The Events Cast
By Francesca R. Balit
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Image by Francesca R. Balit
Category: Marketing
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Episodes: 90
Description
The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.
This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.
Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.
Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com
| Episode | Date |
|---|---|
|
#90: Designing for Delight: Optimizing User Journeys on the Web
|
Mar 11, 2024 |
|
#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli
|
Feb 19, 2024 |
|
#88: How Customer Psychology Increases Ticket Sales with Victoria Matey
|
Feb 05, 2024 |
|
#87: Building a Strong Event Marketing Team with Haydn Gush
|
Jan 22, 2024 |
|
#86: The IBTM World Trends Report 2024 with Alistair Turner
|
Jan 08, 2024 |
|
#85: What was your top learning from 2023 and how it will impact your events in 2024
|
Dec 19, 2023 |
|
#84: It's our Anniversary: 2 Years of The Events Cast
|
Dec 11, 2023 |
|
#83: Game On: Gamification Strategies to Boost Event Marketing with Richard Watanabe
|
Nov 20, 2023 |
|
#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson
|
Nov 06, 2023 |
|
#81: How to Increase your Event Attendee Retention
|
Oct 30, 2023 |
|
#80: The Record Breaking Marketing Campaign of Paris Packaging Week with Karen Abarian
|
Oct 23, 2023 |
|
#79: The Answers to your Questions about Event Websites
|
Oct 16, 2023 |
|
#78: Leveraging Your Assets for Press Media Success with Katie Whatley
|
Oct 09, 2023 |
|
#77: Creating a Compelling Event Website - Part 3- Diving Ticket Sales Inquiries
|
Oct 02, 2023 |
|
#76: AI-Powered Event Marketing with Will Curran
|
Sep 25, 2023 |
|
#75: Creating a Compelling Event Website - Part 2- The User Journey
|
Sep 18, 2023 |
|
#74: Leveraging Content Marketing to Attract and Engage your Target Audience with Amanda Ciccatelli
|
Sep 11, 2023 |
|
#73: Creating a Compelling Event Website - Part 1: The Why
|
Sep 04, 2023 |
|
#72: Beyond the Stage: Mastering Festival Marketing with Jack Walsh
|
Aug 28, 2023 |
|
#71: Leveraging the Power of LinkedIn to Promote B2B Events with Daniel Loman
|
Aug 21, 2023 |
|
#70: Mastering Exhibitor and Sponsorship Promotion with Sara Sanchez from Informa
|
Aug 14, 2023 |
|
#69: DTX's Record-Breaking Registration and Attendance Marketing Campaign with Keziah Smith-Scott
|
Jul 31, 2023 |
|
#68: Why you Need to Focus on Building your Email List?
|
Jul 24, 2023 |
|
#67: How to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar Beck
|
Jul 17, 2023 |
|
#66: 9 Ways to Use ChatGPT for your Events - Part 2
|
Jul 03, 2023 |
|
#65: How to Deliver Memorable Events that Make your Clients Feel Valued with Karianne Levett
|
Jun 26, 2023 |
|
#64: Revolutionizing Event Marketing: 9 Ways to Use ChatGPT for your Events - Part 1
|
Jun 19, 2023 |
|
#63: May 2023 Update from The Events Cast Podcast
|
May 08, 2023 |
|
#62: Why you Should be Running Always-On Paid Ads with Kirsty Ferguson
|
May 01, 2023 |
|
#61: Should You be Using Paid Advertising to Promote your Events?
|
Apr 24, 2023 |
|
#60: How IMEX Became one of the Leading Events in the Events Industry with Carina Bauer
|
Apr 17, 2023 |
|
#59: What you Need to Know About Google Analytics 4 Before it all Changes in July 2023
|
Apr 10, 2023 |
|
#58: How Technology and Media can Enhance Accessibility at an Event with Brian Cole
|
Apr 02, 2023 |
|
#57: Live Interviews with Event Profs at Confex International Part 2
|
Mar 26, 2023 |
|
#56: Using Event Advocacy to Increase Event Awareness and Attendance with Maxie Smit
|
Mar 19, 2023 |
|
#55: Live Interviews with Event Profs at Confex International Part 1
|
Mar 12, 2023 |
|
#54: Surprising and Delighting your Attendees on a Budget with Shanondoah Nicholson
|
Mar 05, 2023 |
|
#52: Leveraging Community Marketing to Create a 365 Conversation with Event Attendees with Sophie Wright, Montgomery
|
Feb 19, 2023 |
|
#51: What is the Attendee Journey?
|
Feb 12, 2023 |
|
#50: Boost Event Attendance with TikTok with Tom McMahon
|
Feb 05, 2023 |
|
#49: 8 Ways to Create a High Volume of Videos to Promote Your Events
|
Jan 29, 2023 |
|
#48: “Content is King, but Engagement is Queen" with Neil Thompson
|
Jan 22, 2023 |
|
#47: How to Make your Events Remarkable
|
Jan 15, 2023 |
|
#46: How to Keep your Audience Connected in Between Events with Felicia Asiedu
|
Jan 08, 2023 |
|
#45: Learnings from 2022 and How Will it Affect their Events in 2023? With Multiple Top Event Profs
|
Dec 18, 2022 |
|
#44: How to Measure and Reduce your Event's Carbon Footprint with Jenny Morgan
|
Dec 11, 2022 |
|
#43: It's our Anniversary: 1 Year of The Events Cast
|
Dec 04, 2022 |
|
#42: Using Influencer Marketing to Amplify Event Reach and Increase Event Brand Awareness with Rachel Stephan
|
Nov 27, 2022 |
|
#41: Four Signs it's Time to get a New Website for your Event
|
Nov 20, 2022 |
|
#40: Finding New Exhibition Revenue Opportunities with Stephan Murtagh
|
Nov 13, 2022 |
|
#39: Why Use Podcasts to Grow your Events?
|
Nov 06, 2022 |
|
#38: Producing a TV Style Digital Event to Generate Leads with Bas van de Haterd
|
Oct 30, 2022 |
|
#37: What I Learnt at Cvent Connect Europe
|
Oct 23, 2022 |
|
#36: How to Harness the Power of Paid Advertising to Help Grow your Events with Nicola Shaw
|
Oct 16, 2022 |
|
#35: Tips to Successfully Market your Event
|
Oct 09, 2022 |
|
#34: How to Leverage Event Data to Maximize Opportunities Pre, During, and Post-Event with Jonathan Kazarian
|
Oct 02, 2022 |
|
#33: Why use WordPress for your Event Website?
|
Sep 25, 2022 |
|
#32: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson
|
Sep 18, 2022 |
|
#31: Identifying your Target Audience and Creating Event Personas
|
Sep 11, 2022 |
|
#30: Closing the Event Value Gap with Florian Kühne
|
Sep 04, 2022 |
|
#29: The Must Questions to Include in your Event FAQ
|
Jul 24, 2022 |
|
#28: How to Create Better Networking Opportunities at your Events with Matthijs Otto
|
Jul 17, 2022 |
|
#27: How to Create a Frictionless Attendee Journey for our Events
|
Jul 10, 2022 |
|
#26: Talking to your Audience with Empathy to Increase Conversion, Loyalty and Advocacy at your Events with Naomi Clare Crellin
|
Jul 03, 2022 |
|
#25: How to Increase your Event Attendee Retention
|
Jun 26, 2022 |
|
#24: How to Write Copy to Better Market your Events and Sell More Tickets with Crystal Adair-Benning
|
Jun 19, 2022 |
|
#23: The Biggest Mistakes I See on Event Websites
|
Jun 12, 2022 |
|
#22: How to Maximise your Exhibitor ROI at your Trade Shows with Jim Cermak
|
Jun 05, 2022 |
|
#21: How to Gather Social Proof if it is your First Event
|
May 29, 2022 |
|
#20: How to Create a Successful Marketing Strategy for your Next Event with Kate Disley
|
May 22, 2022 |
|
#19: Hacks to improve your email marketing to increase event ticket sales
|
May 15, 2022 |
|
#18: The Environmental Benefits of Event Technology with Lawrence Gillward
|
May 08, 2022 |
|
#17: 5 marketing ideas to sell more event tickets
|
May 01, 2022 |
|
#16: Taking the stress out of event planning with Mera Szendro
|
Apr 24, 2022 |
|
#15: 5 ways to generate leads for your upcoming events
|
Apr 17, 2022 |
|
#14: How to reduce No-Shows at Free Events with Zoe Perkins
|
Apr 10, 2022 |
|
#13: How to improve your event website to sell more tickets for your events
|
Apr 03, 2022 |
|
#12: How ‘unconferences’ can amplify your attendees’ creativity and unleash innovative ideas with Bill Boorman
|
Mar 27, 2022 |
|
#11: How to make virtual events engaging and interactive with Steven Burchard
|
Mar 13, 2022 |
|
#10: How to turn your speakers into event advocates with Hung Lee
|
Feb 27, 2022 |
|
#9: How to improve our attendee journey to maximise our event attendance, improve our attendee experience and reduce drop off with Stas Zaslavsky
|
Feb 13, 2022 |
|
#8: How podcast-style sessions can improve your attendee engagement with Rae Malcham
|
Jan 30, 2022 |
|
#7: How to build a strong brand that delivers a unique experience to your attendees: RecFest’s story with Jamie Leonard
|
Jan 16, 2022 |
|
#6: How to make our events more sustainable and reduce our environmental impact as an industry with Duncan Reid
|
Jan 02, 2022 |
|
#5: How to create a more diverse and inclusive lineup of speakers for our events
|
Dec 19, 2021 |
|
#4: From an event-led business to a community-led business: How Mind the Product not only survived but thrived during the pandemic with James Mayes
|
Dec 12, 2021 |
|
#3: The positive impact Covid has had on Charity and Fundraising Events with Rebecca Elcome
|
Dec 03, 2021 |
|
#2: One event, two experiences: How to create a successful hybrid event that is engaging for all your participants with Mike Edwards & Jack Webb
|
Dec 03, 2021 |
|
#1: Importance of high-quality photography at events with Susannah Fields
|
Dec 03, 2021 |
|
Introduction to The Events Cast - A show to inspire corporate event professionals
|
Nov 24, 2021 |