Get Hoptimized Podcast
By Chris Overlay
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Chris Overlay
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 73
Description
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
| Episode | Date |
|---|---|
|
Alcohol-Free Education with Meagen Coester, Founder, AFNA™
|
Jun 02, 2026 |
|
Epic Brand Story Telling with Carl Cleanthes (Epic Made)
|
May 12, 2026 |
|
How SampleFinder is Saving Retail with Al Schuster and Heather Johnson
|
Apr 28, 2026 |
|
Free Bird Southern Spring Water with Jay Williams
|
Apr 07, 2026 |
|
Arizona Brewers Guild with Andrew Bauman
|
Mar 24, 2026 |
|
Validation Ale with Brian Deignan
|
Mar 10, 2026 |
|
Texas Brewers Guild with Caroline Wallace and Chris Troutman
|
Feb 24, 2026 |
|
Washington Brewers Guild with Daniel Olson and Shawna Cormier
|
Feb 10, 2026 |
|
The American Craft Beer Hall of Fame with Marty Nachel
|
Jan 27, 2026 |
|
New Zealand Hops with Brian Clayton of Clayton Hops
|
Nov 24, 2025 |
|
What Makes a Website Actually Work for Your Business with Jeff and Peter from Brandartica
|
Nov 10, 2025 |
|
TTB Efficiency with Wendy Raymond of Taps and Snaps
|
Oct 27, 2025 |
|
Digital Word Of Mouth Tactics and Technology with Richard Carnegie of BuzzyBooth
|
Oct 13, 2025 |
|
Mascots, Merch, and Duckpin Bowling with Wandering Monsters Brewing
|
Sep 29, 2025 |
|
In Real Life Brand Experiences with Al Schuster and Heather Johnson of Polaris Brand Promotions
|
Sep 15, 2025 |
|
Improving Malt Operations with Marc Marashi of Malt Handling
|
Sep 01, 2025 |
|
Effective Retail Displays with Kimberly Ross and Brian Beck of Middlestreet Graphics & Display
|
Aug 18, 2025 |
|
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
|
Aug 04, 2025 |
|
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of Paradym Data
|
Jul 28, 2025 |
|
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
|
Jul 21, 2025 |
|
Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap
|
Jul 07, 2025 |
|
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
|
Jun 23, 2025 |
|
From Taproom to Takeaway: Creating Memorable Customer Touchpoints
|
Jun 09, 2025 |
|
Intellectual Property Rights and Protecting Assets in the Craft Beverage Industry
|
Jun 03, 2025 |
|
Brewing Results with Taproom Marketing
|
May 26, 2025 |
|
Key Takeaways From CBC Indy
|
May 08, 2025 |
|
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
|
Apr 21, 2025 |
|
CBC 2025 Preview: Finding Solutions For Your Brewery with Grant Pierce (Live Tap Lists)
|
Apr 18, 2025 |
|
CBC 2025 Preview: Forging New Relationships with Ryan Halleman (Apex Group 360)
|
Apr 08, 2025 |
|
CBC 2025 Preview: Exploring New Revenue Streams with Ricky Wojcik (Perfectly Dosed)
|
Apr 01, 2025 |
|
CBC 2025 Preview: Resources To Grow Your Brewery with Ross Stensrud (TapWyse)
|
Mar 25, 2025 |
|
CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)
|
Mar 18, 2025 |
|
Should You Build An App For Your Brewery? - Interview with Ross Stensrud of TapWyse
|
Jul 08, 2024 |
|
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
|
May 27, 2024 |
|
CBC Vegas Eats and Drinks (A Local's Guide)
|
Apr 17, 2024 |
|
Improving Brewery Profitability with Derek Smith from Small Batch Standard
|
Apr 05, 2024 |
|
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
|
Mar 22, 2024 |
|
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
|
Feb 24, 2024 |
|
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
|
Jan 19, 2024 |
|
Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design
|
Oct 08, 2023 |
|
4X ROI with Brewery Finder and Rewards App "Crackem"
|
Sep 04, 2023 |
|
Brewery Websites, How To Better Navigate The Design Process
|
Aug 14, 2023 |
|
T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
|
Jul 17, 2023 |
|
Tales From A Rebranding Experience with Virginia Beer Co.
|
Jun 27, 2023 |
|
CBP Connects Milwaukee Event Preview with Andrew Coplon
|
Apr 17, 2023 |
|
NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
|
Apr 07, 2023 |
|
Craft Brewers Conference 2023 Preview with Ann Obenchain
|
Mar 17, 2023 |
|
Controlling Brewery Costs in 2023
|
Mar 03, 2023 |
|
Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
|
Feb 07, 2023 |
|
What New Instagram Feed Filtering Means for Your Brewery's Content
|
Jan 20, 2023 |
|
Unpacking Public Relations for the Craft Beer Industry
|
Nov 21, 2022 |
|
Building A Loyalty Program That Drives Revenue To Your Taproom
|
Oct 31, 2022 |
|
Common Hope, The Collaborative Beer Initiative That's Raising Parkinson's Awareness
|
Oct 17, 2022 |
|
Direct-to-Can Digital Label Printing | Kyle Stephens, Craft Beverage Warehouse
|
Oct 03, 2022 |
|
West Sixth Brewing, Interview with Kelly Hieronymus
|
Aug 24, 2022 |
|
Win More Brewery Customers by Understanding Their Customer Journey
|
Jul 25, 2022 |
|
Grow Your Brewery With Effective Communication
|
Jul 13, 2022 |
|
How To Grow Your Brewery's Social Following from Zero
|
Jun 27, 2022 |
|
Creating & Communicating Value with Your Taproom Guests
|
Jun 13, 2022 |
|
Turn Glances Into Interest with Your Brewery's Copywriting
|
May 23, 2022 |
|
Connecting Craft Brewery Finance and Marketing
|
May 09, 2022 |
|
Improving Your Brewery's Instagram and Photography
|
May 02, 2022 |
|
Micro Influencer Marketing Platforms
|
Apr 18, 2022 |
|
Incentive-Based Marketing & Sales for Breweries
|
Apr 11, 2022 |
|
Discussing The 2021 National Craft Beer Consumer Motivation Report
|
Mar 28, 2022 |
|
Using Humor, Satire, and Creativity Within Brewery Advertising
|
Mar 14, 2022 |
|
Influencing Customer Behavior Without Feeling Gross - Interview with Dr. Chris Gray
|
Feb 21, 2022 |
|
If The Banning Surveillance Advertising Act passed, what would it mean for small business advertising?
|
Jan 25, 2022 |
|
What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]
|
Dec 16, 2021 |
|
How to Measure The Success of Your Brewery’s Advertising Strategy
|
Nov 24, 2021 |
|
Key Takeaways From Ad World 2021
|
Nov 01, 2021 |
|
Fernando Rojas - Da Boost Digital Marketing
|
Oct 21, 2021 |
|
Voodoo Brewing Co. - Interview With CEO, Matteo Rachocki
|
Oct 04, 2021 |