In Good Companies
By Cadence Bank
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Description
| Episode | Date |
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Sounds Good: Sonic Branding and You
1813
These days, everyone is vying for our attention. We’re bombarded with videos, tweets, billboards, commercials–every company is trying to catch our eye. One way to break through the clutter is to focus on ears instead. It’s called “sonic branding” and it’s increasingly how businesses cut through the noise and distinguish themselves to customers. But what is sonic branding? To get the whole story, we talked to Stephanie Hunt and Lucas Murray, two members of global sonic branding agency Made Music Studio. Made Music has been carrying the sonic branding torch for almost 25 years; they know what it takes to create sounds that resonate with customers. Stephanie and Lucas walk us through the science and psychology of audio and the process of building a successful sonic identity. That’s a process that we at Cadence know well because we’ve gone through it ourselves. In 2021, when Cadence and BancorpSouth merged, part of our massive rebrand was the development of a sonic identity with Made Music Studio. The leader on the Cadence side was Chief Marketing Officer and friend of the podcast, Jackie Hooper. She’ll tell us about the opportunities and challenges of building a sonic brand–plus, how to successfully roll one out, which Stephanie says is half the battle. Together we’ll dissect the elements of our own sonic identity and give you the tools to implement one for your business. So listen up! It’s time for In Good Companies to face the music. Highlights:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Mar 28, 2023 |
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Hire Education: How to Perfect Your Hiring Process
1494
And we’re back! Welcome to Season 3 of In Good Companies. This season, we’re jumping right into the deep end–of the candidate pool.
On this episode, Jenn takes us through best practices for every step of the hiring process, from sourcing candidates to salary negotiation. She’s compiled the most effective strategies from over 25 years in recruiting, as well as what she’s observed from successful companies across Indeed’s user base. We explore recruiting strategies: where to look for candidates and how to keep them engaged along the way. Plus, the art of the interview, and the science of salary negotiation. So join us, and find out how to uncover your hidden talent. Highlights:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Mar 21, 2023 |
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Trends with Benefits: Talent Acquisition in Today’s Economy
970
Full-length episodes from In Good Companies are almost back! To prepare, we’re previewing Season Three with extras from some of our favorite conversations.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Mar 14, 2023 |
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Several Habits of Highly Effective Leaders
782
We talk to amazing people every week on In Good Companies, and often we find ourselves with more great audio than we can fit into an episode. So in the lead-up to our new season, we’re opening up the vault to share some extra conversations with you. The first bonus episode features a familiar voice from our most recent episode: Craig Flowers, Army veteran and founder of Sideline Leadership. He spoke with us about talent retention and his “Know, Care, Challenge” framework for engaging teams. But through his decade-long work with special operations, Craig has seen incredible leaders up close, and he knows that elite performance starts with elite leadership. So on this bonus episode we talk about several habits of highly effective leaders. Listen on to hear how service, vulnerability and language can make a huge difference, and take your leadership from average to elite.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Mar 07, 2023 |
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Know, Care, Challenge: The Keys to Talent Retention
1634
Over the past year, talent retention has become big news. “The Great Resignation” has seen millions of workers leave their jobs–and it’s not just entry-level workers either. Resignations are highest among mid-career employees. Their departure can be devastating to a business, wiping out continuity, upsetting team chemistry and necessitating an expensive hiring process, all while leaving your team shorthanded. One thing is clear: companies must do more than ever to retain their talent. But what exactly does that mean? More of what?
Links:
Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Dec 20, 2022 |
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Brand & Culture: A Case Study
1711
On our last episode, we explored how to develop a strong brand. But it’s one thing to talk about those principles, and another to put them into practice. So, on this episode, we’ve got a case study in the process of rebranding from a company that just went through it: Cadence Bank. That’s right–us!
Through their stories, you’ll hear about the ups and downs of this 18-month journey: how Cadence found the right partner in Tenet, what the research unearthed about their shared values, and the ways that Cadence differentiated from competitors. Plus, the unexpected emotions that accompanied all of it.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Dec 13, 2022 |
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Brand & Culture 101
1326
We interact with brands every day, so you might think you’ve got the concept all figured out. But experts know: looks can be deceiving. So, we sat down with some of those experts to get an unfiltered view of the branding process.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Dec 06, 2022 |
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Leadership, with Super Bowl Champion Keith Jackson
1612
Leaders decide goals and dictate strategy. Perhaps most importantly, they set culture. But the workforce is changing and leadership must evolve with it. So what makes a good leader in this current environment? How do you engage and inspire your workforce? And what can you do to improve, so you can build your business and career?
Throughout his career, Keith played for some of the greatest coaches the game has ever seen: legends like Barry Switzer, Buddy Ryan, Don Shula and Mike Holmgren. So in this episode, we’re going to break down what Keith learned from each of these leaders, and how their teachings apply to business today. Join us, as we tackle leadership with a legend.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Nov 29, 2022 |
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Commodities & Inflation
1614
One of the most common portfolio constructions is a blend of stocks and bonds. The stocks power growth during times of economic expansion and bonds act as a hedge, since bond prices tend to rise when the economy is in recession. If one goes down, the other goes up. Except for right now.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Nov 15, 2022 |
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Gone Phishing: Approaches to Cyberthreat
1568
Are you doing enough to protect your business from cyberthreat? With cyberattacks at an all-time high, you may not be as prepared as you need to be. You might even think your business is too small to be targeted, but think again: the Verizon Data Breach Investigation Report states that 43% of online attacks are now aimed at small businesses. Cyberattacks are also expensive – according to the FBI’s Internet Crime Report, the cost of cybercrime against small businesses totaled $2.4 billion in 2021 alone. So when you’re surrounded by bad actors, what can you do to protect yourself? Fortunately for all of us, there are people out there like Cadence Bank’s Chief Information Officer Kevin McMahon and Brendan Monaghan, Senior Producer with Cadence Insurance. Brendan and Kevin both keep up to date with the latest cyberthreats and have some simple approaches they recommend for protecting your business. On this episode, you’ll learn what common cyberattacks might look like, their most frequent targets and what to do if you have an incident. Plus, we’ll cover how to transfer your risk with the fast-evolving segment of cyber insurance. So join the cyberthreat triple threat – Kevin, Brendan and Patrick – and together we’ll brave the phishy waters of cybercrime.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Nov 08, 2022 |
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The Fundamentals of Inflation: Supply and Demand
1505
Most people sort of understand inflation: prices are rising, cost of living is more expensive, your dollar doesn’t go as far. And that’s true! But what’s behind that phenomenon? That’s when explanations start to peter out. Fortunately, we know someone who is super knowledgeable about inflation Cadence Bank’s Corporate Treasurer Tell Alessio. On this episode, Tell explains the forces that govern inflation and the theory behind it all: supply and demand.
Tell Alessio makes history as our first-ever repeat guest, back by popular (supply and) demand! In this episode, Tell tells all! Don’t miss it!
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Nov 01, 2022 |
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Point A to Point Z: Supply Chain Challenges
1488
From the front page of the paper to the top of the nightly news: everyone’s talking about the supply chain. By now we know that pandemic factors across the globe caused disruptions to the logistics industry. But we rarely hear the story from the people running the show. So on this episode, we’re exploring the supply chain from the inside, with the people who know it best.
Highlights:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Oct 25, 2022 |
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Inflation: The Future of Interest Rates
1707
Welcome back to In Good Companies! This season, we’re exploring the forces shaping your business, inside and out—and to kick off Season Two, we’ve got a double whammy: inflation and interest rates.
So join us! We’ve got your best interest at heart.
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Oct 18, 2022 |
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Value Added: Wealth Transfer Planning & Next Gen Preparation
1500
You’ve worked your whole life to provide for your family, and you want to ensure they are taken care of after you’re gone. But passing on that wealth can be nerve-wracking. An inheritance has the potential to alter lives and cause major tension. How can you set up your successors for success? That’s where wealth transfer planning comes in. A successful wealth transfer plan passes on more than just wealth—it imparts core values, which help dictate how that money is used and gives inheritors the tools to thrive. The best plans educate inheritors over many years, and so we’ve invited a guest who has specialized in wealth transfer for many years: Felix Meneses, Senior Vice President and Dallas Market Executive for Cadence Bank’s Trust and Asset Management.
● What is wealth transfer? (2:39) ● Identifying priorities (4:19) ● Core values: Stewardship, Philanthropy, Entrepreneurship (6:05) ● How to talk to your kids about money (9:27) ● Age-appropriate financial education (11:14) ● Fun teaching activities for young kids (12:29) ● Wealth transfer structures (15:23) ● Keys to a good plan: A team of advisors (16:47) ● Keys to a good plan: Corporate governance structures (19:03) ● Creative ways to implement family corporate governance (20:44) ● Executing the plan (22:12) ● Inheritor responsibilities (23:41) ● The importance of communication (25:59)
Links: ● Cadence Bank – Trust & Asset Management ● Cadence Bank – Wealth Empowerment Program ● Cadence Bank – Philanthropy Services
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Apr 26, 2022 |
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The Next Chapter: Business Succession Planning
1970
Those who’ve started a business know: the business is your baby. It takes love, patience and sleepless nights to get it on its feet. As it grows, you’re so proud of it. But just like a child, there comes a time when you have to let the business go. And the hope is that you’ve prepared your business to function independently, without your guidance. Can your business survive without you? Can it thrive? Whether it’s by design or unexpected, there will be a day when you’re no longer able to run things as you once did. If you’ve prepared right, your business will be able to keep flourishing long after you’ve retired. But what does that preparation entail? It starts with a strong business succession plan, an area of expertise for our two guests on this episode: Ari Marin, Wealth Strategist at Cadence Bank, and Eric Priamo, founder and managing partner of Juniper Equity. Together we’ll cover the key aspects of a business succession plan, like proper valuation provisions and operational redundancy, and how corporate governance structures can help you achieve those goals. Ari and Eric will also lead us through how to tackle the hard, emotional conversations that come with succession. So join us as we write a new chapter: for your business, your family, and you.
Links:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Apr 12, 2022 |
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Executive Functioning: The Well-Prepared Executive
1471
An executive is a key player in a business of any size: someone who is able to balance the complexities of their industry with the needs of their company. They’re someone with deep experience, who can lead a team and contribute to one. And they work tirelessly to make sure the business is positioned to succeed, both now and in the future. But who’s doing that for the executive?
Think of it like a football team. The most important person on the field is your quarterback, who reads the defense, makes adjustments and gets their teammates the ball. That’s your private banker. On this episode, Jamie and Mary Katherine talk about quarterbacking executive financial plans, how no plan is one-size-fits-all, and what you need to prepare to make sure you get the most out of the process. So, join our all-pro squad as we perfectly execute the executive financial plan.
Links:
If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Mar 29, 2022 |
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The Art of the Possible: Mergers & Acquisitions
2160
You poured your heart and soul into making your business the best that it can be. Now that you’re ready to move on, you deserve a return that reflects all that hard work. But the process of selling a business is complicated: where do you find the right person to buy it, and how do you agree on a fair price? To complicate matters, for most business owners, this will be the first and last time they conduct a transaction of this magnitude. So, it’s important to get the advice of people who have been there before. BJ Green sees all sorts of sales from his role as Cadence Bank’s Georgia Commercial Banking Executive. As for Mark Loeffler, Co-Founder and Managing Director of boutique investment bank VRA Partners, his job is to actually run these sales processes for small and mid-sized businesses. Together, they have a wealth of knowledge on valuations, mergers, and acquisitions—what BJ calls: “The Art of the Possible.” So, if midsize M&A is an art, consider these two da Vinci and Michaelangelo. On this episode, we’ll cover the timeline and steps of the M&A process, ways to improve your valuation, and how to find the right partners. You’ll learn how to identify your objectives, navigate your team through a sales process and keep your business humming during it all. So, let’s merge our experiences and acquire some new knowledge on the art of selling a business. Highlights:
Links:
Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com |
Mar 22, 2022 |
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I Will Survive: COVID-19 and Crisis Management
1846
Summary: COVID-19 has caused unprecedented business disruption over the past several years. Businesses had to implement essential health and safety protocols, shift to virtual, navigate changing regulations, and try to reach customers whose lives were equally upended. Everyone has struggled to find balance, and many businesses had to close their doors permanently. Though we hopefully won’t see another pandemic in our lifetimes, there’s a lot to learn from COVID-19.
Links:
Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com
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Mar 01, 2022 |
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It Takes All of Us: Diversity, Equity, & Inclusion
2296
Diversity, equity, inclusion—these are fundamental ideals. Everybody can agree that it’s good to be diverse, equitable and inclusive. But if you don’t have the right plan, they can fall short of expectations. Plenty of companies have made commitments to DE&I in the past two years, but without a full understanding of both the benefits and challenges of the work, you might find yourself right back where you started. So, what is diversity, equity and inclusion? Why is it needed? And what does it mean for your organization specifically? Myra Caldwell and Tori Farmer have firsthand experience answering these questions. Myra is Cadence Bank’s Chief Diversity Officer, and along with Tori, Executive Director of Diversity, Equity & Inclusion at KPMG, she’s crafted and helmed Cadence’s DE&I strategy over the past 18 months. Myra and Tori are here to share how you can implement a plan specific to your business, no matter how big. Because your employees, suppliers, customers and partners are experiencing your culture every day, whether you have a plan or not. And when you work hard to intentionally change things for the better, those benefits can be felt across the board. Myra and her team have not only created distinct programs to educate and uplift coworkers and community members, they’ve forged a culture where everyone is moving together towards a common purpose. But it didn’t happen overnight. Together we’ll show you how to evaluate your business, set up measurable goals, and have the hard, necessary conversations that this work entails. Plus, we’ll share how Cadence has progressed and reassessed on its DE&I journey—how far we’ve come and how far there still is to go. One company isn’t going to solve the problem, but, together, we can move the needle towards a more just, accepting world. Highlights:
Links:
If you have questions about the show or topics you'd like discussed in future episodes, email our producer, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com. |
Feb 15, 2022 |
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Saving the Day: Becoming a Cybersecurity Superhero
1390
You’ve probably got a security system for your building, with locks on your doors and safes for your important documents. But criminals don’t just try to take what’s in your cash register anymore. As the world shifts increasingly online, there are more and more opportunities for fraudsters and cybercriminals to intercept your money and data. And it takes more than anti-virus software to keep yourself safe. But your specialty isn’t cloud computing, it’s your business. So how do you keep up with the ever-changing world of cybersecurity? Fortunately, there are people like Lori Johnson and Tracy Dalton, from the Treasury Management Team at Cadence Bank. They make it their business to keep up with trends in cybercrime so they can best protect their clients. Through their work with a broad range of customers, they see companies’ most commonly-targeted weak points; and they’re not what you’d suspect. Cybercrime can be devastating, and nobody is completely safe. Companies of all sizes are targeted, and breaches can cause loss of consumer confidence, in addition to whatever is stolen. Lori and Tracy will escort us through the dangerous underbelly of fraud as we talk the size of the threat, cybersecurity best practices, and how to get employee buy-in. So keep your head on a swivel and listen to our cyber self-defense class! Highlights:
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Jan 25, 2022 |
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It’s the Economy, Stupid: The Fed, Economic Policy, and You
1664
If you have questions about the show or topics you'd like discussed in future episodes, email our producer, sheena.cochran@cadencebank.com |
Nov 16, 2021 |
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Changing the Game: Alternative Lenders and the Disruption Mindset
1829
Highlights:
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Nov 09, 2021 |
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New Beginnings: Getting Ready to Start Your Business
1457
Starting a new business is one of the most exciting and nerve-wracking moments in a person’s life. The stakes are high: depending on your situation, your whole net worth could be on the line. So how can you make sure that you’re in a position to succeed? On this episode of In Good Companies, we’re talking business beginnings—the things you can do to prepare for what’s ahead. Guests Alan Thomes (Managing Director of SBA Banking, Cadence Bank) and Allan Adams (State Director, University of Georgia SBDC) join us to discuss bulletproof business plans, funding options, and developing relationships with key stakeholders. Together, we’ll uncover key resources, like expert consultation (for free!) from the Small Business Development Center and low-risk loans through the Small Business Administration. You’ll learn who you need to talk to and how to avoid the pitfalls of overexcited entrepreneurship. Business isn’t a sprint, it’s a marathon—and nobody rolls out of bed and runs a marathon without training. Preparation is essential and the more prepared you are, the more confidence you’ll have as issues arise. So let us guide you to the starting line, and when the bell rings and you open your doors, you’ll be ready. Highlights:
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Oct 26, 2021 |
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Introducing In Good Companies
100
Introducing In Good Companies, launching October 2021. |
Oct 21, 2021 |