Got Marketing?

By Mia Fileman

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Image by Mia Fileman

Category: Marketing

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Subscribers: 1
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Episodes: 122

Description

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Episode Date
Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120)
Dec 03, 2025
Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119)
Nov 05, 2025
Marketing Moment: Betts gets better with Lillie Brown (Ep.118)
Oct 29, 2025
Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117)
Oct 22, 2025
Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116)
Oct 15, 2025
Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)
Oct 08, 2025
Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson
Oct 01, 2025
Podcasting is hard (but worth it) with Laura McRae
Sep 24, 2025
What makes an email convert: Campaign Del Mar’s top 5, explained
Sep 17, 2025
Growing a community with the founder of TradieWives, Verity Hare
Sep 10, 2025
Marketing Moment: a marketing story 11 years in the making
Sep 04, 2025
Ask me anything: sparking fresh campaign ideas + moving with the Military
Sep 03, 2025
How much marketing does your business really need?
Aug 27, 2025
Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026
Aug 20, 2025
Brand Awareness Campaign Debrief with Creative Director, Stef Hanson
Aug 13, 2025
The Sydney Sweeney campaign controversy with Lillie Brown
Aug 06, 2025
Marketing Without Social Media with Lillie Brown
Jul 30, 2025
What do I call myself? Building a brand when you’re multi-hyphenate with Nicole Sherwin
Jul 23, 2025
The illusion of truth: how you've been sold a lie (repeatedly)
Jul 16, 2025
Is it time for you to break up with Instagram? A strategic reality check
Jul 09, 2025
Episode 100 🎉: untold stories from 100 episodes
Jul 02, 2025
Breaking up with marketing "best practices" with Jay Schwedelson
Jun 18, 2025
Substance deserves a comeback: expertise over influence with Dr Patrick Aouad
Jun 11, 2025
Still sending emails without a strategy? Here's what to do instead
Jun 04, 2025
You wanted this remember? (and you are allowed to feel tired)
May 28, 2025
10 radically honest opinions and five uplifting messages every small business owner needs to hear
May 21, 2025
Where to focus your marketing efforts
May 14, 2025
Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour
May 07, 2025
Why some campaigns succeed and others flop with Lillie Brown
May 06, 2025
From campaign sceptic to campaign convert with Megan Winter
Apr 30, 2025
Sales versus Marketing with Julia Ewert
Apr 23, 2025
What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson
Apr 16, 2025
From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott
Apr 09, 2025
What's no longer working in marketing in 2025 (and what to do instead)
Apr 02, 2025
The discounting trap: why undervaluing your work backfires
Mar 26, 2025
Reimagining business events: why we need Ripple Festival
Mar 19, 2025
A step by step guide on how to build campaigns that (actually) build your brand
Mar 12, 2025
Why you need a smart mix of owned, earned, paid and borrowed channels
Mar 05, 2025
Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching
Feb 26, 2025
How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton
Feb 19, 2025
Struggling to win customers? This could be why.
Feb 12, 2025
How to win paid speaking gigs, plus a big announcement
Feb 05, 2025
A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online
Jan 29, 2025
Got Marketing? Trailer 2025
Jan 29, 2025
A new odyssey and Mia's no-BS approach to marketing
Jan 22, 2025
How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert
Jan 15, 2025
What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris
Jan 08, 2025
Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media
Jan 01, 2025
2025 marketing trends: 13 best guesses to inspire you
Dec 18, 2024
How to build an engaged community with Tori Kopke
Dec 11, 2024
Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield
Nov 27, 2024
What entrepreneurs can learn from athletes with Kathryn Deiulio
Nov 06, 2024
Rebel brands with Michelle Newell
Oct 09, 2024
Pay me like an unqualified life coach
Sep 25, 2024
Meta ads done differently with Tenai Seymour
Sep 11, 2024
Welcome to the Next Episode feat. Snoop
Aug 21, 2024
Marketing Moment #2: Burnt by Incy Interiors
Aug 07, 2024
Gen Z doesn't want to be your friend with Lauren Meisner
Jul 24, 2024
Is the traditional agency model broken? With Pat Langton
Jul 10, 2024
Marketing Moment #1: True Classic
Jun 26, 2024
Duolingo's marketing genius with Nell Casey
Jun 19, 2024
Unpacking Fayt The Label with Emily Lambourne
Jun 05, 2024
Brand versus performance marketing with Erin Stafford
May 22, 2024
Healthy marketing with Claire Hewitt
May 02, 2024
Rebranding, campaigns & creative strategy with Renee Wallace
Apr 10, 2024
Social media strategies with Jarrah Brailey
Mar 07, 2024
How to do strategy with Mark Pollard
Feb 14, 2024
Cult coaches with Penny Locaso
Jan 31, 2024
Marketing Mixtape: the most downloaded episodes of 2023
Jan 26, 2024
How to get ranging in major retailers with Tanya Boots
Nov 29, 2023
Working with a production team with Tiffany Manzie
Nov 16, 2023
The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown
Nov 01, 2023
Visual storytelling with Sandra Chau
Oct 18, 2023
Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
Oct 04, 2023
Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
Sep 27, 2023
Your marketing is only as effective as your systems with Nicole Smith
Aug 30, 2023
Data vs Intuition with Laetitia Andrac
Aug 17, 2023
Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Aug 04, 2023
How many strategies do you need? With Ashley Dreager
Jul 20, 2023
Is LinkedIn the new Instagram? with Kate Merryweather
Jun 22, 2023
From idea to execution with zero alcohol brand founder Frances Chnaider
Jun 08, 2023
Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji
May 24, 2023
Marketing the FIFA Women's World Cup with Kim Anderson
May 10, 2023
Starting and Growing a Podcast in 2023 with Beck Rayner
Apr 28, 2023
Marketing and AI with Remi Audette
Apr 13, 2023
Not your average business model with Fiona Johnston - Part Two
Apr 05, 2023
Not your average business model with Fiona Johnston - Part One
Mar 31, 2023
Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro
Mar 17, 2023
Leading an Outsourced Team with Hareta McMullin
Mar 08, 2023
CMO to Entrepreneur with Kiarne Treacy
Mar 02, 2023
Behavioural Science Meets Campaigns with Dan Monheit
Feb 22, 2023
Cutting Through the Marketing Fluff with LNDR
Dec 01, 2022
Time is Running Out on Lazy Marketing with Erin Morris
Nov 16, 2022
How do you measure success? With Kristy Dinuzzo
Nov 02, 2022
Creative strategy with Katie Emslie
Oct 19, 2022
Greenwashing with Melissa Packham
Oct 05, 2022
Don't blame the algorithm for your content with Dante St James - Part two
Sep 21, 2022
Don't blame the algorithm for your content with Dante St James - Part one
Sep 20, 2022
Mind your business with Elsa Mitchell & Cha Higginson
Sep 07, 2022
Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Aug 23, 2022
Where to invest your marketing spend with Fi Johnston - Part one
Aug 17, 2022
Where to invest your marketing spend with Fi Johnston - Part two
Aug 17, 2022
Influencer marketing campaigns with Tayler Rossetti
Aug 03, 2022
Video marketing with Jono Steedman - Part one
Jul 06, 2022
Video marketing with Jono Steedman - Part two
Jul 06, 2022
Boring is bad for business with Soojee Ford
Jun 22, 2022
Reimagining marketing education with Marcus Dunn - Part two
Jun 08, 2022
Reimagining marketing education with Marcus Dunn - Part one
Jun 08, 2022
Becoming a customer fanatic with Nadine Nethery
Jun 01, 2022
Why the milk moustache? with Lauren Pickering
May 25, 2022
Marketing your online course with Niharikaa Kaur Sodhi
May 18, 2022
Compare the pair: two campaigns from the same industry, who did it better? With Ash Jurburg
Mar 16, 2022
The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry
Feb 17, 2022
Marketing to Millennial Women with Amy Voller
Feb 03, 2022
How to Nail Your Rebrand with Rachelle Saevil
Jan 10, 2022
Tourism Marketing Campaigns with Ash Jurburg
Dec 16, 2021
Strategy versus Tactics with Lauren Pickering
Nov 25, 2021
'Always on' vs Marketing Campaigns with Lauren Fraser
Nov 15, 2021
Let's Get Real About Scaling with Jessica Ruhfus
Nov 07, 2021
When did social media get so boring? With Erin Morris
Nov 07, 2021
Ethical Marketing and the "Gurus" with Melissa Packham
Nov 06, 2021
Got Marketing? Podcast trailer
Nov 06, 2021