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Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.
Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.
With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.
Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.
Tune in to Against the Sales Odds with Lance Tyson
at https://www.tysongroup.com/podcast.
Embrace the opportunity and become the business leaders of your dreams today!
| Episode | Date |
|---|---|
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Culture, Structure, and Process: What Builds High-Performing Sales Teams
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May 21, 2026 |
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Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli
|
Apr 26, 2026 |
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Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp
|
Apr 02, 2026 |
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In-Sights: You Don’t Need To Like Your Buyers To Win The Deal
|
Feb 09, 2026 |
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In-Sights: You Are The First Sale
|
Jan 29, 2026 |
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In-Sights: Selling Is An Away Game
|
Nov 28, 2025 |
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Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
|
Nov 10, 2025 |
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In-Sights: Start Reading the Buying Signals
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Oct 27, 2025 |
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In-Sights: The First Sales Process
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Sep 27, 2025 |
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Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans
|
Sep 16, 2025 |
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In-sights: Simple Is Genius
|
Aug 25, 2025 |
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In-sights: Facilitate. Present. Close
|
Jul 25, 2025 |
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In-Sights: You Sell How You Buy
|
Jul 18, 2025 |
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In-Sights: Most Sales People Hate To Talk About New Business
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Jun 06, 2025 |
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In-Sights: Read Offense Strategy - Outsmarting Sales Challenges With Lance Tyson
|
Jun 02, 2025 |
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The Entrepreneur’s Journey: Selling, Letting Go, And Building Again With Michael Papay
|
Apr 15, 2025 |
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In-Sights: Fixing The Sales Fragmentation Problem: How To Align Your Sales Strategy
|
Apr 08, 2025 |
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Driving Revenue & Leadership: Aligning Teams For Sales Success With Jake Vernon
|
Mar 25, 2025 |
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In-sights - Reading the Signs: Spotting Buying Signals That Close Deals
|
Feb 21, 2025 |
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In-Sights: The Best Time to Handle Objections? Before They Arise
|
Feb 04, 2025 |
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Mindset, Money, And Mastery: Audrey Faust’s Journey To Empowering Women In Business And Finance
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Jan 24, 2025 |
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In-Sights: Boosting Sales Productivity: Strategies To Work Smarter, Not Harder
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Jan 17, 2025 |
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The Goalie Mindset: Building Resilience And Confidence In Sales With Ryan Chute
|
Dec 16, 2024 |
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In-Sights: How A Salesperson Teaches, Tailors And Drives Insight
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Oct 28, 2024 |
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All About Sales Leadership: People Plus Process Equals Results
|
Sep 30, 2024 |
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In-Sights: The Current Sales Landscape
|
Sep 30, 2024 |
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Pivoting For Success: Adjusting Your Career Strategy With Paul Bee
|
Aug 07, 2024 |
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In-Sights: Winning Over The C-Suite: Tactics For Success
|
Aug 05, 2024 |
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The Sales Game Changer: The Importance Of Investing In People With Andrew Sidney
|
Aug 05, 2024 |
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Coach Mark Taylor On Working Hard Vs. Competing
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Jul 08, 2024 |
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In-Sights: Seek First To Understand And Transform Your First Meeting Into A Lasting Impression
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Jun 25, 2024 |
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The Hands-On Leadership Playbook: Building Partnerships In Sports With Patrick Duffy
|
May 31, 2024 |
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Sharpening The Sales Sword: Fostering A Winning Sales Culture With Brad Fain
|
Apr 25, 2024 |
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In-Sights: Negotiation Is In The Eyes Of The Beholder
|
Apr 17, 2024 |
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In-Sights: It's Not How Much You Get Done, It’s What’s Profitable!
|
Mar 29, 2024 |
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In-Sights: From Dependence To Autonomy - Lance's Top Tip For Leaders
|
Mar 21, 2024 |
|
Building Teams With Candor with Brad Luttrell Co-Founder & CEO of GoWild
|
Mar 17, 2024 |
|
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
|
Jan 26, 2024 |
|
Transforming Your Perspective: A Fresh Approach To Understanding Your Audience With Loren Feldman, Founder And Editor-In-Chief Of 21 Hats
|
Dec 19, 2023 |
|
Better Humans Make Better Leaders With Jerry Colonna: CEO, Entrepreneur, And Author Of Reboot.io
|
Nov 24, 2023 |
|
Staying Prepared And Ready: Stay The Course To Succeed With Qiava Martinez
|
Nov 01, 2023 |
|
Structuring Projects Efficiently And Effectively With Jason Gonella
|
Oct 27, 2023 |
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Dan Lefton On Calculating Risks And Putting People First
|
Oct 06, 2023 |
|
Intentional Mastery With William Buist: Mentor, Speaker, & Author
|
Sep 21, 2023 |
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Creating The Right Strategies To Find The Right Talent With Spencer Ambrosius
|
Sep 14, 2023 |
|
The Obstacle Is The Way: Lessons On Success With Marc Jackson
|
Sep 07, 2023 |
|
Leveling Up Through Your Career With Joel Adams
|
Jul 25, 2023 |
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Building Your Network With Lacy Ekert
|
Jul 10, 2023 |
|
Managing Individuals Based On Their Skill Sets With Jeff Morander: CEO ALSD
|
Jun 28, 2023 |
|
How To Build A Better Brand With Co-Founder & President Of Zoomph: Amir Zonozi
|
Jun 14, 2023 |
|
Leading A Team Of Underdogs With Nicole Jeter West
|
Mar 29, 2023 |
|
The Art Of Bouncing Back With Coach Dar
|
Feb 22, 2023 |
|
The Keys To Effective Leadership With Kristin Bernert
|
Nov 16, 2022 |
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Finding Confidence in Conflict with Kwame Christian
|
Nov 15, 2022 |
|
The Blueprint For Success With Karen Mangia
|
Oct 19, 2022 |
|
The Right Recipe For An Effective Sales Leadership With Greg Kish
|
May 25, 2022 |
|
Sales Discipline: Figuring Out What Works With Michael Forde
|
May 18, 2022 |
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The Key To Mental Health: Be Where Your Feet Are With Scott O'Neil
|
May 11, 2022 |
|
Taking Calculated Risks, Hiring The Right People, And Creating A High-Performance Sales Team With Bob Sivik
|
May 04, 2022 |
|
Personal Growth: Why You Need To Have A Relationship With Yourself With Scott McGohan
|
Apr 27, 2022 |
|
Uncovering The Concept Of Humility In Leadership With Michele Kajiwara
|
Apr 20, 2022 |
|
Leadership Strategies For Professional Growth And Success With Todd Fleming
|
Apr 20, 2022 |
|
Understanding The Ideals And Principles Of Servant Leadership For Success With Mike Drake
|
Apr 20, 2022 |
|
Crisis Management: How To Win Over The Pandemic With Brad Alberts
|
Apr 13, 2022 |
|
How To Compete The Healthy Way With Gretchen Sheirr
|
Apr 13, 2022 |
|
Process-Driven Systems Produce Predictable Results: Discussing Sales With Matt Goodman
|
Apr 13, 2022 |
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The Art Of Walking Away: Learning To Hold To Your Value With Anthony Macri
|
Apr 06, 2022 |
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Sales Leadership In A Post-Pandemic World With Brian Risse
|
Apr 06, 2022 |
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Stick To The Fundamentals: Finding The Key To Sales Success With Kerry Bubolz
|
Apr 06, 2022 |
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How To Fast Track Your Professional Development With Ethan Casson
|
Mar 30, 2022 |
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The Ingredients For A Successful Sales Leadership With Ron Skotarczak
|
Mar 30, 2022 |
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Sales Is All About Building Relationships And Finding Real Value With Brent Schoeb
|
Mar 30, 2022 |
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Lessons In Sales Leadership And Sales Growth With The Sales Ninja, Eric Sudol
|
Mar 23, 2022 |
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Empowering Growth Through Training, Testing, And Lifelong Learning With Steve Richard
|
Mar 23, 2022 |
|
From Poker To Business: Habits For Sales Success With Brandon Bornancin
|
Mar 23, 2022 |
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Exercising Effective Leadership By Understanding Challenges And Discovering Opportunities With Josh Young
|
Mar 16, 2022 |
|
Turning Failures Into Opportunities For Improvement With Ed Eppley
|
Mar 16, 2022 |
|
Creating High-Performance Teams To Build A Brand And Grow Your Business With Curt Waugh
|
Mar 16, 2022 |
|
How To Avoid Objections And Sell Better With Nick Frasco
|
Mar 09, 2022 |
|
The Value Of Becoming A Student of Your Business With Chad Johnson
|
Mar 09, 2022 |
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Leadership Skills For Success With Doug Dawson
|
Mar 09, 2022 |
|
Strength In Diversity: One Size Does Not Always Fit All With Nick Forro
|
Mar 02, 2022 |
|
Motivate And Inspire Your Team To The Top With Jason Green
|
Mar 02, 2022 |
|
Go Big Or Go Home: Taking Calculated Risks To Find Success With Brandon Steiner
|
Mar 02, 2022 |
|
How To Hire The Right People For A Stronger Team With Greg Grissom
|
Feb 23, 2022 |
|
How To Succeed With Mergers And Acquisitions With Jeremy Harbour
|
Feb 23, 2022 |
|
A Good Hustle To Success Through Hard Work And Commitment With Kevin Rochlitz
|
Feb 23, 2022 |
|
Becoming A Top Sales Leader With Brent Stehlik
|
Feb 16, 2022 |
|
Career Growth Strategies For Salespeople In The Ticketing Industry With Jeff Ianello
|
Feb 16, 2022 |
|
Building The Right Environment For Your Team As A Leader With Kyle Pottinger
|
Feb 16, 2022 |
|
Setting The Right Leadership Principles With Todd Kline
|
Feb 09, 2022 |
|
Building A Thriving Sales Culture With Nic Barlage
|
Feb 09, 2022 |
|
Breaking The Glass Ceiling As A Woman Executive In Sports With Meka White Morris
|
Feb 09, 2022 |
|
Sales Success, Mentorship, And Achieving Goals With Jarrod Dillon
|
Feb 02, 2022 |
|
What Success Means: Life Of An Entrepreneur With Sam Caucci
|
Feb 02, 2022 |
|
Leading The Way To Sales Success With Al Guido
|
Feb 02, 2022 |
|
Building Sales Team Values With Chad Estis
|
Jan 26, 2022 |
|
Sales Leadership And Bringing Value To The Table With Mike Ondrejko
|
Jan 26, 2022 |
|
Why All Client Relationships Are Built On Trust With John Clark
|
Jan 26, 2022 |