The Footballco Business Podcast
By Footballco
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Category: Soccer
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Subscribers: 4
Reviews: 0
Episodes: 93
Description
From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
| Episode | Date |
|---|---|
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Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
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Nov 27, 2025 |
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Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
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Nov 13, 2025 |
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Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
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Oct 27, 2025 |
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Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
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Oct 10, 2025 |
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Matt McKie - Stockport County and building community plus lessons from Manchester United
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Sep 25, 2025 |
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Colm Dillane AKA KidSuper: Football, fashion and creativity
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Sep 10, 2025 |
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EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon
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Sep 04, 2025 |
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World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman
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Aug 13, 2025 |
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How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton
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Jul 30, 2025 |
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How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal
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Jul 14, 2025 |
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Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker
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Jun 25, 2025 |
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Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
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Jun 11, 2025 |
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MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season
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May 28, 2025 |
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EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson
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May 14, 2025 |
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FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe
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May 06, 2025 |
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Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast
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Apr 29, 2025 |
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C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture
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Apr 23, 2025 |
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Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning
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Mar 31, 2025 |
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Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League
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Mar 18, 2025 |
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Creating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham
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Feb 26, 2025 |
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Growing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISA
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Feb 13, 2025 |
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Football and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw Miller
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Jan 29, 2025 |
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Selling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy Mitchell
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Jan 15, 2025 |
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FIFA, PES, Sensible Soccer and More: The retro football video games that changed fans' relationship with the sport ft. Bitmap Books' Richard Moss
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Dec 04, 2024 |
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Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit
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Nov 21, 2024 |
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AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno
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Nov 06, 2024 |
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Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?
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Oct 23, 2024 |
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Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast
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Oct 09, 2024 |
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Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath
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Sep 26, 2024 |
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Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport
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Sep 18, 2024 |
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FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez
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Aug 29, 2024 |
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Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more
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Aug 19, 2024 |
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Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire
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Jul 31, 2024 |
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Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024
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Jul 15, 2024 |
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Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs
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Jul 03, 2024 |
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Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation
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Jun 19, 2024 |
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Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch
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Jun 06, 2024 |
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Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success
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May 22, 2024 |
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M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket
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May 15, 2024 |
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Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners
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May 01, 2024 |
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Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions
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Apr 17, 2024 |
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Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies
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Apr 04, 2024 |
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Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden
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Mar 19, 2024 |
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Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer
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Mar 07, 2024 |
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Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A
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Feb 28, 2024 |
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Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football
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Feb 14, 2024 |
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Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool
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Jan 31, 2024 |
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Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'
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Jan 24, 2024 |
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Allianz - The inside story on Allianz's football and stadium sponsorship strategy
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Jan 10, 2024 |
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GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever
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Dec 13, 2023 |
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Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands
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Nov 29, 2023 |
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Taika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal Wins
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Nov 22, 2023 |
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EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
|
Nov 09, 2023 |
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Messi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long
|
Oct 25, 2023 |
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Goal Click - From North Korea to working with the USWNT, how Goal Click helps points the lens on the lesser known stories in football
|
Oct 11, 2023 |
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EA Sports FC 24 content creator and esports caster, Brandon Smith on esports and life as a gaming content creator
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Sep 28, 2023 |
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PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
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Sep 13, 2023 |
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Hashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club
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Aug 31, 2023 |
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Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie
|
Aug 16, 2023 |
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Juventus - The story behind Juventus' Creator Lab and the club's video content strategy
|
Aug 03, 2023 |
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Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football
|
Jul 19, 2023 |
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Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King
|
Jul 05, 2023 |
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The Tabloids to Ted Lasso - How the media covers sexuality and gender in football
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Jun 26, 2023 |
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Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football
|
May 29, 2023 |
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EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC
|
May 15, 2023 |
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Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture
|
Apr 24, 2023 |
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Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand
|
Apr 11, 2023 |
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Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International
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Mar 27, 2023 |
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The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride
|
Mar 07, 2023 |
|
Transfer Deadline Day Special: Unique Sports Group's MD Marlon Fleischman on the transfer window, players on social media, the World Cup and the role of agents
|
Jan 12, 2023 |
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Adidas Football - Creating Messi's World Cup Winning Shirt | Designing the 2022 World Cup kits | The best ever adidas kits
|
Dec 12, 2022 |
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Paddy Power: How to hijack the World Cup with Lee Price, former Head of Mischief at Paddy Power
|
Dec 05, 2022 |
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Alexi Lalas: Signing Beckham at Galaxy | USA '94 | Growing US soccer's brand | USMNT World Cup predictions
|
Nov 17, 2022 |
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Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
|
Nov 07, 2022 |
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Union Berlin - How Germany's coolest club is being successful while avoiding gentrification
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Oct 26, 2022 |
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United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS
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Oct 11, 2022 |
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UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA
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Jul 06, 2022 |
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Ben Black and TikTok - How football brands can leverage TikTok and its stars
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Jun 15, 2022 |
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The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association
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May 10, 2022 |
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DAZN - Growing women’s football fandom with the Women's Champions League
|
May 02, 2022 |
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Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.
|
Apr 20, 2022 |
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Atlanta United - Creating soccer fan culture and engagement from the ground up
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Apr 06, 2022 |
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Mundial - The role of football magazines in a digital age
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Mar 16, 2022 |
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Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus
|
Mar 02, 2022 |
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J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League
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Feb 08, 2022 |
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Media.Monks - How brands can work with women’s football
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Jan 18, 2022 |
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Inter Milan - Rebranding the club for the digital age
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Jan 04, 2022 |
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Peter Crouch - Growing his brand and social media in football
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Dec 14, 2021 |
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Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football
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Dec 08, 2021 |
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World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood
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Nov 17, 2021 |
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Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings
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Nov 03, 2021 |
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Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy
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Oct 20, 2021 |
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Coming Soon... The Footballco Business!
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Sep 23, 2021 |