Facility Management Marketing Podcast

By Javier Lozano, Jr. - Facility Management Marketing & Sales Expert

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Category: Marketing

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Episodes: 204

Description

Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr.


In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition.


As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management industry is no exception. But with so many new trends, strategies, and digital platforms, it can be overwhelming to know the best approach to market your facility service company.


How do you use marketing that is aligned with sales and revenue to grow your FM business today? How does marketing grow your sales pipeline? How does marketing generate hight intent, quality, leads? How does marketing make your FM or PM business a category king or queen?


In each episode, we dive deep into the world of facility management marketing, discussing topics such as lead generation, social media, search engine optimization (SEO), and more.


We'll share tips and strategies for attracting potential clients and growing your business, as well as provide techniques to maximize your marketing dollars at industry trade shows and events like Connex, RFMA, and SPECS.


If you're tired of sharing leads generated at trade shows and conferences and want to have your own leads, found through a Google search, Google ad, social media (such as Facebook, LinkedIn, Instagram, and Tiktok), or some other form of digital marketing, this podcast is for you.


Join Javier on the Facility Management Marketing podcast as he helps you navigate the world of online marketing and grow your facility services company. Tune in for valuable insights, tips, and resources to help you succeed in your facility and property management career.


Episode Date
Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
Dec 28, 2023
Optimizing Sales and Marketing Alignment for Facility Services Success
Dec 26, 2023
Navigating Economic Downturns and How to Pivot your IFM Business
Dec 21, 2023
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
Dec 19, 2023
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Dec 14, 2023
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Dec 12, 2023
Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO
Dec 07, 2023
Tips to 10x Organic Traffic for Facility Management Companies
Dec 05, 2023
How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
Nov 30, 2023
How To Get Earned Media For Your FM Business
Nov 28, 2023
17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
Nov 23, 2023
Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
Nov 21, 2023
How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses
Nov 16, 2023
Unconventional Marketing Techniques for Facility Management Growth
Nov 14, 2023
The Art of Ad Optimization for Facility Management
Nov 09, 2023
Transforming Facility Management Businesses via Lead Recycling
Nov 07, 2023
Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey
Nov 02, 2023
Transforming Facility Management: A Customer-Centric Approach
Oct 31, 2023
Amplifying Your Facility Management Business through Bold Messaging and Effective Writing
Oct 26, 2023
7 Proven Methods for Swift Business Turnaround and Customer Acquisition
Oct 24, 2023
Bridging Trust Gaps: The Art of Building Genuine Connections in Marketing
Oct 19, 2023
Scaling Your Facility Management Business through Effective Marketing Leadership
Oct 17, 2023
How to Turn 1 Idea into 7 LinkedIn Posts for Your Facility Services Company
Oct 12, 2023
Future-Proof Your FM/Property Management Business: 5 Cutting-Edge SEO Strategies for 2023 (and 2024) Success
Oct 10, 2023
Inside the Mind of Facility Managers: 25 Critical Steps They Take Before Choosing Your Products or Services
Oct 05, 2023
Revamping Facility Services Bait: Attracting High-Quality FM Customers with Strategic Changes
Oct 03, 2023
Cracking the Code: Exploring How Facility Managers Make Purchasing Decisions from Your Management Company
Sep 28, 2023
2 Essential Traits Every Facility Services CEO Should Possess Before Taking Over Their Marketing
Sep 26, 2023
Crafting Compelling Stories: Unleashing The Rock's Tequila Brand Strategy for Effective FM Business Storytelling
Sep 21, 2023
Understanding the CMO Role: 2 Essential Skills for Leading a Facility Services Company to Success
Sep 19, 2023
Tracking 2 Vital Paid Advertising Metrics for Facility Management Companies
Sep 14, 2023
Crafting Compelling FM Sales Copy: 7 Proven Steps to Boost Engagement and Drive Conversions
Sep 12, 2023
Harnessing the Power of Villains: 3 Strategies to Drive Growth for Your Facility Management Company
Sep 07, 2023
From Good to Great: Maximizing Impact by Repurposing Winning Social Media Posts for FM Businesses
Sep 05, 2023
Enhancing Your Marketing Reporting Metrics for Peak Performance in Facility and Property Management
Aug 31, 2023
Tech-Powered Growth: Harnessing Innovation to Propel Your Facility Management Company Forward
Aug 29, 2023
Empowering Growth: How To Explore New Marketing Strategies for Your Facility Services Company
Aug 24, 2023
Steering Clear of Marketing Pitfalls: Essential Strategies to Safeguard Your IFM Company's Success
Aug 22, 2023
The Power of Consistent Marketing Strategies for Your Facility Services Company
Aug 17, 2023
Decoding ServiceChannel: Enhancing Your Facility Management Company's Website for Maximum Impact
Aug 15, 2023
Your Roadmap to Achieving 100 Reviews for Your Facility Management Company
Aug 10, 2023
Revolutionizing Your Facility Services Business: Crafting New Customer Buying Stages for Optimal Growth
Aug 08, 2023
Pivoting to Success: Strategies for Facility Businesses When Facebook Ads Underperform
Aug 03, 2023
Discovering Untapped Marketing Channels for Your IFM Business
Aug 01, 2023
How To Get Content To Go Viral For Any Facility and Property Management Company
Jul 28, 2023
The Power of Building a LinkedIn Audience for Facility Management Professionals
Jul 25, 2023
How To Use Your FM Company's Organics Posts For Paid Social
Jul 20, 2023
Why LinkedIn Vanity Metrics Matter for IFM Leaders: Understanding the Numbers and Impact
Jul 18, 2023
Increase Engagement for Your IFM Company with These Simple Copywriting Tips
Jul 13, 2023
Embracing Innovation: Becoming an Early Adopter in the Facilities Services Industry
Jul 11, 2023
Analyzing Trillium Facility: A Comprehensive Review of their Facility Management Website
Jul 06, 2023
Mastering Content Distribution: 7 Essential Rules for Facility Businesses to Follow
Jun 29, 2023
Diversify Your Content Marketing: 8 Effective Strategies for Facility and Property Management Companies
Jun 27, 2023
Customer-Centric Approach: Why Facility Companies Should Prioritize Customers over Competitors
Jun 22, 2023
Steering Clear of IFM Marketing Pitfalls: 8 Common Problems to Watch Out For
Jun 20, 2023
Analyzing NEST Integrated Facility Management: A Comprehensive Website Review
Jun 16, 2023
Driving Organic Content Marketing Success: 4 Effective Strategies for Any FM Business
Jun 13, 2023
How To Run A Successful Promotional Email Campaign For Your IFM Company
Jun 08, 2023
Why Applying Marketing Strategies From Different Industries Is Effective For FM Companies
Jun 06, 2023
The Power of Prioritization: How IFM Executives Can Gain a Marketing Advantage
Jun 01, 2023
20 Proven Email Subject Lines for Facility Services Companies: Boosting Open Rates and Driving Engagement with Your Target Audience
May 30, 2023
Brand vs Demand: Where Should Most Facility Services Companies Under $10M In Revenue Focus Their Marketing?
May 25, 2023
Standing Out in the Facility Management Industry: Creating a Unique Selling Proposition
May 23, 2023
Navigating Chaos in a Facility Management Company: Best Practices for Leading Your Organization Through Uncertain Times
May 18, 2023
Content Marketing and Copywriting in 2023: 4 Strategies for Better Engagement and Authenticity
May 16, 2023
Common Facility Management Sales Mistakes That Can Negatively Impact Your Marketing Results: How to Avoid Them for Increased Revenue and Growth
May 11, 2023
Boosting Your IFM Website Conversions: 4 Proven Landing Page Tips for More Leads, Sales, and Revenue
May 09, 2023
Building a Marketing Team vs Building a Media Company: Which Strategy Is Right for Your Facility Business Growth and Success?
May 04, 2023
Unlocking Facility Management Revenue Growth: A 9-Step System for Sustainable Success and Profitability
May 02, 2023
Creating Compelling Presentations: 4 Proven Strategies for Engaging Your Audience and Achieving Your Objective
Apr 27, 2023
Why Your Opinion Does Not Matter For Copy
Apr 25, 2023
7 Simple Steps to Creating High-Converting Ad Copy For Your Facility and Property Management Company
Apr 20, 2023
How to Measure Your Facility Services Brand's Impact on Social Media and Beyond
Apr 18, 2023
Troubleshooting Instagram: How to Boost Impressions and Reach for Your Posts
Apr 13, 2023
14 Proven Steps to Boost Your Facility and Property Service Sales with a Strong Personal LinkedIn Profile: A Comprehensive Guide for Success
Apr 11, 2023
Transitioning Your FM Company from Lead Gen to Demand Gen: 3 Effective Strategies for Sustainable Growth and Success
Apr 06, 2023
Why CMOs are Poised to Become the Future CEOs of Facility Management Companies: Insights and Strategies for Career Growth
Apr 04, 2023
Stand Out in the Facility Services Industry: 3 Proven Branding Strategies to Differentiate Your Company and Drive Growth
Mar 30, 2023
The Top 6 Strategies for Effective Distribution of Your Facility Management Content: Reaching Your Target Audience and Driving Engagement
Mar 28, 2023
7 Proven LinkedIn Dark Social Strategies to Win New Business and Boost Growth in the Facility and Property Management Industry
Mar 23, 2023
10 Guaranteed SEO Ranking Factors for Your Facility Management Business Website: Driving Traffic, Engagement, and Conversion
Mar 21, 2023
4 Essential Content Marketing Skills for Facility Management Leaders: Driving Growth and Success in Today's Competitive Landscape
Mar 16, 2023
Top 10 Tips for Fast-Tracking Your Facility Services Marketing Career: Proven Strategies for Success and Advancement
Mar 14, 2023
14 Proven Tips for Building a Strong LinkedIn Profile in Facility Management: Unlocking Career Growth and Business Success
Mar 09, 2023
Mastering the Art of Storytelling in Facility Management: Lessons from the Music Industry's Greatest Artists
Mar 07, 2023
Raise Your Facility Management Leadership: A Guide to Building a Strong Personal Brand in 3 Simple Steps
Mar 02, 2023
Elevate Your Marketing Leadership Skills with Better Communication: Secrets and Strategies
Feb 28, 2023
Enhance Your IFM Business Growth: 6 Powerful Reasons to Incorporate Email Marketing into Your Strategy
Feb 23, 2023
Uncovering the Secrets of a Winning Go-To-Market Strategy for Your IFM Business
Feb 21, 2023
Unlocking the Secret to Successful Marketing in the Facility Management Industry: The Importance of Sales Skills for Marketers
Feb 16, 2023
Find Your Dream Marketing Job in the Facility Services Industry: A Guide to Job Search and Career Advancement
Feb 14, 2023
Improving Your Lead Generation Efforts: Understanding the Importance of Channel-Specific Lead Tracking in Facility Management
Feb 09, 2023
Improve Your Facility Management Lead Generation with These Strategies for Blended and Specific Channel Sources
Feb 07, 2023
Boost Your Facility Management Business' SEO with These 7 Simple Content Creation Steps
Feb 02, 2023
Proven Strategies for Securing a Marketing Leadership Role in Your Integrated Facility Management Company in 2023
Jan 31, 2023
Creating Compelling Content for Your Facility Management Company: Proven Strategies for Engaging Your Audience and Driving Growth
Jan 26, 2023
Attracting and Retaining the Ideal Customers for Your Integrated Facility Management Business through Effective Content Marketing
Jan 24, 2023
Optimize Your Facility Services Business with These 3 Essential Layers of Email Communication
Jan 19, 2023
Maximize Your Facility Management Marketing During A Recession: Proven Strategies for Growth and Retention
Jan 17, 2023
Maximize the Efficiency of Your Solo Facility Services Marketing Team with These Expert Tips
Jan 12, 2023
Grow Your Facility Management Business with These Cross-Industry Marketing Strategies
Jan 10, 2023
A Flawless 7 Step Social Media Posting Strategy For The CEO of any Facility Management Company
Jan 05, 2023
4 Tactical Strategies On How To Use AI Technology for your IFM Business
Jan 03, 2023
Grow Your Facility Services Company with These 4 Targeted ABM Marketing Strategies
Dec 29, 2022
Expert Advice: 7 Reason Your Facility Business Should Stop Tracking Marketing Qualified Leads In 2023
Dec 27, 2022
Mastering the Art of Hosting a Successful Facility Management Webinar - Part 2
Dec 22, 2022
Mastering the Art of Hosting a Successful Facility Management Webinar - Part 1
Dec 20, 2022
How and Why You Should Update Old Facility Management Blogs in 2023
Dec 15, 2022
Your Facility Management Company Isn’t Growing Because You’re Tracking The Wrong Metrics
Dec 13, 2022
How To Increase Your Facility’s Ad Spend Through A Customer Acquisition Loan Hack
Dec 08, 2022
How To Revamp and Improve Your Facility Services Company Paid Social Strategy In 90 Days
Dec 06, 2022
A Fail Proof, 4-Part Content Marketing Framework For All Facility and Property Management Brands
Dec 01, 2022
4 Ways To Improve Your Social Media Content For Any Facility Services Company
Nov 29, 2022
4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company
Nov 24, 2022
The #1 Reason Why You Should Stop Consuming Knowledge And Start Publishing Content In The Facility Management Industry
Nov 22, 2022
10 Things I Wish I Knew About Brand Marketing… 10 Years Ago
Nov 17, 2022
9 Reasons Why Every IFM Should Launch A Podcast In 2023
Nov 15, 2022
How to Play Offense With Your Marketing Strategy for Your Facility and Property Management Company
Nov 10, 2022
The 4 Most Successful Marketing Strategies For Any IFM Business
Nov 08, 2022
How to create a successful marketing hypothesis for your facility services company
Nov 03, 2022
Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas
Nov 01, 2022
Why every Facility Management company should build a media company instead of a marketing team
Oct 27, 2022
All FM company’s marketing strategies should be built like Rome and not like a free flowing approach
Oct 25, 2022
3 Reason why FM businesses should separate sales leadership and marketing leadership
Oct 20, 2022
Multiply Your Facility Management Marketing Success with These 2 Key Objectives
Oct 18, 2022
Achieve Marketing Success for Your Facility Services Business with These 5 Key Focuses
Oct 13, 2022
Skyrocket Your Facility Services Website Traffic By Over 700% with This Step-by-Step Plan
Oct 11, 2022
Expert Insight: Not Letting Your Sales Team's Feedback Determine Your Facility Management Business' Marketing Strategy
Oct 06, 2022
Increase Your Facility and Property Management Company's Ad Spend Results with This 8 to 1 ROAS Strategy
Oct 04, 2022
Attract Your Ideal Customer in the Facility and Property Management Industry with 3 Unknown Strategies
Sep 29, 2022
Boost Your FM's Email Open Rate by Over 100% with This Simple Change
Sep 27, 2022
Launch Your Own Successful Facility and Property Management Podcast with These Expert Tips
Sep 22, 2022
Grow Your Facility Services Business with This Proven Sales System
Sep 20, 2022
Enhance Your ROI on Facility Management Digital Ads with These Expert Strategies
Sep 15, 2022
Ethically Build a Strong Email List for Your FM Business with These Proven Strategies
Sep 13, 2022
Deliver the Ultimate Customer Experience for Your FM Business with These Disney-Inspired Strategies
Sep 08, 2022
Establish Your Facility Management Company as the Leading Expert in Your Space
Sep 06, 2022
Generate Years of New Business for Your Facility Management Company with This Expert Public Relations Hack
Sep 01, 2022
Transform Your Facility Management Business with This Fresh Perspective on Lead Generation
Aug 30, 2022
Boost Your Marketing Success by Only Listening to Marketing Expert's Opinions
Aug 25, 2022
Grow Your Facility Services Company with This Often Missed Email Marketing Hack
Aug 23, 2022
Differentiate Your Facility and Property Management Business with This Unique Positioning Strategy
Aug 18, 2022
Grow Your Facility Management Business in 2023 with These 3 Types of Traffic
Aug 16, 2022
Unleash Your Facility Business' Revenue with These 5 Paid Advertising Techniques
Aug 11, 2022
Unlock the Full Potential of Your Facility Management Business By Not Using A SWOT Analysis
Aug 09, 2022
Boost Your Facility and Property Management Clients' Success with the Right Storytelling Strategies
Aug 04, 2022
Establishing an Online Presence for Your Facility Management Business: Proven Strategies and Tips
Aug 02, 2022
Insights from a Successful Facility Management Career: A Look at the Routine That Shaped My Path to Success
Jul 28, 2022
Russell Brunson's Marketing Value Ladder: A Guide for Your Facility Services Customers
Jul 26, 2022
Scaling Your Facility Management Business with These 9 Little-Known Marketing Secrets
Jul 21, 2022
Exploring the Evolution of Facility Management Marketing: Insights on Old and New Methods
Jul 19, 2022
Expert Recommendations: The Top 5 Marketing Podcasts for Facility Services Leaders
Jul 14, 2022
Optimizing Your IFM Business's Email Marketing Performance with These Simple Hacks
Jul 12, 2022
Measuring Marketing Success for Your Facility Management Business: Essential Key Performance Indicators to Track
Jul 07, 2022
Lessons Learned from 50 Episodes of Facility Management Marketing Podcast: Insights and Takeaways
Jul 05, 2022
Boosting Your Facility Management Business's Sales with Google Reviews: A Simple Strategy for Winning Over More Customers
Jun 30, 2022
Navigating Marketing Strategies for Your Facility Services Business: Insights on Hiring an Agency vs. Keeping Marketing In-House
Jun 28, 2022
Efficiently Creating a Social Media Presence for Your IFM Business: Tips for Posting Over 100 Posts in 2 Days
Jun 23, 2022
13 Essential Marketing Stack SaaS Products for Facility Management Companies: Stay Ahead of the Competition
Jun 21, 2022
Optimizing Your Facility Maintenance Business's Sales Copy: Choosing Between Long and Short Form
Jun 16, 2022
The Benefits of Hiring a Fractional Chief Marketing Officer for Your Facility Management Business
Jun 14, 2022
Mastering Cold Email Campaigns for Your IFM Business: Expert Tips and Strategies
Jun 09, 2022
Streamlining Your Facility Management Business's Blogging Efforts with a Foolproof Content Calendar
Jun 07, 2022
Explosive Growth for Your Facility Management Business: Insider Strategies for Rapidly Expanding Your Vendor List
Jun 02, 2022
Maximizing Your IFM Business's Revenue and Efficiency with the Best Marketing Automation Tools
May 31, 2022
Effortlessly Crafting a 52-Week Nurture Email Campaign for Your Facility Management Business
May 26, 2022
Expert Strategies for Standing Out at Your Next Facility Management Trade Show or Conference
May 24, 2022
Avoiding Marketing Pitfalls as a Facility Services Provider: Strategies to Avoid at All Costs
May 19, 2022
Streamlining Your Facility Management Business's Sales Process: A Simple Concept for Closing More Deals
May 17, 2022
Closing Multimillion Dollar Deals with Facility Management Executives: Insider Strategies and Tactics
May 12, 2022
Expert Tips for Thriving in Your Facility Maintenance Marketing Role
May 10, 2022
Uncovering the Secrets to Reaching and Influencing Your Ideal Facility Management Customers
May 05, 2022
Achieving Marketing Success as an IFM Business: Key Metrics to Track and Optimize
May 03, 2022
Boosting Your Facility Management Business's Revenue with Customer Testimonials
Apr 28, 2022
Achieving Success as an IFM Business: The Importance of Aligning Sales and Marketing Strategies"
Apr 26, 2022
Streamlining Your Facility Services Business's Marketing Efforts with Automation Strategies
Apr 21, 2022
Creating Your Facility Services Business's Marketing ROI with a Proven Quarterly Strategy Framework
Apr 19, 2022
3 Expert Marketing Tips for Launching Successful Campaigns in the Facility Management Industry
Apr 14, 2022
Improving Your Facility Management Business's ROI with Direct Response Marketing Strategies
Apr 12, 2022
Accelerate Your Facility Maintenance Business's Growth with These 2 Proven Growth Marketing Strategies
Apr 07, 2022
Discover the One Marketing Secret That Will Make Your Facility Maintenance Business Stand Out from the Competition
Apr 05, 2022
Positioning You and Your Facility Business As The Leaders In The Space
Mar 31, 2022
Mastering Marketing as a Facility Services Leader: Essential Books to Add to Your Reading List
Mar 29, 2022
Elevate Your Facility Maintenance Business from Commodity to Trusted Provider with These Offer-Creation Strategies
Mar 24, 2022
Boost Your IFM Business's Sales with These Expert Copywriting Strategies
Mar 22, 2022
Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 2
Mar 17, 2022
Attract More Facility Services Customers with These Proven Website Structuring Strategies - Part 1
Mar 15, 2022
Boost Your Facilities Management Blog's Search Engine Rankings with This Proven Content Marketing Framework
Mar 10, 2022
Why I Switched Careers To Become CMO of a Tech Company
Mar 08, 2022
Achieving 5 to 6 Figure Revenue with Email Marketing Strategies for Facility Maintenance Businesses
Mar 03, 2022
Expert Insights: Modeling Your Facility Maintenance Business's Marketing after the Best Super Bowl Commercials
Mar 01, 2022
The Essential Strategy for Scaling Your Facility Service Business"
Feb 24, 2022
Maximizing Your IFM Business's Online Presence without Breaking the Bank: Expert Tips for Running Paid Ads for Free
Feb 22, 2022
Boost Your Facility Maintenance Business's Online Presence with These 7 Steps for Running Successful Paid Social Media Ads
Feb 17, 2022
Dominate Your Facility Maintenance Industry with These Proven 3-Part Marketing Strategies
Feb 15, 2022
Maximizing Your Facility and Property Maintenance Business's ROI with Paid Advertising Strategies
Feb 10, 2022
Expert Tips for Successfully Managing Google Ads for Your Facility Maintenance Business
Feb 08, 2022
Revolutionizing Your FM Company's Social Media Marketing: Creative Strategies for Engaging Your Audience
Feb 03, 2022
Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 2
Feb 01, 2022
Optimizing Your FM Business's Online Presence: A Beginner's Guide to SEO - Part 1
Jan 27, 2022
Maximizing Your FM Business's Online Presence: A Proven Strategy for Generating Free Traffic from Google
Jan 25, 2022
Elevating Your Facility Maintenance Company Through Strong Branding: The Importance of Branding and How to Create It
Jan 20, 2022
Crafting a Captivating Story for Your Facility Management Company: A Step-by-Step Guide
Jan 18, 2022
How I Became A Marketing Expert In The Facility Management Industry
Jan 12, 2022