Ahead of the Curve with Coco Mocoe

By Coco Mocoe

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Category: Marketing

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Subscribers: 7
Reviews: 0
Episodes: 93

Description

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries: cocomocoe@whalartalent.com Instagram: @CocoMocoe YouTube: Coco Mocoe TikTok: @CocoMocoe cocomocoe.substack.com

Episode Date
Justin Baldoni & The Dark Art of Media Manipulation
Jan 20, 2025
My hometown is burning
Jan 14, 2025
Not all press is good press
Jan 06, 2025
"We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit)
Dec 30, 2024
Blake Lively's Evidence Justin Baldoni Ruined Her Reputation
Dec 23, 2024
Every TikToker's worst nightmare just came true
Dec 16, 2024
Your flaws are about to become much more lucrative
Dec 09, 2024
Stop trying to be a TikToker
Nov 25, 2024
"This is your sign to start that podcast"
Nov 18, 2024
"Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris Campaign
Nov 12, 2024
How to become a household name using the "Halloween Costume Theory" (+ "Anora" film review at the end)
Nov 04, 2024
Addison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking Mainstream
Oct 28, 2024
The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis
Oct 21, 2024
How to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin Kleon
Oct 14, 2024
"Start now when no one is looking & you'll be 10 steps ahead when they are"
Oct 07, 2024
The Substack Effect: The Impending Death of the Short-Form Algorithm
Sep 30, 2024
The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043)
Sep 23, 2024
"Stop watching creators in your niche if you want to stand out"
Sep 16, 2024
Think it's too late to break big on social media? Here's why you're wrong.
Sep 09, 2024
What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller
Sep 02, 2024
"Why more choice is a bad thing": The Paradox of Choice in Marketing
Aug 26, 2024
"Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse
Aug 20, 2024
"It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube
Aug 13, 2024
The "Love Island" Effect: Authenticity Vs. Contrived Drama
Aug 05, 2024
The "Call Her Daddy" Effect (Part 2)
Jul 29, 2024
The "Call Her Daddy" Effect (Part 1)
Jul 22, 2024
The Millennial Effect: How millennials got the reputation of being "cringe" online
Jul 15, 2024
The Brooke Schofield Effect
Jul 08, 2024
The "Brat" Effect: The Branding of Charli XCX
Jul 01, 2024
The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?"
Jun 24, 2024
Taking a break. Follow me on YouTube ❤️
Mar 26, 2024
TikTok Ban 2024: Why it feels real this time & what will happen to creators
Mar 14, 2024
"Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell
Mar 05, 2024
Creator Advice: "How to get out of a shadowban on TikTok"
Feb 28, 2024
Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever
Feb 20, 2024
How women took over the NFL: From Taylor Swift to Alix Earle
Feb 13, 2024
TikTok vs. UMG, Taylor Swift at the Grammy's
Feb 05, 2024
The TMZ Interview (ft. Wyld Young)
Jan 29, 2024
Creator Advice: "Your fear of getting hate is stopping you from going viral"
Jan 22, 2024
The "Mean Girls" Review
Jan 15, 2024
Saltburn Analysis: "Barry Keoghan Deserves the Oscar"
Jan 08, 2024
Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2
Dec 27, 2023
How to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1
Dec 25, 2023
The Origin of "Millennial Cringe" (ft. @freddiesroommate)
Dec 11, 2023
2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Dec 04, 2023
Is Barstool Sports the next BuzzFeed?
Nov 27, 2023
How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop)
Nov 20, 2023
Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward)
Nov 13, 2023
Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on?
Nov 06, 2023
Why did everyone want Glossier to fail?
Oct 30, 2023
How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone)
Oct 23, 2023
Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert)
Oct 15, 2023
Bobbi Althoff: How a mom-influencer created the top rap podcast overnight
Oct 09, 2023
The Trevi Moran Interview
Oct 02, 2023
Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone)
Sep 28, 2023
Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15
Sep 25, 2023
Ashton Kutcher Situation Gets Worse, Drew Barrymore’s “Apology”, + VMA’s 2023 was a Mess
Sep 18, 2023
The Holly Madison Interview
Sep 11, 2023
From TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online)
Sep 04, 2023
Streamy's 2023 Review: What it foreshadows about the creator space + Dillon Danis goes below the belt
Aug 28, 2023
The Danger of Fame: Taylor Swift fans show up outside wedding rehearsal + times fans killed celebrities
Aug 21, 2023
Bethenny Frankel calls for reality star union and receives support from SAG-AFTRA (Marketing Expert Reacts)
Aug 15, 2023
BookTok Drama Leads to Harrassment of Real-Life Hockey Player, Kai Cenat Riot & Cardi B "Mic" on eBay (Marketing Expert Reacts)
Aug 07, 2023
Doja Cat: When Celebrities Turn on Their Fans (ft. @nicky.reardon)
Jul 31, 2023
Barbie: How Mattel Rebranded "The Most Hated Doll" in America ("Tiny Shoulders" Documentary)
Jul 24, 2023
The talent manager behind your favorite reality stars (ft. Courtney Bagby Lupilin)
Jul 17, 2023
How Threads changed the social media landscape overnight (ft. Sara McCord)
Jul 10, 2023
Why I Left BuzzFeed (A Love Letter to the Last 3 Years)
Jun 19, 2023
The Renaissance of YouTube & Long-Form Digital Media (w. @MichaelAndMatt)
Jun 12, 2023
“The Idol”: Is Life Imitating Art with Lily Rose-Depp? (ft. @jasminedarya)
Jun 05, 2023
The Many Missteps of a Tarte Brand Trip (ft. @culturework)
May 29, 2023
Why the Kardashian’s are turning their show into a real-life Succession (ft. @alegría.irl)
May 22, 2023
Vanderpump Rules: What the cast zodiac signs say about their personalities + finale reaction
May 18, 2023
Shirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap)
May 08, 2023
Met Gala 2023: The Subliminal Messages Behind the Most Memorable Looks
May 02, 2023
@caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin Bieber
Apr 24, 2023
Coachella 2023: Frank Ocean Makes History in the Worst Way Possible
Apr 23, 2023
'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports)
Apr 14, 2023
Timm Chiusano: How a Marketing Exec Became TikTok's Favorite Vlogger
Apr 10, 2023
@JZEats: Why Selena Gomez & Paris Hilton have gotten involved with this specific niche of content creation (& why these creators are so lucrative compared to others)
Apr 03, 2023
Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward)
Mar 30, 2023
Will TikTok get banned? How it could change the social media landscape
Mar 22, 2023
Madi B Webb: How she turned a job at a record label into a following of over 2 million on TikTok
Mar 20, 2023
How a 30-day challenge made her TikTok's favorite pilates instructor & noticed by Billie Eilish: Wellness By Norah
Mar 13, 2023
Vanderpump Rules: Why Tom Sandoval & Raquel Leviss' Affair Stopped The World
Mar 09, 2023
"Why imposter syndrome is a good thing" Interview with former VICE journalist & founder of Juniper Media, Madeline Moitozo
Mar 06, 2023
Shelby Jeanne: How she sold out a product on TikTok with just two videos
Feb 27, 2023
Selena Gomez & Hailey Bieber: How the TikTok algorithm blew their feud out of proportion
Feb 25, 2023
"How to break out of a niche on TikTok" (ft. CreepTime)
Feb 20, 2023
"Why going viral can be a type of trauma": From true crime victims to online harassment
Feb 13, 2023
Netflix “Cheer” Drama: La'Darius Marshall exposes Gabi Butler & The Dark Side of the Cheer Industry
Feb 04, 2023
Mikayla Nogueira Accused of Wearing False Lashes in Mascara Ad: What might happen next?
Jan 26, 2023
The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy
Jan 21, 2023