MobileGroove
By Peggy Anne Salz
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Category: Marketing
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Episodes: 149
Description
MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media.
Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future.
MobileGroove: https://mobilegroove.com/
| Episode | Date |
|---|---|
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5x Higher LTV: How Commerce Media Is Changing Mobile Gaming
|
Jun 11, 2026 |
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The $90 Billion Opportunity: Why Brands Must Bridge the App Gap
|
Jun 09, 2026 |
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The Next Martech Advantage? Building an Insights Stack
|
Jun 08, 2026 |
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93% of Marketers Are Using Rewarded UA — Here’s What Almedia Sees Next
|
Jun 04, 2026 |
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Why “Good Enough” Web Measurement Is Burning Your Budget
|
May 27, 2026 |
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SoundCloud Turned Off Brand Spend. What They Learned About ASO
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May 21, 2026 |
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Magical vs. Manipulative: The Future of AI Characters
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May 14, 2026 |
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Why Everyone Is Talking About MAU — and the Woman Driving Its Growth
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May 12, 2026 |
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Your Favourite Game Character Just Got an AI Brain
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Apr 30, 2026 |
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Beyond Performance: Why Ad Quality is Your Best Retention Strategy
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Apr 23, 2026 |
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Scaling Products Forces a Harder Question: What Do You Keep?
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Apr 16, 2026 |
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Qualifying Users: Why 90% of Your Growth Metrics Are Lying
|
Apr 09, 2026 |
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The Latino Audience Mistake Every Brand Makes
|
Apr 02, 2026 |
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Why Most Events Get It Wrong - and What POSSIBLE Gets Right
|
Mar 26, 2026 |
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A Single Bad Ad Wiped Out 20,000 DAUs — Here’s What Publishers Miss
|
Mar 19, 2026 |
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The Chatvertising Shift No One Saw Coming
|
Mar 12, 2026 |
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How LY Corp Is Turning Everyday Behavior Into Points, Games and Growth
|
Feb 26, 2026 |
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The Monetization Mistake Every Indie Developer Makes
|
Feb 17, 2026 |
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How PAYBACK Is Bringing Gaming Into Loyalty — and Building Toward a Super App
|
Feb 16, 2026 |
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How Indie Developers Win in Fast-Growing App Markets
|
Feb 03, 2026 |
|
Women Leading Mobile: Lessons in Voice, Power and Leadership Across Cultures
|
Jan 29, 2026 |
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The Case for Blocking Bad Ads at Global Scale
|
Jan 27, 2026 |
|
Scaling Apps Without Sacrificing User Experience | CEO Trish Dang
|
Jan 22, 2026 |
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Why Growth Is Now Everything to Everything
|
Jan 15, 2026 |
|
Misreading SKAN Is Burning Budget. Here’s What to Do Instead
|
Jan 13, 2026 |
|
The Hybrid Model That's Changing How Games Make Money Without Losing Players
|
Jan 08, 2026 |
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The Sugar Rush is Over - Here's What's Hurting Apps Now
|
Jan 07, 2026 |
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Publishers Have More Power Over Ad Quality Than Anyone Realizes
|
Jan 06, 2026 |
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1 in 5 Players Quit After Bad Ads – Here's What Publishers Can Do
|
Dec 18, 2025 |
|
The Ad Experience Nobody is Talking About
|
Dec 11, 2025 |
|
How Do You Grow an App With Less Data?
|
Dec 04, 2025 |
|
How Angry Birds 2 Hit Year-1 LTV in 3 Months
|
Nov 27, 2025 |
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How Did ROAS Jump from 30 to 100 in 28 Days?
|
Nov 20, 2025 |
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Play with Purpose: Can Games Change the World?
|
Oct 30, 2025 |
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$14M Raised. 50K Fans. One Game.
|
Oct 28, 2025 |
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Not Just Play: The Serious Business of Gaming Strategy
|
Oct 23, 2025 |
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More than ROAS: Redefining Success in Rewarded UA
|
Oct 10, 2025 |
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The Offerwall Comback: How Xsolla is Powering the Next Gaming Boom
|
Oct 10, 2025 |
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Beyond Ads: The Real Strategy for Brands in Games
|
Oct 10, 2025 |
|
The Post-ATT Playbook: Geeklab’s Fix for Broken Attribution
|
Sep 19, 2025 |
|
Thomas Hopkins on Why Creative Fails—And How to Fix It
|
Sep 12, 2025 |
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Fred Dimesa: How Arity Turns 2 Trillion Miles of Driving Data into Retail Insights
|
Aug 19, 2025 |
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Itamar Benedy: How Anzu Opens Games to New Ad Revenue and Net New Audiences
|
Aug 13, 2025 |
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Michael Vito Valentino: How NowThis Attracted 500K Followers With 90-Second Stories
|
Aug 05, 2025 |
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Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works
|
Jul 17, 2025 |
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Faith Price: How Saying Yes Can Redefine Your Career In UA And Beyond
|
Jul 15, 2025 |
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Abby Patton: What a Two-Person UA Team Can Teach Us About Growth
|
Jul 11, 2025 |
|
No Playbook. No Pretending. Just Power Moves.
|
Jul 10, 2025 |
|
People First. Ego Last. And No, That’s Not “Soft.”
|
Jul 10, 2025 |
|
“People need to know why you’re in the chair you’re in.”
|
Jul 09, 2025 |
|
Fighting Signal Loss And Stiff Competition With A Full-Funnel Approach
|
Jun 26, 2025 |
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From Signal Loss to Smart Scale: What Happens When You Own the Stack
|
Jun 19, 2025 |
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AI That Hits the Right Notes — How Aarki’s Encore Orchestrates Powerful Marketing
|
Jun 16, 2025 |
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From Blockbusters to Mobile Metrics: Why Gaming Is the Next Premium Ad Channel
|
Jun 05, 2025 |
|
The New Rules of Brand Building According to Carat’s CEO
|
May 29, 2025 |
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Predictive + Generative AI = Real-Time, Full-Funnel Personalization at Scale
|
May 15, 2025 |
|
How To Own the Room Without Being A “Presenter”
|
May 01, 2025 |
|
Not Just Bark — How Zigzag Built a CRM with Real Bite (and Even More Heart)
|
Apr 10, 2025 |
|
Mobile Game Creatives Are Easier Than Ever—Standing Out Isn’t
|
Mar 27, 2025 |
|
Alternative App Store Growth Strategy Every Game Dev Should Know in 2025
|
Mar 20, 2025 |
|
The No-Code Platform With A Use Case For Every Marketer
|
Mar 13, 2025 |
|
What a 30-Year-Old Game Can Teach Marketers About Legacy Brands & Future-Proofing
|
Feb 27, 2025 |
|
Why “Booker Is King” Is The Best Growth Strategy For Any Brand
|
Feb 20, 2025 |
|
Rethinking Revenue and Retention with InMobi Advertising's Chief Business Officer
|
Feb 14, 2025 |
|
Luis de la Cámara On Trends To Make Your Next Mobile Game A Breakout Success
|
Feb 13, 2025 |
|
Inside what3words: Building a Brand That Markets Itself
|
Jan 30, 2025 |
|
How To Beat Mobile Gaming’s Final Boss in 2025
|
Jan 23, 2025 |
|
Inside Tripledot Studios’ Strategy (and Soundtrack) for Mobile Gaming Ad Monetization
|
Jan 13, 2025 |
|
Future-Proofing Your Programmatic Data Strategy for 2025
|
Dec 19, 2024 |
|
From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
|
Dec 05, 2024 |
|
How Game Publishers Can Maximize Engagement with Smart Diversification
|
Nov 14, 2024 |
|
How To Unlock $2 Trillion In New Growth In The Next 10 Years
|
Oct 31, 2024 |
|
Reduce D1 Churn With In-Game Audio Ads
|
Oct 03, 2024 |
|
The Truth About Creatives Testing
|
Sep 19, 2024 |
|
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
|
Sep 06, 2024 |
|
Why Working With Experienced Talent May Be The Best Investment For Your Brand With greyhairworks’ Alex Meisl
|
Aug 22, 2024 |
|
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
|
Aug 08, 2024 |
|
How Vasuta Agarwal Climbed The Ladder Of India’s Leading Mobile Advertising Agency
|
Jul 25, 2024 |
|
How AI-Powered Appier Delivers Value To Clinch Conversions
|
Jul 11, 2024 |
|
Designing For The Future: Tech, Inclusivity, And Authenticity
|
Jun 27, 2024 |
|
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
|
Jun 13, 2024 |
|
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
|
Jun 06, 2024 |
|
The Nonprofit Amplifying The Voices Of Women In AI
|
May 30, 2024 |
|
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
|
May 23, 2024 |
|
Destroying Deepfakes In Three Simple Steps
|
May 21, 2024 |
|
Game On: How Copper Banking Levels Up Financial Literacy
|
May 16, 2024 |
|
Why CTV Deserves A Spot In Your Marketing Mix
|
May 14, 2024 |
|
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
|
May 09, 2024 |
|
Perfecting Performance Marketing In 2024 And Beyond
|
May 07, 2024 |
|
Breaking Down The Aarki Rebrand
|
May 02, 2024 |
|
Helping Non-Gaming Apps Climb Rank In The App Stores
|
Apr 30, 2024 |
|
How AppSamurai Attracts High-Value Players
|
Apr 26, 2024 |
|
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
|
Mar 29, 2024 |
|
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
|
Feb 23, 2024 |
|
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
|
Feb 08, 2024 |
|
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
|
Jan 25, 2024 |
|
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
|
Jan 11, 2024 |
|
The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain
|
Dec 15, 2023 |
|
Crafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert Pols
|
Sep 21, 2023 |
|
Now You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares How
|
Sep 14, 2023 |
|
Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier
|
Sep 07, 2023 |
|
Customer Relationship Building 101: A Conversation Between Kongregate And Smadex
|
Jun 28, 2023 |
|
A SKAN 4.0 Crash Course: From Value Mapping to Predictive Modeling with InMobi's Dharak Desai
|
Jun 22, 2023 |
|
Enote: A Subscription App Creating a Symphony Between AI and Music
|
May 11, 2023 |
|
Syed Hamid on How Sofy.AI Increases Productivity 10x and Takes the Pain Out of QA Testing
|
Apr 13, 2023 |
|
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey Kazakov
|
Mar 30, 2023 |
|
Branch's Adam Landis on Marketers' Biggest Data Mistakes and Opportunities
|
Jan 12, 2023 |
|
Sony's Will McKinney-Raphelt and deadHYPE's Bernard Koomson on Remembering Human Nature When Designing Customer Experience
|
Dec 29, 2022 |
|
Spread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your Advertising
|
Dec 15, 2022 |
|
Influential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and Revenues
|
Dec 01, 2022 |
|
Surprising Shortcuts from Jarrett Thomas to Polish Your Personal Brand and Power Effective B2B Marketing
|
Nov 24, 2022 |
|
Lessons From the Gaming Industry on Creating Viral Hits That Build Communities
|
Nov 17, 2022 |
|
ConsultMyApp's Mike Rhodes Shares Strategies for Becoming a Revenue Machine
|
Nov 10, 2022 |
|
How Streaming Platform ZEE5 Global Goes Beyond A/B Testing to Achieve Stellar Results
|
Nov 03, 2022 |
|
Keep it Simple! Meesho on Creating Shopping Experiences That Turn Browsers Into Buyers (Part 2 of 2)
|
Oct 27, 2022 |
|
Listen or Die: eCommerce Giant Meesho on Why You Need to Hear What Your Customers Are Telling You in the App and Everywhere Else (Part 1 of 2)
|
Oct 20, 2022 |
|
Tim Hyde Shares the Secrets Behind Effective Facebook Ads
|
Oct 13, 2022 |
|
Surprising Alternatives to Grow Your Gaming App
|
Oct 06, 2022 |
|
Mobile App Video Ads: Appagent's How-to on How to Wow Your Audience in 5 Seconds or Less
|
Sep 29, 2022 |
|
Keep on Trackin': Replai Shares AI-driven Analytics to Optimize Your Video Ads
|
Sep 22, 2022 |
|
Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop
|
Sep 15, 2022 |
|
Best-selling Author and Futurist Byron Reese on the Power of Brand Storytelling
|
Sep 08, 2022 |
|
Tilting Point's Hunter Bulkeley Talks Profits, Purpose and How to Keep Players Engaged
|
Sep 01, 2022 |
|
Bango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to Life
|
Aug 25, 2022 |
|
How Storyly Helps Brands Tell Their Stories More Effectively
|
Aug 18, 2022 |
|
Stitcht Shares How to Make Your Marketing More Human and Reveals the UGC Stack
|
Aug 11, 2022 |
|
How Rootd Bootstrapped its Way to Becoming the Go-to App to Help Us Cope
|
Aug 04, 2022 |
|
How Press Sports Harnessed Real Community and Relevant Communications to Build "TikTok for Athletes"
|
Jul 28, 2022 |
|
How M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2X
|
Jul 21, 2022 |
|
Grow.co's Adam Lovallo Tells Us Why Growth Means Retention
|
Jul 14, 2022 |
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Information IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow Retention
|
Jul 07, 2022 |
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Purchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive Subscriptions
|
Jun 30, 2022 |
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Nymbl Science's Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-personalization
|
Jun 23, 2022 |
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Chief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalization
|
Jun 16, 2022 |
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Yoke Network Shows How Working with Influencers Fuels App Installs and Brand Engagement
|
Jun 09, 2022 |
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How Yummy is Personalizing Experiences to Grow Revenue and Retention
|
Jun 02, 2022 |
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Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App is Worth
|
May 26, 2022 |
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HUD's Edward Chen Shares the Secret to a Successful Dating App: Make it Female-friendly
|
May 19, 2022 |
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How Mainframe Industries' Jasmin Dahncke Builds Game Experiences You Won't Want to Leave
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May 12, 2022 |
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The Death of the Advertising Cookie: Adam Broitman on Marketing's Path Forward
|
May 05, 2022 |
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How Muuv Labs Harnesses Personalization and Podcasts to Help App Users Reach New Heights
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Apr 28, 2022 |
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YouNow Shares Its Sure-fire Strategy to Inspire Creators to Create
|
Apr 21, 2022 |
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How One Teenager Is Inspiring Young Girls — With Help From Female Leaders Around the World
|
May 17, 2021 |
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Why The Weather Company’s Forecast Is Looking Good
|
Apr 06, 2021 |
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The Secrets To The Texas Tribune's Local News Success
|
Apr 05, 2021 |
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How Vix Fueled 10x Audience Growth With Hispanic Audiences
|
Dec 17, 2020 |
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Diving Into Live Streaming And Community Building With Kumu's Roland Ros
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Aug 13, 2020 |
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Future-Proofing Your News Business With CUNY J-School's Anita Zielina
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Jun 17, 2020 |
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How Harvard Business Review Pivoted During The Pandemic
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May 18, 2020 |