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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
Episode | Date |
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Marketing Mentorship: Direct feedback is a gift (episode #98)
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May 14, 2024 |
Product Quality: Marketing's job is to help the product win (podcast episode #97)
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May 07, 2024 |
Strategic Delegation: Time is your most precious asset (episode #96)
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Apr 25, 2024 |
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
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Apr 18, 2024 |
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
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Apr 10, 2024 |
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)
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Apr 03, 2024 |
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)
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Mar 25, 2024 |
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)
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Mar 19, 2024 |
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)
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Mar 12, 2024 |
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
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Mar 04, 2024 |
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)
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Feb 21, 2024 |
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)
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Feb 15, 2024 |
Social Media Marketing Leadership: Value productivity over perfection (episode #86)
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Feb 07, 2024 |
Customer-First Marketing: Every click is a wish (podcast episode #85)
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Jan 31, 2024 |
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)
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Jan 22, 2024 |
Architecture Design Marketing: Don’t stay in your lane (episode #83)
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Jan 15, 2024 |
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
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Jan 08, 2024 |
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)
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Jan 02, 2024 |
Career Management: Focus on your left foot (podcast episode #80)
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Dec 13, 2023 |
Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)
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Dec 04, 2023 |
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
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Nov 20, 2023 |
Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)
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Nov 13, 2023 |
Experiential Marketing: If you build it, they will come (episode #76)
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Nov 06, 2023 |
Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)
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Oct 25, 2023 |
Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
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Oct 16, 2023 |
Personal Development in Career: Step out of your comfort zone (episode #73)
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Oct 09, 2023 |
Leadership Development: Network every day (episode #72)
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Oct 02, 2023 |
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)
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Sep 18, 2023 |
SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)
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Sep 12, 2023 |
Leadership Transformation: Come in quietly (episode #69)
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Sep 05, 2023 |
Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)
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Aug 24, 2023 |
Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far
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Aug 16, 2023 |
AIOps Marketing: Make yourself uncomfortable (episode #66)
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Aug 07, 2023 |
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)
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Jul 24, 2023 |
Marketing: High growth can be excruciating (episode #64)
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Jul 17, 2023 |
Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)
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Jun 28, 2023 |
Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
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Jun 12, 2023 |
Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)
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Jun 01, 2023 |
Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)
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May 22, 2023 |
Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)
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May 15, 2023 |
Marketing Operations: Process is the foundation for success (episode #58)
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May 08, 2023 |
Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)
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May 01, 2023 |
B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)
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Apr 19, 2023 |
Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)
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Apr 12, 2023 |
Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)
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Apr 05, 2023 |
Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)
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Mar 27, 2023 |
Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)
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Mar 20, 2023 |
Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)
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Mar 13, 2023 |
Fintech Marketing: Creativity and technology is a killer combo (episode #50)
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Mar 06, 2023 |
PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)
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Feb 22, 2023 |
Marketing and Brand: Embrace healthy friction (episode #48)
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Feb 15, 2023 |
Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)
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Feb 08, 2023 |
Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)
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Feb 01, 2023 |
Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)
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Jan 23, 2023 |
Corporate Marketing: Feedback is respect (episode #44)
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Jan 11, 2023 |
Growth Marketing: Attribution is a myth, but you need it (episode #43)
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Jan 04, 2023 |
SaaS Marketing: Always bring the customer story forward (episode #42)
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Dec 14, 2022 |
Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)
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Dec 07, 2022 |
B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)
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Nov 30, 2022 |
Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)
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Nov 16, 2022 |
Product Management & Marketing: Surround yourself with the right people (episode #38)
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Nov 09, 2022 |
Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
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Nov 02, 2022 |
Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)
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Oct 24, 2022 |
Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)
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Oct 17, 2022 |
Marketing: Sometimes you have to throw the business model out (episode #34)
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Oct 10, 2022 |
Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)
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Oct 03, 2022 |
Customer Experience: Take risks, fail early, and learn fast (episode #32)
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Sep 21, 2022 |
Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)
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Sep 12, 2022 |
Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)
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Sep 02, 2022 |
Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)
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Aug 24, 2022 |
Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)
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Aug 17, 2022 |
Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)
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Aug 10, 2022 |
NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)
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Aug 03, 2022 |
Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)
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Jul 25, 2022 |
Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)
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Jul 11, 2022 |
SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)
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Jun 22, 2022 |
Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)
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Jun 22, 2022 |
Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)
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Jun 15, 2022 |
Hospitality Marketing: Have a Gumby attitude to any launch
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Jun 08, 2022 |
Creative Marketing: Does it all make sense? (Episode #19)
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Jun 01, 2022 |
Brand Marketing: Look in people’s closets (Episode #18)
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May 23, 2022 |
Data Poetry in Marketing, PR & Corporate Communications (Episode #17)
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May 16, 2022 |
Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success
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May 09, 2022 |
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)
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May 02, 2022 |
Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)
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Apr 18, 2022 |
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)
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Apr 18, 2022 |
Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
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Apr 11, 2022 |
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)
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Apr 04, 2022 |
99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)
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Mar 28, 2022 |
Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)
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Mar 21, 2022 |
Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8
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Mar 11, 2022 |
The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7
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Mar 07, 2022 |
Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6
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Feb 28, 2022 |
“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5
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Feb 17, 2022 |
The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4
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Feb 08, 2022 |
500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3
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Jan 28, 2022 |
The De-Branding Campaign: When customers make fun of your new product launch – Episode #2
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Jan 27, 2022 |
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1
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Jan 12, 2022 |