Category First
By Josh Lowman
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Image by Josh Lowman
Category: Marketing
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Episodes: 47
Description
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.
| Episode | Date |
|---|---|
|
Workshop: How to Fix Your Positioning
|
Jan 16, 2024 |
|
The Gold Front Category Design Canvas
|
Jan 02, 2024 |
|
Live Strategy: Anna Furmanov
|
Dec 19, 2023 |
|
WTF is Category Design?
|
Dec 05, 2023 |
|
Q&A: 5 Principles Every Category Creator Must Follow
|
Aug 01, 2023 |
|
Q&A: You Gotta Feel It
|
Jul 12, 2023 |
|
Five Laws for Un-boring Brands
|
Jun 21, 2023 |
|
How Josh Writes Strategy
|
Jun 14, 2023 |
|
Paul McDonnell | Insight Partners
|
Jun 08, 2023 |
|
Q&A: The Three Deadly Sins of Category Creation
|
May 02, 2023 |
|
AI and the Squid Game-ification of Work
|
Apr 25, 2023 |
|
Special Report: Your Website Sucks
|
Apr 20, 2023 |
|
Positioning vs. Category Strategy with John Weeke | Ironclad
|
Apr 18, 2023 |
|
Q&A: Always Be Category Designing
|
Apr 11, 2023 |
|
Q&A: A General Theory of Happiness
|
Apr 04, 2023 |
|
Q&A: Creating Your Own Mediabrand
|
Mar 28, 2023 |
|
Let's Write A Book
|
Mar 21, 2023 |
|
Special Report: AI And The Future Of Everything
|
Mar 17, 2023 |
|
Q&A: No Drama? No Strategy.
|
Mar 14, 2023 |
|
Latané Conant | 6sense
|
Mar 09, 2023 |
|
Q&A: Launching a Category in 2 Months
|
Feb 28, 2023 |
|
Q&A: How Josh Got Into Category Design
|
Feb 22, 2023 |
|
Ben Hughes | Squarespace
|
Feb 15, 2023 |
|
Q&A: Talking Video
|
Feb 07, 2023 |
|
Q&A: Can I Interest You In A Shiny, New Doomsday Device?
|
Jan 31, 2023 |
|
Q&A: Playing it Safe is Killing Your Brand
|
Jan 24, 2023 |
|
Q&A: Putting an End to Copywriting BS
|
Jan 18, 2023 |
|
Dave Grow | Lucid
|
Jan 11, 2023 |
|
Q&A: Product-Market Fit is Not Enough
|
Jan 03, 2023 |
|
Q&A: Is Category Creation a Fad?
|
Dec 27, 2022 |
|
Q&A: Working With CEOs
|
Dec 20, 2022 |
|
Michael Jeter | Zapier
|
Dec 13, 2022 |
|
Q&A: Don't Half-ass Your Category Launch
|
Dec 06, 2022 |
|
Category Strategy vs. Brand Strategy
|
Nov 29, 2022 |
|
Sheena Badani | Gong
|
Nov 22, 2022 |
|
Category Launch with Sagi Gidali of Perimeter81
|
Jun 29, 2022 |
|
Five Lessons From Successful Category Launches
|
May 27, 2022 |
|
The Strategy's Done. Now What?
|
May 12, 2022 |
|
A No-BS Approach to Category Design With Anna Furmanov
|
Apr 25, 2022 |
|
Behind the Scenes With Category Creator Bizzabo
|
Apr 05, 2022 |
|
Category Creator Archetypes: Part 2
|
Mar 15, 2022 |
|
Category Creator Archetypes: Part 1
|
Mar 01, 2022 |
|
The Five Immutable Laws of Strategic Narrative
|
Feb 15, 2022 |
|
The Fundamentals of Category Design
|
Feb 01, 2022 |
|
A Very Short list For A**-Kicking CMOs
|
Jan 18, 2022 |
|
Why Listen to Category First?
|
Dec 20, 2021 |
|
A Podcast For Unreasonable People
|
Dec 20, 2021 |