Podiatry Marketing
By Tyson E. Franklin and Jim McDannald, DPM
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Category: Marketing
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Episodes: 207
Description
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.
Look for new episodes every Monday morning.
| Episode | Date |
|---|---|
|
The One Thing Every NEW Podiatry Business Owner Should Do
|
Dec 08, 2025 |
|
How to Choose the Right Email Marketing Platform for Your Podiatry Clinic
|
Dec 01, 2025 |
|
7 Simple Ways to Get More Bums In Your Practice
|
Nov 24, 2025 |
|
Why Repeating Yourself Isn’t Lazy—It’s Good Marketing
|
Nov 17, 2025 |
|
How to Increase Podiatry Referrals (Getting on their Radar)
|
Nov 10, 2025 |
|
Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge
|
Nov 03, 2025 |
|
Helicopter Marketing & Why It's An Inconsistent Marketing Strategy
|
Oct 27, 2025 |
|
Celebrating 200 Episodes with Don Pelto, DPM
|
Oct 20, 2025 |
|
Marketing to Run Clubs: One-to-One vs. One-to-Many
|
Oct 13, 2025 |
|
Marketing Mistakes (and Wins) from Real Podiatrists
|
Oct 06, 2025 |
|
Generative Engine Optimization Explained: The Future of Patient Search
|
Sep 29, 2025 |
|
Referral Marketing - More Than Just Asking for Patients
|
Sep 22, 2025 |
|
How to Thrive When Google Changes the Rules
|
Sep 15, 2025 |
|
Leveraging Semi-Professional Referrers for Your Podiatry Practice
|
Sep 08, 2025 |
|
Why Great Reviews Deserve More Than Just a Thank You
|
Sep 01, 2025 |
|
Who Owns the Copyright of that Photo and Logo?
|
Aug 25, 2025 |
|
Strategy Before Tactics When Marketing Your Podiatry Clinic
|
Aug 18, 2025 |
|
Why Visual Models Help with Compliance, Education and Sales
|
Aug 11, 2025 |
|
Why Pickleball Patients Are Worth Chasing
|
Aug 04, 2025 |
|
Effective Networking and Word-of-Mouth Strategies
|
Jul 28, 2025 |
|
The Truth About AI Images in Podiatry
|
Jul 21, 2025 |
|
Using Audio to Market Your Podiatry Business
|
Jul 14, 2025 |
|
How to Keep Your Clinic Visible in Google’s AI-Powered Search
|
Jul 07, 2025 |
|
Why Your Reception Area Might Be Killing Your Marketing
|
Jun 30, 2025 |
|
The Perfect Patient Review Workflow
|
Jun 23, 2025 |
|
Which Marketing Metrics Actually Matter?
|
Jun 16, 2025 |
|
Local SEO Basics for Podiatrists: Visibility, Reviews, and Results
|
Jun 09, 2025 |
|
Repurposing Content: One Video, Five Marketing Pieces
|
Jun 02, 2025 |
|
5 Smart Ways to Use AI in Your Podiatry Practice
|
May 26, 2025 |
|
From First Visit to Raving Fan: How to Wow Your Patients
|
May 19, 2025 |
|
Teach, Learn, Grow: Why Mentoring Is a Marketing Advantage
|
May 12, 2025 |
|
Why Some Podiatrists Don't Like Marketing
|
May 05, 2025 |
|
Community Connections: Elevating Your Practice Through Local Engagement
|
Apr 28, 2025 |
|
Do You Need to Differentiate Your Podiatry Business?
|
Apr 21, 2025 |
|
Back to Basics: Mastering Your Podiatry Clinic's Marketing
|
Apr 14, 2025 |
|
Your Packaging Is A Massive Marketing Opportunity
|
Apr 07, 2025 |
|
Slow Times, Fast Results: Boosting Podiatry Appointments
|
Mar 31, 2025 |
|
Business Name Strategy and Protection
|
Mar 24, 2025 |
|
From Winter Lulls to Spring Surges: Understanding Seasonal Podiatry Marketing
|
Mar 17, 2025 |
|
The 30 Day Video Challenge
|
Mar 10, 2025 |
|
How to Incentivize Your Staff to Increase Patient Reviews
|
Mar 03, 2025 |
|
Produce Different Content for Each Step of the Patient Journey
|
Feb 24, 2025 |
|
Podiatrists’ Guide: How to Restore Your Suspended Google Business Profile
|
Feb 17, 2025 |
|
Priming Your RAS: Reticular Activating System
|
Feb 10, 2025 |
|
Jim's Word of The Year
|
Feb 03, 2025 |
|
How to Define Your Niche in Three Easy Steps
|
Jan 27, 2025 |
|
Can Conversational AI Replace Your Call Answering Service?
|
Jan 20, 2025 |
|
Tyson's Word for the Year & Why You Need One
|
Jan 13, 2025 |
|
Resetting Your Marketing Strategy for a Successful 2025
|
Jan 06, 2025 |
|
The Difference Between A Sales Funnel & Marketing Funnel
|
Dec 30, 2024 |
|
What are Google Local Service Ads?
|
Dec 23, 2024 |
|
Why Word of Mouth is A Dangerous Marketing Strategy
|
Dec 16, 2024 |
|
The Impact of SearchGPT on Podiatry Clinics
|
Dec 09, 2024 |
|
Using Infographics to Educate and Inform
|
Dec 02, 2024 |
|
What Type of Online Ads Are Best for Podiatrists?
|
Nov 25, 2024 |
|
Guerilla Marketing for Podiatry Clinics
|
Nov 18, 2024 |
|
The Mobile Advantage: Boost Your Podiatry Clinic’s Online Presence
|
Nov 11, 2024 |
|
Free Marketing Ideas That Take No Additional Time
|
Nov 04, 2024 |
|
What AI Can Do For Your Podiatry Practice Right Now
|
Oct 28, 2024 |
|
Why Discounting Is A Poor Marketing Strategy
|
Oct 21, 2024 |
|
Why Podiatrists Need a Tribe: Boosting Your Practice Through Connection
|
Oct 14, 2024 |
|
What Else Does the Market Want?
|
Oct 07, 2024 |
|
Benefits of AI Medical Scribes for Podiatrists
|
Sep 30, 2024 |
|
Standing Out
|
Sep 23, 2024 |
|
Boosting Local Visibility: Optimizing Your Podiatry Clinic's SEO with Areas We Serve Pages
|
Sep 16, 2024 |
|
The Power of Live Networking Lunches
|
Sep 09, 2024 |
|
How to Structure Patient Email Newsletters
|
Sep 02, 2024 |
|
No One Owns the Whole Market
|
Aug 26, 2024 |
|
Get On The Same Page With Your Marketing Provider
|
Aug 19, 2024 |
|
Why You Shouldn't Offer Every Podiatry Service
|
Aug 12, 2024 |
|
Your Podiatry Clinic Is A Local Business
|
Aug 05, 2024 |
|
Maximizing Marketing with Corporate Boxes and Season Tickets
|
Jul 29, 2024 |
|
Personal vs. Automated Patient Review Requests
|
Jul 22, 2024 |
|
What is Your WORD for the Year?
|
Jul 15, 2024 |
|
Knowing When It's Time to Switch Podiatry Marketing Providers
|
Jul 08, 2024 |
|
Be Aware of Potential Copyright Infringements
|
Jul 01, 2024 |
|
How Podiatrists Can Adapt to Direct-to-Patient Marketing
|
Jun 24, 2024 |
|
What Would Walt Disney Do?
|
Jun 17, 2024 |
|
Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn
|
Jun 10, 2024 |
|
Why Your Clinic's Receptionist Might Be Your MVP
|
Jun 03, 2024 |
|
Google Analytics: A Podiatrist's Guide to Understanding Website Health
|
May 27, 2024 |
|
Social Media Posts That Are Shared the Most
|
May 20, 2024 |
|
5 Key Actions for Enhancing Patient Experience & Online Reputation
|
May 13, 2024 |
|
The 5 Most Important Podiatry Marketing Rules
|
May 06, 2024 |
|
Reflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice
|
Apr 29, 2024 |
|
Convenience is One of the Best Marketing Tools
|
Apr 22, 2024 |
|
5 Ways to Get In Front of Your Ideal Patients
|
Apr 15, 2024 |
|
Demand-Based Pricing in Podiatry
|
Apr 08, 2024 |
|
Beyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings
|
Apr 01, 2024 |
|
The Difference Between Sunk Costs and Opportunity Costs
|
Mar 25, 2024 |
|
Leveraging Your Electronic Medical Record Software for Practice Growth
|
Mar 18, 2024 |
|
Marketing the Practice, Not the Podiatrists
|
Mar 11, 2024 |
|
Understanding the Trade-Offs With Different Marketing Providers
|
Mar 04, 2024 |
|
What's the Best, Not the Cheapest
|
Feb 26, 2024 |
|
How to Create A Workflow for Before and After Photos
|
Feb 19, 2024 |
|
Piggybacking Onto Other Communities
|
Feb 12, 2024 |
|
Why Marketing Your Clinic Shouldn’t Be “Set it and Forget It”
|
Feb 05, 2024 |
|
How to Audit Your Podiatry Clinic's Marketing Strategy
|
Jan 29, 2024 |
|
Step-by-Step Guide to Planning a Podiatry Clinic Photoshoot
|
Jan 22, 2024 |
|
Promotional SWAG for Your Podiatry Practice
|
Jan 15, 2024 |
|
Maximizing Visibility: The Role of Images in Google's Local Search for Podiatry
|
Jan 08, 2024 |
|
Why Your Podiatry Practice Needs a Professional Style Guide
|
Jan 01, 2024 |
|
The Power of Patient Webinars
|
Dec 25, 2023 |
|
Your Pricing (FEES) Should Be Part of Your Marketing Strategy
|
Dec 18, 2023 |
|
Content Repurposing: Maximizing Your Podiatry Clinic's Marketing Efforts
|
Dec 11, 2023 |
|
Chase the Money
|
Dec 04, 2023 |
|
5 Characteristics of a Successful Podiatry Clinic Website
|
Nov 27, 2023 |
|
Celebrating 100 Episodes with a Top 10 List
|
Nov 20, 2023 |
|
Stop Chasing Low-Hanging Fruit
|
Nov 13, 2023 |
|
How to Know if Your Marketing is Working
|
Nov 06, 2023 |
|
How a Newsletter Profits Your Practice
|
Oct 30, 2023 |
|
We Have Too Many Marketing Options
|
Oct 23, 2023 |
|
The 5 Most Important Things To Know Before Marketing Your Clinic
|
Oct 16, 2023 |
|
Create Your Own Speaking Opportunities
|
Oct 09, 2023 |
|
Do You Have A Marketing System for Your Podiatry Clinic?
|
Oct 02, 2023 |
|
Show Your Patients Behind The Scenes
|
Sep 25, 2023 |
|
Should Your Podiatry Clinic Use Threads?
|
Sep 18, 2023 |
|
The Importance of Being Genuine
|
Sep 11, 2023 |
|
Why Podiatrists Can't Live Off of Google Alone
|
Sep 04, 2023 |
|
Learnings from Ned Australian Whisky
|
Aug 28, 2023 |
|
Marketing for Senior Podiatrists Eyeing Succession or Sale
|
Aug 21, 2023 |
|
The Four P's of Marketing
|
Aug 14, 2023 |
|
Getting Started With Patient Testimonial Videos
|
Aug 07, 2023 |
|
Is Your Plan to Open Another Boring Podiatry Clinic?
|
Jul 31, 2023 |
|
Top 5 Things To Learn Before Starting A Private Practice
|
Jul 24, 2023 |
|
Self Reflective Marketing
|
Jul 17, 2023 |
|
Search vs. Display Advertising for Podiatrists
|
Jul 10, 2023 |
|
Celebrate Milestones and Implement Tradtions
|
Jul 03, 2023 |
|
The Mid-Year Check-Up
|
Jun 26, 2023 |
|
The Importance of Your Clinic's Curb/Street Appeal
|
Jun 19, 2023 |
|
Getting Off On The Right Foot With Your Marketing Provider
|
Jun 12, 2023 |
|
How to Write Blogs Easily
|
Jun 05, 2023 |
|
The Importance of Local Visibility
|
May 29, 2023 |
|
13 Things You Would Do Differently
|
May 22, 2023 |
|
How to Handle a Negative Online Review
|
May 15, 2023 |
|
Finding Black Caviar - The Importance of Testing and Measuring
|
May 08, 2023 |
|
Finding the Intersection of Your Skills & Experience
|
May 01, 2023 |
|
Developing Micro-Pillars within Your 6 Pillars of Marketing
|
Apr 24, 2023 |
|
Get Off The Blogging Hamster Wheel
|
Apr 17, 2023 |
|
Offending No One & Satisfying Everyone is Boring
|
Apr 10, 2023 |
|
Marketing A Direct Care Practice
|
Apr 03, 2023 |
|
The Value of a Patient & Community Relations Manager
|
Mar 27, 2023 |
|
Is Marketing A Dirty Word?
|
Mar 20, 2023 |
|
The Zeigarnik Effect (The Open Loop Technique)
|
Mar 13, 2023 |
|
How Trust Grows Your Reputation & Practice
|
Mar 06, 2023 |
|
Do Less And Do It Better
|
Feb 27, 2023 |
|
Marketing Your Podiatry Clinic In A Mobile First World
|
Feb 20, 2023 |
|
Fitting In More Ideal Patients Into Your Podiatry Practice
|
Feb 13, 2023 |
|
Invest in Solutions vs. Pay for Services
|
Feb 06, 2023 |
|
How Micro-storytelling Can Improve the Patient-Physician Relationship
|
Jan 30, 2023 |
|
ChatGPT in Podiatry: Automating Administrative Tasks & Improving Patient Experience
|
Jan 23, 2023 |
|
Storytelling Adds Value to Your Podiatry Practice
|
Jan 16, 2023 |
|
Google Is A Moving Target
|
Jan 09, 2023 |
|
Money is in the Follow Up
|
Jan 02, 2023 |
|
Goodbye 2002, Hello 2023
|
Dec 26, 2022 |
|
Attracting More Right-Fit Patients
|
Dec 19, 2022 |
|
Identifying Your Team's Superpowers
|
Dec 12, 2022 |
|
YouTube Marketing for Podiatrists
|
Dec 05, 2022 |
|
How to Market Your Orthotics
|
Nov 28, 2022 |
|
The Benefits of Podcast Guesting
|
Nov 21, 2022 |
|
Using Canva in Podiatry Marketing
|
Nov 14, 2022 |
|
Why Low-Budget Marketing Providers Don't Generate Profits
|
Nov 07, 2022 |
|
Using Audiograms As An Alternative to Video
|
Oct 31, 2022 |
|
Is TikTok Marketing for Podiatry Successful?
|
Oct 24, 2022 |
|
Marketing Timeframes
|
Oct 17, 2022 |
|
How a Marketing Audit Can Bolster Your Clinic's Profit Margins
|
Oct 10, 2022 |
|
A Nose That Can Hear
|
Oct 03, 2022 |
|
7 Common Podiatry Marketing Mistakes & How to Avoid Them
|
Sep 26, 2022 |
|
Podiatrist's Guide to Audio Equipment
|
Sep 19, 2022 |
|
Unexpected Ways Podcasts Can Grow Your Practice
|
Sep 12, 2022 |
|
Creating Headlines to Attract the Right Patient
|
Sep 05, 2022 |
|
How Public Speaking Can Transform Your Practice
|
Aug 29, 2022 |
|
Understanding the Levels of Marketing
|
Aug 22, 2022 |
|
The Pros and Cons of Website Chatbots
|
Aug 15, 2022 |
|
Creating a Yearly Marketing Roadmap
|
Aug 08, 2022 |
|
The Value of Patient Onboarding & Intake Forms
|
Aug 01, 2022 |
|
Using QR Codes in Your Podiatry Clinic
|
Jul 25, 2022 |
|
Questions to Ask Marketing Service Providers
|
Jul 18, 2022 |
|
The Top 3 Ways to Market Your Podiatry Clinic
|
Jul 11, 2022 |
|
Choosing A Marketing Service Provider
|
Jul 04, 2022 |
|
Free Website Downloads
|
Jun 27, 2022 |
|
Facebook Ads for Podiatry Clinics
|
Jun 20, 2022 |
|
Marketing Pillar #6 - Online Marketing
|
Jun 13, 2022 |
|
How to Determine a Marketing Budget
|
Jun 06, 2022 |
|
Marketing Pillar #5 - Verbal Marketing
|
May 30, 2022 |
|
Patient Email Newsletters - Do's and Don'ts
|
May 23, 2022 |
|
Marketing Pillar #4 - Attracting New Patients With External Marketing
|
May 16, 2022 |
|
LinkedIn Best Practices for Podiatrists
|
May 09, 2022 |
|
Marketing Pillar #3 - Internal Marketing
|
May 02, 2022 |
|
How Online Reviews Build Trust in Your Podiatry Clinic
|
Apr 25, 2022 |
|
Marketing Pillar #2 -Growing Your Network of Non-Professional Referrers
|
Apr 18, 2022 |
|
Podiatry Clinic Facebook and Instagram Best Practices
|
Apr 11, 2022 |
|
Marketing Pillar #1 - Professional Referrers
|
Apr 04, 2022 |
|
Google Search Ads Basics
|
Mar 28, 2022 |
|
Run, Rest & Repeat Your Marketing Campaigns
|
Mar 21, 2022 |
|
Your Clinic's Second Website - Google Business Profile
|
Mar 14, 2022 |
|
Patient Surveys - Online vs Hard Copy
|
Mar 07, 2022 |
|
Podiatry Clinic SEO
|
Feb 28, 2022 |
|
Marketing Complacency
|
Feb 21, 2022 |
|
Build Trust with Your Clinic's Website
|
Feb 14, 2022 |
|
Make Your Favorite Services Center Stage
|
Feb 07, 2022 |
|
The Benefits of Creating a Plan
|
Jan 31, 2022 |
|
The Content Matrix
|
Jan 24, 2022 |
|
Developing Niche Expertise in Podiatry
|
Jan 17, 2022 |
|
The Ideal Patient
|
Jan 10, 2022 |
|
What is Marketing?
|
Jan 10, 2022 |
|
Welcome to Podiatry Marketing
|
Jan 10, 2022 |