Against The Sales Odds

By Lance Tyson

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Category: Management

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Episodes: 99

Description

Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.


Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.


With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.


Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.


Tune in to Against the Sales Odds with Lance Tyson

at https://www.tysongroup.com/podcast.


Embrace the opportunity and become the business leaders of your dreams today!


Episode Date
Culture, Structure, and Process: What Builds High-Performing Sales Teams
May 21, 2026
Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli
Apr 26, 2026
Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp
Apr 02, 2026
In-Sights: You Don’t Need To Like Your Buyers To Win The Deal
Feb 09, 2026
In-Sights: You Are The First Sale
Jan 29, 2026
In-Sights: Selling Is An Away Game
Nov 28, 2025
Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
Nov 10, 2025
In-Sights: Start Reading the Buying Signals
Oct 27, 2025
In-Sights: The First Sales Process
Sep 27, 2025
Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans
Sep 16, 2025
In-sights: Simple Is Genius
Aug 25, 2025
In-sights: Facilitate. Present. Close
Jul 25, 2025
In-Sights: You Sell How You Buy
Jul 18, 2025
In-Sights: Most Sales People Hate To Talk About New Business
Jun 06, 2025
In-Sights: Read Offense Strategy - Outsmarting Sales Challenges With Lance Tyson
Jun 02, 2025
The Entrepreneur’s Journey: Selling, Letting Go, And Building Again With Michael Papay
Apr 15, 2025
In-Sights: Fixing The Sales Fragmentation Problem: How To Align Your Sales Strategy
Apr 08, 2025
Driving Revenue & Leadership: Aligning Teams For Sales Success With Jake Vernon
Mar 25, 2025
In-sights - Reading the Signs: Spotting Buying Signals That Close Deals
Feb 21, 2025
In-Sights: The Best Time to Handle Objections? Before They Arise
Feb 04, 2025
Mindset, Money, And Mastery: Audrey Faust’s Journey To Empowering Women In Business And Finance
Jan 24, 2025
In-Sights: Boosting Sales Productivity: Strategies To Work Smarter, Not Harder
Jan 17, 2025
The Goalie Mindset: Building Resilience And Confidence In Sales With Ryan Chute
Dec 16, 2024
In-Sights: How A Salesperson Teaches, Tailors And Drives Insight
Oct 28, 2024
All About Sales Leadership: People Plus Process Equals Results
Sep 30, 2024
In-Sights: The Current Sales Landscape
Sep 30, 2024
Pivoting For Success: Adjusting Your Career Strategy With Paul Bee
Aug 07, 2024
In-Sights: Winning Over The C-Suite: Tactics For Success
Aug 05, 2024
The Sales Game Changer: The Importance Of Investing In People With Andrew Sidney
Aug 05, 2024
Coach Mark Taylor On Working Hard Vs. Competing
Jul 08, 2024
In-Sights: Seek First To Understand And Transform Your First Meeting Into A Lasting Impression
Jun 25, 2024
The Hands-On Leadership Playbook: Building Partnerships In Sports With Patrick Duffy
May 31, 2024
Sharpening The Sales Sword: Fostering A Winning Sales Culture With Brad Fain
Apr 25, 2024
In-Sights: Negotiation Is In The Eyes Of The Beholder
Apr 17, 2024
In-Sights: It's Not How Much You Get Done, It’s What’s Profitable!
Mar 29, 2024
In-Sights: From Dependence To Autonomy - Lance's Top Tip For Leaders
Mar 21, 2024
Building Teams With Candor with Brad Luttrell Co-Founder & CEO of GoWild
Mar 17, 2024
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
Jan 26, 2024
Transforming Your Perspective: A Fresh Approach To Understanding Your Audience With Loren Feldman, Founder And Editor-In-Chief Of 21 Hats
Dec 19, 2023
Better Humans Make Better Leaders With Jerry Colonna: CEO, Entrepreneur, And Author Of Reboot.io
Nov 24, 2023
Staying Prepared And Ready: Stay The Course To Succeed With Qiava Martinez
Nov 01, 2023
Structuring Projects Efficiently And Effectively With Jason Gonella
Oct 27, 2023
Dan Lefton On Calculating Risks And Putting People First
Oct 06, 2023
Intentional Mastery With William Buist: Mentor, Speaker, & Author
Sep 21, 2023
Creating The Right Strategies To Find The Right Talent With Spencer Ambrosius
Sep 14, 2023
The Obstacle Is The Way: Lessons On Success With Marc Jackson
Sep 07, 2023
Leveling Up Through Your Career With Joel Adams
Jul 25, 2023
Building Your Network With Lacy Ekert
Jul 10, 2023
Managing Individuals Based On Their Skill Sets With Jeff Morander: CEO ALSD
Jun 28, 2023
How To Build A Better Brand With Co-Founder & President Of Zoomph: Amir Zonozi
Jun 14, 2023
Leading A Team Of Underdogs With Nicole Jeter West
Mar 29, 2023
The Art Of Bouncing Back With Coach Dar
Feb 22, 2023
The Keys To Effective Leadership With Kristin Bernert
Nov 16, 2022
Finding Confidence in Conflict with Kwame Christian
Nov 15, 2022
The Blueprint For Success With Karen Mangia
Oct 19, 2022
The Right Recipe For An Effective Sales Leadership With Greg Kish
May 25, 2022
Sales Discipline: Figuring Out What Works With Michael Forde
May 18, 2022
The Key To Mental Health: Be Where Your Feet Are With Scott O'Neil
May 11, 2022
Taking Calculated Risks, Hiring The Right People, And Creating A High-Performance Sales Team With Bob Sivik
May 04, 2022
Personal Growth: Why You Need To Have A Relationship With Yourself With Scott McGohan
Apr 27, 2022
Uncovering The Concept Of Humility In Leadership With Michele Kajiwara
Apr 20, 2022
Leadership Strategies For Professional Growth And Success With Todd Fleming
Apr 20, 2022
Understanding The Ideals And Principles Of Servant Leadership For Success With Mike Drake
Apr 20, 2022
Crisis Management: How To Win Over The Pandemic With Brad Alberts
Apr 13, 2022
How To Compete The Healthy Way With Gretchen Sheirr
Apr 13, 2022
Process-Driven Systems Produce Predictable Results: Discussing Sales With Matt Goodman
Apr 13, 2022
The Art Of Walking Away: Learning To Hold To Your Value With Anthony Macri
Apr 06, 2022
Sales Leadership In A Post-Pandemic World With Brian Risse
Apr 06, 2022
Stick To The Fundamentals: Finding The Key To Sales Success With Kerry Bubolz
Apr 06, 2022
How To Fast Track Your Professional Development With Ethan Casson
Mar 30, 2022
The Ingredients For A Successful Sales Leadership With Ron Skotarczak
Mar 30, 2022
Sales Is All About Building Relationships And Finding Real Value With Brent Schoeb
Mar 30, 2022
Lessons In Sales Leadership And Sales Growth With The Sales Ninja, Eric Sudol
Mar 23, 2022
Empowering Growth Through Training, Testing, And Lifelong Learning With Steve Richard
Mar 23, 2022
From Poker To Business: Habits For Sales Success With Brandon Bornancin
Mar 23, 2022
Exercising Effective Leadership By Understanding Challenges And Discovering Opportunities With Josh Young
Mar 16, 2022
Turning Failures Into Opportunities For Improvement With Ed Eppley
Mar 16, 2022
Creating High-Performance Teams To Build A Brand And Grow Your Business With Curt Waugh
Mar 16, 2022
How To Avoid Objections And Sell Better With Nick Frasco
Mar 09, 2022
The Value Of Becoming A Student of Your Business With Chad Johnson
Mar 09, 2022
Leadership Skills For Success With Doug Dawson
Mar 09, 2022
Strength In Diversity: One Size Does Not Always Fit All With Nick Forro
Mar 02, 2022
Motivate And Inspire Your Team To The Top With Jason Green
Mar 02, 2022
Go Big Or Go Home: Taking Calculated Risks To Find Success With Brandon Steiner
Mar 02, 2022
How To Hire The Right People For A Stronger Team With Greg Grissom
Feb 23, 2022
How To Succeed With Mergers And Acquisitions With Jeremy Harbour
Feb 23, 2022
A Good Hustle To Success Through Hard Work And Commitment With Kevin Rochlitz
Feb 23, 2022
Becoming A Top Sales Leader With Brent Stehlik
Feb 16, 2022
Career Growth Strategies For Salespeople In The Ticketing Industry With Jeff Ianello
Feb 16, 2022
Building The Right Environment For Your Team As A Leader With Kyle Pottinger
Feb 16, 2022
Setting The Right Leadership Principles With Todd Kline
Feb 09, 2022
Building A Thriving Sales Culture With Nic Barlage
Feb 09, 2022
Breaking The Glass Ceiling As A Woman Executive In Sports With Meka White Morris
Feb 09, 2022
Sales Success, Mentorship, And Achieving Goals With Jarrod Dillon
Feb 02, 2022
What Success Means: Life Of An Entrepreneur With Sam Caucci
Feb 02, 2022
Leading The Way To Sales Success With Al Guido
Feb 02, 2022
Building Sales Team Values With Chad Estis
Jan 26, 2022
Sales Leadership And Bringing Value To The Table With Mike Ondrejko
Jan 26, 2022
Why All Client Relationships Are Built On Trust With John Clark
Jan 26, 2022