CMA Connect

By Canadian Marketing Association

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Category: Marketing

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Episodes: 102

Description

Welcome to CMA Connect - the voice of the Canadian marketing community. Join us for empowering discussions with industry leaders about the rapidly changing world of marketing.

Episode Date
EP70 - Follow Your Compass with Sandra Sanderson
Jun 10, 2026
EP69: Stop Thinking Small with Meghan Nameth
May 26, 2026
EP68 - Out-Thinking the Giants with Rachel MacAdam
May 19, 2026
EP67 - Confessions of a CMO with Jon Crowley and Krisi Packer
May 12, 2026
EP66 - A New Era for Canadian Marketing with Esther Benzie
Apr 28, 2026
EP65 - Loyalty, Adaptability, and Growth with Lindsay Chase
Apr 14, 2026
EP64 - Deceptive Marketing Exposed with Josephine Palumbo
Mar 25, 2026
EP63 - IBM's blueprint for scaling AI in marketing with Alexis Zamkow and Miglena Nikolova
Mar 04, 2026
EP62 - Future proofing the marketing profession with Alan Depencier
Feb 17, 2026
EP61 - How Team Canada Revolutionized Athlete Partnerships with Jacqueline Ryan
Jan 30, 2026
EP60 - How Positive Platforms Boost Sales with Jenna Landi
Jan 14, 2026
EP59 - AI Adoption: Why Canada's Falling Behind with Sabrina Geremia
Dec 16, 2025
EP58 - Why All Marketing is Performance Driven with Lauren Bradeen
Dec 03, 2025
EP57 - The Future of Work with Mark Beckles
Nov 20, 2025
EP56 - Canadian Innovation Changing The World: Mark Mandato and Chris Sewell
Nov 11, 2025
EP55 - From Wall Street To Social Media Pioneer with Joshua Bloom
Nov 04, 2025
EP54 - You.Scaled AI Accelerator Partnership with Karla Congson
Oct 29, 2025
EP53 - The 2025 Humankind Study With Tahir Ahmad And Sarah Carpentier
Oct 21, 2025
EP52 - The Future of Marketing Education with Kyle Murray
Sep 23, 2025
EP51 - CRTC Compliance: Consumer Complaints & Staying Competitive with Steven Harroun
Sep 16, 2025
EP50 - From Marketer to CEO with Richard Kellam
Sep 03, 2025
EP49 - How Sleep Country Canada Transformed Sleep Culture with Nuno Bamberg
Jul 08, 2025
EP48 - Canada's First Young Lions Design Gold with Zoë Boudreau and Jesse Shaw
Jun 27, 2025
EP47 - Cannes Lions 2025: Be Bold with Bob Park
Jun 20, 2025
EP46 - Cannes Lions 2025: What's Driving Creative Excellence with Susan Irving & Bryan Kane
Jun 17, 2025
EP45 - Actionable Data Strategies, Privacy, AI & Enterprise Leadership with Jan Kestle
Jun 11, 2025
EP44 - The Impact of Economic Uncertainty in Canada with Scott Megginson and Sean Martin
May 28, 2025
EP43 - Trust, Tariffs, and Transformation with Steven Allmen
May 21, 2025
EP42 - Beyond Brand Control with Neil Patel
May 08, 2025
EP41 - Canadian Sentiment on Trump's Tariffs with Gregory Jack & Naumi Haque
Apr 22, 2025
EP40 - Examining AI Readiness in Canadian Marketing with Steve Mast
Apr 11, 2025
EP39 - The Power of Direct Mail with Danielle Doiron and Marc Cooper
Mar 25, 2025
EP38 - Leveling the Playing Field: Women's Professional Sports with Allison Sandmeyer-Graves
Mar 11, 2025
EP37 - Exploring Evolving Agency Branding with Stephen Brown
Mar 04, 2025
EP36 - How the CMA is Futureproofing Marketing with Alan Depencier
Feb 26, 2025
EP35 - Exploring Accenture's 2025 Life Trends with Brent Chaters
Feb 11, 2025
EP34 - The Psychology of Persuasion in Marketing with Darren Chiu and Ben Wise
Jan 21, 2025
EP33 - Marketing's Lifetime Achievement with Mary DePaoli
Dec 10, 2024
EP32 - Entrepreneurial Spirit Meets Marketing Excellence with Alison Osborne
Nov 26, 2024
EP31 - Storytelling for Success with Kayla Grey
Nov 12, 2024
EP30 - Redefining Brand Value with Peter Rodriguez and Bruce Symbalisty
Oct 22, 2024
EP29 - Building Brand Love for Lasting Consumer Connections with Justin Haberman
Oct 01, 2024
EP28 - Driving Marketing Innovation Through AI with Dave Burnett
Sep 17, 2024
EP27 - Integrating AI in Non-Profit Marketing with Allen Davidov and Kelly Hardy
Sep 03, 2024
EP26 - Unlocking B2B Growth Strategies with Eric Tang and Mary-Jane Owen
Aug 20, 2024
EP25 - Forging Tomorrow's Talent With Rhonda Barnet
Aug 06, 2024
EP24 - The Road to Paris 2024 with Jacqueline Ryan
Jul 23, 2024
EP23 - Mastering Customer Experience with Alessandra Bisaillon, Lesley Haibach, and Sue Sharp
Jul 16, 2024
EP22 - Bridging Brand and Performance with Vivianne Gauci
Jul 09, 2024
EP21 - Strategy's Role in Creativity with Shelley Brown
Jun 20, 2024
EP20 - Judging Cannes and the Future of Creativity with Stephanie Yung
Jun 18, 2024
EP19 - Leo Burnett's Vision for HumanKind, with Ben Tarr, and Tahir Ahmad
Jun 04, 2024
EP18 - (Live) The Future of Marketing: Three Perspectives
May 08, 2024
EP17 - Driving Growth through Data Democratization with Scott Megginson
Apr 30, 2024
EP16 - Engaging Indigenous Audiences with Carolin Taubensee
Apr 16, 2024
EP15 - Changing Media with Caroline Gianias
Apr 02, 2024
EP14 - The Golden Age of Marketing, with Raja Rajamannar
Mar 19, 2024
EP13 - Newcomers: Canada's Key to Prosperity
Mar 05, 2024
EP12 - Inspiring Change with Kim Saunders
Feb 20, 2024
EP11 - Navigating the B2B Evolution with Jay Badiani
Feb 06, 2024
EP10 - Tackling Ageism in Canadian Marketing
Jan 23, 2024
EP9 - 2024 Unveiled: CMA's Future-Proofing Plans with Kerri Dawson
Jan 09, 2024
EP8 - The Real Superpower of Marketers with Susan O'Brien
Dec 12, 2023
EP7 - The Evolution of Media with Cathy Collier
Nov 28, 2023
EP6 - Igniting Imaginations with Jeremy Tucker
Nov 14, 2023
EP5 - AI-Powered Creativity with Scott Pinkney
Oct 31, 2023
EP4 - Gaining Credibility in the C-Suite with Luxy Thuraisingam
Oct 17, 2023
EP3 - From Talk To Action: Championing DEI as a Marketer - PART II
Oct 03, 2023
EP3 - From Talk To Action: Championing DEI as a Marketer - PART I
Oct 03, 2023
EP2 - Embracing Generative AI with Audrey Davidson and Amol Shah
Sep 12, 2023
EP1 - Reflecting on Cannes 2023 with Susan Irving
Jul 11, 2023
EP31 - The guide to embracing augmented reality for marketers with Matt McGowan
Apr 27, 2022
EP30 - Fostering powerful marketing partnerships with Scott Megginson and Peter Rodriguez
Apr 20, 2022
EP29 - Why Connected TV matters with Karen Zuccala
Apr 13, 2022
EP28 - Retail media's flywheel of investment with Dana Toering
Apr 06, 2022
EP27 - The ever-changing landscape of B2B digital marketing with guest host Jeff Lancaster, Linda Hazzan, and Andrew Au
Mar 23, 2022
EP26 - Can brands fully embrace ESG with Nicole Aysan
Mar 09, 2022
EP25 - A Truly Great Resignation with Hilary Borndahl
Mar 02, 2022
EP24 - The great compression with Mitch Joel
Feb 16, 2022
EP23 - The need to maintain consumer trust in ad content with Jani Yates
Feb 09, 2022
EP22 - Modernizing Canada's privacy law and the art of government relations with Sara Clodman
Feb 02, 2022
EP21 - How to go from chaos to composure (and back again), with Ron Tite
Jan 26, 2022
EP20 - How data can make public spaces safer as we approach recovery, with Jan Kestle
Jan 19, 2022
EP19 - How our hiring landscape has changed with Bruce Powell
Jan 12, 2022
EP18 - Addressing the lack of Indigenous people in the marketing workplace
Jan 05, 2022
EP17 - The artistry of analytics with Charlie Grinnell and Jeff Greenspoon
Dec 22, 2021
EP16 - Performance marketing vs brand building with Charlie Grinnell and Jeff Greenspoon
Dec 15, 2021
EP15 - Transforming marketing relationships, resources and priorities after the pandemic with Patricia McGregor
Dec 08, 2021
EP14 - Balancing purpose and profit with Hope Bagozzi
Dec 01, 2021
EP13 - How to increase engagement with SMBs, with Miki Velemirovich
Nov 24, 2021
EP12 - The changing face of brand authenticity
Nov 17, 2021
EP11 - Now is the time to connect, with Mitch Joel
Nov 10, 2021
EP10 - Built-in positivity and inspiration drives social commerce, with Erin Elofson
Nov 03, 2021
EP9 - Systemic change takes bold action: Introducing CMA's Talent Council, with Nardia Ali and Medhi Rahman
Oct 27, 2021
EP8 - How to live your brand purpose during a pandemic, with Trinh Tham
Oct 20, 2021
EP7 - How marketers can use AI to innovate through look-alike sampling, with Erin Kelly
Oct 13, 2021
EP6 - The future of agencies, with Stephen Brown
Oct 01, 2021
EP5 - The critical role of marketing in a fast-paced world, with Kevin Edwards
Sep 30, 2021
EP4 - The power of agile marketing, with Analia Lapichino
Sep 30, 2021
EP3 - Consumer demand hasn't gone away, it's gone digital, with Sabrina Geremia
Sep 29, 2021
EP2 - 4 ways to unlock the potential of martech tools, with Andrew Au
Sep 29, 2021
EP1 - The powerful impact of diversity and inclusion on today's marketer, with Gopal Bansal & Sartaj Sarkaria
Sep 27, 2021