Stories With Traction
By Matt Zaun
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Image by Matt Zaun
Category: Management
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Episodes: 200
Description
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
| Episode | Date |
|---|---|
|
Episode 200: The Story Behind the Storyteller
|
May 14, 2026 |
|
#199: Your CRM Isn’t Broken. Your Sales Process Is.
|
May 05, 2026 |
|
#198: What Honduras Taught Him About Business, Gratitude, and Growth
|
Apr 28, 2026 |
|
#197: Why Me? to Why Not Me?
|
Apr 21, 2026 |
|
#196: Communication, Curiosity, and Working Through Unspoken Tension
|
Apr 14, 2026 |
|
#195: Fear, Inspiration, and the Stories We Tell Ourselves
|
Apr 07, 2026 |
|
#194: What's TRUST Got To Do With It?
|
Mar 31, 2026 |
|
#193: Culture, Conviction & Change: Choosing Alignment Over Chaos
|
Mar 24, 2026 |
|
#192: Magic, Marketing, and Inside-Out Growth
|
Mar 17, 2026 |
|
#191: Positioning, Presence, Proof: The New Playbook for Aspiring Speakers
|
Mar 10, 2026 |
|
#190: Communication Is a Core Function
|
Mar 05, 2026 |
|
#189: The Leadership Currency Nobody Talks About
|
Mar 03, 2026 |
|
#188: Respect, Legacy, and the Power of One: How Great Buyers Think
|
Feb 26, 2026 |
|
#187: Own Your Zone: Turning Stress Into Strength Under Pressure
|
Feb 24, 2026 |
|
#186: The Brutal Truth About Lead Generation
|
Feb 17, 2026 |
|
#185: Use Great Hooks
|
Feb 10, 2026 |
|
#184: Story Strategy Sessions
|
Feb 03, 2026 |
|
#183: Storytelling FAQ Episode #8
|
Jan 27, 2026 |
|
#182: Storytelling FAQ Episode #7
|
Jan 20, 2026 |
|
#181: Storytelling FAQ Episode #6
|
Jan 13, 2026 |
|
#180: Storytelling FAQ Episode #5
|
Jan 06, 2026 |
|
#179: Authentic Scarcity and Simple Systems: The New Recruiting Playbook
|
Dec 30, 2025 |
|
#178: Stop Selling Services. Start Solving Problems
|
Dec 23, 2025 |
|
#177: Beat Obscurity: Podcast Interviews That Build Trust (and Profit)
|
Dec 16, 2025 |
|
#176: When the Economy Crashes…Diversify or Die
|
Dec 09, 2025 |
|
#175: From Despair to Data: Rebuilding a Life One Metric at a Time
|
Dec 02, 2025 |
|
#174: Story > Stunts: Building Campaigns Audiences Choose to Follow
|
Nov 25, 2025 |
|
#173: Cybersecurity Meets Comedy: How Humor Builds Trust
|
Nov 18, 2025 |
|
#172: Pickleball’s Playbook: Why “Everyone” Is the Target Market
|
Nov 11, 2025 |
|
#171: Sleep Is a Skillset: The Surprising Habits That Heal Insomnia
|
Nov 04, 2025 |
|
#170: Lessons From the CPA Who Took the Mic (and the Risk)
|
Oct 28, 2025 |
|
#169: Great Sales Reps Without Systems Will Wreck Your Growth
|
Oct 21, 2025 |
|
#168: Inner Game, Outer Growth: The Secret Formula for High-Paid Consulting
|
Oct 14, 2025 |
|
#167: From Noise to Narrative: Reclaiming the Power of Real Marketing
|
Oct 07, 2025 |
|
#166: Why Storytelling Will Outlast the Algorithms
|
Sep 30, 2025 |
|
#165: How a Summer Job on a Golf Course Shaped a CEO
|
Sep 23, 2025 |
|
#164: Build a Business That Sets You Free (Not One That Owns You)
|
Sep 16, 2025 |
|
#163: Unlocking Creative Confidence in Corporate Culture
|
Sep 09, 2025 |
|
#162: She Lost Her Mom at 12—Now She’s Saving Lives with Her Story
|
Sep 02, 2025 |
|
#161: Sex, Secrets & Sales: The Dark Side of High Achievement
|
Aug 26, 2025 |
|
#160: The Attention Shift: From Empty Content to Emotional Impact
|
Aug 19, 2025 |
|
#158: Trust, Talk, and Toastmasters
|
Aug 12, 2025 |
|
#159: From Chaos to Creative Power
|
Aug 05, 2025 |
|
#157: Hooks, Heart, and Humanity: What Every Leader Needs to Know About Speaking
|
Jul 29, 2025 |
|
#156: From Navy Cryptologist to Cybersecurity Advisor
|
Jul 15, 2025 |
|
#155: From Rock Bands to Boardrooms: How Creativity Fuels Leadership
|
Jul 01, 2025 |
|
#154: Myths, Leadership, & Life
|
Jun 27, 2025 |
|
#153: From CEO to Coach: The Leadership Lessons That Matter Most
|
Jun 13, 2025 |
|
#152: The Identity Crisis of Successful Business Leaders
|
May 30, 2025 |
|
#151: Why You Should Hire the Right COO
|
May 16, 2025 |
|
Episode #150! | Launch, Grow, Thrive
|
May 02, 2025 |
|
#149: Culture is Not Fluff: How to Architect a High-Performing Team
|
Apr 25, 2025 |
|
#148: Why Great Leaders Must Tell Great Stories
|
Apr 11, 2025 |
|
#147: The Secret to Strategic Storytelling
|
Mar 28, 2025 |
|
#146: From Invisible to Influential
|
Mar 14, 2025 |
|
#145: Breaking Barriers: A Journey of Grit, Growth & Leadership
|
Feb 28, 2025 |
|
#144: How to be Great at Public Speaking
|
Feb 14, 2025 |
|
#143: Why Storytelling Works
|
Jan 24, 2025 |
|
#142: From Struggling to Success in Storytelling
|
Jan 10, 2025 |
|
#141: From Surviving to Thriving!
|
Dec 27, 2024 |
|
#140: Information Crisis
|
Dec 13, 2024 |
|
#139: How to Quickly Become a Better Storyteller
|
Nov 22, 2024 |
|
#138: Are You Putting Print to Work?
|
Nov 08, 2024 |
|
#137: Why YOU Should Write a Book
|
Oct 25, 2024 |
|
#136: Motivating & Aligning Your Team
|
Oct 11, 2024 |
|
#135: Systems for Writing a Book
|
Sep 27, 2024 |
|
#134: The Climb
|
Sep 13, 2024 |
|
#133: Write a Book?!
|
Aug 23, 2024 |
|
#132: Storytelling FAQ Episode #5
|
Aug 09, 2024 |
|
#131: 10x Leader
|
Jul 26, 2024 |
|
#130: Hope That Won’t Die
|
Jul 12, 2024 |
|
#129: The Story of SOLV
|
Jun 28, 2024 |
|
#128: Reflections on the Road to Resilience
|
Jun 14, 2024 |
|
#127: Make Sales Magical
|
May 24, 2024 |
|
#126: Storytelling FAQ Episode #4
|
May 10, 2024 |
|
#125: How to be a TEDx Speaker
|
Apr 26, 2024 |
|
#124: The Story of Culbertson Resources Inc.
|
Apr 19, 2024 |
|
#123: The Inferiority Complex of Leaders
|
Apr 12, 2024 |
|
#122: Storytelling FAQ Episode #3
|
Apr 05, 2024 |
|
#121: Westcliff’s Core Values
|
Mar 29, 2024 |
|
#120: The Story of Intelassist
|
Mar 22, 2024 |
|
#119: Process vs. Outcome Stories
|
Mar 15, 2024 |
|
#118: How to be More Creative
|
Mar 08, 2024 |
|
#117: Storytelling FAQ Episode #2
|
Mar 01, 2024 |
|
#116: Leader of Leaders
|
Feb 23, 2024 |
|
#115: Beating Burnout
|
Feb 16, 2024 |
|
#114: Executive Search
|
Feb 09, 2024 |
|
#113: Storytelling FAQ Episode #1
|
Feb 02, 2024 |
|
#112: The Story of Westcliff
|
Jan 26, 2024 |
|
#111: Flip the Script
|
Jan 19, 2024 |
|
#110: Intentional Storytelling
|
Jan 12, 2024 |
|
#109: How to be a Great Storyteller
|
Jan 05, 2024 |
|
#108: Story Ideas
|
Dec 29, 2023 |
|
#107: The World of Eldercare
|
Dec 23, 2023 |
|
#106: Family Business
|
Dec 22, 2023 |
|
#105: Sharing the Right Stories Through Your Team
|
Dec 15, 2023 |
|
#104: Master Storytelling
|
Dec 08, 2023 |
|
#103: From Order to Doorstep
|
Dec 04, 2023 |
|
#102: Storytelling Through Print Media
|
Dec 01, 2023 |
|
#101: Great Mentorship
|
Nov 24, 2023 |
|
Episode 100: Navigating the Generational Shift
|
Nov 17, 2023 |
|
The Power of In-Person Meetings
|
Nov 10, 2023 |
|
The Lion Within Us
|
Nov 03, 2023 |
|
What Business Leaders Can Learn From Football
|
Oct 27, 2023 |
|
The Journey of LinkedIn Storytelling
|
Oct 20, 2023 |
|
The Story of BenefitsDNA
|
Oct 13, 2023 |
|
Why Some Leaders Suffer
|
Oct 06, 2023 |
|
Strategic Networking
|
Sep 29, 2023 |
|
Understanding Your Behavioral DNA
|
Sep 22, 2023 |
|
How to Embrace Creativity
|
Sep 15, 2023 |
|
Significant Stories
|
Sep 08, 2023 |
|
The Story of Bro Dough
|
Sep 05, 2023 |
|
The Speaker
|
Sep 01, 2023 |
|
How Hobbies Make You More Creative
|
Aug 25, 2023 |
|
The Future of Events and AI
|
Aug 18, 2023 |
|
The Storytelling System
|
Aug 11, 2023 |
|
Always Fall Forward
|
Aug 04, 2023 |
|
How is Your Motivation Impacting Culture?
|
Jul 31, 2023 |
|
How to Build a Legacy
|
Jul 28, 2023 |
|
Scalable Systems for Significant Growth
|
Jul 21, 2023 |
|
How to Change Your Community
|
Jul 14, 2023 |
|
Unify Sales and Marketing
|
Jul 07, 2023 |
|
How to Get Involved in Politics
|
Jun 30, 2023 |
|
The Power of Collaboration
|
Jun 23, 2023 |
|
The Origin Story
|
Jun 20, 2023 |
|
How Opinion Surveys Are Hurting Your Business
|
Jun 16, 2023 |
|
The Importance of Learning Tours
|
Jun 09, 2023 |
|
Getting Stuff Done!
|
Jun 02, 2023 |
|
Are Your Stories Resonating?
|
May 26, 2023 |
|
How to Separate Yourself in Sales
|
May 19, 2023 |
|
The Hidden Life of Many Leaders
|
May 12, 2023 |
|
Building Better SEO
|
May 05, 2023 |
|
Refining Your Stories Through LinkedIn
|
Apr 28, 2023 |
|
Using Data to Connect with Prospects
|
Apr 21, 2023 |
|
Compound Interest on Your Giving
|
Apr 14, 2023 |
|
The Stories That Build Your Brand
|
Apr 07, 2023 |
|
Irresistible Sales Culture
|
Mar 31, 2023 |
|
How to Improve Customer Service
|
Mar 24, 2023 |
|
Stories on a Massive Stage
|
Mar 17, 2023 |
|
How to Position Yourself as an Expert
|
Mar 10, 2023 |
|
The Same Story?!
|
Mar 03, 2023 |
|
Stories of Leadership
|
Feb 24, 2023 |
|
Getting to #1
|
Feb 17, 2023 |
|
Ignite Your Sales Power!
|
Feb 10, 2023 |
|
Part 2 : Company Culture and Trauma
|
Feb 03, 2023 |
|
Part 1 | Company Culture: Definition, Benefits and Strategies
|
Jan 27, 2023 |
|
Be Intentional With Your Giving
|
Jan 20, 2023 |
|
Part 2 | Six Figure Sales Secrets
|
Jan 13, 2023 |
|
Part 1 | Six Figure Sales Secrets
|
Jan 06, 2023 |
|
Collaborative Conversations
|
Dec 30, 2022 |
|
“Sales” is NOT a Dirty Word
|
Dec 23, 2022 |
|
Why You Need to Utilize Podcasting
|
Dec 16, 2022 |
|
Part 2 | Company Culture of Storytelling on LinkedIn
|
Dec 09, 2022 |
|
Part 1 | Share Your Stories on LinkedIn
|
Dec 02, 2022 |
|
Part 3 | How to Become Great at Copywriting
|
Nov 25, 2022 |
|
Part 2 | Why Copywriting is Paramount to Your Success Online
|
Nov 18, 2022 |
|
Part 1 | What is Copywriting?
|
Nov 11, 2022 |
|
Yes, and…
|
Nov 04, 2022 |
|
Part 3 | How LinkedIn Can Work for You
|
Oct 28, 2022 |
|
Part 2 | What You Can Do to Maximize LinkedIn
|
Oct 21, 2022 |
|
Part 1 | Why LinkedIn is so Powerful!
|
Oct 14, 2022 |
|
Sharing Stories on Podcasts
|
Oct 07, 2022 |
|
Position Your Company on LinkedIn
|
Sep 30, 2022 |
|
Marketing Tips, Tricks, and Techniques
|
Sep 23, 2022 |
|
Story Sharing on LinkedIn
|
Sep 16, 2022 |
|
Purpose, Focus, Service
|
Sep 09, 2022 |
|
Curiosity, Obsession, and Grit
|
Sep 02, 2022 |
|
Surviving to Thriving in Leadership
|
Aug 26, 2022 |
|
Part 3 | How to Implement a Corporate Social Responsibility Strategy
|
Aug 19, 2022 |
|
Part 2 | Why is Corporate Social Responsibility Important?
|
Aug 12, 2022 |
|
Part 1 | What is Corporate Social Responsibility?
|
Aug 05, 2022 |
|
Gamification in Business
|
Jul 29, 2022 |
|
Surge of Storytelling on LinkedIn
|
Jul 22, 2022 |
|
Culture of Giving
|
Jul 15, 2022 |
|
Is Your Company Ready for a Crisis?
|
Jul 08, 2022 |
|
Company Culture Statement Needed
|
Jul 01, 2022 |
|
Leadership Development is Key
|
Jun 24, 2022 |
|
The Power of Debriefing
|
Jun 17, 2022 |
|
Winning at Digital Marketing
|
Jun 10, 2022 |
|
The Power of Vulnerability
|
Jun 03, 2022 |
|
Solid Business Playbook
|
May 27, 2022 |
|
How to Radically Reduce Your Stress
|
May 20, 2022 |
|
Clarity, Reflection, and Trauma
|
May 13, 2022 |
|
How to Use AI to Craft the Right Stories
|
May 06, 2022 |
|
The Impact of Mindfulness
|
Apr 27, 2022 |
|
How to Survive Supply Chain Issues
|
Apr 18, 2022 |
|
The Man in the Ditch
|
Apr 01, 2022 |
|
Radically Improve Your Public Speaking Skills
|
Mar 13, 2022 |
|
Personal Branding
|
Mar 04, 2022 |
|
The Art of Casual Conversations on LinkedIn
|
Feb 26, 2022 |
|
Accelerate Alaska
|
Feb 21, 2022 |
|
SmartHustle vs. Those that are Spinning Their Wheels
|
Feb 07, 2022 |
|
Cut YOUR Email Inbox by 43%
|
Jan 26, 2022 |
|
Focus on YOUR Health this Year
|
Jan 09, 2022 |
|
The Picture of a CEO
|
Jan 03, 2022 |
|
Questions Save Lives
|
Dec 10, 2021 |
|
How to Connect the Dots on LinkedIn
|
Dec 01, 2021 |
|
How to Set Goals
|
Nov 22, 2021 |
|
Writers Write
|
Jul 21, 2021 |
|
Time, Talent, and Treasure
|
Jul 20, 2021 |