Own Your Business
By Sam Jacobson with Ideaction
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Category: Entrepreneurship
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Episodes: 223
Description
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
| Episode | Date |
|---|---|
|
Bore Out or Burn Out?
|
Dec 08, 2025 |
|
7 Quick Website Fixes with Big Impact
|
Dec 01, 2025 |
|
Get Big Wins in Mid-Size Markets
|
Nov 24, 2025 |
|
Build Trust (Fast) in the Sales Process
|
Nov 17, 2025 |
|
6 Website Pages that Sell
|
Nov 10, 2025 |
|
Your Website's #1 Job in the Buyer's Journey
|
Nov 03, 2025 |
|
How to Prep for Engage! (and Make It Count)
|
Oct 27, 2025 |
|
Listener Fave: Why Couples Wait to Book
|
Oct 20, 2025 |
|
Stop Chasing Shortcuts: The Path to Higher Prices and More Clients
|
Oct 13, 2025 |
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From Busywork to Bookings: Using AI the Smart Way
|
Oct 06, 2025 |
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Stop Using AI Like a Robot
|
Sep 29, 2025 |
|
Why Strategy Shifts Go Nowhere
|
Sep 22, 2025 |
|
Sam’s (Unfiltered) Take: State of the Wedding Industry
|
Sep 15, 2025 |
|
State of the Wedding Industry 2025: Hard Truths and Honest Insights
|
Sep 08, 2025 |
|
The Truth About Luxury: It’s Not What Instagram Told You
|
Sep 01, 2025 |
|
Are You Growing a Business — or Just Making More Work?
|
Aug 25, 2025 |
|
Why Your Offer Isn’t Landing (Even If It’s Excellent)
|
Aug 18, 2025 |
|
Ideal Clients Aren’t Ignoring You. They Don’t Understand You
|
Aug 11, 2025 |
|
Listener Fave: 6 Popular Sales Tactics that Backfire
|
Aug 04, 2025 |
|
Listener Fave: The Real Reason You're Stuck in Your Business
|
Jul 28, 2025 |
|
Listener Fave: What Motivates Couples to Buy
|
Jul 21, 2025 |
|
Selling to BTS Decision-Makers with Amrit Dhillon-Bains
|
Jul 14, 2025 |
|
Say "No!" more often
|
Jul 07, 2025 |
|
How to Build Executive Presence with Alex Carter & Anne Marie Nest
|
Jun 30, 2025 |
|
It's Not Confidence You Need, It's Clarity
|
Jun 23, 2025 |
|
Empower your Team with Pablo Oliveira and Eleanor Scola
|
Jun 16, 2025 |
|
Building Expertise with Twah Dougherty
|
Jun 09, 2025 |
|
Social Media Strategy with Abby Jiu
|
Jun 02, 2025 |
|
How to Upgrade Your Ideal Client with Julian Leaver
|
May 26, 2025 |
|
Be the CEO with Brittany Lo
|
May 19, 2025 |
|
Outsource to a VA with Masterfully Managed
|
May 12, 2025 |
|
Build a Company Culture with Taryn Blake
|
May 05, 2025 |
|
Co-Own a Business as a Couple with The Masis
|
Apr 28, 2025 |
|
Business Strategies for a Tough Economy
|
Apr 21, 2025 |
|
Couples' Search Trends with Julie Novack
|
Apr 14, 2025 |
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Running a Business with Integrity with Elizabeth McKellar
|
Apr 07, 2025 |
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5 Wedding Industry Myths - Busted!
|
Mar 31, 2025 |
|
Selling with Stories
|
Mar 24, 2025 |
|
Talking about Budget with Potential Clients
|
Mar 17, 2025 |
|
Plagiarism, a PSA to the Wedding Industry
|
Mar 10, 2025 |
|
Level Up into Luxury Panel
|
Mar 03, 2025 |
|
Next Level Luxury in a Tough Market
|
Feb 24, 2025 |
|
From Mid-Market to Entry Luxury with Erika Aileen
|
Feb 17, 2025 |
|
Custom Proposals with Erika Delgado
|
Feb 10, 2025 |
|
Discovery Call Questions
|
Feb 03, 2025 |
|
6 Simple Ways to Refresh Your Website
|
Jan 27, 2025 |
|
Social Media Must-Dos for 2025
|
Jan 20, 2025 |
|
How to Attract the Right Clients
|
Jan 13, 2025 |
|
A Simple Roadmap for Success in 2025
|
Jan 06, 2025 |
|
Top Engage!24 Takeaways Part 2
|
Dec 30, 2024 |
|
Top Engage!24 Takeaways
|
Dec 23, 2024 |
|
Why Your Ideal Client Avatar Misses the Mark
|
Dec 16, 2024 |
|
Think Like an Entrepreneur with Anja Winikka
|
Dec 09, 2024 |
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3 ways to demonstrate expertise
|
Dec 02, 2024 |
|
Shift Your Expectations for 2025
|
Nov 25, 2024 |
|
How to Trigger Buyer Desires
|
Nov 18, 2024 |
|
Tips and Tools to DIY Your Website
|
Nov 11, 2024 |
|
Be a Magnet for Your Ideal Client
|
Nov 04, 2024 |
|
8 Website Copywriting Hacks
|
Oct 28, 2024 |
|
4 Website Don'ts & 3 Website Dos
|
Oct 21, 2024 |
|
When (and When Not) to Rebrand with Kate Ford
|
Oct 14, 2024 |
|
Sam's Take on State of the Industry
|
Oct 07, 2024 |
|
SEO is NOT Dead with Sara Dunn
|
Sep 30, 2024 |
|
State of The Industry 2024 Edition
|
Sep 23, 2024 |
|
Why you're attracting the wrong clients
|
Sep 16, 2024 |
|
How to Lose a Client in 10 Ways
|
Sep 09, 2024 |
|
Pricing Presentation
|
Sep 02, 2024 |
|
Perfectionism's Upsides and Downsides
|
Aug 26, 2024 |
|
Luxury Weddings 2024-5 Edition with KT Merry
|
Aug 19, 2024 |
|
Finding the Right Referral Partners
|
Aug 12, 2024 |
|
How to "Connect" with Couples on Discovery Calls
|
Aug 05, 2024 |
|
Conversion Rates and Booking Expectations
|
Jul 29, 2024 |
|
Website Design for Different Buyer Types
|
Jul 22, 2024 |
|
Wedding Day Attire with Julian Leaver
|
Jul 15, 2024 |
|
Personalized Client Workflows
|
Jul 08, 2024 |
|
10 Keys to Build Trust with Buyers
|
Jul 01, 2024 |
|
Reduce Friction in the Buyer's Journey
|
Jun 24, 2024 |
|
4 Ideas for Your About Page
|
Jun 17, 2024 |
|
14 Zoom No-Nos
|
Jun 10, 2024 |
|
Joseph Mills - Building a Business that's True to You
|
Jun 03, 2024 |
|
Differentiate Your Brand to Stand Out
|
May 27, 2024 |
|
Why Couples Wait to Book
|
May 20, 2024 |
|
Building Long-Term Success with Gigi De Manio
|
May 13, 2024 |
|
Pricing & Business Cycles with Lindsay Landman
|
May 06, 2024 |
|
How to Build a High-Converting Website
|
Apr 29, 2024 |
|
Working as the Boss with ADHD
|
Apr 22, 2024 |
|
Website Images that Attract Ideal Clients
|
Apr 15, 2024 |
|
How to "Sell" on a Discovery Call
|
Apr 08, 2024 |
|
How to Network IRL with Julian Leaver
|
Apr 01, 2024 |
|
Be a Better Listener
|
Mar 25, 2024 |
|
Mental Hygiene with Gurminder Banga
|
Mar 18, 2024 |
|
How to Generate More Inquiries
|
Mar 11, 2024 |
|
Inquiry Response No-Nos
|
Mar 04, 2024 |
|
7 Reasons Why Your Website isn't Working
|
Feb 26, 2024 |
|
Celebrity Panel: Leveling Up into Luxury
|
Feb 19, 2024 |
|
Client Case Study: Tara Blunk, Photographer
|
Feb 12, 2024 |
|
2024 Booking Predictions
|
Feb 05, 2024 |
|
4 Big Myths about Getting into Luxury
|
Jan 29, 2024 |
|
5 Obstacles to Success (and How to Overcome Them)
|
Jan 22, 2024 |
|
Build Value to Justify High(er) Prices
|
Jan 15, 2024 |
|
Elevate your personal brand
|
Jan 08, 2024 |
|
Luxury Photography Panel
|
Jan 03, 2024 |
|
2023 Year in Review
|
Dec 25, 2023 |
|
How to avoid bad discovery calls
|
Dec 18, 2023 |
|
Post-Mortems: Learn from Success and Failures
|
Dec 11, 2023 |
|
7 Lessons Learned at the Shift Retreats
|
Dec 04, 2023 |
|
6 Parts of a Successful Website
|
Nov 27, 2023 |
|
Use Gratitude to Grow Your Business
|
Nov 20, 2023 |
|
3 Keys to Designing Packages & Pricing
|
Nov 13, 2023 |
|
Client case study: Floral designer Eatherley Schultz
|
Nov 06, 2023 |
|
Create Messages that Trigger Ideal Clients
|
Oct 30, 2023 |
|
How NOT to Use Scarcity in Your Sales and Marketing
|
Oct 24, 2023 |
|
Get More Sh*t Done
|
Oct 16, 2023 |
|
Planner Panel
|
Oct 09, 2023 |
|
Stand Out in a Sea of Sameness
|
Oct 02, 2023 |
|
BTS: Lessons Learned as a Copywriter
|
Sep 25, 2023 |
|
Videographer Case Study: John Bunn and Nick Miller
|
Sep 18, 2023 |
|
Prepare NOW for 2024
|
Sep 11, 2023 |
|
FAQs about State of the Industry
|
Sep 04, 2023 |
|
State of the Industry 2023 Edition
|
Aug 28, 2023 |
|
3 Ways to Retain Referral Partners
|
Aug 21, 2023 |
|
Protect Yourself Legally with Magi Fisher
|
Aug 14, 2023 |
|
Client Case Study: Carter Rose, Photographer
|
Aug 07, 2023 |
|
Lessons Learned in 100 Episodes
|
Jul 31, 2023 |
|
Top 10 Books for Business
|
Jul 24, 2023 |
|
How to Hook Your Ideal Client
|
Jul 17, 2023 |
|
Break into the Luxury Market
|
Jul 10, 2023 |
|
Client Case Study: Kaitlin Ford, Planner
|
Jul 03, 2023 |
|
What to Do When Inquiries are Slow
|
Jun 26, 2023 |
|
Why You Need a Services Page
|
Jun 19, 2023 |
|
Set Realistic Expectations for Success
|
Jun 12, 2023 |
|
Client Case Study with Romin Zandi
|
Jun 05, 2023 |
|
Selling Styles
|
May 29, 2023 |
|
3 Keys to More Ideal Clients
|
May 22, 2023 |
|
5 Strategic Business Mistakes
|
May 15, 2023 |
|
Info Page v. Pricing Page
|
May 08, 2023 |
|
5 Major Proposal Mistakes
|
May 01, 2023 |
|
Top 10 Books for Marketing & Sales
|
Apr 24, 2023 |
|
5 Big Website Myths
|
Apr 17, 2023 |
|
Why Your "Why" Matters
|
Apr 10, 2023 |
|
4 Stages of Business Growth
|
Apr 03, 2023 |
|
Build a Luxury Team with Shannon Leahy
|
Mar 27, 2023 |
|
7 Core Sales Skills
|
Mar 20, 2023 |
|
6 Popular Sales Tactics that Backfire
|
Mar 13, 2023 |
|
How NOT to Close Deals
|
Mar 06, 2023 |
|
Keeping it Creative with Bob Spiegel
|
Feb 27, 2023 |
|
Design Services Your Clients Love
|
Feb 20, 2023 |
|
Book the Top Package with Megan Gillikin
|
Feb 13, 2023 |
|
Celebrity Panel Case Study
|
Feb 06, 2023 |
|
Attract and Book More Ideal Clients With Katy Taylor Jacobson
|
Jan 30, 2023 |
|
7 Website Mistakes that Cost You Inquiries
|
Jan 23, 2023 |
|
Social Media with Persephone Maglaya
|
Jan 16, 2023 |
|
The Science of Sales
|
Jan 09, 2023 |
|
Pick the Right Goals, Please
|
Jan 02, 2023 |
|
Selling to Dreamer Buyer Types
|
Dec 26, 2022 |
|
Selling to Boss Buyer Types
|
Dec 19, 2022 |
|
Brand Integrity with James x Schulze
|
Dec 12, 2022 |
|
Sell Luxury Anywhere with Imoni Events
|
Dec 05, 2022 |
|
Selling to Analyzer Buyer Types
|
Nov 28, 2022 |
|
Selling to Relater Buyer Types
|
Nov 21, 2022 |
|
The Power of “Yes” with Chris Jespersen
|
Nov 14, 2022 |
|
Scaling your Business with Abby Jiu
|
Nov 07, 2022 |
|
Top 10 Engage! Takeaways
|
Oct 31, 2022 |
|
Destination Wedding Dos and Don'ts with Jennifer Stein
|
Oct 24, 2022 |
|
Top Closing Techniques
|
Oct 17, 2022 |
|
Discovery call must-dos
|
Oct 10, 2022 |
|
Selling Luxury with KT Merry
|
Oct 03, 2022 |
|
Discovery Call Mistakes
|
Sep 26, 2022 |
|
Money Matters with Katelyn Magnuson
|
Sep 19, 2022 |
|
Selling to Different Buyer Types
|
Sep 12, 2022 |
|
Upgrades after the Sale
|
Sep 05, 2022 |
|
Collect More Reviews from Couples
|
Aug 29, 2022 |
|
Why Couples Struggle with Decisions
|
Aug 22, 2022 |
|
Say “No” More Often
|
Aug 15, 2022 |
|
8 Principles for Long-Term Success
|
Aug 08, 2022 |
|
Stop Burnout Before it Happens
|
Aug 01, 2022 |
|
Why do you own your business?
|
Jul 25, 2022 |
|
Hook Perfect Buyers with Your Blog
|
Jul 18, 2022 |
|
Pinterest: A Visual Search Engine
|
Jul 11, 2022 |
|
SEO to Attract Ideal Clients
|
Jul 04, 2022 |
|
Leverage Relationships for More Inquiries
|
Jun 27, 2022 |
|
Top 10 Engage!22 NOLA Takeaways
|
Jun 20, 2022 |
|
Fast Track for Planner Referrals
|
Jun 13, 2022 |
|
Inside Scoop: Engage! Summits
|
Jun 06, 2022 |
|
BTS: Design an Effective Website
|
May 30, 2022 |
|
Map Out a Realistic Revenue Plan
|
May 23, 2022 |
|
Get More Referrals from Clients
|
May 16, 2022 |
|
Don’t Make it Hard to Buy
|
May 09, 2022 |
|
Mirror Clients to Connect Non-Consciously
|
May 02, 2022 |
|
Pricing Psychology: How Many Options Works Best?
|
Apr 25, 2022 |
|
Guide Couples through the 5 Stages of Awareness
|
Apr 18, 2022 |
|
Design a Website for Your Ideal Client
|
Apr 11, 2022 |
|
What Motivates Your Ideal Clients?
|
Apr 04, 2022 |
|
Myth: People Don’t Read Anymore
|
Mar 28, 2022 |
|
Five Big Copywriting Mistakes You Can Fix Today
|
Mar 21, 2022 |
|
How to Get Couples to Like You
|
Mar 14, 2022 |
|
How to Feel Confident on Discovery Calls
|
Mar 07, 2022 |
|
How to Involve All Decision-Makers
|
Feb 28, 2022 |
|
When NOT to sell your services
|
Feb 21, 2022 |
|
Gain Momentum with Micro-Commitments
|
Feb 14, 2022 |
|
Why couples say “no” to your services
|
Feb 07, 2022 |
|
How NOT to respond to an inquiry
|
Jan 31, 2022 |
|
How important is inquiry response time?
|
Jan 24, 2022 |
|
How to Package Your Services to Sell
|
Jan 17, 2022 |
|
Customizing the Client Experience
|
Jan 10, 2022 |
|
Success Through Discovery Calls
|
Jan 04, 2022 |
|
Prioritize What Motivates You
|
Dec 27, 2021 |
|
Listen to hear and learn what your couples need
|
Dec 20, 2021 |
|
Pricing on your Website
|
Dec 13, 2021 |
|
When and How to Raise Prices
|
Dec 06, 2021 |
|
The Biggest Problem with Your Business
|
Nov 29, 2021 |
|
Talking about Budget with Potential Clients
|
Nov 22, 2021 |
|
Turn Your Blog into a Storyselling Machine
|
Nov 15, 2021 |
|
Let Your Website Sell for You
|
Nov 08, 2021 |
|
The Perfect Contact Form
|
Nov 01, 2021 |
|
The Power of Social Proof
|
Oct 25, 2021 |
|
4 Tips for a Compelling Custom Proposal
|
Oct 18, 2021 |
|
Website Images that Connect with Your Ideal Clients
|
Oct 11, 2021 |
|
6 Ways to Use Video to Book More Clients
|
Oct 04, 2021 |
|
Introduction to Buyer Types for Wedding Pros
|
Sep 27, 2021 |
|
Top 3 Pricing Strategies for Wedding Pros
|
Sep 20, 2021 |
|
Prequalify Your Favorite Clients
|
Sep 13, 2021 |
|
Welcome to the Own Your Business Podcast
|
Sep 07, 2021 |