two & a half gamers
By Lancaric.me
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Category: Video Games
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Subscribers: 2
Reviews: 0
Episodes: 129
Description
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
| Episode | Date |
|---|---|
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Squad Busters is Pay to Win: True or False? LEAKED Global Launch strategy. Big game review! (#107)
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Apr 29, 2024 |
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Brawl Stars' UA & Creative Strategies, Game Review Radar, GAM not dead yet? (#106)
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Apr 23, 2024 |
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Merge Games Market History & Full Overview: Travel Town no.1 Merge game & Gossip Harbor case studies
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Apr 17, 2024 |
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AFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visuals
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Apr 08, 2024 |
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Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March
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Apr 01, 2024 |
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Legend of Mushroom's Success: 150+Mil IAP revenue in 4 months? Social features, guilds, UA & Admon
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Mar 25, 2024 |
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4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loop
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Mar 18, 2024 |
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UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover
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Mar 16, 2024 |
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Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!
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Mar 11, 2024 |
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4X (R)evolution part1. Top Heroes: Idle RPG or 4X strategy game? (#99)
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Mar 04, 2024 |
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Mobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANR
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Feb 29, 2024 |
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Voodoo super growth w/ Alvaro Duarte: How to 10x IAP revenue in 2 years? Margin!
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Feb 26, 2024 |
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Stash Special: loyalty programs, well-made web shops, frictionless user experience
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Feb 22, 2024 |
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We are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UA
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Feb 20, 2024 |
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Xsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shops
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Feb 15, 2024 |
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Gamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?
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Feb 12, 2024 |
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Brawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossover
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Feb 05, 2024 |
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PGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantity
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Jan 29, 2024 |
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3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
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Jan 22, 2024 |
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Special: Investing in Mobile Games w/ Ignacio Monereo. When to approach VC?
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Jan 19, 2024 |
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Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds
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Jan 18, 2024 |
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Pocket Champs live review: Exceptional growth, Clever game design, Ads playbook w/Arthur Michel (94)
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Jan 15, 2024 |
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Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
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Jan 12, 2024 |
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Hybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)
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Jan 08, 2024 |
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The Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)
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Jan 01, 2024 |
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Unfolding Doodle Magic Wizard vs Slime: CPIs, missed admon opportunities, systems & vectors (#91)
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Dec 27, 2023 |
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Supercell's Clash Mini Softlaunch: Game design, UA & Creative review (#90)
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Dec 18, 2023 |
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Voodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)
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Dec 11, 2023 |
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Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)
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Dec 04, 2023 |
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Creative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)
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Nov 27, 2023 |
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From Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)
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Nov 20, 2023 |
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5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)
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Nov 20, 2023 |
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Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)
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Nov 06, 2023 |
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Supercell's Mo.co: First look! New game in closed beta - not even in soft launch yet
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Oct 30, 2023 |
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Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)
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Oct 23, 2023 |
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China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
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Oct 16, 2023 |
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Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)
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Oct 09, 2023 |
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How to pick Admon partners, Ads library bonanza & research, Game review radar vol2 (#80)
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Oct 02, 2023 |
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Mr.Autofire live review w/ Miikka Ahonen: User Acquisition, Creatives, Game design, Admon (#79)
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Sep 25, 2023 |
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Unity Special no.3: The reckoning. They are sorry, but the trust is gone!
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Sep 24, 2023 |
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The mystery case of My Perfect Hotel - A New hybrid casual framework for Idle Arcade (#78)
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Sep 18, 2023 |
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Unity Special no.2: Boycott - Developers Fight Back in the mediation war
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Sep 15, 2023 |
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Unity Special: From $200/month fee to $187k. Death kiss to (small & hypercasual) developers
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Sep 12, 2023 |
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Empire Takeover - 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design (#77)
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Sep 04, 2023 |
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Gamescom Live Special: Creative trends, iOS measurement, Hollywood inspired games, UA channel mix
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Aug 28, 2023 |
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From hypercasual to hybridcasual - The Homa Games story (#76)
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Aug 21, 2023 |
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Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)
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Aug 14, 2023 |
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Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)
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Aug 07, 2023 |
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Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
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Jul 31, 2023 |
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South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games
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Jul 24, 2023 |
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From hypercasual to hybridcasual - The SayGames story (#72)
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Jul 17, 2023 |
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Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)
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Jul 10, 2023 |
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Diablo IV special: Gameplay & game design review, Pay for comfort, Path Of Exile comparison
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Jul 03, 2023 |
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From hypercasual to hybridcasual - The Voodoo story (#70)
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Jun 26, 2023 |
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Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
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Jun 19, 2023 |
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Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover
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Jun 15, 2023 |
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Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)
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Jun 09, 2023 |
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Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay (#67)
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Jun 05, 2023 |
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Squad Busters: First look! MOBA or hybrid casual? New Supercell game in Soft launch. (#66)
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May 29, 2023 |
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Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review (#65)
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May 22, 2023 |
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Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)
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May 15, 2023 |
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Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)
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May 08, 2023 |
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Call of Dragons review - 4X strategy games deep dive, User acquisition & Game design breakdown (#62)
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May 01, 2023 |
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Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)
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Apr 23, 2023 |
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How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)
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Apr 17, 2023 |
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11 UA & Creative tips, 🦩 unleash your inner UA flamboyance (#59)
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Apr 10, 2023 |
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SSSnaker global launch & Habby metagame framework full UA, Creatives, GD & Admon review (#58)
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Apr 03, 2023 |
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Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT? When is it happening? (#57)
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Mar 27, 2023 |
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Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)
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Mar 20, 2023 |
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Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
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Mar 13, 2023 |
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two & a half gamers session #54 & Eric Kress - Everything is dead & new frontier of game development
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Mar 06, 2023 |
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two & a half gamers session #53 - Eversoul, a trending waifu game with full GD, UA, Admon review
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Feb 27, 2023 |
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two & a half gamers session #52 - Admon gossip corner, Unity expensive bug, APS, Google 3 placements
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Feb 20, 2023 |
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two & a half gamers session #51 - Live Special @ Gamesforum Barcelona
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Feb 13, 2023 |
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two & a half gamers session #50 - Deep analysis of the current web3 market, implications & future
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Feb 06, 2023 |
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two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?
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Jan 30, 2023 |
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two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review
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Jan 22, 2023 |
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two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you
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Jan 13, 2023 |
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two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective
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Jan 09, 2023 |
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two & a half gamers session #45 - (ironic) predictions 2023, is next year the end of sexists ads?
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Dec 29, 2022 |
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two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update
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Dec 23, 2022 |
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two & a half gamers session #43 - How to approach new game development & see new trends in gaming
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Dec 16, 2022 |
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two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review
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Dec 09, 2022 |
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two & a half gamers session #41 - Stop with sexist ads, Q4 Admn round up, Goddess of Victory review
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Dec 05, 2022 |
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two & a half gamers honest interviews #5 - Rafael Vivas (How to monetise digital items?)
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Nov 25, 2022 |
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two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates
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Nov 18, 2022 |
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two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis
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Nov 11, 2022 |
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two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC
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Nov 04, 2022 |
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two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view
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Oct 27, 2022 |
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two & a half gamers honest interviews #4 - Erik Gloersen (Why is the company vision important?)
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Oct 21, 2022 |
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two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
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Oct 14, 2022 |
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two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
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Oct 09, 2022 |
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two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA
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Oct 03, 2022 |
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two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
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Sep 23, 2022 |
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two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates
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Sep 16, 2022 |
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two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?
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Sep 09, 2022 |
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two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view
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Sep 02, 2022 |
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two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
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Aug 26, 2022 |
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two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
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Aug 19, 2022 |
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two & a half gamers session #27 - Unity - Applovin bomb, Zynga gambling, worst career mistakes
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Aug 11, 2022 |
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two & a half gamers honest interviews #3 - Sophie Vo (How to motivate your team?)
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Aug 05, 2022 |
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two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX
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Aug 01, 2022 |
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two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis
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Jul 24, 2022 |
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two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting
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Jul 18, 2022 |
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two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD
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Jul 11, 2022 |
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two & a half gamers session #22 - How to predict game performance? What is Tilting Point's secret?
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Jul 01, 2022 |
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two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth
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Jun 24, 2022 |
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two & a half gamers session #20 - The Ants creative analysis. Which visual theme has the lowest CPI?
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Jun 17, 2022 |
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two & a half gamers session #19 - The King info Leak, 5 Game design tips to level up your game
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Jun 13, 2022 |
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two & a half gamers session #18 - How could King make 30% more revenue? Full UA, GD & Ads analysis!
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Jun 03, 2022 |
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two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games
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May 30, 2022 |
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two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue
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May 24, 2022 |
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two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners
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May 13, 2022 |
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two & a half gamers honest interviews #2 - Elena Egorova (Can you even M&A bro?)
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May 08, 2022 |
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two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation
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May 02, 2022 |
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two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full analysis!
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Apr 22, 2022 |
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two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide
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Apr 15, 2022 |
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two & a half gamers session #11 - How to increase game revenue by 35% with Narrative design
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Apr 10, 2022 |
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two & a half gamers honest interviews #1 - Joakim Achren
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Mar 31, 2022 |
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two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!
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Mar 25, 2022 |
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two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A
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Mar 16, 2022 |
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two & a half gamers session #8 - Game design fundamentals & AMA. When to kill a game?
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Mar 10, 2022 |
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two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing
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Feb 25, 2022 |
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two & a half gamers session #6 - Supercell rant, why do fake ads work? UA fundamentals Q&A
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Feb 19, 2022 |
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two & a half gamers session #5 - Surprise crypto comments & How to tackle soft launch stages?
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Feb 12, 2022 |
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two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective
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Feb 06, 2022 |
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two & a half gamers session #3 - Is Roblox evil mega corp or money making machine?
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Jan 30, 2022 |
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two & a half gamers session #2 - UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A
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Jan 21, 2022 |
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two & a half gamers session #1 - Casual intro, love/hate relationship towards predictions 2022
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Jan 14, 2022 |