The Brief Bros.
By Creative Brief Workshops LLC
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Episodes: 100
Description
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
| Episode | Date |
|---|---|
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218: When creative gets killed
|
May 07, 2025 |
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217: When you must rebrief
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Apr 30, 2025 |
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216: Evaluating ideas is hard
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Apr 23, 2025 |
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215: SXSW teaching star
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Apr 16, 2025 |
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214: Eight hours to write a brief?
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Apr 09, 2025 |
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213: Inside look at podcasting
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Apr 02, 2025 |
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212: Creative-Strategist tension
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Mar 26, 2025 |
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211: Can AI help clients write better briefs for their agencies?
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Mar 19, 2025 |
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210: Emerging Talent Series continued
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Mar 12, 2025 |
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209: Why do agencies rewrite the brief?
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Mar 05, 2025 |
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208: Whither "Get, to, by"?
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Feb 26, 2025 |
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207: Why brand frameworks fail
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Feb 19, 2025 |
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206: Reid Holmes on Appreciated Branding
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Feb 12, 2025 |
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205: Adeola Mosanya, Creatives Accountant
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Feb 05, 2025 |
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204: Uri Baruchin, strategy philosopher
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Jan 29, 2025 |
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203: Two UK ad students talk shop
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Jan 22, 2025 |
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202: The perils of agency search
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Jan 15, 2025 |
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201: Howard's Single-Minded Proposition webinar
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Jan 08, 2025 |
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200: Bob Hoffman
|
Jan 01, 2025 |
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199: Is GeorgeCo LLC really a Delaware company?
|
Dec 25, 2024 |
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198: Alex Morris on the tension between strategy and creative
|
Dec 18, 2024 |
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197: Ed Tsue—the brief is dead!
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Dec 11, 2024 |
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196: Ed Cotton's creative brief provocations
|
Dec 04, 2024 |
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195: Writer Derek Walker—shunned by agencies, embraced by brands
|
Nov 27, 2024 |
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194: Christopher Owens, Part 2
|
Nov 20, 2024 |
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193: Christopher Owens, Part 1
|
Nov 13, 2024 |
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192: Coach Rob Schwartz, Part 2
|
Nov 06, 2024 |
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191: Coach Rob Schwartz, Part 1
|
Oct 30, 2024 |
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190: Nick Cohen talks about Honest!
|
Oct 23, 2024 |
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189: Road to Hell author Nick Asbury
|
Oct 16, 2024 |
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188: Creatives talk shop, Part 2
|
Oct 09, 2024 |
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187: Creatives talk shop, Part 1
|
Oct 02, 2024 |
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186: Meet advertising and literary sleuth Tim Maleeny.
|
Sep 25, 2024 |
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185: Cameron Day, mentor to the mentors.
|
Sep 18, 2024 |
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184: Brand Manifesto head librarian Lonnie Elliott
|
Sep 11, 2024 |
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183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
|
Sep 04, 2024 |
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182: Luckett Vanguard, mischievious strategic planner at FCB.
|
Aug 28, 2024 |
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181: Meet an account planning pioneer, Robin Hafitz.
|
Aug 21, 2024 |
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180: A Director of Brand Experience on building a brand.
|
Aug 14, 2024 |
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179: A master brief writer talks briefs.
|
Aug 07, 2024 |
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178: Vasanth Seshadri, a creative voice from Singapore.
|
Jul 31, 2024 |
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177: AI for Advertising, taught by Ross Patrick.
|
Jul 24, 2024 |
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176: The creativity beat with AdAge's Tim Nudd
|
Jul 17, 2024 |
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175: Jon Steel, author of Truth, Lies & Advertising.
|
Jul 10, 2024 |
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174: Two ad students on the rigors of London's SCA.
|
Jul 03, 2024 |
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173: Ghost wants to make clients famous, not themselves.
|
Jun 26, 2024 |
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172: Young ad pros get to predict Cannes winners
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Jun 18, 2024 |
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171: Freelance copywriter Ashley Rutstein carved a niche on TikTok
|
Jun 12, 2024 |
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170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID.
|
Jun 05, 2024 |
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169: The Howard Gossage Show with Steve Harrison and Dave Dye.
|
May 29, 2024 |
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168: Meet your new favorite intern.
|
May 22, 2024 |
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167: Meet Todd Turner, creator of laugh-out-loud creative training tool, Wash-A-Pig.
|
May 15, 2024 |
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166: These women routinely save the day.
|
May 08, 2024 |
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165: Ten traits of a strategist.
|
May 01, 2024 |
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164: Elizabeth Gordon, GS&P's newest young and restless account manager.
|
Apr 24, 2024 |
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163: Are you creative director material?
|
Apr 17, 2024 |
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162: Master storyteller Neal Foard, Part 2
|
Apr 10, 2024 |
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161: Neal Foard, master storyteller, Part 1
|
Apr 03, 2024 |
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160: An industry training expert shares his insights.
|
Mar 27, 2024 |
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159: Should a brief ask "What is the strategy"?
|
Mar 20, 2024 |
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158: Let's get real about AI.
|
Mar 13, 2024 |
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157: A manifesto for Avis, or is it?
|
Mar 06, 2024 |
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156: Recent grads prove young people embrace our industry.
|
Feb 28, 2024 |
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155: Strategy trainer Julian Cole offers surprises on writing briefs.
|
Feb 21, 2024 |
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154: An insider's look at AI.
|
Feb 14, 2024 |
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153: Conflict helps us overcome creative hurdles.
|
Feb 07, 2024 |
|
152: Marketing brief vs creative brief
|
Jan 31, 2024 |
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151: Ben Levy shows us how to present creative like a pro, Part 2
|
Jan 24, 2024 |
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150: Ben Levy shows us how to present creative like a pro.
|
Jan 17, 2024 |
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149: Write better creative briefs with Howard’s workshops.
|
Jan 10, 2024 |
|
148: The best of The Brief Bros. in 2023.
|
Jan 03, 2024 |
|
147: Tim Brunelle builds a creative brief coach with ChatGPT
|
Dec 27, 2023 |
|
146: Reviewing a creative brief for Tango carbonated soft drink.
|
Dec 20, 2023 |
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145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens
|
Dec 13, 2023 |
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144: A conversation with Gabi Kinney, senior strategist at Broadhead in Minneapolis
|
Dec 06, 2023 |
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143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com
|
Nov 29, 2023 |
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142: Reviewing a creative brief for Iceland Frozen Markets by hhcl/red cell, London
|
Nov 22, 2023 |
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141: A conversation with Tyrese Leverty, brand planner at Carmichael Lynch.
|
Nov 15, 2023 |
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140: The iconic Uncle Sam.
|
Nov 08, 2023 |
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139: We reverse-engineer an ad from Band-Aid and write a creative brief.
|
Nov 01, 2023 |
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138: Our best look at a Best Buy brief from CPB.
|
Oct 25, 2023 |
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137: Gameboy brief
|
Oct 18, 2023 |
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136: Reviewing a creative brief by FCB for Dodge.
|
Oct 11, 2023 |
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135: Do creative briefs need to include deliverables?
|
Oct 04, 2023 |
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134: The Brief Bros discuss the famous Kiwi creative brief
|
Sep 27, 2023 |
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133: A conversation with Sarah Walker-Hall, Part 2: Examining the Kiwi creative brief
|
Sep 20, 2023 |
|
132: A conversation with Sarah Walker-Hall, author of the famous Kiwi creative brief
|
Sep 13, 2023 |
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131: A conversation with Jess Saunders and Roh Kerr, recent SCA/London grads
|
Sep 06, 2023 |
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69. Writing a creative brief, Part 3.
|
Aug 30, 2023 |
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68. Writing a creative brief, Part 2.
|
Aug 23, 2023 |
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67. Writing a creative brief, Part 1.
|
Aug 16, 2023 |
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130: George Tannenbaum inspires an episode.
|
Aug 09, 2023 |
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129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign.
|
Aug 02, 2023 |
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128: Introducing the Creative Brief Archive.
|
Jul 26, 2023 |
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127: Reverse engineering a brief from a classic Snickers Super Bowl spot.
|
Jul 19, 2023 |
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126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple.
|
Jul 12, 2023 |
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125: A conversation with Berlin-based freelance strategist Baiba Matisone.
|
Jul 05, 2023 |
|
124: What can we learn from a blank creative brief template?
|
Jun 28, 2023 |
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123: Let’s reverse engineer a creative brief for an Amazon TV spot.
|
Jun 21, 2023 |
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122: A conversation with Mark Tomblin and Michelle Lee, APG Canada
|
Jun 14, 2023 |