Passle CMO Series Podcast
By Passle
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Category: Marketing
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Subscribers: 1
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Episodes: 100
Description
The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
| Episode | Date |
|---|---|
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Episode 207 - Sarah High of Yetter Coleman on The Big Law Mindset: Reality Of Successfully Scaling A BD Function In A Boutique Firm
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Jul 08, 2026 |
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Episode 206 - Jennifer Shankleton of Brennan Manna & Diamond LLC on How to Navigate an Ever-Evolving Role in Legal Marketing & Business Development
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Jul 01, 2026 |
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Episode 205 - Helen Griffiths of Fladgate on Delivering a BD Plan That Works in Practice
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Jun 24, 2026 |
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Episode 204 - Rob Gijsen of CMS on Rethinking Client Strategy To Drive Real Revenue
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Jun 17, 2026 |
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Episode 203 - Roanne Neuwirth on What Separates a Market Position from a Service List
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Jun 10, 2026 |
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Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch
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Jun 03, 2026 |
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CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
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May 20, 2026 |
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CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas
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May 14, 2026 |
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Episode 200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms
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May 13, 2026 |
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Episode 199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact
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Apr 29, 2026 |
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CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It
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Apr 22, 2026 |
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Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
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Apr 14, 2026 |
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Episode 197 - Tricia Weener of Linklaters on The Reality of Building High-Performing Teams
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Apr 07, 2026 |
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Episode 196 - Vanessa Crocetto of Butzel on How Client Experience Fuels Growth
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Mar 31, 2026 |
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Episode 195 - Alexis Gray on BD Enablement That Helps Lawyers Win
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Mar 25, 2026 |
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Episode 194 - Kimberly Rennick of Thompson Coburn on Designing Bespoke BD Projects That Drive Results
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Mar 18, 2026 |
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Episode 13 - CMO Series Digital Masterclass: Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline
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Mar 11, 2026 |
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CMO Series REPRESENTS: International Women’s Day 2026 - How to Give to Gain in Professional Services Marketing
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Mar 05, 2026 |
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CMO Series REPRESENTS: International Women’s Day 2026 - Building a Culture of Giving to Gain
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Mar 04, 2026 |
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Rainmakers: EP7 - Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking
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Feb 26, 2026 |
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CMO Series EP 193: Doug Gold on the Business Case for Healthier Law Firms
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Feb 19, 2026 |
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Episode 192 - Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy
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Feb 05, 2026 |
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Episode 191 - Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work
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Jan 28, 2026 |
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Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic
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Jan 21, 2026 |
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Episode 190 - Vanessa Torres and Mark Kesslen of Lowenstein Sandler on Redefining Client Experience from the Inside Out
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Jan 14, 2026 |
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Rainmakers: EP5 - Tom Whittaker of Burges Salmon on Carving a Niche as a Go-To Thought Leader
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Jan 07, 2026 |
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Episode 189 - Kathryn Whitaker of Burr & Forman on Turning Moments into Momentum in Legal Marketing
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Dec 17, 2025 |
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Episode 188 - Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm
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Dec 09, 2025 |
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Episode 187 - Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly
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Dec 02, 2025 |
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CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing
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Nov 26, 2025 |
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Episode 186 - Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next
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Nov 18, 2025 |
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CMO Series Live Special: Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing
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Nov 11, 2025 |
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Episode 185 - Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development
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Nov 05, 2025 |
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Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms
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Oct 29, 2025 |
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CMO Series Lex Mundi Roundtable Live: Susan Lee Hollender of Michael Best & Friedrich on Cross-Selling in Practice
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Oct 27, 2025 |
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Episode 184 - Jennifer Stokes of Shipman & Goodwin on Earning Trust and Credibility in Legal Marketing
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Oct 21, 2025 |
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CMO Series Live Special: The Art of Cross-Selling
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Oct 14, 2025 |
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Episode 183 - Professionally Personal: Alitia Faccone of Jackson Lewis on How Storytelling Drives Legal BD
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Oct 07, 2025 |
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Episode 182 - Phill McGowan of Phill McGowan Marketing on Building Successful Thought Leadership Campaigns
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Sep 30, 2025 |
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Episode 181 - Anne Kunkel of Redgrave on Making a Big Impact in a Boutique Firm
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Sep 23, 2025 |
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Episode 180 - Helen Cox of Helen Cox Marketing on Lessons from a Fractional Marketer: What Works and Where Firms Go Wrong
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Sep 16, 2025 |
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Episode 179 - Dr Karen Kahn of Threshold Advisors on Bridging the Cross-Selling Gap
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Sep 09, 2025 |
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CMO Series REPRESENTS - Paul Modley on Belonging by Design: Building DEIB That Lasts
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Sep 02, 2025 |
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Episode 178 - Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms
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Aug 26, 2025 |
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CMO Series REPRESENTS - Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times
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Aug 19, 2025 |
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Episode 177 - Guy Alvarez of InnovAItion Partners on AI & Legal Marketing: Where Are We and What Comes Next?
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Aug 12, 2025 |
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Rainmakers: EP4 - Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership
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Aug 05, 2025 |
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CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech
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Jul 29, 2025 |
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Episode 176 - Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy
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Jul 22, 2025 |
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CMO Series Live Special: The AI Revolution and What it Means for CMOs
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Jul 09, 2025 |
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Episode 175 - Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart
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Jul 01, 2025 |
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Episode 174 - Jason Levin of Ready, Set, Launch, LLC on The Key to Cross-Selling: Building Real Human Connection
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Jun 18, 2025 |
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CMO Series Live Special: How Law Firm Leaders Use Thought Leadership to Drive Growth
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Jun 12, 2025 |
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RE-RELEASE: Gina Connell on How to Bring Your Firm on the AI Journey
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Jun 02, 2025 |
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Episode 173 - Laura Klysz of Simmons & Simmons on The Power of Storytelling in Legal Marketing
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May 27, 2025 |
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Episode 172 - Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections
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May 20, 2025 |
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Episode 11 - CMO Series Digital Masterclass: Chris Yates of Bristows on How to Streamline Your Thought Leadership
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May 12, 2025 |
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RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
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May 07, 2025 |
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RE-RELEASE: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts
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Apr 29, 2025 |
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RE-RELEASE: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI
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Apr 23, 2025 |
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Episode 171 - Wendy Bernero of Yate Collaborative on Igniting Your Cross-Selling by Delivering Client Value
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Apr 16, 2025 |
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Episode 10 - CMO Series Digital Masterclass: Gareth Osborne and John Riley on How to Build Seamless Client Experiences
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Apr 08, 2025 |
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Episode 170 - Paige Pierce and Tiffani Mowry on Winning as a Solo Marketer
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Apr 02, 2025 |
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CMO Series Rainmakers: EP3 - Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands
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Mar 27, 2025 |
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CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas
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Mar 25, 2025 |
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Episode 169 - Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing
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Mar 18, 2025 |
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CMO Series REPRESENTS - Part 2: Accelerating Gender Equality in Professional Services Marketing
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Mar 06, 2025 |
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CMO Series REPRESENTS - Part 1: Accelerating Gender Equality in Professional Services Marketing
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Mar 04, 2025 |
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RE-RELEASE: Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging
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Feb 26, 2025 |
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Episode 168 - Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025
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Feb 25, 2025 |
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RE-RELEASE: Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
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Feb 24, 2025 |
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RE-RELEASE: Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders
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Feb 20, 2025 |
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Episode 167 - Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands
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Feb 18, 2025 |
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RE-RELEASE: Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
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Feb 18, 2025 |
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CMO Series Rainmakers: EP2 - The Role of Thought Leadership on the Path to Managing Partner
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Feb 12, 2025 |
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Episode 166 - Kate Fairweather of Curtis on Why Every Law Firm Needs a Podcast Strategy
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Feb 11, 2025 |
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Episode 165 - Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future
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Feb 04, 2025 |
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CMO Series Rainmakers: EP1 - Jeffrey Greenbaum on Mastering Thought Leadership for Growth
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Jan 30, 2025 |
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Episode 164 - Sarah Mitchell on Selling Knowledge: What’s ahead for legal marketing in 2025 and beyond
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Jan 27, 2025 |
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Episode 163 - William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market
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Jan 21, 2025 |
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Episode 162 - Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win
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Jan 14, 2025 |
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Episode 161 - Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO
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Jan 07, 2025 |
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Episode 9 - CMO Series Digital Masterclass: Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing
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Dec 11, 2024 |
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Episode 160 - Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing
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Dec 04, 2024 |
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Growth & Gratitude: Part 3 - CMO Series Podcast Thanksgiving Special
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Nov 27, 2024 |
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A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special
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Nov 25, 2024 |
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Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special
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Nov 21, 2024 |
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Episode 159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO
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Nov 20, 2024 |
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CMO Series Digital Masterclass LIVE : Sophie Bowkett on Building a Bold Market Presence with Bird & Bird's Digital Transformation
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Nov 19, 2024 |
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Episode 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team
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Nov 12, 2024 |
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Episode 158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership
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Nov 06, 2024 |
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Episode 7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online
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Oct 25, 2024 |
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CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI
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Oct 23, 2024 |
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Episode 6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
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Oct 16, 2024 |
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Episode 157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO
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Oct 15, 2024 |
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Episode 5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
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Oct 09, 2024 |
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CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
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Oct 09, 2024 |
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Episode 156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events
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Oct 08, 2024 |
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CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
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Oct 02, 2024 |
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CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts
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Sep 26, 2024 |