The Shortlist
By Middle of Six
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Category: Marketing
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Episodes: 70
Description
Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.
| Episode | Date |
|---|---|
|
Creative and Strategic Storytelling
|
May 07, 2025 |
|
Middle of Six Book Review!
|
Apr 23, 2025 |
|
Design Psychology
|
Apr 09, 2025 |
|
InDesign Rumble
|
Mar 26, 2025 |
|
What Comes First, Design or Content?
|
Mar 12, 2025 |
|
Proposal Submission Confessions
|
Feb 26, 2025 |
|
Circles Conference Takeaways
|
Feb 12, 2025 |
|
Psychological Safety in AEC Marketing
|
Jan 29, 2025 |
|
Strategic Planning Deep Dive
|
Jan 15, 2025 |
|
Leading Design-Build Pursuits
|
Jul 10, 2024 |
|
Design Strategies for A3 Proposals
|
Jun 26, 2024 |
|
Marketing Trends that Establish Authenticity
|
Jun 12, 2024 |
|
Making of "The Wildcards"
|
May 29, 2024 |
|
Brand and Client Perception Surveys
|
May 15, 2024 |
|
Focusing on Team Strengths
|
May 01, 2024 |
|
What Marketers Want Leadership to Know
|
Apr 17, 2024 |
|
Efficiencies in Proposal Development
|
Apr 03, 2024 |
|
Overcoming the Fear of Public Speaking
|
Mar 20, 2024 |
|
Client Care, Gifts, and Swag: Hot or Not
|
Mar 06, 2024 |
|
What Marketing and BD Need from Each Other
|
Feb 21, 2024 |
|
Revisiting Social Media
|
Feb 07, 2024 |
|
Time Management Tricks
|
Jan 24, 2024 |
|
How to Get the Most Out of a Conference
|
Jan 10, 2024 |
|
Night of the Living Deadline
|
Oct 25, 2023 |
|
Building (and Supporting) a Marketing Team
|
Jul 26, 2023 |
|
How to Plan an Effective Marketing Retreat
|
Jul 12, 2023 |
|
How to Change-Proof Your Marketing Department
|
Jun 28, 2023 |
|
Addressing Burnout and Mental Health
|
Jun 14, 2023 |
|
Essential Components of Brand Guidelines
|
May 31, 2023 |
|
RFP Pet Peeves
|
May 17, 2023 |
|
Developing In-House Photography Skills
|
May 03, 2023 |
|
The Power of Visuals in Digital Marketing
|
Apr 19, 2023 |
|
Top 10 Award Submittal Tips
|
Apr 05, 2023 |
|
How to Stay Creative in a Criteria-Driven World
|
Mar 22, 2023 |
|
The Making of Middle of Six
|
Mar 08, 2023 |
|
What Every First-Time AEC Marketer Should Know
|
Feb 22, 2023 |
|
Competitor Audits, Part 2
|
Feb 08, 2023 |
|
Competitor Audits, Part 1
|
Jan 25, 2023 |
|
What Every Marketer Wants a New PM to Know
|
Jan 11, 2023 |
|
Behind The Shortlist: Producing and Launching an AEC Podcast
|
Jul 13, 2022 |
|
Recharge, Inspire, and Take Care
|
Jun 29, 2022 |
|
Conducting a Brand Audit
|
Jun 15, 2022 |
|
Business Development 101
|
Jun 01, 2022 |
|
Creating Your Brand Identity
|
May 18, 2022 |
|
Math People vs Art People
|
May 04, 2022 |
|
Tackling Cover Letters
|
Apr 20, 2022 |
|
10 Graphic Design and Workflow Tips
|
Apr 06, 2022 |
|
Interview Red Flag Warnings: Early Signs You Might Be Headed For a Loss
|
Mar 23, 2022 |
|
10 Tips for Business Writing
|
Mar 09, 2022 |
|
Virtual Interviews
|
Feb 23, 2022 |
|
Characters in Every Interview
|
Feb 09, 2022 |
|
Interview Prep Checklist
|
Jan 26, 2022 |
|
Building (and Implementing!) an Annual Marketing Calendar, Part 3: Creating the Calendar
|
Jan 12, 2022 |
|
Building (and Implementing!) an Annual Marketing Calendar, Part 2: Proposal Peaks
|
Jan 12, 2022 |
|
Building (and Implementing!) an Annual Marketing Calendar, Part 1: Check-up Checklist
|
Jan 12, 2022 |
|
AEC Marketing Predictions for 2022
|
Dec 29, 2021 |
|
The Value of Storytelling
|
Dec 15, 2021 |
|
Departments of One
|
Dec 01, 2021 |
|
All About Instagram
|
Nov 17, 2021 |
|
Which Social Media Platform is Right for Your Firm?
|
Nov 03, 2021 |
|
Sharing Your Expertise
|
Oct 27, 2021 |
|
Website Refresh vs. Rebuild
|
Oct 20, 2021 |
|
Proposal Strategy Matrix
|
Oct 13, 2021 |
|
Right-Sized Marketing Teams
|
Oct 06, 2021 |
|
Building Brand Awareness
|
Sep 27, 2021 |
|
Website Audit
|
Sep 27, 2021 |
|
Recipe for a Successful Team, Part 2
|
Sep 27, 2021 |
|
Recipe for a Successful Team, Part 1
|
Sep 27, 2021 |
|
Planning for Prepositioning
|
Sep 27, 2021 |
|
Welcome to The Shortlist
|
Sep 17, 2021 |