Marketing with Vani
By Vani Gupta
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Image by Vani Gupta
Category: Management
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Episodes: 42
Description
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
| Episode | Date |
|---|---|
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Mixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1)
|
Mar 19, 2024 |
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How brands grow | Byron Sharp [S02, #24]
|
Jun 16, 2023 |
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Challenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23]
|
Jun 05, 2023 |
|
How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]
|
Apr 07, 2023 |
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The rebranding manifesto | Lulu Raghavan @ Landor [S02, #21]
|
Mar 30, 2023 |
|
The community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]
|
Mar 25, 2023 |
|
How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]
|
Feb 02, 2023 |
|
Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]
|
Jan 29, 2023 |
|
How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]
|
Dec 22, 2022 |
|
Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]
|
Dec 17, 2022 |
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Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]
|
Dec 01, 2022 |
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How to define your market [S02, #14]
|
Nov 17, 2022 |
|
Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]
|
Nov 10, 2022 |
|
Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
|
Nov 03, 2022 |
|
A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]
|
Oct 27, 2022 |
|
Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]
|
Oct 20, 2022 |
|
Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]
|
Oct 13, 2022 |
|
What new-age brands are getting wrong [S02, #8]
|
Oct 06, 2022 |
|
What makes iconic brands iconic [S02, #7]
|
Sep 29, 2022 |
|
The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]
|
Sep 24, 2022 |
|
Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]
|
Sep 08, 2022 |
|
How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]
|
Sep 02, 2022 |
|
How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]
|
Aug 25, 2022 |
|
The B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2]
|
Aug 18, 2022 |
|
Decoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1]
|
Aug 11, 2022 |
|
Is purpose-driven marketing becoming the tail that wags the dog? [#17]
|
Apr 28, 2022 |
|
A super 'sonic identity' will deliver super-sonic growth! [#16]
|
Apr 21, 2022 |
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Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]
|
Apr 14, 2022 |
|
How to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14]
|
Apr 07, 2022 |
|
Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13]
|
Mar 31, 2022 |
|
Why celebrity endorsement is always a good idea! | Dhruv Chitgopekar @ Collective Artists Network [#12]
|
Mar 24, 2022 |
|
Think like a challenger. Or die! | Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad [#11]
|
Mar 17, 2022 |
|
The unicorn masterclass | Sanjeev Bikhchandani @ Info Edge [#10]
|
Mar 10, 2022 |
|
Can performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9]
|
Mar 03, 2022 |
|
Can performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8]
|
Feb 24, 2022 |
|
B2B essentials and marketing strategies | Rohit Bhayana @ Lumis Partners [#7]
|
Feb 17, 2022 |
|
Decoding ASCI guidelines for influencer marketing | Subhash Kamath and Manisha Kapoor [#6]
|
Feb 10, 2022 |
|
Why you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5]
|
Feb 03, 2022 |
|
Can Instagram build reach? | Pawan Sarda @ Future Group [#4]
|
Jan 27, 2022 |
|
Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]
|
Jan 20, 2022 |
|
The Whole Truth of challenger marketing | Shashank Mehta @ The Whole Truth Foods [#2]
|
Jan 13, 2022 |
|
Video Marketing is going viral! | Aashish Chopra @ ixigo.com [#1]
|
Jan 06, 2022 |