The Changemakers
By Shaped By
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Category: Marketing
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Episodes: 45
Description
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
| Episode | Date |
|---|---|
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How to refresh your brand expression: Nick Levesque, Asana
|
Apr 17, 2024 |
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The secret art of sound design: Adam Legg
|
Mar 01, 2024 |
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How Fintech firms use design to elevate their brand
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Jan 29, 2024 |
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Understanding and embracing neurodiversity: Becca Chambers
|
Nov 16, 2023 |
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Disruption by design: Christian Flaccus, Celonis
|
Aug 24, 2023 |
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Building an extraordinary brand from scratch: Ari Yablok, Island
|
Jul 27, 2023 |
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How great collaboration builds bold brands: Kaite Rosa, Axonius
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Jul 13, 2023 |
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How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR
|
Jun 30, 2023 |
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Brand design in the age of AI: Aaron Poe, Zapier
|
Jun 15, 2023 |
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Mastering the art of creative leadership: Matt Price, Checkout.com
|
May 30, 2023 |
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How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing
|
May 04, 2023 |
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Building and leading an internal newsroom: Meghan Barr, ZoomInfo
|
Apr 21, 2023 |
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How to be an authentic thought leader: Steve Stone, Rubrik
|
Mar 31, 2023 |
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Evolving your brand without losing its identity: Andrea Carrillo, Drift
|
Mar 16, 2023 |
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Building creativity into product marketing: Shobhana Viswanathan
|
Mar 02, 2023 |
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The art of design: Nando Costa, Microsoft
|
Feb 13, 2023 |
|
Soundbite: Alan Cohen on cutting through with cybersecurity marketing
|
Feb 09, 2023 |
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Building from scratch: Heidi Joy Tretheway, Garden
|
Feb 02, 2023 |
|
The journey to CMO: Dillon Nugent, Khoros
|
Jan 19, 2023 |
|
Cybersecurity special: Mike O’Malley, Noname Security
|
Jan 06, 2023 |
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Cybersecurity special: Donna Estrin, Estrin Communications
|
Dec 07, 2022 |
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Mastering enterprise tech go-to-market: Alan Cohen, DCVC
|
Dec 01, 2022 |
|
How to build a thriving creative team: Jessica Rosenberg, Webflow
|
Nov 18, 2022 |
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Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp
|
Oct 27, 2022 |
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Nailing the fundamentals of effective demand generation: Katie Colbourne, Basware
|
Oct 21, 2022 |
|
Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor
|
Oct 06, 2022 |
|
Creative leadership in a crisis: Michael Jeter, Zapier
|
Sep 16, 2022 |
|
Creative innovation at a global giant: Jessica Bognar, Salesforce
|
Sep 01, 2022 |
|
Women in creative leadership part 3: Ling Koay, Oneflow
|
Aug 18, 2022 |
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Women in creative leadership part 2: Jess Ellis, Slack
|
Aug 03, 2022 |
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Women in creative leadership part 1: Larissa Schneider, Noname Security
|
Jul 18, 2022 |
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The importance of empathy in B2B tech marketing: Lindsey Selden, Sumo Logic
|
Jul 04, 2022 |
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Getting the most out of your agency: Wei Kee, Shaped By
|
Jun 16, 2022 |
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Leading a global creative team: Dmitry Shamis, HubSpot
|
May 25, 2022 |
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Why a culture of creativity really matters: Lee Mincy, Gong
|
May 06, 2022 |
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Crossing the sales and marketing divide: Ben Bulpett, SailPoint
|
Apr 25, 2022 |
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The power of personas: Frida Ahrenby, GetAccept
|
Mar 17, 2022 |
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The B2B marketing content conundrum: Ardath Albee, Marketing Interactions
|
Feb 23, 2022 |
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Balancing brand and creativity: Kathryn Thomas, Box
|
Feb 11, 2022 |
|
Social media for B2B brands: Luke Brynley-Jones, OST Marketing
|
Jan 27, 2022 |
|
Building brave brands: Gwen Lafage, Sinch
|
Dec 22, 2021 |
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Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp
|
Dec 07, 2021 |
|
Creativity in demand generation: Mat Harper, Palo Alto Networks
|
Dec 06, 2021 |
|
Is tech marketing more creatively brave than ever? (Live panel debate)
|
Nov 25, 2021 |
|
The role of creativity in ABM: Nancy Harlan, UiPath
|
Nov 18, 2021 |