MindSet
By HCD Research
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Category: Marketing
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Subscribers: 2
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Episodes: 76
Description
MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anywhere you stream!
| Episode | Date |
|---|---|
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Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95
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May 06, 2024 |
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Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding
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Apr 22, 2024 |
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Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93
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Apr 08, 2024 |
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Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92
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Mar 25, 2024 |
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Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91
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Mar 11, 2024 |
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Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90
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Feb 26, 2024 |
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🚀 The future is now with Idlir Proseku Episode #89
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Feb 12, 2024 |
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Global Vision – Introducing our New Research Maestro, Sophia Stafford #88
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Jan 29, 2024 |
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Insights Unveiled – A Chat with HCD’s President, Glenn Kessler #87
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Jan 17, 2024 |
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🪢Featured Flashback: NeuroPolitics with Glenn Kessler
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Dec 04, 2023 |
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🪢Featured Flashback: Electroencephalogram (EEG)
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Nov 20, 2023 |
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🪢Featured Flashback: Augmented Reality (AR)
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Nov 06, 2023 |
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🪢Featured Flashback: Behavioral Coding
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Oct 23, 2023 |
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🪢Featured Flashback: Facial Coding
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Oct 09, 2023 |
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🪢Featured Flashback: Brand Tracking
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Sep 25, 2023 |
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🪢Featured Flashback: "Systems" Market Research
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Sep 11, 2023 |
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🪢Featured Flashback: Brand Harmony
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Aug 28, 2023 |
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🪢Featured Flashback: Uses & Abuses of Behavioral Science
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Aug 14, 2023 |
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📝💭 Nuance in NLP: How to use text analysis for emotion research? | Featuring Dan Alferov | MindSet Episode #86
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Jul 24, 2023 |
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🪢Featured Flashback: Consumer Technical Model (CTM)
|
Jul 17, 2023 |
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🏫 DIY Consumer Neuroscience Education | Featuring Amanda Lee | MindSet Episode #85
|
Jul 10, 2023 |
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🪢Featured Flashback: Alienation Testing
|
Jul 03, 2023 |
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👃🌎 Does the world care about smell? | Featuring Valentina Palma PhD & Jonas Yde Junge PhD | MindSet Episode #84
|
Jun 26, 2023 |
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🪢Featured Flashback: Remote Market Research
|
Jun 19, 2023 |
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🔎 How sociology connects to advertising | Featuring Arthur Kover PhD | MindSet Episode #83
|
Jun 12, 2023 |
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🪢Featured Flashback: Mood Mapping
|
Jun 05, 2023 |
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✍️ Define your terms: Breaking down the neuro-babble BS | Featuring Pedro Almeida PhD | MindSet Episode #82
|
May 29, 2023 |
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🪢Featured Flashback: Self Assessment Manikin (SAM)
|
May 22, 2023 |
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🤷 MetaWhat? Figuring out Web 3.0 | Featuring Tian Yu PhD | MindSet Episode #81
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May 15, 2023 |
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🪢Featured Flashback: Implicit Associations & Responses
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May 08, 2023 |
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🌐 AI for Dummies | Featuring Tian Yu PhD | MindSet Episode #80
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May 01, 2023 |
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🪢Featured Flashback: MaxImplicit
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Apr 23, 2023 |
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✍️ ASTM 101: Setting the standard in consumer products | Featuring Jimmy Farrell & Martha Bajec PhD | MindSet Episode #79
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Apr 17, 2023 |
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🪢Featured Flashback: Eye Tracking
|
Apr 10, 2023 |
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💡Giving “grassroots” a whole new meaning with cannabis regulation | Featuring David Vaillencourt | MindSet Episode #78
|
Apr 03, 2023 |
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🪢Featured Flashback: Data Visualization
|
Mar 27, 2023 |
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♻️ Can neuroscience answer the problems within green consumerism? | Featuring Michael E Smith PhD | MindSet Episode #77
|
Mar 20, 2023 |
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🪢Featured Flashback: The Gold Standard of Psychophysiological Measures
|
Mar 13, 2023 |
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🍔 🐟 Sustainable shifts to eating: What motivates dietary changes? | Featuring Alissa Nolden PhD | MindSet Episode #76
|
Mar 06, 2023 |
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🪢Featured Flashback: Conjoint Analysis
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Feb 27, 2023 |
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🗺️ Mapping out past research to guide future research | Featuring Linnea Gandhi | MindSet Episode 75
|
Feb 20, 2023 |
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💗We are talking about that warm, fuzzy feeling | Featuring Francisco Barbosa Escobar PhD | MindSet Episode 74
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Feb 12, 2023 |
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📖 The struggle of storytelling as a researcher | Featuring Linnea Gandhi | MindSet Episode #73
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Feb 06, 2023 |
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🪢Featured Flashback: Habit Loops
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Jan 30, 2023 |
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🪙👃 The real value of your senses | Featuring Rachel Herz, PhD & Martha Bajec PhD | MindSet Episode #72
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Jan 23, 2023 |
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🎆Our Consumer Research Resolutions for Flavor and Fragrance | Featuring Jose Rodriguez | MindSet Episode #71
|
Jan 09, 2023 |
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🔊 Good vibrations - Is dancing really all about that bass? | Featuring: Daniel Cameron PhD | MindSet Episode #70
|
Dec 22, 2022 |
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🏏 Whac-A-Mole: Neuro Myths Edition | MindSet Episode #69
|
Dec 12, 2022 |
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🧰⚙️ Getting the skinny on the “new” tool on the block: fNIRS | Featuring: Kristin Shumaker PhD | MindSet Episode #68
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Nov 28, 2022 |
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😶🌫️ Is cannabis safe? Educating consumers on cannabinoids | Featuring: Dr. David Nathan & Martha Bajec, PhD | MindSet Episode #67
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Nov 14, 2022 |
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🎃👻 The one where statistics gets spooky | Featuring: Alex Shpenev PhD | MindSet Episode #66(6)
|
Oct 31, 2022 |
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🌹 Why everyone should stop and smell the roses | Featuring: Rachel Herz PhD | MindSet Episode #65
|
Oct 17, 2022 |
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🌟 BONUS EPISODE: Are we still talking about neuromarketing? EEG… Does this smell funny? | MindSet Episode #64
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Oct 07, 2022 |
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🔮 The Future of On-Demand Delivery | Featuring: Rex Chng | MindSet Episode #63
|
Oct 03, 2022 |
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🎼 Music to Companies’ Ears: Creating Harmonious Customer Experiences | Featuring: Steve Yastrow | MindSet Episode #62
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Sep 19, 2022 |
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📘 Journal Club: Did nudges kill behavioral science?! | MindSet Episode #61
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Sep 05, 2022 |
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👩🏽🔬 🧠 Even neuroscientists don’t want to think - NeuroUX | MindSet Episode #60
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Jul 18, 2022 |
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🛍 When Less is More | Featuring: Allison Gutkowski | MindSet Epsiode #59
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Jul 05, 2022 |
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🧠📠 DIY Neuroscience | Featuring: Anna Wexler PhD | MindSet Epsiode #58
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Jun 20, 2022 |
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🎶 👨🏽🍳 Please don’t stop the music- exploring food choice in noisy restaurants | MindSet Episode #57
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Jun 06, 2022 |
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💊 🍁 We D.A.R.E. you to learn more about the New Reefer Madness | Featuring: Martha Bajec PhD | MindSet Episode #56
|
May 16, 2022 |
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☺️ 💸 Facial Coding – You get what you pay for. | MindSet Episode #55
|
May 02, 2022 |
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👂 Sensory Memes & the future of advertising | MindSet Episode #54
|
Apr 18, 2022 |
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📰 Extra, extra, read all about it - Sharing industry news! | Featuring: Nick Thomas | MindSet Episode #53
|
Apr 04, 2022 |
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🎶 A “quick” chat with Glenn Kessler on Brand Harmony | Featuring: Glenn Kessler | MindSet Episode #52
|
Mar 21, 2022 |
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🔬 Simplicit - Keep it Simple | Featuring: Allison Gutkowski | MindSet Episode #51
|
Mar 07, 2022 |
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🧠 Building Better Businesses with Neuroscience | Featuring: Elizabeth Johnson (Zab) PhD | MindSet Episode #50
|
Feb 21, 2022 |
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🏈🎮 Super Bowl Special: What’s the future of Fantasy Football? | Featuring: Mujde Yuksel PhD | MindSet Episode #49
|
Feb 07, 2022 |
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👥 How to make your Research more Inclusive! | Featuring: Falisha Karpati | MindSet Episode #48
|
Jan 31, 2022 |
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🛒🤳Exploring Shopper Perception with Augmented Reality (AR) | Featuring: Bingling Wang | MindSet Episode #47
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Jan 17, 2022 |
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📚What's the first rule of Journal Club? | MindSet Episode #46
|
Jan 03, 2022 |
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Implicit Research in Sensory needs people who are EXPERTS in Sensory | MindSet Episode #45
|
Dec 20, 2021 |
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How is Consumer Behavior affected by Brand Perception 🛒💉| Featuring: Farrah Kharche | MindSet Episode #44
|
Dec 06, 2021 |
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Are you indecisive? ❔... Not sure about the answer 🤔| Featuring: Michael Murphy | MindSet Episode #43
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Nov 22, 2021 |
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We've got some tricks up our sleeves 🪄| Featuring: Jeanette Andrews | MindSet Episode #42
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Nov 08, 2021 |
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Now available on your Podcast Streaming platform! 🎙️🎧
|
Nov 01, 2021 |