How I Made it in Marketing

By Daniel Burstein

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Category: Marketing

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Episodes: 98

Description

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).


Episode Date
Marketing Mentorship: Direct feedback is a gift (episode #98)
May 14, 2024
Product Quality: Marketing's job is to help the product win (podcast episode #97)
May 07, 2024
Strategic Delegation: Time is your most precious asset (episode #96)
Apr 25, 2024
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
Apr 18, 2024
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
Apr 10, 2024
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)
Apr 03, 2024
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)
Mar 25, 2024
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)
Mar 19, 2024
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)
Mar 12, 2024
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
Mar 04, 2024
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)
Feb 21, 2024
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)
Feb 15, 2024
Social Media Marketing Leadership: Value productivity over perfection (episode #86)
Feb 07, 2024
Customer-First Marketing: Every click is a wish (podcast episode #85)
Jan 31, 2024
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)
Jan 22, 2024
Architecture Design Marketing: Don’t stay in your lane (episode #83)
Jan 15, 2024
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
Jan 08, 2024
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)
Jan 02, 2024
Career Management: Focus on your left foot (podcast episode #80)
Dec 13, 2023
Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)
Dec 04, 2023
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
Nov 20, 2023
Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)
Nov 13, 2023
Experiential Marketing: If you build it, they will come (episode #76)
Nov 06, 2023
Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)
Oct 25, 2023
Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
Oct 16, 2023
Personal Development in Career: Step out of your comfort zone (episode #73)
Oct 09, 2023
Leadership Development: Network every day (episode #72)
Oct 02, 2023
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)
Sep 18, 2023
SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)
Sep 12, 2023
Leadership Transformation: Come in quietly (episode #69)
Sep 05, 2023
Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)
Aug 24, 2023
Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far
Aug 16, 2023
AIOps Marketing: Make yourself uncomfortable (episode #66)
Aug 07, 2023
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)
Jul 24, 2023
Marketing: High growth can be excruciating (episode #64)
Jul 17, 2023
Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)
Jun 28, 2023
Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
Jun 12, 2023
Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)
Jun 01, 2023
Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)
May 22, 2023
Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)
May 15, 2023
Marketing Operations: Process is the foundation for success (episode #58)
May 08, 2023
Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)
May 01, 2023
B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)
Apr 19, 2023
Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)
Apr 12, 2023
Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)
Apr 05, 2023
Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)
Mar 27, 2023
Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)
Mar 20, 2023
Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)
Mar 13, 2023
Fintech Marketing: Creativity and technology is a killer combo (episode #50)
Mar 06, 2023
PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)
Feb 22, 2023
Marketing and Brand: Embrace healthy friction (episode #48)
Feb 15, 2023
Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)
Feb 08, 2023
Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)
Feb 01, 2023
Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)
Jan 23, 2023
Corporate Marketing: Feedback is respect (episode #44)
Jan 11, 2023
Growth Marketing: Attribution is a myth, but you need it (episode #43)
Jan 04, 2023
SaaS Marketing: Always bring the customer story forward (episode #42)
Dec 14, 2022
Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)
Dec 07, 2022
B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)
Nov 30, 2022
Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)
Nov 16, 2022
Product Management & Marketing: Surround yourself with the right people (episode #38)
Nov 09, 2022
Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
Nov 02, 2022
Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)
Oct 24, 2022
Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)
Oct 17, 2022
Marketing: Sometimes you have to throw the business model out (episode #34)
Oct 10, 2022
Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)
Oct 03, 2022
Customer Experience: Take risks, fail early, and learn fast (episode #32)
Sep 21, 2022
Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)
Sep 12, 2022
Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)
Sep 02, 2022
Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)
Aug 24, 2022
Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)
Aug 17, 2022
Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)
Aug 10, 2022
NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)
Aug 03, 2022
Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)
Jul 25, 2022
Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)
Jul 11, 2022
SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)
Jun 22, 2022
Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)
Jun 22, 2022
Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)
Jun 15, 2022
Hospitality Marketing: Have a Gumby attitude to any launch
Jun 08, 2022
Creative Marketing: Does it all make sense? (Episode #19)
Jun 01, 2022
Brand Marketing: Look in people’s closets (Episode #18)
May 23, 2022
Data Poetry in Marketing, PR & Corporate Communications (Episode #17)
May 16, 2022
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success
May 09, 2022
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)
May 02, 2022
Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)
Apr 18, 2022
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)
Apr 18, 2022
Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
Apr 11, 2022
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)
Apr 04, 2022
99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)
Mar 28, 2022
Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)
Mar 21, 2022
Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8
Mar 11, 2022
The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7
Mar 07, 2022
Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6
Feb 28, 2022
“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5
Feb 17, 2022
The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4
Feb 08, 2022
500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3
Jan 28, 2022
The De-Branding Campaign: When customers make fun of your new product launch – Episode #2
Jan 27, 2022
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1
Jan 12, 2022