Unmade: media and marketing analysis

By Tim Burrowes

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Category: Marketing

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Episodes: 200

Description

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes

www.unmade.media

Episode Date
StW: Cost cutting on Nine agenda as Sneesby spray goes public; and SXSW unveiled
May 05, 2024
Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals
May 01, 2024
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses
Apr 28, 2024
StW: TikTok crackdown; Consumers' sauce sacrifices; Free-to-air ads slump 17%; ABC ups its marketing spend
Apr 21, 2024
Anthony DeCeglie on the Nightly: 'There's a demand for quality journalism that's free, mainstream middle'
Apr 17, 2024
StW: How 2GB led the way on Bondi Junction attack as the ABC went missing; Lehrmann verdict; Fast food ads next
Apr 14, 2024
How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
Apr 10, 2024
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
Apr 07, 2024
'It's fear that stops men standing up. They don't want to rock the boat'
Apr 04, 2024
As Paramount+ preps its local ad tier, ANZ boss Beverley McGarvey and global chief Marco Nobili talk strategy, speculation and sport
Mar 27, 2024
StW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminent
Mar 24, 2024
Voice of the indies: Sam Buchanan on the rise of Independent Media Agencies Australia
Mar 20, 2024
StW: ACCC takes aim at search; SCA board spill gathers momentum
Mar 17, 2024
'Every question was being answered the wrong way' - Erik Jensen on ten years of the Saturday Paper
Mar 13, 2024
StW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?
Mar 10, 2024
'The slog is relentless': Claire Kimball and Kate Watson on the marathon of email publishing
Mar 06, 2024
StW: Media's coming war with Meta as Facebook turns its back on news; TV Fight Club convenes
Mar 03, 2024
'We couldn't get a pulse back' Patrick Delany on the rationale behind Foxtel's pivot to streaming
Feb 28, 2024
StW: Media's 'extinction level event'; What to expect from SCA's financials; Another Google AI brand blunder
Feb 25, 2024
Can the radio industry persuade marketers to rethink their media buying strategies?
Feb 21, 2024
STW - Hubbl revealed; Earnings season in earnest; Ten boss Jarrod Villani exits
Feb 18, 2024
How Vinyl, Australia's only ASX-listed music company, got into publishing by buying The Brag Media
Feb 14, 2024
Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy
Feb 11, 2024
Start the Week: Paramount in play?; ABC's big commercial hire; Amazon Prime Video's Aussie surge; Radio 'smears'
Feb 04, 2024
How Gai Le Roy steered the IAB from spruiking digital to industry consensus
Jan 31, 2024
Start the Week: Is Nine trying to sell Domain?; New TV ratings system launches today; Is arcane ABC ready for Kim Williams?
Jan 28, 2024
Live at Compass: Rethinking TV measurement, creativity, and adland's declining influence on culture
Jan 24, 2024
Live at Compass: Is WFH about avoiding work?; Will better reporting mean ad dollars?; Why won't trade press tell readers what they know?
Jan 17, 2024
Connected: How Scott Lorson steered Fetch TV to Australia's prime streaming aggregator
Dec 20, 2023
Start the Week: Big moves in publishing at Nine, Schwartz and LadBible; The year of carnage, AI and retail media
Dec 17, 2023
'I don't even think we're at the early adopter stage': AI agency founder Jeremy Somers on the disruption ahead
Dec 13, 2023
Start the Week: The year of the ad streamers; Retail media's $1bn grab; ABC podcast data at last; What now for Seven?
Dec 10, 2023
‘You're all battering each other’ - Why LBB’s Matt Cooper wants to focus on the positive in adland
Dec 06, 2023
Start the Week: Bed wars; Ten's off season Bachelors strategy; Sky News' streaming play
Dec 03, 2023
Nick Smith on taking the helm at News Corp's content agencies Medium Rare and Storyation
Nov 29, 2023
Start the Week: Media redundancies; End of the Millionaire era; Nine closes in on Melbourne Cup
Nov 26, 2023
Nick Rynne on leading Seven's new streaming bet with community sports service Streamer
Nov 22, 2023
Start the Week: TV lobbies at war; ACCC's Plan B if Meta drops news; Hamish McLennan and OpenAI boss in the exit lounge
Nov 19, 2023
The hour that decides an agency's fate: Jonathan Pease on how to win the room
Nov 15, 2023
Start the Week: Seven gatecrashes the radio war; Google plots cutting off search in Australia; Michelle Rowland gets cosy with gambling lobby
Nov 12, 2023
Final word on Upfronts season: Investment bosses give their verdict; and SBS boss James Taylor sets out his stall
Nov 08, 2023
Start the Week: Nine retains The Ashes; Media bosses step up platform lobbying; Consumers cut their streaming spend
Nov 05, 2023
'Still massive advertising dollars in linear': How Paramount is balancing a streaming future with Ten's broadcast present
Nov 01, 2023
Start the Week: Curtain closes on Upfronts season; what's to come at SBS?; Catalano enters SCA bidding saga; Seven's new masthead
Oct 29, 2023
The Unmakers: 25 years of Abe's Audio
Oct 25, 2023
Start the Week: SCA seeks alternative buyers; SXSW Sydney report card; Performative good
Oct 22, 2023
Bonus: The Unmade x TV Blackbox crossover - Live at the Seven Upfronts
Oct 21, 2023
(Re)defining retail media
Oct 18, 2023
Start the Week: SXSW kicks off; ARN closes in on Kyle & Jackie O deal; end of Upfronts season
Oct 15, 2023
'Know my role, play my role': Russel Howcroft on learning his new craft of radio
Oct 11, 2023
Start the Week: Seven claims the year; News publishers ask for more cake; Market Herald chases rebrand
Oct 09, 2023
'The world's most secretive democracy': Peter Greste on Australia's press freedom problem
Oct 04, 2023
'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
Sep 27, 2023
Start the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon's Prime Video
Sep 24, 2023
'Setting up an ad network is the smallest part': Retail media evangelist Colin Lewis explains how Australia took the lead
Sep 20, 2023
Start the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenue
Sep 17, 2023
'Brief once, personalise everywhere': How Avid Collective is trying to become a native content engine
Sep 13, 2023
Start the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorship
Sep 11, 2023
'We were doing AI before it was sexy': Sonnant's Tony Simmons on revolutionising audio content
Sep 06, 2023
Start the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?
Sep 03, 2023
'Just a little too arrogant and authoritarian': Barrie Cassidy on how the ABC reacts to criticism
Aug 30, 2023
Start the Week: Harsh words for TMH management; Telstra's second streaming horse; Ita's farewell and Anderson's second term
Aug 27, 2023
'It will create tons of new jobs': Marcel's global president Arpit Jain on AI's impact on agencies
Aug 23, 2023
Start the Week: A rubbish start to earnings season, Ooh's profit fall; and a twist in government's anti-siphoning laws
Aug 20, 2023
Start the Week: Matildas mania; Uplift in Tassie tourism; Is outdoor company QMS in play?
Aug 13, 2023
Thinkerbell's Jim Ingram and Adam Ferrier on the measured magic of life after PwC
Aug 09, 2023
StW: TV lobbying machine hits Canberra; earnings season predictions; Editor suddenly exits Mumbrella
Aug 06, 2023
The Great DebAIt: Is the rise of AI a threat to marketing jobs, or merely a useful tool?
Aug 03, 2023
Start the Week: Foxtel's next move; DDB doubles down on digital; ARN woos Kyle and Jackie O; Seven's Logies gamble a hit
Jul 30, 2023
Private Media's Will Hayward on the chase for growth, information niches and the mental health cost of fighting Lachlan Murdoch
Jul 26, 2023
Start the Week: Grim outlook for marketing industry; Media's 'biggest horror decisions'; Netflix loses local grip
Jul 23, 2023
'I love to prove the naysayers wrong': Scire founder Chris Janz on launching a subs-led business publishing challenger
Jul 19, 2023
Start the Week: HumAIn highlights; ABC loses under-55s; New start for Clems; Scire's hires; World Cup sponsors revealed
Jul 17, 2023
'The critics are saying they're going to give us six months': Trying to make sense of Disrupt Radio
Jul 12, 2023
Start the Week: Will the market support a Credlin-Abbott podcast?; The intriguing thing about Domain's Review reboot
Jul 09, 2023
'It would have been annihilation' Nick McKenzie on Nine's high stakes defamation battle with Ben Roberts-Smith
Jul 05, 2023
Start the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdown
Jul 03, 2023
The Unmakers: An adland return for Justin Drape and Michael Canning, with Exceptional Alien Studio
Jun 28, 2023
Start the Week: Recriminations over ARN's SCA share raid; Call for total betting ban looms; Australia's platform laws get global pickup
Jun 25, 2023
What to expect from the new CEOs at Havas as James Wright and Gayle While take charge
Jun 21, 2023
The first AI radio host?; Fast food ads under threat; the ABC job cuts; a key appointment for SBS streaming
Jun 18, 2023
'It's like addressing the United Nations of the creative industries': Colin Daniels, the man bringing SXSW to Sydney
Jun 15, 2023
Why JCDecaux's Steve O'Connor is bullish that programmatic will make a difference in outdoor
Jun 07, 2023
Start the Week: Melbourne Cup in play; Business groups launch ad war; Cultural issues at the side hustle hurt Kochie's lap of honor
Jun 04, 2023
How Zenith boss Jason Tonelli is tripling down on client ROI, and wants to return the Audit Bureau to relevance
May 31, 2023
Start the Week: D-Day for defamation laws; TV revenues under attack; Kochie leaves Sunrise
May 28, 2023
Ten years of The Guardian in Australia: Finding a niche next to Fairfax and News Corp
May 24, 2023
Start the Week: A new Twitter clone from Meta; Coalition promises TV networks $46m tax cut; new hires at Scire; No love for subs
May 21, 2023
Start the Week: Google in the frame on PWC's tainted tax advice; Albanese turns up temperature on gambling ads; new local leaders for Snap
May 14, 2023
Start the Week: Qantas goes to war on the AFR; Jules Lund returns to radio; ABC addresses digital leadership deficit
May 07, 2023
Start the Week: Why it was time for Grant Blackley to go; a new start for the TV industry; Twitter's monetisation plans for publishers; Coles Radio up for grabs
May 01, 2023
Start the Week: Total TV finally approaches; Eddie for 3AW drivetime?; How streaming quotas will work; Google's speaker blunder
Apr 16, 2023
How Kirsty Muddle is making the single-brand holdco a local reality, even if that means taking creativity off its pedestal
Apr 12, 2023
Start the Week: HBO to stream locally from next year; Nine's killer quarter; Betting ads crackdown Is AI just a toy?
Apr 02, 2023
The Unmakers: Simon Hakim on building an incubator for challenger brands; Plus, a dip on the Unmade Index
Mar 29, 2023
Start the Week: TV industry's ratings system red faces; 69% think there are too many betting ads
Mar 26, 2023
News Corp's Michael Miller on reaching 1m subscriptions, negotiations with Facebook, the economic challenge of AI, and navigating advertiser boycotts
Mar 22, 2023
Start the Week: ABC to review its radio ratings decline; Dan Sinfield moves on from Meta; Anti-siphoning deadline approaches
Mar 19, 2023
What the retail media industry needs to do next
Mar 08, 2023
Start the Week: How the TV networks are planning a premium video exchange; Web rankings redux; The rise of subscription video
Mar 06, 2023
Nearly time to turn off the transmitters. The viewing shift is happening faster than you think
Mar 01, 2023
Start the Week: Local podcast spend revealed; Another HBO lifeline for Binge; What results season told us
Feb 26, 2023
Start the Week: Meta launches paid verification; Results season unpacked; How media companies are prepping for a downturn
Feb 19, 2023
Spinach's Ben Willee on the meaning of Nine's Olympics win, why it's okay to say the R-word, and loyalty in a fickle industry
Feb 15, 2023
Start the Week: A Seven-HT&E merger?; Breaking Bad wins the Super Bowl; What to watch for in financial results season
Feb 12, 2023
Ben Shepherd on why retail media is up with adwords as a media invention; how sales people can get his attention; and the 2023 outlook
Feb 08, 2023
Start the Week: Catalano and Janz both make moves; What to look for in the News Corp results; TV ad revenue falls
Feb 05, 2023
The year in review: CMO moves; brand crises; a Netflix U-turn; war for the Market Herald; the madness of Musk and ABC's audio audience collapse
Dec 18, 2022
Start the Week: Ten swings for the cricket; Musk goes after Twitter alumni; Paul Barry closes on Media Watch record
Dec 11, 2022
StW: Brand trouble from the bondage bear; The Twitter files; TMH's bloody boardroom coup
Dec 04, 2022
StW: New faces at Today and A Current Affair; Winners of the TV ratings year; Molloy in Sydney
Nov 27, 2022
Marketing in 2023 with Nick Garrett, Naomi Johnston, Richard Curtis and Andrea Dixon
Nov 24, 2022
StW: The journo departure lounge; Return of Twitter's most toxic; The readership sausage
Nov 20, 2022
The Unmakers: Jamie Harding, CEO of Theatrix - the new streaming platform for the arts
Nov 15, 2022
Start the Week: Why 2GB split with Jim Wilson; Closing in on a cricket deal; Mega Meta cuts
Nov 13, 2022
Start the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeup
Nov 06, 2022
Why Ooh Media's Cathy O'Connor has been anything but bored with outdoor
Nov 03, 2022
Start the Week: Elon's Twitter bloodbath begins; Mutiny's new start; the Rebel Wilson verdict
Oct 30, 2022
What good is doing good? Leo Burnett's Catherine King on what the public expects from brands
Oct 26, 2022
StW: Hi, Bayo: Foxtel set to merge Binge and Kayo; Will Nine swoop for early tennis deal? ABC shifts priorities
Oct 23, 2022
The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia
Oct 19, 2022
StW: News Corp's merger; Stan to lose its NBCU deal? A disastrous media launch; Frankly's ratings stinker
Oct 16, 2022
The Unmakers: How Storipress founder Alex Pan wants to reinvent digital publishing
Oct 12, 2022
StW: F1 shambles; Dodgy government ad spend; Ita doubles down on missing ABC audience; Networks lobby on CTV
Oct 09, 2022
Paramount Upfront: How the Pluto FAST channels will change the game
Oct 06, 2022
The Unmade podcast: Rich Curtis on the biggest names on the FutureBrand Index, election campaigning and Meta's reputation recovery
Oct 05, 2022
Start the Week: Seven closes on Peacock; Lachlan Murdoch's Nova profits revealed; what to expect at Ten's upfronts
Oct 02, 2022
The Unmade podcast: Jag Sanger of The Market Herald on buying Gumtree and Carsguide, and launching a newspaper
Sep 28, 2022
Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX
Sep 25, 2022
The Unmakers: WeAre8's Lizzie Young on why she wants exactly 6.5% of social media budgets
Sep 20, 2022
Start the Week: Most watched TV; a perfect AFL lineup; Ten's Saturday problem
Sep 18, 2022
The Unmakers: Richard Baker's plan to build 'the best independent premium audio storytelling house in the Southern hemisphere'
Sep 14, 2022
Start the Week: Reporting the biggest Royal story; TikTok the espionage machine?; NRL holds out its hand for Foxtel cash
Sep 11, 2022
Start the Week: How Woolies is Australia's most trusted; TV networks abandon kids' content; Netflix's Aussie ad play
Sep 05, 2022
Start the Week: ScoMo's Tourism Australia mystery (nearly) solved; lessons of media mergers; The Cat's masterplan
Aug 28, 2022
The Unmade podcast: Nigel Marsh
Aug 24, 2022
Start the Week: Qantas says sorry (again); Is AFL's D-Day finally here?; New owner for Carsguide; Results season
Aug 21, 2022
Start the Week: Lachlan goes legal; The Block puts Nine back on top; Foxtel's anti-siphoning push
Aug 14, 2022
Start the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing again
Aug 07, 2022
Start the Week: AFL TV rights bids land; new streaming subs fall; the prolonged radio recovery
Jul 31, 2022
Start the Week: Ten's ratings turnaround; Has AFL missed the boat? Making space for introverts
Jul 24, 2022
The Unmakers: Troy Townsend and Jack Byrne of Zitcha - turning retailers into publishers
Jul 20, 2022
Start the Week: Return of the pirates; AFL rights bidding heats up; Will Nine journos strike?
Jul 17, 2022
Start the Week: Are we running out of PRs?; Musk pulls out of Twitter deal; Catalano's new real estate play
Jul 10, 2022
The Unmakers: Austin Mackell of Stone - using technology to improve journalism transparency
Jul 07, 2022
Start the Week: TrinityP3 urges agencies to be upfront about harassment, bullying and assault; Ten's bold AFL bid; Meta's bargaining code outburst
Jul 04, 2022
Start the Week: Broadcast legislation review flagged; the Stan / Foxtel tie-up that never happened; more on the metaverse
Jun 26, 2022
The Unmakers: Mutiny's SaaS bet to reinvent marketing analytics, and how it wants to reshape the industry
Jun 22, 2022
Start the Week: M&C Saatchi sale saga continues; directors depart Judith Neilson Institute; Apple visits the Med; a happy Mutiny
Jun 19, 2022
Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza
Jun 13, 2022
Start the Week: Blood on the trading floor; Eddie Elsewhere; Vale Peter Harvie; See ya, Fletch; Top moments of reality telly
Jun 05, 2022
Start the Week: Sports fans' multi-platform streaming bill; Wokeness and the CMO; Debranding Prime?
May 30, 2022
Marketing in a Cost of Living Crisis
May 26, 2022
Start the Week: Poll night ratings winners; Labor's media agenda; TV's last big content prize
May 22, 2022
Start the Week: Nine calls for Facebook and Google to face code; Ooh Media's Poly push; Netflix's small tax bill
May 15, 2022
Start the Week: Facebook's Australian 'hit job'; Foxtel's streaming numbers; election fever
May 09, 2022
'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
May 04, 2022
Start the Week: Labor's media law reform promise; News Corp buys publisher; The Messence merger
May 02, 2022
Media Unmade - Chapter 26: Deus Ex Machina (and an epilogue too)
Apr 27, 2022
Start the Week: SCA hunts for next CEO; Musk seizes Twitter; WPP's new commerce move
Apr 26, 2022
Media Unmade - Chapter 25: Friday The Thirteenth
Apr 20, 2022
Start the Week: AFL up for grabs; Who will win the post-Easter ratings battle? Elon's Twitter game
Apr 18, 2022
Media Unmade - Chapter 24: Fake News
Apr 13, 2022
Start the Week: Foxtel IPO is dead; Sack SCA bosses says Ray Hadley; Election overload begins
Apr 10, 2022
Media Unmade - Chapter 23: Billionaire Elephants
Apr 08, 2022
How The Brag Media's 'centre of culture' strategy led to an Australian edition of Variety
Apr 05, 2022
Start the Week: Now or never for the Foxtel float; How Netflix saved F1; Will Amazon snatch The Olympics?
Apr 03, 2022
Media Unmade - Chapter 22: Polarising, Paying and Staying
Mar 31, 2022
Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad
Mar 27, 2022
Media Unmade - Chapter 21: Taking sides
Mar 24, 2022
Start the Week: A big exit from Nine; The ABC's naughty tweeters; another social media crackdown?
Mar 20, 2022
Media Unmade - Chapter 20: Hard Stuff
Mar 16, 2022
With a senior exec named as abuser, has adland's belated #MeToo reckoning finally begun?
Mar 13, 2022
Media Unmade - Chapter 19: Home James
Mar 08, 2022
Start the Week: Are Media moves into ecommerce; shifting sands of streaming; agencies exit Russia
Mar 06, 2022
Start the Week: Netflix in Oz; Variety mag Down Under; and do Ten's Saturday ratings woes even matter?
Feb 28, 2022
Media Unmade - Chapter 18: The 800-Pound Gorilla
Feb 23, 2022
Media Unmade - Chapter 17: The CBS Shock
Feb 16, 2022
Media Unmade - Chapter 16: 2Day was Yesterday
Feb 09, 2022
Media Unmade - Chapter 15: A House of the Most Brittle Glass
Feb 02, 2022
Media Unmade - Chapter 14: Magazines are different
Jan 26, 2022
Media Unmade - Chapter 13: Predator and Prey
Jan 20, 2022
Media Unmade - Chapter 11: Blood, Sweat and Tears; and The Unmade Index slides again
Jan 06, 2022
Media Unmade - Chapter ten: Elephant in the Room
Jan 01, 2022
Media Unmade - Chapter nine: World Is Fukt
Dec 22, 2021
Streem's Elgar Welch on selling to Cision: 'The knocks at the door got louder'
Dec 21, 2021
The Unmade podcast: Andrew Jaspan on his new publishing venture 360Info
Dec 20, 2021
Media Unmade - Chapter eight: The Invaders and the Independents
Dec 16, 2021
Media Unmade - Chapter seven: Dead Air
Dec 09, 2021
Unmade podcast: Ten sales boss Rod Prosser on budgeting for growth in 2022 and launching another streaming service
Dec 06, 2021
Media Unmade - Chapter six: Follow the Money
Dec 02, 2021
Media Unmade podcast - Chapter five: Throuple trouble on Team Australia
Nov 26, 2021
Media Unmade podcast - Chapter four: Who Saved Channel Nine?
Nov 19, 2021
Media Unmade - Chapter Three: Phone Hacking, Paywalls and Grin-F*cks
Nov 12, 2021
Unmade: Ups and downs of the radio ratings with industry commentator Vivienne Kelly
Nov 09, 2021
Unmade podcast: Nine sales boss Michael Stephenson on going national and the demos that matter
Nov 07, 2021
Media Unmade - Chapter Two: The New Adventures of Lachlan Murdoch
Nov 05, 2021
Media Unmade podcast - Chapter one: Greg and the Lost Cat
Oct 28, 2021
Upfronts podcast with Ten bosses Jarrod Villani and Beverley McGarvey
Oct 20, 2021
Seven's 2022 upfronts: Sport, data and a LOT of old favourites
Oct 12, 2021