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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Episode | Date |
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
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Apr 23, 2024 |
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
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Apr 09, 2024 |
The Partnership Economy is Back!
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Apr 02, 2024 |
Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
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Jan 23, 2024 |
Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
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Dec 12, 2023 |
Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
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Nov 28, 2023 |
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
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Nov 14, 2023 |
Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
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Oct 31, 2023 |
Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
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Oct 17, 2023 |
Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
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Oct 03, 2023 |
Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
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Sep 19, 2023 |
Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
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Sep 05, 2023 |
Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
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Aug 22, 2023 |
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
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Apr 25, 2023 |
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
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Apr 11, 2023 |
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
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Mar 28, 2023 |
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
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Mar 14, 2023 |
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
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Feb 28, 2023 |
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
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Feb 14, 2023 |
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
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Jan 31, 2023 |
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
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Jan 17, 2023 |
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
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Dec 13, 2022 |
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
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Nov 29, 2022 |
Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
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Oct 25, 2022 |
Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
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Oct 04, 2022 |
Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
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Sep 20, 2022 |
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
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Sep 06, 2022 |
Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
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Aug 23, 2022 |
Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach
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Aug 09, 2022 |
Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done
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Jul 26, 2022 |
Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times
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Jul 12, 2022 |
Julia Linehan, Founder and Managing Director at The Digital Voice PR Agency Ltd. and Head of PR and Impact at Bloom UK on getting back to in-person events, ad fraud, and the upward momentum of partnerships
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Jun 28, 2022 |
Robert Glazer, Founder and Board Chair at Acceleration Partners, on the challenges of inflation and becoming a great leader
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Jun 14, 2022 |
Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
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May 31, 2022 |
Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
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May 17, 2022 |
Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
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May 02, 2022 |
Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
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Mar 22, 2022 |
Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
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Mar 08, 2022 |
Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content
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Feb 07, 2022 |
Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity
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Jan 25, 2022 |
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
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Jan 10, 2022 |
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
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Dec 15, 2021 |
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
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Dec 06, 2021 |
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
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Nov 22, 2021 |
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
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Nov 08, 2021 |
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
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Oct 19, 2021 |