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Episode | Date |
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Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)
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Apr 01, 2025 |
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)
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Mar 25, 2025 |
Creative Social Media Marketing: When to break the rules (episode #129)
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Mar 13, 2025 |
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)
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Mar 04, 2025 |
Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
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Feb 20, 2025 |
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
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Feb 14, 2025 |
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
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Feb 06, 2025 |
Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)
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Jan 23, 2025 |
Social Media Marketing: Educate your executives (episode #123)
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Jan 16, 2025 |
TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)
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Jan 07, 2025 |
Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)
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Dec 17, 2024 |
B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)
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Dec 10, 2024 |
Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)
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Dec 03, 2024 |
Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)
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Nov 19, 2024 |
Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)
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Nov 12, 2024 |
Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)
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Nov 05, 2024 |
B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)
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Oct 17, 2024 |
Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
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Oct 10, 2024 |
Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
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Oct 01, 2024 |
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
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Sep 20, 2024 |
Substance Over Style: Good work has to speak for itself (podcast episode #111)
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Sep 12, 2024 |
Client Empowerment: Be the woman behind the woman (podcast episode #110)
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Sep 05, 2024 |
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
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Aug 27, 2024 |
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
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Aug 20, 2024 |
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
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Aug 13, 2024 |
Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
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Aug 06, 2024 |
Authentic Brand Storytelling: Embed creative within your business model (episode #105)
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Jul 23, 2024 |
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
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Jul 16, 2024 |
Career Adaptability: Marketing can lead to many other things (episode #103)
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Jul 02, 2024 |
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
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Jun 20, 2024 |
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)
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Jun 10, 2024 |
Marketing Operations: Balance ambition with well-being (podcast episode #100)
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Jun 06, 2024 |
Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)
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May 28, 2024 |
Marketing Mentorship: Direct feedback is a gift (episode #98)
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May 14, 2024 |
Product Quality: Marketing's job is to help the product win (podcast episode #97)
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May 07, 2024 |
Strategic Delegation: Time is your most precious asset (episode #96)
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Apr 25, 2024 |
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
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Apr 18, 2024 |
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
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Apr 10, 2024 |
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)
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Apr 03, 2024 |
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)
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Mar 25, 2024 |
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)
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Mar 19, 2024 |
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)
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Mar 12, 2024 |
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
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Mar 04, 2024 |
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)
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Feb 21, 2024 |
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)
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Feb 15, 2024 |
Social Media Marketing Leadership: Value productivity over perfection (episode #86)
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Feb 07, 2024 |
Customer-First Marketing: Every click is a wish (podcast episode #85)
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Jan 31, 2024 |
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)
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Jan 22, 2024 |
Architecture Design Marketing: Don’t stay in your lane (episode #83)
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Jan 15, 2024 |
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
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Jan 08, 2024 |
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)
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Jan 02, 2024 |
Career Management: Focus on your left foot (podcast episode #80)
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Dec 13, 2023 |
Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)
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Dec 04, 2023 |
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
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Nov 20, 2023 |
Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)
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Nov 13, 2023 |
Experiential Marketing: If you build it, they will come (episode #76)
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Nov 06, 2023 |
Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)
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Oct 25, 2023 |
Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
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Oct 16, 2023 |
Personal Development in Career: Step out of your comfort zone (episode #73)
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Oct 09, 2023 |
Leadership Development: Network every day (episode #72)
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Oct 02, 2023 |
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)
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Sep 18, 2023 |
SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)
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Sep 12, 2023 |
Leadership Transformation: Come in quietly (episode #69)
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Sep 05, 2023 |
Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)
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Aug 24, 2023 |
Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far
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Aug 16, 2023 |
AIOps Marketing: Make yourself uncomfortable (episode #66)
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Aug 07, 2023 |
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)
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Jul 24, 2023 |
Marketing: High growth can be excruciating (episode #64)
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Jul 17, 2023 |
Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)
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Jun 28, 2023 |
Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
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Jun 12, 2023 |
Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)
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Jun 01, 2023 |
Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)
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May 22, 2023 |
Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)
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May 15, 2023 |
Marketing Operations: Process is the foundation for success (episode #58)
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May 08, 2023 |
Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)
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May 01, 2023 |
B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)
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Apr 19, 2023 |
Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)
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Apr 12, 2023 |
Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)
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Apr 05, 2023 |
Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)
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Mar 27, 2023 |
Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)
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Mar 20, 2023 |
Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)
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Mar 13, 2023 |
Fintech Marketing: Creativity and technology is a killer combo (episode #50)
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Mar 06, 2023 |
PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)
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Feb 22, 2023 |
Marketing and Brand: Embrace healthy friction (episode #48)
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Feb 15, 2023 |
Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)
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Feb 08, 2023 |
Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)
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Feb 01, 2023 |
Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)
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Jan 23, 2023 |
Corporate Marketing: Feedback is respect (episode #44)
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Jan 11, 2023 |
Growth Marketing: Attribution is a myth, but you need it (episode #43)
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Jan 04, 2023 |
SaaS Marketing: Always bring the customer story forward (episode #42)
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Dec 14, 2022 |
Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)
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Dec 07, 2022 |
B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)
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Nov 30, 2022 |
Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)
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Nov 16, 2022 |
Product Management & Marketing: Surround yourself with the right people (episode #38)
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Nov 09, 2022 |
Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
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Nov 02, 2022 |
Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)
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Oct 24, 2022 |
Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)
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Oct 17, 2022 |
Marketing: Sometimes you have to throw the business model out (episode #34)
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Oct 10, 2022 |
Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)
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Oct 03, 2022 |
Customer Experience: Take risks, fail early, and learn fast (episode #32)
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Sep 21, 2022 |
Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)
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Sep 12, 2022 |
Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)
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Sep 02, 2022 |
Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)
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Aug 24, 2022 |
Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)
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Aug 17, 2022 |
Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)
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Aug 10, 2022 |
NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)
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Aug 03, 2022 |
Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)
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Jul 25, 2022 |
Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)
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Jul 11, 2022 |
SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)
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Jun 22, 2022 |
Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)
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Jun 22, 2022 |
Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)
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Jun 15, 2022 |
Hospitality Marketing: Have a Gumby attitude to any launch
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Jun 08, 2022 |
Creative Marketing: Does it all make sense? (Episode #19)
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Jun 01, 2022 |
Brand Marketing: Look in people’s closets (Episode #18)
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May 23, 2022 |
Data Poetry in Marketing, PR & Corporate Communications (Episode #17)
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May 16, 2022 |
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success
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May 09, 2022 |
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)
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May 02, 2022 |
Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)
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Apr 18, 2022 |
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)
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Apr 18, 2022 |
Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
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Apr 11, 2022 |
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)
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Apr 04, 2022 |
99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)
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Mar 28, 2022 |
Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)
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Mar 21, 2022 |
Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8
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Mar 11, 2022 |
The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7
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Mar 07, 2022 |
Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6
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Feb 28, 2022 |
“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5
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Feb 17, 2022 |
The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4
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Feb 08, 2022 |
500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3
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Jan 28, 2022 |
The De-Branding Campaign: When customers make fun of your new product launch – Episode #2
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Jan 27, 2022 |
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1
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Jan 12, 2022 |