MobileGroove

By Peggy Anne Salz

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Category: Marketing

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Episodes: 94

Description

MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/

Episode Date
Predictive + Generative AI = Real-Time, Full-Funnel Personalization at Scale
May 15, 2025
How To Own the Room Without Being A “Presenter”
May 01, 2025
Not Just Bark — How Zigzag Built a CRM with Real Bite (and Even More Heart)
Apr 10, 2025
Mobile Game Creatives Are Easier Than Ever—Standing Out Isn’t
Mar 27, 2025
Alternative App Store Growth Strategy Every Game Dev Should Know in 2025
Mar 20, 2025
The No-Code Platform With A Use Case For Every Marketer
Mar 13, 2025
What a 30-Year-Old Game Can Teach Marketers About Legacy Brands & Future-Proofing
Feb 27, 2025
Why “Booker Is King” Is The Best Growth Strategy For Any Brand
Feb 20, 2025
Rethinking Revenue and Retention with InMobi Advertising's Chief Business Officer
Feb 14, 2025
Luis de la Cámara On Trends To Make Your Next Mobile Game A Breakout Success
Feb 13, 2025
Inside what3words: Building a Brand That Markets Itself
Jan 30, 2025
How To Beat Mobile Gaming’s Final Boss in 2025
Jan 23, 2025
Inside Tripledot Studios’ Strategy (and Soundtrack) for Mobile Gaming Ad Monetization
Jan 13, 2025
Future-Proofing Your Programmatic Data Strategy for 2025
Dec 19, 2024
From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
Dec 05, 2024
How Game Publishers Can Maximize Engagement with Smart Diversification
Nov 14, 2024
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Oct 31, 2024
Reduce D1 Churn With In-Game Audio Ads
Oct 03, 2024
The Truth About Creatives Testing
Sep 19, 2024
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Sep 06, 2024
Why Working With Experienced Talent May Be The Best Investment For Your Brand With greyhairworks’ Alex Meisl
Aug 22, 2024
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
Aug 08, 2024
How Vasuta Agarwal Climbed The Ladder Of India’s Leading Mobile Advertising Agency
Jul 25, 2024
How AI-Powered Appier Delivers Value To Clinch Conversions
Jul 11, 2024
Designing For The Future: Tech, Inclusivity, And Authenticity
Jun 27, 2024
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Jun 13, 2024
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
Jun 06, 2024
The Nonprofit Amplifying The Voices Of Women In AI
May 30, 2024
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
May 23, 2024
Destroying Deepfakes In Three Simple Steps
May 21, 2024
Game On: How Copper Banking Levels Up Financial Literacy
May 16, 2024
Why CTV Deserves A Spot In Your Marketing Mix
May 14, 2024
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
May 09, 2024
Perfecting Performance Marketing In 2024 And Beyond
May 07, 2024
Breaking Down The Aarki Rebrand
May 02, 2024
Helping Non-Gaming Apps Climb Rank In The App Stores
Apr 30, 2024
How AppSamurai Attracts High-Value Players
Apr 26, 2024
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Mar 29, 2024
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Feb 23, 2024
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
Feb 08, 2024
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
Jan 25, 2024
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
Jan 11, 2024
The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain
Dec 15, 2023
Crafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert Pols
Sep 21, 2023
Now You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares How
Sep 14, 2023
Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier
Sep 07, 2023
Customer Relationship Building 101: A Conversation Between Kongregate And Smadex
Jun 28, 2023
A SKAN 4.0 Crash Course: From Value Mapping to Predictive Modeling with InMobi's Dharak Desai
Jun 22, 2023
Enote: A Subscription App Creating a Symphony Between AI and Music
May 11, 2023
Syed Hamid on How Sofy.AI Increases Productivity 10x and Takes the Pain Out of QA Testing
Apr 13, 2023
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin's Andrey Kazakov
Mar 30, 2023
Branch's Adam Landis on Marketers' Biggest Data Mistakes and Opportunities
Jan 12, 2023
Sony's Will McKinney-Raphelt and deadHYPE's Bernard Koomson on Remembering Human Nature When Designing Customer Experience
Dec 29, 2022
Spread It Out! NCSolutions' Leslie Wood on the Power of Frequency and How to Improve Your Advertising
Dec 15, 2022
Influential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and Revenues
Dec 01, 2022
Surprising Shortcuts from Jarrett Thomas to Polish Your Personal Brand and Power Effective B2B Marketing
Nov 24, 2022
Lessons From the Gaming Industry on Creating Viral Hits That Build Communities
Nov 17, 2022
ConsultMyApp's Mike Rhodes Shares Strategies for Becoming a Revenue Machine
Nov 10, 2022
How Streaming Platform ZEE5 Global Goes Beyond A/B Testing to Achieve Stellar Results
Nov 03, 2022
Keep it Simple! Meesho on Creating Shopping Experiences That Turn Browsers Into Buyers (Part 2 of 2)
Oct 27, 2022
Listen or Die: eCommerce Giant Meesho on Why You Need to Hear What Your Customers Are Telling You in the App and Everywhere Else (Part 1 of 2)
Oct 20, 2022
Tim Hyde Shares the Secrets Behind Effective Facebook Ads
Oct 13, 2022
Surprising Alternatives to Grow Your Gaming App
Oct 06, 2022
Mobile App Video Ads: Appagent's How-to on How to Wow Your Audience in 5 Seconds or Less
Sep 29, 2022
Keep on Trackin': Replai Shares AI-driven Analytics to Optimize Your Video Ads
Sep 22, 2022
Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop
Sep 15, 2022
Best-selling Author and Futurist Byron Reese on the Power of Brand Storytelling
Sep 08, 2022
Tilting Point's Hunter Bulkeley Talks Profits, Purpose and How to Keep Players Engaged
Sep 01, 2022
Bango Shows How Marketers Can Survive the App-ocalypse and Bring Zombie Users Back to Life
Aug 25, 2022
How Storyly Helps Brands Tell Their Stories More Effectively
Aug 18, 2022
Stitcht Shares How to Make Your Marketing More Human and Reveals the UGC Stack
Aug 11, 2022
How Rootd Bootstrapped its Way to Becoming the Go-to App to Help Us Cope
Aug 04, 2022
How Press Sports Harnessed Real Community and Relevant Communications to Build "TikTok for Athletes"
Jul 28, 2022
How M2Catalyst's Network Cell Info App Taps Crowdsourcing and Customer-centricity to Grow Active Users by 2X
Jul 21, 2022
Grow.co's Adam Lovallo Tells Us Why Growth Means Retention
Jul 14, 2022
Information IS Power: How Fintech App Koinworks Simplifies Customer Education to Grow Retention
Jul 07, 2022
Purchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive Subscriptions
Jun 30, 2022
Nymbl Science's Lo Schroeder Reveals How Marketers Can Boost Retention Through Hyper-personalization
Jun 23, 2022
Chief Customer Officer Abhishek Gupta Reveals How Brands and Retailers Can Win with Hyper-personalization
Jun 16, 2022
Yoke Network Shows How Working with Influencers Fuels App Installs and Brand Engagement
Jun 09, 2022
How Yummy is Personalizing Experiences to Grow Revenue and Retention
Jun 02, 2022
Hello, Exit Strategy: BlueThrone Lets You Calculate How Much Your App is Worth
May 26, 2022
HUD's Edward Chen Shares the Secret to a Successful Dating App: Make it Female-friendly
May 19, 2022
How Mainframe Industries' Jasmin Dahncke Builds Game Experiences You Won't Want to Leave
May 12, 2022
The Death of the Advertising Cookie: Adam Broitman on Marketing's Path Forward
May 05, 2022
How Muuv Labs Harnesses Personalization and Podcasts to Help App Users Reach New Heights
Apr 28, 2022
YouNow Shares Its Sure-fire Strategy to Inspire Creators to Create
Apr 21, 2022
How One Teenager Is Inspiring Young Girls — With Help From Female Leaders Around the World
May 17, 2021
Why The Weather Company’s Forecast Is Looking Good
Apr 06, 2021
The Secrets To The Texas Tribune's Local News Success
Apr 05, 2021
How Vix Fueled 10x Audience Growth With Hispanic Audiences
Dec 17, 2020
Diving Into Live Streaming And Community Building With Kumu's Roland Ros
Aug 13, 2020
Future-Proofing Your News Business With CUNY J-School's Anita Zielina
Jun 17, 2020
How Harvard Business Review Pivoted During The Pandemic
May 18, 2020