Sports CDP Crash Course - Data Talks
By Data Talks
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Category: Marketing
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Episodes: 149
Description
๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐๐๐ฃ ๐ฐ๐ฟ๐ฎ๐๐ต ๐ฐ๐ผ๐๐ฟ๐๐ฒ ๐๐ถ๐๐ต ๐๐ฎ๐๐ฎ ๐ง๐ฎ๐น๐ธ๐!
Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!
Tune in every Tuesday for a new episode.
๐ง๐ฟ๐ ๐ผ๐๐ ๐ผ๐๐ฟ ๐๐ฝ๐ผ๐ฟ๐๐ ๐๐๐ฃ ๐ฑ๐ฒ๐บ๐ผ ๐ณ๐ฟ๐ฒ๐ฒ ๐๐ผ๐ฑ๐ฎ๐ ๐ฎ๐ ๐๐ฒ๐น๐น: https://www.datatalks.se/demo/
| Episode | Date |
|---|---|
|
#152 The Good, the Bad, and the Ugly: Womenโs Sports in 2024 and Whatโs Next for 2025
|
Dec 10, 2024 |
|
#151 Transforming HockeyAllsvenskan: Insights from Gabriel Monidelle
|
Dec 10, 2024 |
|
#150 Building a Winning Community - Karen Ramirez
|
Nov 26, 2024 |
|
#149 How Data Drove Revenue Growth at 1. FC Magdeburg
|
Nov 05, 2024 |
|
#148 How AFC Wimbledonโs New Data Strategy is Setting a New Standard for Fan Engagement in the EFL
|
Oct 29, 2024 |
|
#147 The Development and Progress of Fandom Pathways for Womenโs Sports
|
Oct 22, 2024 |
|
#146 Unity in Diversity: Celebrating Both Teams - Karen Ramirez
|
Oct 15, 2024 |
|
#145 Decision making and profitability in womenโs sports
|
Oct 08, 2024 |
|
#144 The time for women's sports to harness the power of data is now
|
Oct 01, 2024 |
|
#143 How data is the key to unlocking a deeper emotional connection with fans
|
Sep 24, 2024 |
|
#142 Building trust with your fans starts with the right partner
|
Sep 17, 2024 |
|
#141 Bringing new audiences into football - Stef McLoughlin
|
Sep 10, 2024 |
|
#140 - Grow Your Global Fanbase: Internationalisation strategy made easy
|
Sep 03, 2024 |
|
#139 Increasing visibility despite media disparities in women's sport - Karen Ramirez
|
Aug 27, 2024 |
|
#138 In conversation with Carl-Erik Moberg - Guidelines for innovating your ticketing strategy
|
Aug 20, 2024 |
|
#137 Two essential social media secrets for sports organizations
|
Aug 13, 2024 |
|
#136 Daring to do things differently in sports with Jason Brisbane - CEO GB Wheelchair Rugby
|
Aug 06, 2024 |
|
#135 How to sell more tickets to the tourist segment
|
Jul 30, 2024 |
|
#134 In conversation with Kirsty Burrows - Making safeguarding and mental health part of the DNA of sports
|
Jul 23, 2024 |
|
#133 Olympic Preview: Paris 2024โs Historic Changes - Karen Ramirez
|
Jul 16, 2024 |
|
#132 How to sell more memberships this summer
|
Jul 09, 2024 |
|
#131 In conversation with Thomas Rypens - Club Brugge's approach to fan behaviour and innovation
|
Jul 02, 2024 |
|
#130 Sell out those season tickets this summer
|
Jun 25, 2024 |
|
#129 In conversation with Fanny Almersson - Researching one of the most successful women's clubs in the Nordics
|
Jun 18, 2024 |
|
#128 How to convert social media followers into known contacts
|
Jun 11, 2024 |
|
#127 - Securing Sponsorship: Your Ultimate Guide to Funding Your Sport - Karen Ramirez
|
Jun 04, 2024 |
|
#126 In conversation with Philip Nordfeldt - Maximising ticket sales and fan engagement
|
May 28, 2024 |
|
#125 The Number one mistake sports organisations make with social media
|
May 21, 2024 |
|
#124 In conversation with Anja Luethi - Making a difference
|
May 14, 2024 |
|
#123 Turning fan data into commercial success part 2 - Sports Pro Live
|
May 07, 2024 |
|
#122 The Stats Donโt Lie - Karen Ramirez
|
Apr 30, 2024 |
|
#121 Turning Fan Data into commercial success (part 1)
|
Apr 23, 2024 |
|
#120 In conversation with Ashlea Block - The importance of community in sports
|
Apr 16, 2024 |
|
#119 - Introducing the Data Talks "4 Fundamentals of selling tickets and merchandise" course
|
Apr 09, 2024 |
|
#118 In conversation with Helen Ward - Building a long career in football
|
Apr 02, 2024 |
|
#117 Recent Key Milestones and Challenges in Women's Sports
|
Mar 26, 2024 |
|
#116 Becoming the leader - Karen Ramirez
|
Mar 19, 2024 |
|
#115 Using the 4 fundamentals for successful sponsorship activations
|
Mar 12, 2024 |
|
#114 Achieving Collective Visibility - Vanessa ร
sell-Tsuruga: Founder and Curator of Collective Visibility
|
Mar 05, 2024 |
|
#113 The path to entrepreneurship, vision and purpose - Deji Akande: Founder and CEO Gateway Sports and Entertainement
|
Feb 27, 2024 |
|
#112 How to sell more merchandise using Data Talksโs 4 Fundamentals
|
Feb 20, 2024 |
|
#111 Brandsโ guide: 5 sports to take seriously in 2024
|
Feb 13, 2024 |
|
#110 In conversation with Meskerem Tadesse Goshime
|
Feb 06, 2024 |
|
#109 How top flight clubs used the 4 fundmentals to sell more tickets
|
Jan 30, 2024 |
|
#108 When "No" equals "Not Over" - Karen Ramirez
|
Jan 23, 2024 |
|
#107 Why increasing ticket sales remains a priority
|
Jan 16, 2024 |
|
#106 In conversation with Palmer Foster
|
Jan 09, 2024 |
|
#105 Sports trends that you will see in 2024
|
Jan 02, 2024 |
|
#104 - 2023's Top 15 highlights
|
Dec 26, 2023 |
|
#103 The sponsor - athlete relationship - Karen Ramirez
|
Dec 19, 2023 |
|
#102 Rajesh D'Souza - How AI is transforming the sports industry
|
Dec 12, 2023 |
|
#101 Sports trends that need to stay in 2023
|
Dec 05, 2023 |
|
#100 Milestone celebration with Lorraine Moalosi
|
Nov 28, 2023 |
|
#99 The journey of womenโs rugby - Karen Ramirez
|
Nov 21, 2023 |
|
#98 Nancy Hensley: How AI transforms sports industry
|
Nov 14, 2023 |
|
#97 Ten common mistakes that clubs make when developing their sports marketing campaigns
|
Nov 07, 2023 |
|
#96 Marketing the game: Fans just want to be seen
|
Oct 31, 2023 |
|
#95 In conversation with David Kiryo - The power of data in fan engagement
|
Oct 24, 2023 |
|
#94 Inside the sports industry with Karen Ramirez: The importance of coaching off the field
|
Oct 17, 2023 |
|
#93 To give away free tickets or to monetise - That is the question for women's sports clubs
|
Oct 10, 2023 |
|
#92 Timing plus precision equals magic when it comes to sports marketing
|
Oct 03, 2023 |
|
#91 Special episode Marketing The Game: The commercialisation of womenโs football
|
Sep 26, 2023 |
|
#90 Inside the sports industry with Karen Ramirez: Leading safeguarding initiatives in sports
|
Sep 19, 2023 |
|
#89 Marketing the game: 50 dynamic strategies for success
|
Sep 12, 2023 |
|
#88 In Conversation with Ross Simmonds - CEO of Foundation Marketing - 4 Pillars of content marketing
|
Sep 05, 2023 |
|
#87 Marketing the game: Static segments VS dynamic segments
|
Aug 29, 2023 |
|
#86 Inside the sports industry with Karen Ramirez - Redefining partnerships in sports sponsorship
|
Aug 22, 2023 |
|
#85 In conversation with Chris Jonasson - Legitimizing Esports: From game to sport
|
Aug 15, 2023 |
|
#84 AI, data, Web 3.0? Guidelines for approaching these
|
Aug 08, 2023 |
|
#83 Special episode - How to turn fan loyalty into revenue
|
Aug 01, 2023 |
|
#82 Inside the sports industry with Karen Ramirez - Commercial challenges at FIFA Womenโs World Cup 2023
|
Jul 25, 2023 |
|
#81 In conversation with Edem Spio
|
Jul 18, 2023 |
|
#80 Commercial activities to focus on during playoffs, season breaks and post-season
|
Jul 11, 2023 |
|
#79 In conversation with Emma Clark
|
Jul 04, 2023 |
|
#78 Inside the sports industry with Karen Ramirez: Sponsorship for every athlete
|
Jun 27, 2023 |
|
#77 Special episode - Leading the development of womenยดs sports
|
Jun 20, 2023 |
|
#76 Commercial activities to focus on during the pre-season and season to maximize success
|
Jun 13, 2023 |
|
#75 In conversation with Marisa Schlenker - Sports as a development tool
|
Jun 06, 2023 |
|
#74 Inside the sports industry with Karen Ramirez: Introduction
|
May 30, 2023 |
|
#73 Special episode: Introducing the revenue playbook for all sports clubs
|
May 23, 2023 |
|
#72 Measuring campaign monetary performance
|
May 16, 2023 |
|
#71 In conversation with Karen Ramirez (Founder of Sporting Sheroes) - Breaking down barriers for women in sports
|
May 09, 2023 |
|
#70 The 5 KPIs all clubs should be focusing on
|
May 02, 2023 |
|
#69 In conversation with Yvonne Harrison (CEO of Women in Football UK) - Womenโs football clubs capitalizing on momentum
|
Apr 25, 2023 |
|
#68 In-house vs outsourcing data analysis
|
Apr 18, 2023 |
|
#67 In conversation with Anna Blixt (Diversity and Inclusion Educator) - Towards a more equal sports industry
|
Apr 11, 2023 |
|
#66 Which supporter segments should you be targeting?
|
Apr 04, 2023 |
|
#65 In Conversation with Noreena Shams - World #128 Squash player
|
Mar 28, 2023 |
|
#64 The secret weapon to growing your supporter base, continuously - GAMIFICATION
|
Mar 21, 2023 |
|
#63 In conversation with Eva Murray (Lead Evangelists EMEA at Snowflake) - Adoption of technology in sports
|
Mar 14, 2023 |
|
#62 International women's day: DigitALL: Innovation and technology for gender equality.
|
Mar 07, 2023 |
|
#61 In conversation with Rebecca Sowden (Founder of Team Heroine) - Sponsorship and marketing of women's sports
|
Feb 28, 2023 |
|
#60 In conversation with Sahaj Shah (Sports Pro New Era Class 2022 and Product Designer at Areto Labs)
|
Feb 21, 2023 |
|
#59 The secret to creating tangible value for women's sports - community!
|
Feb 14, 2023 |
|
#58 In conversation with Prantik Mazumdar (Founder of Happy Marketer) - Embracing change in the sports industry by going digital and using data
|
Feb 07, 2023 |
|
#57 The secret strategy to embracing GDPR in sports today
|
Jan 31, 2023 |
|
#56 The secret to finally reactivating passive supporters
|
Jan 24, 2023 |
|
#55 In conversation with Kati Packalรฉn (Managing Director - Basketball Finland) - Purpose, passion and human-to-human sports
|
Jan 17, 2023 |
|
#54 An introduction to the "4 fundamentals of selling more tickets"
|
Jan 10, 2023 |
|
#53 In conversation with Nick Meacham (CEO of Sports Pro Media) - Strategies for a successful career and business in sports
|
Jan 03, 2023 |
|
#52 These are the sports trends you'll see a lot in 2023
|
Dec 27, 2022 |
|
#51 In conversation with Stefan Lavรฉn, our CEO and Founder - Looking back on 2022 at Data Talks
|
Dec 20, 2022 |
|
#50 Make women's sports a key component of your sports marketing strategy today!
|
Dec 13, 2022 |
|
#49 In Conversations with Martin Jacobsen - Using a subscription model to sell football tickets
|
Dec 06, 2022 |
|
#48 Make social justice a key component of your sports marketing strategy today
|
Nov 29, 2022 |
|
#47 Create sponsorship agreements of higher value for your organization - include this in your sports marketing strategy
|
Nov 22, 2022 |
|
#46 In conversation with Lindi Ngwenya - What it takes to build a sports agency from the ground up
|
Nov 15, 2022 |
|
#45 Leverage influencer marketing as a key component of your sports marketing strategy
|
Nov 08, 2022 |
|
#44 Why you should leverage social media and make it a key component of your sports marketing strategy
|
Nov 01, 2022 |
|
#43 In conversation with Soleen Al-Zou'bi - Follow your passion and success will follow you
|
Oct 25, 2022 |
|
#42 Why you should prioritize OTT as part of your sports marketing strategy
|
Oct 18, 2022 |
|
#41 Content is King, so make it a key component of your sports marketing strategy
|
Oct 11, 2022 |
|
#40 In conversation with ... August Berg
|
Oct 04, 2022 |
|
#39 Working data-driven as a key component of your marketing strategy
|
Sep 27, 2022 |
|
#38 Personalization - why you should always include this key component in your marketing strategy
|
Sep 20, 2022 |
|
#37 In conversation with ... Lucy Mills
|
Sep 13, 2022 |
|
#36 Why having a supporter-centric marketing strategy is the way to go
|
Sep 06, 2022 |
|
#35 10 Key components you should include in your marketing strategy today
|
Aug 30, 2022 |
|
#34 In conversation with ... Alba Pardo
|
Aug 23, 2022 |
|
#33 Why you especially need a CDP if you have a limited budget
|
Aug 16, 2022 |
|
#32 Win over Gen Z fans and make them loyal
|
Aug 09, 2022 |
|
#31 In conversation with ... Julia Roca Valverde
|
Aug 02, 2022 |
|
#30 The key differences between a CDP and CRM
|
Jul 26, 2022 |
|
#29 Why you should choose a sports specific CDP vendor instead of a generic vendor
|
Jul 19, 2022 |
|
#28 In conversation with ... Robert Vilahamn
|
Jul 12, 2022 |
|
#27 How to grow your contact database in order to grow your revenue
|
Jul 05, 2022 |
|
#26 Four organization-wide benefits of a sports CDP you don't want to miss out on
|
Jun 28, 2022 |
|
#25 In conversation with ... Maria Caicedo Cabrera
|
Jun 21, 2022 |
|
#24 KPIs: What they are and why you need to have them
|
Jun 14, 2022 |
|
#23 Why you should never copy another sports organization's strategy
|
Jun 07, 2022 |
|
#22 In conversation with ... Fiona Green
|
May 31, 2022 |
|
#21 Sports CDP Strategy implementation use cases
|
May 24, 2022 |
|
#20 What is strategy and why is it important to have one?
|
May 17, 2022 |
|
#19 In Conversation with ... Arianna Criscione
|
May 10, 2022 |
|
#18 The importance of collecting data with a sports CDP
|
May 03, 2022 |
|
#17 How to maximize your marketing budget spend with a sports CDP
|
Apr 26, 2022 |
|
#16 How to increase fan engagement with a sports CDP
|
Apr 19, 2022 |
|
#15 Sports marketing trends to follow today
|
Apr 12, 2022 |
|
#14 Opportunities available for women's sports today
|
Apr 05, 2022 |
|
#12 How to take your segmentation from basic to flawless with a sports CDP
|
Mar 22, 2022 |
|
#11 Why having a 360-degree supporter view matters
|
Mar 15, 2022 |
|
#10 #breakthebias: an international women's day special episode
|
Mar 08, 2022 |
|
#9 The three biggest obstacles to women's sports
|
Mar 01, 2022 |
|
#8 FAQ about a Customer Data Platform (Part 2)
|
Feb 22, 2022 |
|
#7 FAQ about a Customer Data Platform (Part 1)
|
Feb 15, 2022 |
|
#6 How to get started with the Data Talks sports CDP today
|
Feb 08, 2022 |
|
#5 Invaluable CDP use cases for sports organizations
|
Feb 01, 2022 |
|
#3 This is why EVERY sports organization should be data-driven
|
Jan 14, 2022 |
|
#1 Challenges sports organization are facing in today's hyper-digitalized environment
|
Jan 12, 2022 |