Marketing Happy Hour

By Marketing Happy Hour

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Category: Marketing

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Episodes: 153

Description

Join us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Episode Date
Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee
May 02, 2024
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
Apr 30, 2024
Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society
Apr 25, 2024
PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King)
Apr 23, 2024
Evolving Your Brand Over Time | Matt Prince of Taco Bell
Apr 18, 2024
Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim
Apr 16, 2024
The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue
Apr 11, 2024
Maintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician
Apr 09, 2024
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
Apr 04, 2024
Establishing Credibility with Your Audience | Eric Gray of Maverick Content Studio
Apr 02, 2024
Local Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of Yelp
Mar 28, 2024
Adapting Your Mindset During Career Hardship | Andie Wright (prev. Spotify, Twitter)
Mar 26, 2024
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
Mar 21, 2024
How to Protect Your Content + Negotiate Collaboration Contracts | Casey Handy-Smith, Intellectual Property Lawyer
Mar 19, 2024
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
Mar 14, 2024
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
Mar 12, 2024
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
Mar 07, 2024
Tax Preparation 101: Getting Organized + Saving Money | Katie Hardie of Hardie CPA
Mar 05, 2024
Getting Your Finances on Track as a Young Professional | Tori Dunlap of Her First $100K
Feb 29, 2024
Should You Hire a Creative Agency? | Jesse Green of Handcar
Feb 27, 2024
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
Feb 22, 2024
Nurturing Your Audience with Weekly Content | Les Alfred of Balanced Black Girl
Feb 20, 2024
Small Business Marketing 101 | Karen Danudjaja of Blume
Feb 15, 2024
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
Feb 13, 2024
What Consumers are Craving This Year: Personalization + Intentional Connection | Michael Kaye of OkCupid and ARCHER
Feb 08, 2024
Cultivating Community Over Live Video | Katie Fawkes of Ecamm Network
Feb 06, 2024
The Soft Launch of MHH Media + How to Start Your Own Podcast
Feb 01, 2024
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
Jan 30, 2024
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
Jan 25, 2024
Get Good Press for Your Good Work | Lindsey Habenicht of Good Press
Jan 23, 2024
The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise
Jan 18, 2024
How to Find a Mentor | Matthew Miller of Orlando Informer
Jan 16, 2024
How to Navigate Challenges on Social Media | Social Media Manager Kelsea Cozad
Jan 11, 2024
A Must Have All-In-One Tool for Creators and Brands | Joy Tang of Markable AI
Jan 09, 2024
Getting Silly on Social Media | Jack Hailey of Chili's
Jan 04, 2024
Cheers to 100 EPISODES of the Marketing Happy Hour Podcast 🥂
Dec 28, 2023
BONUS! Where are they now? | Bari Tippett of Auntie Anne's and Jamba
Dec 26, 2023
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
Dec 21, 2023
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Dec 15, 2023
BONUS! Open for Hire: Lily Wittman (2023 Ohio University Graduate)
Dec 12, 2023
SEO 101: Increasing Your Website's Discoverability | Lauren Gaggioli, SEO + Content Strategist
Dec 07, 2023
How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
Nov 30, 2023
BONUS! Q+A: Getting Your MBA + Content Strategy Tips
Nov 28, 2023
A Very MHH Thanksgiving Special | Marketing Happy Hour Co-Hosts Cassie + Erica
Nov 22, 2023
Practical Email + Podcast Strategy Tips | Content Strategist Conor Brown
Nov 16, 2023
Affiliate Marketing 101 | Sarah Miotti (prev. Beachwaver Co.)
Nov 09, 2023
BONUS! Q+A Panel: Live Video
Nov 07, 2023
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Nov 02, 2023
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Oct 26, 2023
Marketing a New Category | Brianda Gonzalez of The New Bar
Oct 19, 2023
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Oct 12, 2023
BONUS! Open for Hire: Nicole Hardwick (prev. Quest Diagnostics, Conagra Brands, Redbox)
Oct 11, 2023
Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee
Oct 05, 2023
New to Marketing Happy Hour? Start Here | About MHH + Career Lessons from Our Hosts
Sep 29, 2023
Brand Communications 101 | Kate Haldy of Anthropologie
Sep 21, 2023
The Inside Scoop on Influencer Marketing | Tristen Dewar of Amazon Fashion
Sep 14, 2023
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
Sep 07, 2023
Refining Your Communications Skills | Communications Expert Caitlin Busscher (prev. The Walt Disney Company)
Aug 31, 2023
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Aug 25, 2023
BONUS! Q+A Panel: Public Relations
Aug 22, 2023
Proof That Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends
Aug 18, 2023
Brand Safety and Social Media | C.J. Johnson of Tampa International Airport (TPA)
Aug 11, 2023
BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull)
Aug 08, 2023
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
Aug 04, 2023
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Jul 28, 2023
BONUS! Where Are They Now?: Karly Thompson and Kyrsten Schlyer of Millennial Social Media Marketing
Jul 25, 2023
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Jul 21, 2023
Taking Calculated Risks in Performance Marketing | Megan Toscano of charity: water
Jul 14, 2023
BONUS! Celebrating 2 YEARS of the Marketing Happy Hour Podcast!
Jul 11, 2023
Media Relations 101 | Jacob Duarte of McDonald's
Jul 06, 2023
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
Jun 29, 2023
Monetizing Your Online Presence | Marketing & Monetization Strategist Michelle Thames
Jun 22, 2023
BONUS! Ask MHH: Meet our Summer Intern, Lily Wittman!
Jun 20, 2023
Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine
Jun 15, 2023
BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World)
Jun 13, 2023
Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco
Jun 08, 2023
BONUS! Q+A Panel: Social Media Marketing
Jun 06, 2023
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Jun 01, 2023
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
May 25, 2023
BONUS! Where are they now?: Emma Wolgast of Thuma
May 23, 2023
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
May 18, 2023
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
May 11, 2023
BONUS! Open for Hire: Sarah Maingot (prev. Local Restaurant Brand Director)
May 09, 2023
Introduction to AI + ChatGPT: What You Need to Know | Elise Victor
May 04, 2023
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Apr 27, 2023
BONUS! Ask MHH: Dream Career Game Plan
Apr 25, 2023
Personal Branding 101 | Rachel B. Lee of StandOut Authority
Apr 20, 2023
Stories with Impact: How to Land Press Placements | Emmy Liederman of Adweek
Apr 13, 2023
BONUS! Q+A Panel: Email Marketing
Apr 11, 2023
Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital
Apr 06, 2023
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Mar 30, 2023
BONUS! Where are they now?: Lauren Freund of Canva
Mar 28, 2023
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
Mar 23, 2023
Your Guide to B2B Marketing | Melissa Meredith of Content Creative
Mar 16, 2023
BONUS! Open for Hire: Lauren Roth (prev. Otherland, Rent the Runway)
Mar 14, 2023
Going Viral: The Truth About TikTok Success | Emily Harpel + Emma Biermann of Art of Sucre
Mar 09, 2023
Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels
Mar 02, 2023
BONUS! Ask MHH: It's Tuesday?
Feb 28, 2023
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Feb 23, 2023
Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox
Feb 16, 2023
Behind the Marketing Happy Hour Rebrand | Courtney Cervantes of 99designs by Vista
Feb 09, 2023
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Feb 02, 2023
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
Jan 26, 2023
Cheers to 50 Episodes! + A New Era of MHH
Jan 19, 2023
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
Jan 12, 2023
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
Jan 05, 2023
Season Finale | The Hardest Lesson We Learned This Year
Nov 23, 2022
Performance Marketing 101 | Alex Lewis of Later
Nov 17, 2022
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
Nov 10, 2022
Capture and Keep Audience Attention | Nidhi Bhagat of ESPN
Nov 03, 2022
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
Oct 27, 2022
Growing a Community on Social | Karissa Widder of Kindred by K
Oct 20, 2022
Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel
Oct 13, 2022
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Oct 06, 2022
Season Finale | Reflecting on Season 5 + Looking Ahead to Season 6
Aug 25, 2022
Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media
Aug 18, 2022
Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
Aug 11, 2022
Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade
Aug 04, 2022
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
Jul 28, 2022
Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations
Jul 21, 2022
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
Jul 14, 2022
Chatting Sustainability, Marketing Career, Hard Kombucha, and…Diplo?! | Annie Atwell of JuneShine
Jul 07, 2022
Season Finale | Reflecting on 1 Year of MHH + Looking Ahead to Season 5
May 26, 2022
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
May 19, 2022
If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin
May 12, 2022
Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica
May 05, 2022
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Apr 28, 2022
Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio
Apr 21, 2022
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Apr 14, 2022
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
Apr 07, 2022
Season Finale | Top Advice for Marketers + Favorite Moments from our Guests
Feb 24, 2022
Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft
Feb 17, 2022
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
Feb 10, 2022
Top Tips for Creatives | Lisa Meyer of Beekman 1802
Feb 03, 2022
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
Jan 27, 2022
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Jan 20, 2022
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Jan 14, 2022
Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media
Jan 07, 2022
Season Finale | Top Social Media Advice + Lessons Learned in 2021 with Cassie and Erica
Nov 19, 2021
Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn
Nov 12, 2021
Yes, you CAN work full time and get an MBA. Here’s How. | Emma Wolgast of Red Ventures
Nov 05, 2021
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
Oct 29, 2021
Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google
Oct 22, 2021
Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing
Oct 15, 2021
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
Oct 07, 2021
Season Finale | Lessons we Learned + Business Advice from Cassie and Erica
Aug 27, 2021
Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts
Aug 27, 2021
Career Advice That’s Out of This World | Sylvester Placid of NASA
Aug 12, 2021
How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole
Aug 06, 2021
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
Jul 29, 2021
Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun
Jul 22, 2021
The Future of Events, Post-Pandemic | Cayley Smith of Digiday
Jul 15, 2021
Welcome to the Marketing Happy Hour Podcast w/ Erica Spitzley + Cassie Tucker
Jul 14, 2021