The Partnership Economy
By David A. Yovanno and Todd Crawford
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Image by David A. Yovanno and Todd Crawford
Category: Marketing
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Episodes: 65
Description
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
| Episode | Date |
|---|---|
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The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
|
Oct 07, 2025 |
|
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
|
Sep 23, 2025 |
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How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
|
Sep 09, 2025 |
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Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
|
Aug 26, 2025 |
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Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
|
May 20, 2025 |
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Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
|
May 06, 2025 |
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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
|
Apr 22, 2025 |
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
|
Mar 25, 2025 |
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
|
Mar 11, 2025 |
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
|
Feb 25, 2025 |
|
Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
|
Feb 11, 2025 |
|
Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
|
Oct 01, 2024 |
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
|
Sep 17, 2024 |
|
Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
|
Sep 03, 2024 |
|
Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
|
Aug 20, 2024 |
|
The Partnership Economy will be back soon with new episodes
|
Jun 18, 2024 |
|
Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
|
Jun 04, 2024 |
|
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
|
May 21, 2024 |
|
Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
|
May 07, 2024 |
|
Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
|
Apr 23, 2024 |
|
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
|
Apr 09, 2024 |
|
The Partnership Economy is Back!
|
Apr 02, 2024 |
|
Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
|
Jan 23, 2024 |
|
Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
|
Dec 12, 2023 |
|
Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
|
Nov 28, 2023 |
|
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
|
Nov 14, 2023 |
|
Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
|
Oct 31, 2023 |
|
Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
|
Oct 17, 2023 |
|
Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
|
Oct 03, 2023 |
|
Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
|
Sep 19, 2023 |
|
Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
|
Sep 05, 2023 |
|
Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
|
Aug 22, 2023 |
|
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
|
Apr 25, 2023 |
|
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
|
Apr 11, 2023 |
|
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
|
Mar 28, 2023 |
|
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
|
Mar 14, 2023 |
|
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
|
Feb 28, 2023 |
|
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
|
Feb 14, 2023 |
|
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
|
Jan 31, 2023 |
|
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
|
Jan 17, 2023 |
|
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
|
Dec 13, 2022 |
|
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
|
Nov 29, 2022 |
|
Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
|
Oct 25, 2022 |
|
Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
|
Oct 04, 2022 |
|
Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
|
Sep 20, 2022 |
|
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
|
Sep 06, 2022 |
|
Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
|
Aug 23, 2022 |
|
Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach
|
Aug 09, 2022 |
|
Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done
|
Jul 26, 2022 |
|
Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times
|
Jul 12, 2022 |
|
Julia Linehan, Founder and Managing Director at The Digital Voice PR Agency Ltd. and Head of PR and Impact at Bloom UK on getting back to in-person events, ad fraud, and the upward momentum of partnerships
|
Jun 28, 2022 |
|
Robert Glazer, Founder and Board Chair at Acceleration Partners, on the challenges of inflation and becoming a great leader
|
Jun 14, 2022 |
|
Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
|
May 31, 2022 |
|
Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
|
May 17, 2022 |
|
Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
|
May 02, 2022 |
|
Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
|
Mar 22, 2022 |
|
Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
|
Mar 08, 2022 |
|
Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content
|
Feb 07, 2022 |
|
Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity
|
Jan 25, 2022 |
|
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
|
Jan 10, 2022 |
|
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
|
Dec 15, 2021 |
|
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
|
Dec 06, 2021 |
|
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
|
Nov 22, 2021 |
|
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
|
Nov 08, 2021 |
|
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
|
Oct 19, 2021 |