Retention Chronicles
By Mariah Parsons
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Category: Marketing
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Episodes: 160
Description
Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem.
Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .
| Episode | Date |
|---|---|
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Building a Brand Through Shared Founder & Customer Interests with Sheets & Giggles Founder Colin McIntosh
|
Apr 28, 2025 |
|
Breaking the Acquisition Trap: Building a Sustainable E-commerce Business with Ashworth Strategy CEO Andy Seeley
|
Apr 21, 2025 |
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The Creator Economy: Revolutionizing Ecommerce Customer Acquisition with Elan Pure Founder Paige Hope
|
Apr 14, 2025 |
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AI-Powered Personalization for Ecommerce Retention with Monocle's Co-Founder Mark Lotman
|
Apr 07, 2025 |
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Navigating E-Commerce Logistics: Insights on 3PLs, Carrier Changes, Section 321 Updates, and Tariffs & Duties in North America with Jesse Kaufman
|
Apr 01, 2025 |
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Trade Show Tactics: How Haley Swank Built Flikr Fire Without Paid Advertising
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Mar 24, 2025 |
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Navigating the Financial and Operational Realities of CPG Brands with HEAROS Founder Doug Pick
|
Mar 17, 2025 |
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Unlocking the Power of Live Selling Luxury Products with Bagphic’s Marketing Manager Taylor Hall
|
Mar 10, 2025 |
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Emotional Branding and Reducing Buyer's Remorse with Laurier Mandin, author of ‘I Need That’ and Graphos President
|
Mar 03, 2025 |
|
Making People Curious About Your Ecom Brand with Fun Fact Co’s Co-Founder Raelina Krikston
|
Feb 24, 2025 |
|
Discussing Retail Distribution and Community Engagement with Inspiro Tequila Founder Mara Smith
|
Feb 17, 2025 |
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Sensory Branding For Ecommerce Brands with daph Founder Daphne Benzaquen
|
Feb 10, 2025 |
|
Outsourcing vs. In-house Manufacturing for Your E-commerce Brand with Pelagic Founder John Morgan
|
Feb 03, 2025 |
|
Traject Data: How Clean Data Insights Can Transform Your Ecommerce Business with CEO Rochelle Thielen
|
Jan 27, 2025 |
|
Driving retention via automated social media direct messages (DMs) with Nectar Social Co-Founders Misbah and Farah Uraizee
|
Jan 21, 2025 |
|
ChannelEngine: Strategies for Balancing First-Party and Third-Party Sales on Marketplaces with VP of Revenue Jordi Vermeer
|
Jan 13, 2025 |
|
Optoro: Rethinking returns management for ecommerce & retail with COO Casey Chroust
|
Jan 06, 2025 |
|
Crowdfunding, Patents, and Customer Loyalty: Lessons in Building a Unique Ecommerce Brand with Jill Putnam, Founder of Red Sprite Hats
|
Dec 16, 2024 |
|
Rebranding and refining a valuable social media strategy for a DTC brand with Romp Stomp Founder Rebecca Mijares
|
Dec 02, 2024 |
|
Victoria Beckham Beauty x SwiftCX: Elevating the Online Customer Experience with AI
|
Nov 25, 2024 |
|
Finding initial product testers and educating ecommerce customers with Brynn Snyder, CEO & Co-Founder of Slate Flosser
|
Nov 18, 2024 |
|
Leveraging Social Media for SMS and Email Growth with Jesse Clemmens, Co-Founder & CEO of HiTide
|
Nov 11, 2024 |
|
Lissy Skincare's Secrets to Building Loyalty Through TikTok and Personalized Support With Founder & CEO Lissy Kotter
|
Nov 04, 2024 |
|
ShopTalk Fall Chicago Recap: Insights from one of the biggest ecommerce conferences
|
Oct 28, 2024 |
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Using AI for Growth Marketing and Retention in Ecommerce with Aneto Okonkwo, Co-Founder & CEO of Remarkable AI
|
Oct 21, 2024 |
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How branding goes beyond visual components to create connection with Kes Nielson, Founder of BRAAAND
|
Oct 14, 2024 |
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How fusing art, science, and entrepreneurship is reshaping ecommerce marketing with Known Agency’s President Ross Martin
|
Sep 23, 2024 |
|
Designing Immersive Retail Experiences with Mythology’s Head of Retail and Partner Ted Galperin
|
Sep 17, 2024 |
|
Web compliance and accessibility (WCAG & ADA) for ecommerce brands with SeaMonster Studios
|
Sep 10, 2024 |
|
How The Best Ecommerce Subscriptions Power Consumer Routines with Recharge SVP of Marketing Jen Gray
|
Sep 03, 2024 |
|
Gamification in loyalty programs for ecommerce brands with Flaunt Co-Founder & CRO Chris Miller
|
Aug 26, 2024 |
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Standing out on retail shelves & social media with unique ingredients from Rodial Founder Maria Hatzistefanis
|
Aug 19, 2024 |
|
The new age of affiliate and influencer marketing for ecommerce brands with Social Snowball Founder & CEO Noah Tucker
|
Aug 12, 2024 |
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Navigating global growth in international B2B and B2C markets with Custom Neon’s Global Ops Manger Kit Henseleit
|
Aug 05, 2024 |
|
Enhancing CX by leveraging technology & diversity initiatives with Kendra Scott’s Sr. Director of Customer Care & DEIB, Lyndsay Baylor
|
Jul 30, 2024 |
|
Building a customer-centric e-commerce brand with Dore & Rose // Hears Co-Founder Bob Verlaat
|
Jul 22, 2024 |
|
Designing transactional emails and order tracking pages to generate revenue with Womads Founder Lisa Oberst
|
Jul 15, 2024 |
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Scaling a DTC brand while maintaining customer trust with Nemah CEO Madison Lee
|
Jul 08, 2024 |
|
Email deliverability in ecommerce with ASPEKT Founder Nikita Vakhrushev
|
Jul 01, 2024 |
|
The ethical implications of using AI-generated content in fashion marketing with Ivy City Co’s VP of Performance Marketing Rachel Ricks
|
Jun 24, 2024 |
|
Best practices for customer experience in ecommerce with Inevitable Agency Founder Zoe Kahn
|
Jun 17, 2024 |
|
Using customer insights to inform the ecommerce customer experience with Mixhers VP of CX Savannah Benson
|
Jun 10, 2024 |
|
Optimizing ad performance on different social media platforms with Evestar’s Matt Froehlich
|
Jun 03, 2024 |
|
10 Post-Purchase Lessons From Working With 5,000 Shopify Merchants | Malomo Co-Founder | Yaw Aning
|
May 28, 2024 |
|
Retaining your shoppers with fun shopping events and community building with RAGS Founder Rachel Nilsson
|
May 20, 2024 |
|
Building successful subscription brands with pre-orders marketing | ORBYT Skin & Azio Beauty | Jonathan Penna
|
May 13, 2024 |
|
Email marketing and templates for ecommerce brands with Liz Krupka at Nomadd Marketing
|
May 06, 2024 |
|
Selling product and running ads on Amazon vs Shopify vs Meta with Joel Reichert (Maven Thread, Woven Nook)
|
Apr 29, 2024 |
|
Shopify’s capabilities and when merchants should use apps vs. custom solutions with Ambaum Agency
|
Apr 22, 2024 |
|
Adding value to the online buying experience with educational content with Dallas Parsons (Senior Director of Marketing at Mixhers)
|
Apr 15, 2024 |
|
Increasing repeat orders and subscriptions for Shopify CPG brands with Harry Willis (Dir. of Partnerships & BD, Relo)
|
Apr 08, 2024 |
|
How to start an ecommerce brand and what strategy to focus on with Jay Davis (Founder of Pillow Cube, Cold Case Ice Cream, & Creatably)
|
Apr 01, 2024 |
|
How ecommerce brands are providing shipment protection during order tracking with Emerson Hammer (Director of Partnerships, Corso)
|
Mar 25, 2024 |
|
Navigating a burglary with vulnerable and honest customer communication with Liz Reyes (Co-Founder, Sols)
|
Mar 11, 2024 |
|
Increasing post-purchase revenue via repeat purchases with James Van Erck (Co-Founder/COO, Rebuy)
|
Mar 04, 2024 |
|
Managing ecommerce operations and logistics when growing rapidly with Allyse Jackson (Founder & CEO, Beehive Meals)
|
Feb 26, 2024 |
|
Evaluating branded transactional email and SMS by click rate for Shopify brands with Caitlin Elgin (Head of CRM & Lifecycle, Fluency Firm)
|
Feb 19, 2024 |
|
Scaling social media presence for a new Shopify ecommerce brand with Lindsay White (Founder/CEO, The Little Milk Bar)
|
Feb 12, 2024 |
|
How to understand TikTok metrics and advertising to grow sales with Anatoliy Labinskiy (Founder, GSM Growth)
|
Feb 05, 2024 |
|
Founding a brand with patented GoFly technology with Georgia Grace Edwards (Co-Founder/CEO, Gnara) and Charlotte Massey (Co-Founder/COO, Gnara)
|
Jan 29, 2024 |
|
How ecommerce brands should evaluate their technology providers with RC Williams (Co-Founder, Rejuvia and 1-800-D2C)
|
Jan 22, 2024 |
|
Strategizing sustainable growth for nonprofits and for-profits with Jenny Nuccio (Founder & CEO, Imani Collective)
|
Jan 16, 2024 |
|
Developing a 5-in-1 product via stellar customer relationships with Jules Weldon & Stacey Pierce (Co-Founders, OME Gear)
|
Dec 18, 2023 |
|
Designing your content strategy around lifecycle marketing and retention with Fat Earth Media’s John Gross (Founder/CEO) & Rose Eppensteiner (S. Lifecycle Marketing Manager)
|
Dec 13, 2023 |
|
Developing different customer personas for a DTC health & wellness brand with Ryan Gresh (Founder & CEO, The Feel Good Lab)
|
Dec 04, 2023 |
|
E-commerce marketing strategies & customer retention with Blake Imperl (Former VP of Marketing, Carro)
|
Nov 27, 2023 |
|
Creating founder-led content and increasing retention marketing with Anthony Ciavirella (Co-Founder of Manmade)
|
Nov 20, 2023 |
|
Building retention marketing with more than just email & SMS with Nikki Tooman (Founder & CEO, Sticky Digital)
|
Nov 13, 2023 |
|
Having your customer care team respond to social media comments with Garret Akerson (Co-Founder, Kindred Bravely)
|
Nov 06, 2023 |
|
How data scrambling policies will make personalization harder with Joe Vancena, CEO & Co-Founder of Status
|
Oct 30, 2023 |
|
Telling a story with multiple products in one marketing image with Cavelle Bieker (Marketing Manager, Pendleton)
|
Oct 21, 2023 |
|
Building email marketing for a 7-figure brand with Brian Roisentul, Founder & CEO of BSR Digital
|
Oct 16, 2023 |
|
Optimizing product portfolio & sunsetting underperforming scents with Dr. Squatch’s Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development)
|
Oct 09, 2023 |
|
Using word of mouth marketing to grow your brand with Greg Meade (Co-Founder of CROSSNET & Good Sport)
|
Oct 02, 2023 |
|
Witnessing the power of transactional notifications and order tracking with George Kapernaros (Founder & CEO of YOCTO)
|
Sep 20, 2023 |
|
Brumate, Loop, & Ryder Ecommerce LIVE on customer retention through the holidays (Part 2)
|
Sep 18, 2023 |
|
Brumate, SuitShop, & Raaka Chocolate LIVE on BFCM prep from a marketing & customer experience POV (Part 1)
|
Sep 11, 2023 |
|
Understanding Shopify apps before tackling paid media with Jon Snow (Founder & President, The Snow Agency)
|
Sep 05, 2023 |
|
Leading with value and educational content to organically grow with Eric Bandholz (Founder & CEO of Beardbrand)
|
Aug 28, 2023 |
|
Building a customer experience with sustainability at the center with Dane Baker (Co-Founder & CEO, Ecocart)
|
Aug 21, 2023 |
|
How to create more branded moments & brand affinity with Luke Droulez (VP of Marketing, PAX)
|
Aug 14, 2023 |
|
Building brand reputation with great support even when issues arise with Aaron Quinn (Founder and CEO of eHouse)
|
Aug 07, 2023 |
|
Sending quality care instructions post-purchase with Olivier Momma (Co-Founder of Ekster)
|
Jul 31, 2023 |
|
Testing out different types of content and UGC with John Coyle (CMO,Andar & Host, Modern Commerce)
|
Jul 24, 2023 |
|
Personalized order, returns, and exchange tracking with Kristen Tumasonis (Marketing Dir., SuitShop) & Katy Eriks (Dir. CX, SuitShop)
|
Jul 17, 2023 |
|
Why SMS is well positioned to retain customers with Mahdi Mahil (Partner Manager of Ecosystems at Attentive)
|
Jul 10, 2023 |
|
BEST OF SEASON 3: Brands
|
Jul 03, 2023 |
|
BEST OF SEASON 3: Partners
|
Jun 26, 2023 |
|
Comments on social are becoming the new customer testimonial with Lexi Montee (VP of Marketing & Communications, Happiest Baby)
|
Jun 19, 2023 |
|
A/B testing even the most basic assumptions with your audience with Kasey Luck (Founder & CEO, Luck & Co)
|
Jun 12, 2023 |
|
Decide what you want to be paid for and everything else you can give away with Chuck Bowen (Founder & CEO, Mission Mercantile)
|
Jun 05, 2023 |
|
Retaining funnel leakage & recapturing customers with Adam Robinson (Founder & CEO, Retention.com)
|
May 29, 2023 |
|
Leveraging partnerships to expand into retail while not cannibalizing DTC sales with Josh Knopman (VP of Growth & Digital Product, Blueland)
|
May 22, 2023 |
|
The merchant, not revenue, should be at the center of a partnership with Casey Matthew (Founder & CEO, Skylab)
|
May 15, 2023 |
|
Marketing a lifestyle brand and tailoring CX based on geographical location with Stephanie Cohen (Founder, Stephanie Cohen Home)
|
May 08, 2023 |
|
How to keep the same level of service through growth with Erik Huberman (Founder & CEO, Hawke Media)
|
May 01, 2023 |
|
Exploring why customers return and exchange product to improve your post-purchase experience with Pooja Parikh (VP of Planning and Operations, Andie Swim)
|
Apr 24, 2023 |
|
Finding profitability in 14 days with Josh Chin (Co-Founder & CEO, Chronos)
|
Apr 17, 2023 |
|
How to build a great business while keeping your promises with Steph Hon (Founder & CEO, Cadence)
|
Apr 10, 2023 |
|
Breaking down different digital channels with Chelsea Jones & Rachel Saul (Co-Founders, Chelsea & Rachel Co.)
|
Apr 03, 2023 |
|
How the customer buying experience changes in-app vs. online with Louise Fritjofsson (Founder & CEO, Martie)
|
Mar 27, 2023 |
|
Building your Shopify theme to support your needs with Thomas Kimura (Founder, Brickspace Lab)
|
Mar 20, 2023 |
|
Understanding your customer’s buying cadence with Molly Kerrigan (Dir. of Retention, Shinesty)
|
Mar 13, 2023 |
|
Focusing on Shopify apps that save money & prove ROI with Jim Breese (Head of Growth, AppHub)
|
Mar 06, 2023 |
|
Thinking through your brand personality & social media with Megan Christian (YESCOM USA)
|
Feb 27, 2023 |
|
Stealth-Launching New Brands and Taking Others from 8 to 9 Figures with Ari Murray from Sharma Brands
|
Feb 20, 2023 |
|
How social media and first party data informs our approach with Nate Hodge (Raaka Chocolate)
|
Feb 13, 2023 |
|
Using web3 as another channel for customer loyalty with Maier Bianchi (Bemeir)
|
Feb 06, 2023 |
|
Letting your great tasting product speak for itself with Christina Dorr Drake (Willa’s Oat Milk)
|
Jan 30, 2023 |
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Understanding attribution models to inform acquisition and retention strategy with Dylan Byers, Jacob Paduch, & Liam Veregin at Aplo
|
Jan 23, 2023 |
|
Dave Burchett (Avance Vinyl): Understanding your Ideal Customer Profile (ICP) to inform smart ad creative
|
Jan 16, 2023 |
|
Drew Himel (FIRESIDE): Humanizing the customer experience
|
Jan 09, 2023 |
|
BEST OF 2022: Partners
|
Jan 02, 2023 |
|
BEST OF 2022: DTC Brands
|
Dec 26, 2022 |
|
Adam Sharon-Zipser & Nick Kennedy (Elephant Room & Giftnote): Marketing to both the gift giver and gift receiver
|
Dec 19, 2022 |
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Mariah & Noah discuss the influence of social media and social proof
|
Dec 15, 2022 |
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Luke Kingma (Bored Cow): Making your brand stand out by doing something fun and memorable
|
Dec 12, 2022 |
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Dan Caldwell (Klaviyo): Advanced segmentation with tactical takeaways for transactional messaging
|
Dec 05, 2022 |
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Noah & Mariah discuss searching a brand’s social media before buying from them
|
Dec 01, 2022 |
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Matt Orlic (Football Supplements & Inspire Brands Group): Creating educational content with your audience in mind
|
Nov 28, 2022 |
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Luis Lluis (GrowthStable): Capturing your customer's excitement to increase LTV
|
Nov 21, 2022 |
|
Yaw & Mariah talk about TikTok as a search engine and an entertainment platform
|
Nov 17, 2022 |
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Sergio Tache (Dossier): Carving your own space in an industry
|
Nov 14, 2022 |
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Aaron Schwartz (Loop): The consumer has been trained to look for pitfalls while buying
|
Nov 07, 2022 |
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Noah & Mariah: Discuss B2C and B2B marketing around BeReal and TikTok, as well as the holiday rush
|
Nov 03, 2022 |
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Jennifer McKay Newton & Hannah Toporoff (DefineMe Fragrances): Replicating an in-person buying experience online
|
Oct 31, 2022 |
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Michael De Santis (Doris Dev & Canopy): Retention starts on the factory floor
|
Oct 24, 2022 |
|
Brian & Mariah: Chat about AARP on TikTok, Amazon Prime day & BFCM, the newest Shopify ad, and the Metaverse
|
Oct 20, 2022 |
|
Tim Swindle & Scott Brown (PaddleSmash): Building brand awareness to increase brand recognition
|
Oct 17, 2022 |
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Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site
|
Oct 10, 2022 |
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Brian & Mariah: Discussing SMS & UGC, Department stores vs DTC, being cheugy, and texting with abbreviations
|
Oct 06, 2022 |
|
Michelle Paulhus (Olipop): Using post purchase transactional flows to educate customers and generate UGC
|
Oct 03, 2022 |
|
Andy Warren (Tomorrow Agency): There’s a gap between customer expectation and merchant expectation
|
Sep 26, 2022 |
|
Brian & Mariah: Chat about sales and gift cards, high LTV and Disney, Influencers and business, and Instagram and TikTok
|
Sep 22, 2022 |
|
Vasa Martinez (Growthbuster, Perfy, Outer Aisle): Taking potentially transactional touch points and making them personal
|
Sep 19, 2022 |
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Steve O'Dell (Tenzo Tea): Figuring out cash flow, learning how to sell, and understanding your retention data
|
Sep 12, 2022 |
|
Brian & Mariah: Chatting about Ultra Fast Fashion, LinkedIn, the release of Shopify Collabs, and Gorgias’ $30M Series C
|
Sep 08, 2022 |
|
Sam Samuels & Emma Kimberly, Friendbuy: How to properly incentivize referred customers
|
Aug 31, 2022 |
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Aaron Dungca, Rebuy: Creating an intelligent shopping experience for your customers
|
Aug 10, 2022 |
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Marcus Ohanesian, Trellis: Building out a website with the user in mind
|
Jul 26, 2022 |
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Chase Alderton, Recharge: Taking transactional notifications and turning them into relational touch points
|
Jul 18, 2022 |
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Tim Masek, 1-800-DTC: Standing out with your customers and outshining competitors
|
Jul 11, 2022 |
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Marco De Paulis, Whiplash: From shipping fulfillment and logistics to customer satisfaction, all the dots are connected
|
Jun 21, 2022 |
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Will Laurenson, Customers Who Click: Why customer feedback might be more informative than data
|
May 27, 2022 |
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Brandon Amoroso, electrIQ marketing and Noah Rahimzadeh, Malomo: Almost any Shopify brand can, and should, have a subscription program
|
May 12, 2022 |
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Aminah Fawad and Emma Henderson, Stix: Customer retention from both a marketing and operations POV
|
Apr 19, 2022 |
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The Jane Siblings, Proper Good: A retention strategy is the difference between a great product and a powerful brand
|
Mar 31, 2022 |
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Chandler Dutton, Magic Spoon: The magic of the post purchase experience
|
Mar 15, 2022 |
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McKenzie Bauer, ThreadWallets and Yaw Aning, Malomo: Customer retention is not only about having a great product, but also great service
|
Feb 17, 2022 |
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Blake Imperl, Attentive: SMS best practices to build relationships & compliment your retention network
|
Feb 15, 2022 |
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Chuck Melber, Nomad Goods: Keeping a healthy email marking list and dabbling in different marketing strategies
|
Feb 07, 2022 |
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Josh Knopman, Caraway: Launching new initiatives with the goal of customer retention in mind
|
Jan 24, 2022 |
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Jesse Bern, Red Beard Conversions: Implementing an email and SMS marketing strategy that spurs curiosity
|
Jan 11, 2022 |
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Zach Niemiec, Bariatric Fusion: How authenticity drives customer engagement and retention
|
Dec 17, 2021 |
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Simona Ioannoni, Brigit: Step-by-step guide to building a customer retention machine
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Dec 06, 2021 |
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Dan Brady, PuraVida: Create a brand that resonates with your customers to increase your retention
|
Nov 22, 2021 |
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Lisa Oberst and Tina Donati, Fuelmade: Improve your retention rate with these tips
|
Nov 08, 2021 |
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Bryan Smith, Ned & Co: Brand stories, performance goals, subscriptions, oh my!
|
Oct 25, 2021 |
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Kat Gordon, Malomo: Focusing on retention while prepping for Black Friday Cyber Monday- are you crazy?
|
Oct 25, 2021 |
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Mariah Parsons & Sarah Leitz, Top customer retention trends you need to follow
|
Oct 22, 2021 |