Thrive In Design

By Thrive In Design

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Category: Design

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Episodes: 77

Description

Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.

Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.

🎯 Topics we cover:

- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand

Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.

🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co

Episode Date
S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit
Aug 21, 2025
S8, E6: The Science of Beauty: How Design Shapes Human Health with Mike Peterson
Aug 14, 2025
S8, E5: Designing for a New Era: Melissa Marsh on Connection, AI & Workplace Culture
Aug 07, 2025
S8,E4: Connecting with Millennials & Gen Z Designers: Tarra Avila on Strategy That Sticks
Jul 31, 2025
S8, E3: Seen, Heard, Remembered: Mastering NeoCon Tradeshow Strategy with Libby Gillen & Chris Stulpin
Jul 24, 2025
S8, E2: How to Start and Grow Your Podcast in 2025 with Nicole Lashae (Ben) Hall
Jul 17, 2025
S8,E1: Marketing Through the Headlines: Stay Lean, Visible & Agile with Nicole Lashae (Ben) Hall
Jul 10, 2025
S7,E14 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall
May 08, 2025
S7, E13: The Art of Sensory-Driven Design: Insights from Yvette Craddock
Apr 03, 2025
S7, E12 3 Powerful Ways to Amplify Your Brand Presence at a Trade Show—With or Without an Exhibit | Featuring Nicole Lashae Ben
Mar 27, 2025
S7, E11: How To Bridge Design and Procurement: Insights from Fohlio CEO Huibin Yu
Mar 20, 2025
S7, E10 The Future of Customization and On-Demand Printing in Interior Design with Kristen Dettoni
Mar 13, 2025
S7, E9: The Art of Selling Interior Products: 3 Strategies to Boost Clarity & Sales in 2025 with Nicole Lashae Ben
Mar 06, 2025
S7, E8: Designing for Inclusion: How Equity and Diversity Shape Our Spaces with Jessica Bantom
Feb 27, 2025
S7, E7: The Art of Bespoke Design and Designer-Manufacturer Partnerships with Lorna Gross
Feb 20, 2025
S7, E6: Designing with Purpose – Blending Creativity and Sustainability with Rochelle Porter
Feb 13, 2025
S7, E5: Evolve or Fade: Nicole Lashae Ben's 2025 Strategies for A&D Reps to Stay Relevant in a Digital-First World
Feb 06, 2025
S7, E4: How Design-Centered Product Brands Can Elevate Their Visuals with Johnny Davis and Ken Lewis
Jan 30, 2025
S7, E3: Building a Timeless Brand with Bespoke Photography and Visual Narratives with Tori Sikkema
Jan 23, 2025
S7, E2: Crafting Impactful Interiors: Strategy, Design Thinking, and the Decorator Industries Legacy with Dan Hannula
Jan 16, 2025
S7, E1: Mastering the Shift from E-Commerce to Design Sales with Nicole Lashae Ben
Jan 09, 2025
S6, E6: Building a Thriving Art-Centered Interior Product Brand with Norman Wyatt Jr.
Aug 22, 2024
S6, E5: How to Use Guerilla Marketing to Maximize Your Product Launch with Nicole Lashae Ben
Aug 15, 2024
S6, E4: Revolutionizing Floor Covering with Innovation and Sustainability with Reade Palmer
Aug 08, 2024
S6, E3: Maximizing Your Impact with Effective Trade Show Sales Strategies with Lauren Henley McKinnon
Aug 01, 2024
S6, E2: Fad or Trend? Strategies for Successful Interior Product Development with Stacy Garcia
Jul 25, 2024
S6, E1: 2024 Trade Show Trends: Creating Memorable Experiences for Designers with Nicole Lashae Ben
Jul 18, 2024
S5, E12: Maximize Your Brand Presence in a Design Firm's Library
Mar 28, 2024
S5, E11: Unveiling the Power of Personal Branding for A&D Sales Reps with Stephanie Schwab
Mar 21, 2024
S5, E10: Elevating Your Interior Product Presentations: Tactical Approaches for Success
Mar 14, 2024
S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling
Mar 07, 2024
S5, E8: Elevate and Master Your Narrative to Boost Revenue with Ericka Saurit
Feb 29, 2024
S5, E7: Crafting Your Brand Story: The Power of Storytelling
Feb 22, 2024
S5, E6: From Ordinary to Extraordinary: Mastering Outdoor Design with Steve Griggs
Feb 15, 2024
S5, E5: Innovative Horizons: A Designer's Perspective on Waterfront Infrastructure with Dena Prastos
Feb 08, 2024
S5, E4: Designing a Better Tomorrow: A Conversation on Sustainable Practices with Sarah Enaharo
Feb 01, 2024
S5, E3: AI Experimentation and Why You Still Need Help with Your Sales Strategy
Jan 25, 2024
S5, E2: AI Unveiled: Transforming the Landscape of Interior Design and Real Estate with Melissa Marsh
Jan 18, 2024
S5, E1: Thrive in Design: Unveiling Season 5 - Celebrating 5 Years of Innovation and Insights in the Interior Design World
Jan 11, 2024
S4, E7: REPLAY: How To Work With Thrive In Design + Nicole Lashae Ben
Aug 17, 2023
S4, E6: Bringing Nature Indoors: Exploring The Transformative Power of Biophilic Design with Lily Turner
Aug 10, 2023
S4, E5: Restaurant Design through the Lens of Technology and Sustainability with Robert Ancill
Aug 03, 2023
S4, E4: AI Tools for A&D Reps: Increasing Productivity
Jul 28, 2023
S4, E3: Transforming Design Using AI with JinJa Birkenbeuel
Jul 20, 2023
S4, E2: Designing Immersive Experiences: The Intersection of Architecture and the Metaverse with Erin McDannald
Jul 13, 2023
S4, E1: Embracing AI in Interior Design: Overcoming Fear and Harnessing Potential
Jul 06, 2023
S3, E12: #DESIGNCHAT: Launching an Interior Product from Scratch with Wendy Noory
Mar 23, 2023
S3, E11: Revamping Your Customer Experience with A.C.E The Journey [PART TWO]
Mar 17, 2023
S3, E10: Revamping Your Customer Experience with A.C.E The Journey [PART ONE]
Mar 09, 2023
S3, E9: How To Work With Thrive In Design + Nicole Lashae Ben
Mar 06, 2023
S3, E8: #DESIGNCHAT: Create Your Own Lane in Interior Design with Tamara Archer
Feb 23, 2023
S3, E7: Integrating Digital Experiences with Designers (And it’s not Zoom)
Feb 16, 2023
S3, E6: How To Run a Successful Social Selling Campaign on Instagram
Feb 09, 2023
S3, E5: Implementing Social Selling into Your Sales Strategy
Feb 02, 2023
S3, E4: #DESIGNCHAT: How to Approach Interior Design in the Multi-family Space with Genna Weiner
Jan 26, 2023
S3, E3: Digital-Physical Experiences: Embracing the New Normal in 2023
Jan 19, 2023
S3, E2: How Interior Product Companies Can Build a Loyal Client Base
Jan 12, 2023
S3, E1: Keys to Thriving in Design
Jan 05, 2023
S2, E6: Mastering Sales Planning
Aug 11, 2022
S2, E5: Behind A Magnetic Interior Design Business with Pamela Durkin
Aug 04, 2022
S2, E4: Connecting with Designers as an A&D Rep with Sasha Denisov
Jul 28, 2022
S2, E3: How Relationships Play A Role In The Design Process with Bob Habian
Jul 21, 2022
S2, E2: #DESIGNCHAT Integrating Tech Into Interior Design & The Client Experience with Jessica Mann-Amato
Jul 14, 2022
S2, E1: Why Your Marketing Budget Isn’t Leading to Specifications
Jul 07, 2022
S1,E12: #DESIGNCHAT: Spec’ing Products Based On Environmental Psychology with Deon Bent
Mar 24, 2022
S1,E11: How Color Influences Product Development with Peggy Van Allen
Mar 17, 2022
S1,E10: Elevate Your Brand Image & Strategy with Rena Williams
Mar 10, 2022
S1,E9: Top Resources A&D Sales Reps Need To Succeed
Mar 03, 2022
S1,E8: Using Design Thinking To Yield Innovation with Chris Stulpin
Feb 24, 2022
S1,E7: DESIGN CHAT: How Two Designers Impact the Built Environment with their CASE Method
Feb 17, 2022
S1,E6: Three Things Every Interior Product Company Needs To Consider
Feb 10, 2022
S1,E5: Innovative Sales Strategies for Contract Furniture with Peter Kesaris
Feb 03, 2022
S1,E4: Developing Interior Products In A Shifting Market with Traci Kloos
Jan 27, 2022
S1,E3: Considering The Designer’s Experience During Specification with Nicola Casale
Jan 20, 2022
S1,E2: DESIGN CHAT: The Design Process of a Commercial Designer with Tamara Archer
Jan 13, 2022
S1,E1: The Inspiration Behind Thrive In Design
Jan 06, 2022
Trailer: Thrive In Design with Nicole Lashae Ben
Nov 18, 2021