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Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today.
Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
Episode | Date |
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Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8
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Sep 12, 2023 |
Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7
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Jul 27, 2023 |
Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6
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Jul 14, 2023 |
Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5
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Jun 20, 2023 |
Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4
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May 24, 2023 |
Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3
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May 05, 2023 |
Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2
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Apr 14, 2023 |
Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1
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Apr 05, 2023 |
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview
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Sep 09, 2022 |
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview
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Aug 04, 2022 |
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion
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Jun 29, 2022 |
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview
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Jun 09, 2022 |
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC
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May 09, 2022 |
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear
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Apr 12, 2022 |
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham
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Mar 23, 2022 |
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?
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Mar 10, 2022 |
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models
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Feb 04, 2022 |
Bonus: Amanda Farley on Attribution & the Client
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Feb 02, 2022 |
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making
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Jan 20, 2022 |
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense
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Jan 05, 2022 |
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions
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Dec 16, 2021 |
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid
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Dec 03, 2021 |
Bonus: Full Keyword Interview with Aaron Levy
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Nov 22, 2021 |
Bonus: Full Keyword Interview with Brad Geddes
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Nov 16, 2021 |
Bonus: Full Keyword Interview with Amy Bishop
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Nov 09, 2021 |
Ep 1 - The PPC Keyword: Past, Present, and Future
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Oct 29, 2021 |