Customer Experience (CX) Management

By Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco

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Category: Marketing

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Episodes: 45

Description

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.

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Episode Date
E45 - Humour and advertising
Dec 17, 2023
E44 - Multisensory food experiences in extended reality
Dec 10, 2023
E43 - Aesthetic preferences
Dec 03, 2023
E42 - Sonic branding and experiences
Nov 26, 2023
E41 - What makes brand names special? Insights from cognitive psychology
Nov 12, 2023
E40 - Welcome to Season 4
Nov 05, 2023
E39 - What makes NFTs valuable?
Jun 04, 2023
E38 - Luxury customer experiences: From concepts to practice
May 28, 2023
E37 - Customer experiences in Web 3.0.
May 21, 2023
E36 - Risk perception, social norms, and food in the context of customer experiences
Apr 30, 2023
E35 - The role and impact of digital transformations on the customer experience
Apr 23, 2023
E34 - Managing sound and noise in customer experiences
Feb 19, 2023
E33 - (Non-face) emojis in digital customer experiences
Feb 12, 2023
E32 - Past, present, and future of Neuromarketing
Feb 05, 2023
E31 - The Ape Society experience
Jul 24, 2022
E30 - Consulting and VR business experiences
May 29, 2022
E29 - Aesthetic experiences
May 08, 2022
E28 - Customer journey management
May 01, 2022
E27 - Neuroscience, public health, and customer experiences
Apr 24, 2022
E26 - Machine psychology and customer experiences
Apr 17, 2022
E25 - Voices in customer experiences
Apr 10, 2022
E24 - Student experiences
Apr 03, 2022
E23 - Neuroscience and customer experiences
Mar 27, 2022
E22 - Advertising and customer experiences
Mar 20, 2022
E21 - Designing memorable experiences
Mar 13, 2022
E20 - Augmented reality and customer experiences
Mar 06, 2022
E19 - Blockchain and customer experiences
Feb 27, 2022
E18 - Customer journeys
Feb 20, 2022
E17 - Approaches to measuring customer experiences
Feb 13, 2022
E16 - Managing fan experiences during sports events
Feb 06, 2022
E15 - Welcome to Season 2
Jan 30, 2022
E14 - Season finale
Dec 19, 2021
E13 - Meaningful food experiences
Dec 12, 2021
E12 - NFTs and AI Art
Dec 05, 2021
E11 - Art in customer experiences
Nov 28, 2021
E10 - Emotions in customer experiences
Nov 21, 2021
E9 - Chatbots
Nov 14, 2021
E8 - Luxury experiences
Nov 07, 2021
E7 - Augmented and virtual reality experiences
Oct 31, 2021
E6 - Digital sensory marketing
Oct 24, 2021
E5 - Fundamental premises
Oct 17, 2021
E4 - Sensehacking
Oct 11, 2021
E3 - Touchpoints, qualities, and contexts
Oct 04, 2021
E2 - The role of AI in customer experience
Sep 30, 2021
E1 - Introduction to customer experience management
Sep 08, 2021