scott Pruim
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Nov 02, 2021 |
Why do I need to be on camera? with Wendee Lee Curtis
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Oct 26, 2021 |
Where do you start with SEO? with Pete Everitt
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Oct 19, 2021 |
How do I set up my legal practice on Google local search? with Jake Minick
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Oct 12, 2021 |
What do pricing models have to do with marketing strategy? with Sarah Moon
|
Oct 05, 2021 |
Why is business development more important than ever before? with Steve Fretzin
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Sep 28, 2021 |
Why is the traditional law practice model broken, and what can we do about it? with Ali Katz
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Sep 21, 2021 |
How do lawyers get engagement on social media? with Shermin Lakha
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Sep 14, 2021 |
How do imagery and video affect your website stats? with Rob Eyler
|
Sep 14, 2021 |
What does everyone get wrong about strategy? with Michelle Hunter
|
Sep 14, 2021 |
Trailer | Welcome to the Counsel Cast Podcast
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Sep 03, 2021 |