Marketing For Learning®
By Marketing for Learning
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Episodes: 133
Description
The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
| Episode | Date |
|---|---|
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Ep 127 — Is AI The New Vacuum Cleaner?
|
May 28, 2026 |
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Ep 126 - The Campaign Autopsy ☠️
|
Mar 19, 2026 |
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Ep 125 - The Attention Economy With Giles Hearn
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Feb 03, 2026 |
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Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change
|
Sep 26, 2025 |
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Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
|
Sep 05, 2025 |
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S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You
|
Aug 01, 2025 |
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S2:E6 - Proof Beats Completions With Nelson Sivalingam
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Jul 25, 2025 |
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S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns
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Jul 18, 2025 |
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S2:E4 - The Future Of Learning Experience Design With Tom McDowall
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Jul 11, 2025 |
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S2:E3 - Your Learners Are People. Start Treating Them Like It.
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Jul 04, 2025 |
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S2:E2 - We Are Not Content Factories, We're Change Agents - With Heather Burright
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Jun 27, 2025 |
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S2: E1 - Unlocking The People Impact Loop®
|
Jun 20, 2025 |
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S1:E6 - Introducing The People Impact Loop™
|
Apr 03, 2025 |
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S1E5: Marketing for Learning®: Turning a Great Product into a Must-Have
|
Mar 06, 2025 |
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S1:E4: The Technology Trap: Why Tools Won’t Fix A Broken Learning Product
|
Feb 19, 2025 |
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S1:E3: Transforming Employee Experience Through Learning With Georgie Cooke
|
Feb 12, 2025 |
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S1:E2 - Engaging Stakeholders: The Secret to Proving Impact
|
Jan 29, 2025 |
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S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell
|
Jan 22, 2025 |
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Ep 109 - Merry Marketing! Our 2024 Reflections
|
Dec 13, 2024 |
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Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List
|
Dec 06, 2024 |
|
🍍 10% Off Our Strategic Marketing Course 🍍
|
Dec 02, 2024 |
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Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions
|
Nov 22, 2024 |
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Ep 106 - The Role Of Internal Comms In Marketing For Learning
|
Nov 15, 2024 |
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Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have
|
Oct 27, 2024 |
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Ep 104 - Making Movements In L&D
|
Oct 18, 2024 |
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Ep 103 - Small And Mighty: Why Marketing For Learning Is For All Businesses
|
Oct 11, 2024 |
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Ep 102 - James Blunt's PR Stunt
|
Oct 04, 2024 |
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Ep 101 - Sunday Surgery With Sky: What's In A Name?
|
Sep 29, 2024 |
|
Ep 100 - The Best Of The Marketing For Learning Podcast
|
Sep 20, 2024 |
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Ep 99 - Market Research Tips For L&D
|
Sep 13, 2024 |
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Ep 98 - The Bandwagon Effect
|
Sep 06, 2024 |
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Ep 97 - Every Day Is A School Day: Comparing School And L&D With Sam Goodman
|
Aug 30, 2024 |
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Ep 96 - When Learning Incentives Backfire
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Aug 23, 2024 |
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Ep 95 - From Ads To Action: Inspiration For L&D
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Aug 16, 2024 |
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Ep 94 - Bounce Rate: What Is It And Why It's Important
|
Aug 09, 2024 |
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Ep 93 - Why Marketing Won't (Always) Create Impact For L&D
|
Aug 02, 2024 |
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Ep 92 - Say Whattttt? Getting Learning Communications Right
|
Jul 26, 2024 |
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Ep 91 - Beyond Bums On Seats: Solving The Engagement Challenge
|
Jul 19, 2024 |
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Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning
|
Jul 12, 2024 |
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Ep 89: Creating Demand For Learning: A New Perspective On Marketing For Learning
|
Jul 05, 2024 |
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Ep 88 - Do You Eat Your Own Dog Food?
|
Jun 28, 2024 |
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Ep 87 - Insider Tips For Award Winning Campaigns
|
Jun 21, 2024 |
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Ep 86 - Could L&D Be Replaced By Comms? Dr Heidi Kirby & Loren Sanders Discuss
|
Jun 14, 2024 |
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Ep 85 - How Would A Marketer Do L&D?
|
Jun 07, 2024 |
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Ep 84 - Take Your Learning Hat Off
|
May 31, 2024 |
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Ep 83 - Is Learning at Work Week Worth It?
|
May 15, 2024 |
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Ep 82 - Rethinking The VPC
|
May 08, 2024 |
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Ep 81 - People Experience With Josh Novelle, VP of People Experience & Insight at HSBC
|
Apr 11, 2024 |
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Ep 80 - Brand Hierarchies & Why You Need Them
|
Apr 02, 2024 |
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Ep 79 - The LPI Learning Survey 2024 with CLO Sarah Hatton
|
Mar 25, 2024 |
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Ep 78 - Why Marketing Campaigns DO Work For L&D
|
Mar 15, 2024 |
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Ep 77 - The Importance Of Planning
|
Feb 16, 2024 |
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Ep 76 - Behavioural Science Basics
|
Feb 06, 2024 |
|
Ep 75 - Mastering The Rule Of Seven
|
Feb 01, 2024 |
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Ep 74 - Mastering Marketing In L&D With Heidi Kirby
|
Jan 18, 2024 |
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Ep 73 - My Marketing Mishap #1
|
Jan 11, 2024 |
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Ep 72 - Proactive vs Reactive Marketing in L&D
|
Jan 04, 2024 |
|
Ep 71 - The 12 Episodes Of ChristMAAS
|
Dec 14, 2023 |
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Ep 70 - Laura Card, Marketing Director at Manpower Group
|
Dec 07, 2023 |
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Ep 69 - Hire a Marketer to Do a Marketer’s Job
|
Nov 29, 2023 |
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Ep 68 - It’s Our Birthday!
|
Nov 23, 2023 |
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Ep 67 - Completions Vs. Competency
|
Nov 15, 2023 |
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Ep 66 - Gen AI and L&D with Egle Vinauskite
|
Nov 08, 2023 |
|
Ep 65 - Storytelling In Marketing For Learning
|
Nov 01, 2023 |
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Ep 64 - How To Use Personas In Your L&D Function
|
Oct 23, 2023 |
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Ep 63 - Mirjam Neelen & Evidence-Based Strategies
|
Oct 17, 2023 |
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Ep 62 - People, Personas and Marketing Permission
|
Oct 09, 2023 |
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Ep 61 - Marketing vs Communications
|
Oct 04, 2023 |
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Ep 60 - Analysts, Authority Bias and Acting Ethically with Amanda Nolen
|
Sep 28, 2023 |
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Ep 59 - 6 Essential Skills To Accelerate Success
|
Sep 21, 2023 |
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Ep 58 - Creating Kick-Ass Learner Personas
|
Aug 23, 2023 |
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Ep 57 - Stop Adding To The Noise
|
Aug 18, 2023 |
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Ep 56 - Leveraging FOMO For Impact
|
Aug 10, 2023 |
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Ep 55 - Your Marketing Questions Answered!
|
Jul 31, 2023 |
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Ep 54 - Why L&D NEEDS Learner Personas
|
Jul 26, 2023 |
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Ep 53 - MAASlow’s Hierarchy of Needs
|
Jul 20, 2023 |
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Ep 52 - Our Learnings From Your Learners
|
Jul 13, 2023 |
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LIVE PODCAST RECORDING: ASK US ANYTHING
|
Jul 12, 2023 |
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Ep 51 - Understanding Your Audience: The Decision Making Journey
|
Jul 06, 2023 |
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Ep 50 - How To Leverage Marketing To Boost Performance
|
Jun 30, 2023 |
|
🍍Vote For Us In The British Podcast Awards🍍
|
Jun 27, 2023 |
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Ep 49 - A Marketer Never Forgets
|
Jun 14, 2023 |
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Ep 48 - Pavlov’s Dog & Modern Advertising
|
May 18, 2023 |
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EP 47 - The Human Skill Of Marketing
|
May 03, 2023 |
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Ep 46 - Storytelling with Nick Shackleton-Jones
|
Apr 26, 2023 |
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Ep 45 - UX Design in Learning with Paula Hughes
|
Mar 21, 2023 |
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Ep 44 - Think Different
|
Mar 07, 2023 |
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Ep 43 - Learner Engagement Essentials
|
Feb 28, 2023 |
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Ep 42 - Future L&D Skills And The Role They Play In Building A Valuable EVP
|
Feb 24, 2023 |
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Ep 41 - Data-led Marketing at Novo Nordisk with Peter Manniche Riber
|
Feb 16, 2023 |
|
Ep 40 - Internal Comms: Friend Or Foe To L&D?
|
Feb 13, 2023 |
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Ep 39 - Marketing for Learning® Course Taster
|
Feb 03, 2023 |
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Ep 38 - Defining Your L&D Positioning Statement
|
Jan 27, 2023 |
|
Ep 37 - What Is Your L&D Brand Promise?
|
Jan 20, 2023 |
|
BREAKING NEWS - Live Podcast Recording Announcement
|
Jan 18, 2023 |
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Ep 36 - The Top Five Takeaways From The Marketing For Learning Podcast
|
Jan 11, 2023 |
|
Ep 35 - Our Favourite Marketing Campaigns – And What L&D Can Learn From Them
|
Dec 14, 2022 |
|
Ep 34 - Don’t Fall Into The Programme Trap!
|
Nov 24, 2022 |
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Ep 33 - Marketing Campaigns: The Real Secret To Learning Success
|
Nov 17, 2022 |
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Ep 32 - The Truth About Trust
|
Oct 04, 2022 |
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Ep 31 - Elvira Ampt On The Importance Of Learner Personas At Expedia Group
|
Sep 29, 2022 |
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Ep 30 - Mini MAASterclass Session 4 - Getting The Most From Your Marketing Tactics
|
Sep 23, 2022 |
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Ep 29 - Mini MAASterclass Session 3 - Marketing Strategy Fundamentals
|
Sep 09, 2022 |
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Ep 28 - Mini MAASterclass Session 2 - Learner Personas
|
Sep 02, 2022 |
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Ep 27 - Mini MAASterclass Session 1 - Marketing Mindset
|
Aug 26, 2022 |
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Ep 26 - Laura Overton On How To Get Bold In L&D
|
Aug 12, 2022 |
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Ep 25 - Data in L&D - An Interview with NilesNolen
|
Jul 11, 2022 |
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Ep 24 - Compliance Is Ruining Our Fun
|
Jun 23, 2022 |
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Ep 23 - The importance of messaging in branding
|
Jun 08, 2022 |
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Ep 22 - It’s L&D, not A&E
|
May 30, 2022 |
|
NEWS! New Marketing For Learning Course
|
May 12, 2022 |
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Ep 21 - 5 Things That Make Our Function, Uh, Dysfunctional
|
May 09, 2022 |
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Ep 20 - My Beef With Kevin Costner & Using Demand Generation
|
Apr 26, 2022 |
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Ep 19 - Data, Analytics and Testing
|
Apr 19, 2022 |
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Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero
|
Mar 25, 2022 |
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Ep 17 - Value Proposition Canvas
|
Mar 14, 2022 |
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Ep 16 - Marketing for Learning IS a Thing
|
Feb 24, 2022 |
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Ep 15 - Banner Blindness
|
Feb 15, 2022 |
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Ep 14 - Influencer Marketing
|
Feb 10, 2022 |
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Ep 13 - L’Oréal’s Learning Culture - Caroline Fitzpatrick
|
Feb 04, 2022 |
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Ep 12 - User Generated Content
|
Jan 20, 2022 |
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Ep 11 - Branding is in the mind, not the logo
|
Jan 07, 2022 |
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Ep 10 - They‘re Not Learners, They‘re Humans
|
Dec 13, 2021 |
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Ep 9 - Learner Personas
|
Dec 06, 2021 |
|
Ep 8 - Using the Sales Funnel for L&D
|
Nov 25, 2021 |
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Ep 7 - The Sh*tty First Draft (the SFD)
|
Nov 10, 2021 |
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Ep 6 - Triggering Emotions
|
Nov 04, 2021 |
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Ep 5 - The 4 P‘s
|
Oct 27, 2021 |
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Ep 4 - Learning Campaigns
|
Oct 26, 2021 |
|
Ep 3 - WIIFM? (What‘s In It For Me)
|
Oct 21, 2021 |
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Ep 2 - Why Think Like A Marketer
|
Oct 21, 2021 |
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Ep 1 - L&D‘s Awareness Problem
|
Oct 21, 2021 |
|
Introduction to Marketing For Learning
|
Oct 21, 2021 |