The Systems and Workflow Magic Podcast

By Dolly DeLong

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Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 216

Description

The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.

The show shares:

  • Marketing systems for Instagram, email, and beyond — built for real family photographers with limited time and full seasons of life
  • Backend business operations, workflows, SOPs, and repeatable routines that bring order and intention to how you run your business
  • Conversations with trusted experts covering systems, SEO, email strategy, automation, and backend operations — so you are not figuring everything out on your own
  • Behind-the-scenes insights from Dolly's own business and personal life, including faith, family, and a business intentionally designed around the life she loves

The goal is to help family photographers think like their own CMO — building a sustainable, consistent marketing cadence that keeps them visible and booked ahead, without chasing trends, scrambling at the last minute, or burning out.

This is not a trends or hacks podcast. It is about clarity, consistency, and the kind of "business magic" that comes from structure, not shortcuts.

If you are a family photographer ready to move from scattered to structured, hit subscribe.

🎧 New episodes drop weekly.

Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers.


Hosted on Acast. See acast.com/privacy for more information.


Episode Date
(REPLAY) SEO For Photographers and Creatives: A Simple Content System THAT WORKS Featuring Rebekah Read Creative
Jul 06, 2026
A Travel Points System for Family Photographers w/ Megan Lanford
Jun 29, 2026
Your Santa Mini Sessions Need These 3 Things
Jun 22, 2026
How to Build an SEO System as a Solo Family Photographer w/ Brittany Herzberg
Jun 15, 2026
5 AI Prompts to Build Your Photography Business SOPs
Jun 08, 2026
The Marketing Most Family Photographers Are Skipping
Jun 01, 2026
SEO for Family Photographers: How To Rank On Google
May 25, 2026
What to Post on Instagram as a Family Photographer (Full Week Planned)
May 18, 2026
How Families Actually Find and Book Family Photographers in 2026
May 11, 2026
Your AI Writes Terrible Content Because You Skipped This
May 04, 2026
How to Stop Wasting Money on Courses You Never Use as a Family Photographer
Apr 27, 2026
A Family Photographer's Guide to Building Your First Workflow
Apr 20, 2026
Your Mini Sessions Aren't Booking. Now What?
Apr 13, 2026
3 Things I'm Doing in April to Market My Family Photography Business
Apr 06, 2026
Broken Links Are Quietly Wrecking Your SEO
Mar 30, 2026
The One Stat About Blogging That Will Change Your Marketing Plan
Mar 23, 2026
Family Photographer Marketing Case Study | How One Family Photographer Used SEO, Systems, and Batching to improve her business
Mar 16, 2026
Case Study: How a Busy Mom Family Photographer Booked Sessions With Email Marketing
Mar 09, 2026
STOP Guessing Your Pay As A Family Photographer (7 Numbers THAT MATTER)
Mar 02, 2026
Why Is Blogging Important for Family Photographers in 2026?
Feb 23, 2026
How to Market Your Photography Business for February 2026 (3 Strategic Shifts)
Feb 16, 2026
A Realistic Blogging System for Busy Family Photographers
Feb 09, 2026
Email Marketing Deliverability for Family Photographers: What I Learned the Hard Way
Feb 02, 2026
Why SEO Still Matters for Family Photographers in 2026 (and the Free Tool I Use)
Jan 26, 2026
6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey
Jan 19, 2026
3 Things Family Photographers Should Be Doing in Their Marketing This January
Jan 12, 2026
9 Things I’m Looking Forward to in 2026
Jan 05, 2026
End-of-Year Business Review + How I’m Planning 2026 Without Burning Out
Dec 29, 2025
End-of-Year Planning for Family Photographers: How to Forecast Your Business Expenses
Dec 22, 2025
Valentine’s Mini Sessions Marketing Plan for Family Photographers
Dec 15, 2025
5 Reasons Family Photographers Need Email Marketing in 2026 (Featuring: Flodesk)
Dec 08, 2025
Black Friday 2025: Five Days of Deals for Family Photographers
Nov 24, 2025
Why Some Family Photographers Stay Fully Booked (and Others Don’t): 8 Business Foundations You’re Probably Ignoring
Nov 17, 2025
4 Blog Post Ideas to Boost Your Family Photography SEO This Winter
Nov 10, 2025
3 Things That Make Your Business Look Outdated (and How to Fix Them)
Nov 03, 2025
How to Automate Your Family Photography Workflow Using Dubsado, Zapier & Trello
Oct 27, 2025
Black Friday Summit 2025 Launch Debrief
Oct 20, 2025
Blogging for SEO: What Family Photographers Should Write in November
Oct 13, 2025
Why You Should Replace Your Website Contact Form with a CRM Form (Quick Tip For Family Photographers)
Oct 06, 2025
How to Segment Your Email List for Black Friday 2025 Using Flodesk + Showit
Sep 29, 2025
How to Simplify Your Black Friday Marketing Plan with Content Repurposing
Sep 22, 2025
Family Photographer SEO Hack: Use This Contact Form Question to Find Client Keywords
Sep 15, 2025
The Game-Changing Flodesk + ThriveCart Integration for 2025
Sep 08, 2025
4 Simplified Marketing Tools Every Small Business Owner Needs (Featuring Enji)
Sep 01, 2025
Why We’re Hosting a Black Friday Summit (and Why It Matters for Your Business) (featuring Rebekah Read & Mara Kucirek)
Aug 25, 2025
How to Optimize Your Black Friday Sales Page with SEO + AI w/ Rebekah Read
Aug 18, 2025
Why You Shouldn’t Put Everything on Sale for Black Friday w/ Mara Kucirek
Aug 11, 2025
The Simple Way to Fix Your Sales Page Before Black Friday w/ Amy Hanneke
Aug 04, 2025
How to Use a Private Audio Course to Warm Up Your Black Friday Audience w/ Kate Doster
Jul 28, 2025
How to Use AI as Your Secret Weapon for Black Friday (and Beyond!) w/ Joyce Hamilton of OnlyBoldly
Jul 21, 2025
Using Pinterest Trends to Create Evergreen Blog Content for Black Friday w/ Kara Duncan
Jul 14, 2025
Black Friday Launch Prep: How Email Marketing Drives Q4 Sales w/ Allison Hardy
Jul 07, 2025
Behind the Scenes of My Business Pivot: What’s Next for This Podcast
Jun 30, 2025
(REPLAY) How to Build an Evergreen Email Strategy That Works for You (W/ Elizabeth McCravy)
Jun 23, 2025
(REPLAY) Quarterly Planning Without Burnout: A Systems Approach w/ Kat Schmoyer
Jun 16, 2025
(REPLAY) Why Contracts Matter: 4 Must-Have Legal Protections for Creative Business Owners
Jun 09, 2025
(REPLAY) Navigating Money, Marriage, and Business: My Financial Journey w/ My Husband (Ty DeLong)
Jun 02, 2025
(REPLAY) How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore
May 26, 2025
(REPLAY) How to Host a High-Converting Virtual Summit w/ Krista Miller
May 19, 2025
(REPLAY) How to Write Copy That Connects and Converts w/ Emily Conley
May 12, 2025
(REPLAY) The Secret to Consistently Collecting Raving Client Reviews w/ Kate Dye
May 05, 2025
(REPLAY) Master the Email Welcome Sequence That Converts w/ Liz Wilcox
Apr 28, 2025
How to Create a One of a Kind Customer Experience That Converts w/ Nadine Nethery
Apr 21, 2025
5 Powerful Ways to Use AI for Your Next Launch as a Solo Business Owner
Apr 14, 2025
The Ultimate Tech Stack for Creative Entrepreneurs: Showit, HoneyBook, and Flodesk w/ Octavia Elease
Apr 07, 2025
Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie
Mar 31, 2025
How to Create a Quiz That Attracts & Converts Your Ideal Clients W/ Yesenia Faiella
Mar 24, 2025
How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman
Mar 17, 2025
How to Confidently Price Your Photography Services & Book Clients Who Pay w/ Brooke Jefferson
Mar 10, 2025
How to Build Value-Based Systems in Your Family Photography Business w/ Jillian Dolberry
Mar 03, 2025
How to Optimize Your Family Photography Service Page for SEO w/ Christy Hunter
Feb 24, 2025
Google Analytics for Family Photographers: Key Metrics to Track w/ Glenneth Reed
Feb 17, 2025
The Secret to Standing Out in a Crowded Family Photography Market (w/ Makena Delaney)
Feb 10, 2025
Why Google Ads Might Be the Missing Piece in Your Marketing Strategy (w/ Donnie Conley)
Feb 03, 2025
How to Craft a Seamless Client Workflow for Wedding Photographers Featuring John Mansfield
Jan 20, 2025
[Case Study] Behind the Launch of Heather Leicy’s Tax Course for Photographers
Jan 13, 2025
Mastering Organic Marketing Strategies for 2025 with Stephanie Kase
Jan 06, 2025
How to Prep Your Dubsado Account for 2025
Dec 30, 2024
How to Organize Your Small Business Under One Digital Roof Using Trello
Dec 23, 2024
How to Forecast Expenses for a More Profitable and Sustainable Business As You Enter 2025
Dec 16, 2024
How To Create A System For Marketing Your Small Business (Replay) Featuring Tayler Cusick Hollman of Enji
Dec 09, 2024
Streamline Your Canva Workflow: Expert Tips for Organizing, Creating, and Batching Content w/ Emily Connors
Dec 02, 2024
Case Study: How Bekah Read Successfully Pivoted to a Profitable Live Launch Strategy
Nov 25, 2024
How to Plan Your Launch Using Trello: A Step-by-Step Guide for Business Owners
Nov 18, 2024
How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter
Nov 11, 2024
7 Black Friday Offers That Are Beyond the 40% Off Discount
Nov 04, 2024
How To Build A Micro Funnel With Blogging and Pinterest W/ Kara Duncan
Oct 21, 2024
How to Build a Sales System for Your Photography Business w/ Andee Hart
Oct 14, 2024
152: How To Design A High-Converting Black Friday Sales Page (Part 3 Of The Black Friday Series w/ Mara Kucirek & Bekah Read)
Oct 07, 2024
Black Friday Trends of 2024 (part 2) featuring Mara Kucirek and Bekah Read
Sep 30, 2024
Plan a Black Friday 2024 Promotion w/ Mara Kucirek [Part 1]
Sep 23, 2024
[Case Study] Kelly Biltz: From Failed to 5-Figure Launch
Sep 16, 2024
Using AI Tools Authentically in Business w/ Kinsey Soderberg
Sep 09, 2024
Boost Lead Generation & Build an Email List w/ Davey Jones
Sep 02, 2024
SEO Strategy for Service Providers W/ Laurel Vines
Aug 26, 2024
The Importance of SEO During Life Challenges With Laura Jawad
Aug 19, 2024
How to Structure Your Website for SEO (3 Tips)
Aug 12, 2024
143: SEO for Local Businesses and Why it's Essential to Build Out That Foundation Early on in Your Business with Samantha Mabe
Aug 05, 2024
142: How to use Ubersuggest for basic Keyword Research + How to get started with Keyword Research to supercharge your SEO with Rebekah Read
Jul 29, 2024
141: Creating an SEO Strategy for Content With The Power of Keyword Research, Case Studies, & SEO with Brittany Herzberg
Jul 22, 2024
140: Why Finding the Right Cadence for Blogging Will Help Skyrocket Your SEO as a Small Business Owner featuring Bai-Leigh Chapman
Jul 15, 2024
139: Google Business Profile Optimization And SEO Tips For Photographers featuring Melissa Arlena
Jul 08, 2024
138: How to supercharge your Google Business Profile with these actionable SEO tips with Rita Ester
Jul 01, 2024
137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter
Jun 24, 2024
[Case Study] Grace Paul Hired a Launch Strategist & Made $51k
Jun 17, 2024
135: Expert SEO Tips for Wedding Professionals: Boost Your Website's Visibility featuring Sara Dunn of Sara Does SEO
Jun 10, 2024
The 5 P's of an Aligned Photography Business w/ Annemie Tonken
Jun 03, 2024
133: Mastering Financial Systems for Small Business Success (Why it's Essential to Master This Type of System to Impact Your Taxes!) with Heather Leicy
May 27, 2024
132: Getting started with speaking in your business (the systems to start incorporating now) featuring Jessica Rasdall
May 20, 2024
131: Behind the Scenes of My Most Recent Launch: An Honest Conversation with Sage Polaris
May 13, 2024
130: How to keep design coherence in mind as a small business owner: a deep dive into brand harmony featuring Abby Powell
May 06, 2024
Budgeting Tips For Small Business Owners From My Bookkeeper (Anamarie Knapp)
Apr 29, 2024
128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth
Apr 22, 2024
127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay
Apr 15, 2024
126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith
Apr 08, 2024
125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter
Apr 01, 2024
124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins
Mar 25, 2024
123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull
Mar 18, 2024
How to Build a Blogging Workflow That Actually Works
Mar 11, 2024
121: How to create a sustainable and cohesive system of design for your business (esp if you have to DIY the design process)
Mar 03, 2024
How to Create a System and Strategy to Impact the Branding of Your Business with Jessie Christensen
Feb 26, 2024
119: How to Set Up Systems for Retreats and Events Plus How to Think Through Your Retreats Strategically
Feb 19, 2024
Why Your Launch Flopped (It's Not Your Offer) w/ Abagail Pumphrey
Feb 12, 2024
How To Launch In 2024 In Order To Promote Yourself + Market Yourself (As a Solo business owner)
Feb 05, 2024
How to Set Up an Abandoned Cart Sequence That Recovers Lost Revenue
Jan 29, 2024
How to Plan a Digital Product Launch (Without the Last-Minute Panic) w/ Brooke Scott
Jan 25, 2024
How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed
Jan 22, 2024
STOP Launching Without a Pre-Launch Plan w/ Kelly Sinclair
Jan 15, 2024
How to Create Pre-Launch Content Using Story-Based Marketing (feat. Hayley Rissler)
Jan 08, 2024
How To Track Launch Metrics For Photographers
Jan 01, 2024
BONUS EPISODE: Reflections of 2023 & Goals of 2024 (What Worked, Best Investments, Worst Investments, Personal Goals, etc.)
Dec 29, 2023
Marketing Workflow for Photographers: How to Build One That Works
Dec 25, 2023
Pre-Launch Strategy Mistakes w/ Ash Chow
Dec 18, 2023
How to Host a Profitable Webinar in Order to Impact Your Launch
Dec 11, 2023
Pre-recorded launch strategy: how to sell without going LIVE
Dec 04, 2023
TikTok for Photographers: Your Top-of-Funnel Launch Game Plan
Nov 27, 2023
Why Your Launch Copy Isn't Working (and How to Fix It) w/ Emily Conley
Nov 20, 2023
104: The Reality of What It's Costing You When You Decide Not to Implement Systems & Workflow into Your Business!
Nov 13, 2023
103: Repurposing Content to Maximize Your Brand's Reach with Minimal Effort featuring Angie McPherson
Nov 06, 2023
102: A simple SEO strategy for Youtube featuring Rebekah Read (A Replay)
Oct 30, 2023
101: How to market your small business (as a team of ONE) when your personal battery levels are running LOW (featuring Caitlin Wilcox)
Oct 23, 2023
100 Episodes In: My Honest Advice on Building Systems That Actually Work
Oct 16, 2023
98: How to grow out your email list using Webinars featuring Stephanie Kase
Oct 02, 2023
97: Systems to Implement in Order to Grow Financially (Differences Between Bookkeepers and Accountants + So Much More!)
Sep 25, 2023
96: Finding Strength as a business owner 3 Encouraging Bible Verses for Solo Business Owners
Sep 18, 2023
95: 5 Strategies to Have a Top Ranking Podcast with Juliana Barbati
Sep 11, 2023
How to Host a High-Converting Virtual Summit w/ Krista Miller
Sep 04, 2023
93: 5 Lessons I've Learned in 5 Years of Being a Full-Time Business Owner
Aug 28, 2023
How to Get in Front of New Audiences and Grow Your Email List with Jamie Fisher
Jun 12, 2023
81: The Power of Storytelling in Email Marketing featuring Allea Grummert
Jun 05, 2023
Master the Email Welcome Sequence That Converts w/ Liz Wilcox
May 29, 2023
79: How to Build Out a Content Strategy that Aligns with Email Marketing featuring Joy Michelle
May 22, 2023
Email Marketing Mindset for Family Photographers: 5 Shifts to Start Showing Up
May 15, 2023
How to Actually Create Time in Your Busy Workweek for Strategic Email Marketing featuring Anna Dearmon Kornick
May 08, 2023
76: Want a SYSTEM for getting started with email marketing for your own creative business?
May 01, 2023
75: Top Reasons You Should Be Using Quickbooks to Improve Your Financial Workflow Magic with Crystalynn Shelton
Apr 24, 2023
74: The Five Essential Routines (Systems) Every Business Owner Needs For Better Work/Life Balance featuring Anna Dearmon Kornick
Apr 17, 2023
73: ChatGPT 101: An Introduction to Using AI for Small Business Owners featuring Cameron & Tia Goff
Apr 10, 2023
5 Productivity Systems Every Photographer Needs w/ Jade Boyd
Apr 03, 2023
70: Staying Organized for Tax Season & What Systems to Put Into Place for Your Money
Mar 20, 2023
How to create a system for your mini-sessions featuring Rebecca Rice
Mar 06, 2023
How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore
Feb 13, 2023
64: Want A SYSTEM in getting your digital funnels up and running in 2023? Well The Systems and Workflow Magic Bundle 2.0 Funnel Edition is HERE!
Feb 06, 2023
How to Build a Pre-Launch Strategy That Feels Good (and Actually Works) (Featuring: Brenna McGowan)
Jan 30, 2023
How a summit is a full funnel marketing advantage Featuring Summit In A Box Creator Krista Miller
Jan 23, 2023
A Simple SEO System for Busy Photographers w/ Rebekah Read Creative
Jan 19, 2023
How to Set Up Financial Systems in Your Photography Business w/ Sarah Becker
Jan 16, 2023
59: How to create a long term marketing strategy & system around your customer journey for consistent sales (in 2023 & beyond) featuring Kay Hillman
Jan 09, 2023
58: Simplifying your marketing and quarterly planning for 2023 featuring Kristin Lawton
Jan 02, 2023
How TikTok SEO Can Bring Clients to Your Photography Business
Dec 26, 2022
How to Use Client Testimonials to Boost Your SEO Strategy w/ Brittany Herzberg
Dec 19, 2022
55: The Systems You Need To Establish For Your Pinterest Marketing Strategy for 2023 Featuring Brittany Savnik
Dec 12, 2022
Photography Contracts That Actually Protect Your Business with The Legal Paige
Nov 21, 2022
Zapier For Family Photographers: 3 Simple Ways to Start
Nov 14, 2022
Tech Stack for Family Photographers: What You Need to Automate Your Opt-Ins and Offers
Nov 07, 2022
5 Creative Ways to Grow Your Email List (That Most Photographers Aren’t Talking About)
Oct 31, 2022
Visuals For Landing Pages For Family Photographers
Oct 24, 2022
How to Build an Email Nurture Sequence After Your Lead Magnet
Oct 17, 2022
46: Week 3 of the series How To Automate & Streamline The Backend Of Your Lead Magnets (and Offers) The Perfect Guide to making your way into your subscriber’s inbox
Oct 10, 2022
Lead Magnets for Family Photographers: How to Grow Your Email List with Freebies That Work
Oct 03, 2022
The Importance of Copy & Having A High Converting Landing Page Featuring Ashlyn Carter
Sep 26, 2022
SOPs for Family Photographers Who Want to Take Time Off
Sep 19, 2022
How to Build an Evergreen Email Sequence that Converts w/ Elizabeth McCravy
Sep 12, 2022
41: How to Create a Referral Worthy Business featuring Faith Burtamekh
Sep 05, 2022
How To Plan Your Next 90 Days As A Family Photographer
Aug 29, 2022
How to Start Outsourcing in Your Photography Business w/ Jill Gum
Aug 22, 2022
35: How to Have Hands-Off Hospitality that Is Automated featuring Angela Tan of SystemsRX
Jul 25, 2022
34: Zapier and Dubsado: A Match Made In Heaven
Jul 18, 2022
A Systems Pro Breaks Down Dubsado and ClickUp Together
Jul 04, 2022
Your Client Experience Is Costing You Referrals (Here's How to Fix It)
Jun 27, 2022
29: How Not To Lose The Personal Touch When Automating Your Business
Jun 13, 2022
HoneyBook vs. Dubsado: Which CRM Is Right for Your Business? w/ Caitlyn Gray
Jun 06, 2022
CRM for Family Photographers: Why I LOVE Using Dubsado
May 29, 2022
4 Reasons Family Photographers Need Contracts
May 23, 2022
25: Systems and Workflows for Creating and Maintaining a Magnetic Website Presence with Elizabeth McCravy
May 16, 2022
How To Choose A Mastermind As A Creative Business Owner
May 09, 2022
22: Creating Systems for Your Finances for Tax Season
Apr 25, 2022
Navigating Money, Marriage, and Business: My Financial Journey w/ MY Husband (Ty DeLong)
Apr 18, 2022
How to Pay Yourself as a Creative Business Owner Using Profit First
Apr 11, 2022
List Building Through Bundles
Apr 03, 2022
How to Grow Your Email List with Purpose w/ Amanda Stores
Mar 28, 2022
How to Grow Your Email List with a Quiz w/ Linda Sidhu
Mar 21, 2022
How To launch a lead magnet that grows your email list
Feb 28, 2022
Why No One’s Downloading Your Lead Magnet (and how to fix it with better copy) w/ Emily Conley
Feb 21, 2022
12: Lead Magnets: The Good, The Bad, and The Ugly
Feb 14, 2022
How To Create Passive Income As A Creative Business Owner W/ Megan Martin
Feb 07, 2022
The Secret to Consistently Collecting Raving Client Reviews w/ Kate Dye
Jan 31, 2022
9: 3 Steps I Have Taken Last Year to Grow & Scale My Own Business
Jan 24, 2022
8: Finding the Right Task Management Tool for You with Dawn Richardson
Jan 17, 2022
7: Why It's Important to be Intentional with Your Pillar Content
Jan 10, 2022
5 Podcast Workflow Systems Every Creative Needs
Dec 27, 2021
How I Batch 30 Days of Content in One Week As A Photographer
Dec 20, 2021
How to Write Copy That Connects and Converts w/ Emily Conley
Dec 13, 2021
How to Build Your First Workflow (5 Steps That Work for Any Creative Business)
Dec 13, 2021
Why I Started The Systems and Workflow Magic Podcast
Dec 13, 2021
Coming Soon: The Systems and Workflow Magic Podcast
Nov 29, 2021