The Brief Bros.
By Creative Brief Workshops LLC
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Episodes: 100
Description
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
| Episode | Date |
|---|---|
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165: Ten traits of a strategist.
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May 01, 2024 |
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164: Elizabeth Gordon, GS&P's newest young and restless account manager.
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Apr 24, 2024 |
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163: Are you creative director material?
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Apr 17, 2024 |
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162: Master storyteller Neal Foard, Part 2
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Apr 10, 2024 |
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161: Neal Foard, master storyteller, Part 1
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Apr 03, 2024 |
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160: An industry training expert shares his insights.
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Mar 27, 2024 |
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159: Should a brief ask "What is the strategy"?
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Mar 20, 2024 |
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158: Let's get real about AI.
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Mar 13, 2024 |
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157: A manifesto for Avis, or is it?
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Mar 06, 2024 |
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156: Recent grads prove young people embrace our industry.
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Feb 28, 2024 |
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155: Strategy trainer Julian Cole offers surprises on writing briefs.
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Feb 21, 2024 |
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154: An insider's look at AI.
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Feb 14, 2024 |
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153: Conflict helps us overcome creative hurdles.
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Feb 07, 2024 |
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152: Marketing brief vs creative brief
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Jan 31, 2024 |
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151: Ben Levy shows us how to present creative like a pro, Part 2
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Jan 24, 2024 |
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150: Ben Levy shows us how to present creative like a pro.
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Jan 17, 2024 |
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149: Write better creative briefs with Howard’s workshops.
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Jan 10, 2024 |
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148: The best of The Brief Bros. in 2023.
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Jan 03, 2024 |
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147: Tim Brunelle builds a creative brief coach with ChatGPT
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Dec 27, 2023 |
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146: Reviewing a creative brief for Tango carbonated soft drink.
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Dec 20, 2023 |
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145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens
|
Dec 13, 2023 |
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144: A conversation with Gabi Kinney, senior strategist at Broadhead in Minneapolis
|
Dec 06, 2023 |
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143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com
|
Nov 29, 2023 |
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142: Reviewing a creative brief for Iceland Frozen Markets by hhcl/red cell, London
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Nov 22, 2023 |
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141: A conversation with Tyrese Leverty, brand planner at Carmichael Lynch.
|
Nov 15, 2023 |
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140: The iconic Uncle Sam.
|
Nov 08, 2023 |
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139: We reverse-engineer an ad from Band-Aid and write a creative brief.
|
Nov 01, 2023 |
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138: Our best look at a Best Buy brief from CPB.
|
Oct 25, 2023 |
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137: Gameboy brief
|
Oct 18, 2023 |
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136: Reviewing a creative brief by FCB for Dodge.
|
Oct 11, 2023 |
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135: Do creative briefs need to include deliverables?
|
Oct 04, 2023 |
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134: The Brief Bros discuss the famous Kiwi creative brief
|
Sep 27, 2023 |
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133: A conversation with Sarah Walker-Hall, Part 2: Examining the Kiwi creative brief
|
Sep 20, 2023 |
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132: A conversation with Sarah Walker-Hall, author of the famous Kiwi creative brief
|
Sep 13, 2023 |
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131: A conversation with Jess Saunders and Roh Kerr, recent SCA/London grads
|
Sep 06, 2023 |
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69. Writing a creative brief, Part 3.
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Aug 30, 2023 |
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68. Writing a creative brief, Part 2.
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Aug 23, 2023 |
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67. Writing a creative brief, Part 1.
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Aug 16, 2023 |
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130: George Tannenbaum inspires an episode.
|
Aug 09, 2023 |
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129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign.
|
Aug 02, 2023 |
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128: Introducing the Creative Brief Archive.
|
Jul 26, 2023 |
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127: Reverse engineering a brief from a classic Snickers Super Bowl spot.
|
Jul 19, 2023 |
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126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple.
|
Jul 12, 2023 |
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125: A conversation with Berlin-based freelance strategist Baiba Matisone.
|
Jul 05, 2023 |
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124: What can we learn from a blank creative brief template?
|
Jun 28, 2023 |
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123: Let’s reverse engineer a creative brief for an Amazon TV spot.
|
Jun 21, 2023 |
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122: A conversation with Mark Tomblin and Michelle Lee, APG Canada
|
Jun 14, 2023 |
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121: A creative brief for a cosmetic surgeon.
|
Jun 07, 2023 |
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118: Another conversation with Marc Lewis, dean of the School of Communication Arts, London.
|
Jun 06, 2023 |
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120: A brief for Delta Airlines.
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May 31, 2023 |
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119: Brief tips for marketers.
|
May 24, 2023 |
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117: A conversation with Jim Melzer, creative director and brief devotee
|
May 10, 2023 |
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116: A conversation with a legend, Ernie Schenck, Part 3
|
May 03, 2023 |
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115: A conversation with a legend: Ernie Schenck, Part 2
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Apr 26, 2023 |
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114: A conversation with a legend: Ernie Schenck, Part 1
|
Apr 19, 2023 |
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113: Let’s dissect a creative brief for Cleveland Clinic Florida.
|
Apr 12, 2023 |
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112: A conversation with Jason Swenk, host of the Smart Agency Master Class podcast
|
Apr 05, 2023 |
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111: A conversation with TJ Bennett, owner of The Pudding Factory, Phoenix
|
Mar 29, 2023 |
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110: Lessons from a presentation post-mortem.
|
Mar 22, 2023 |
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109: Campbell’s Soup packaging rebrand
|
Mar 15, 2023 |
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108. A conversation with Marc Williams, creative consultant
|
Mar 08, 2023 |
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107. Anne Candido and April Martini, co-hosts of Marketing Smarts podcast.
|
Mar 01, 2023 |
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106. The case for waiting to launch your ad career.
|
Feb 22, 2023 |
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105. A chat with the AdWeak editor, Paul Taylor.
|
Feb 15, 2023 |
|
104. When you don’t need to write a creative brief.
|
Feb 08, 2023 |
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103. Creative Review: New OOH for McDonald’s from DDB New Zealand
|
Feb 01, 2023 |
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102. A conversation with Bob Harrison, creative director at Luckie & Company
|
Feb 01, 2023 |
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101. A conversation with Mara Rada, chief strategist at Feral Corp.
|
Feb 01, 2023 |
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100. Our 100th episode. Woo-hoo!
|
Feb 01, 2023 |
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99. What to think about before you write a brief.
|
Feb 01, 2023 |
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98. Final Creative Review for 2022.
|
Feb 01, 2023 |
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97. A conversation with Matt Ryan, senior strategist at Popcorn.
|
Feb 01, 2023 |
|
96. Another conversation with Cameron Day, author of Spittin’ Chiclets.
|
Feb 01, 2023 |
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95. A conversation with Leticia Rita, co-founder of HolaBrief.com.
|
Feb 01, 2023 |
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94. Creative Review: Northern Tool Equipment
|
Feb 01, 2023 |
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93. A conversation with Paul MacFarlane.
|
Feb 01, 2023 |
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92. The return of Bob Hoffman.
|
Jan 19, 2023 |
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91. A conversation with Patricia Yanez from ESPN.
|
Jan 19, 2023 |
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90. This nebulous thing called ”strategy.”
|
Jan 19, 2023 |
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89. A closer look at brand tone.
|
Jan 19, 2023 |
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88. Classics Creative Review.
|
Jan 19, 2023 |
|
87. A review of two student creative briefs.
|
Jan 19, 2023 |
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86. A conversation with Steve Harrison.
|
Jan 19, 2023 |
|
85. A conversation with Tim Brunelle, who could be a third Brief Bros.
|
Jan 18, 2023 |
|
84. A lively conversation with Professor Mark Ritson.
|
Jan 18, 2023 |
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83. Reviewing a creative brief by Crispin Porter Bogusky.
|
Jan 18, 2023 |
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82. Another Classics Creative Review.
|
Jan 18, 2023 |
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81. A conversation with Gary Goldsmith, Department Chair, Creative Direction, ArtCenter in Pasadena.
|
Jan 18, 2023 |
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80. A conversation with Charlotte Mair, founder/managing director, The Fitting Room.
|
Jan 18, 2023 |
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79. A conversation with Giles Edward, co-founder of Gasp!
|
Jan 18, 2023 |
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78. Classics Creative Review.
|
Jan 18, 2023 |
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77. Why do marketers hate marketing?
|
Jan 18, 2023 |
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76. One team or multiple teams—who gets briefed in?
|
Jan 18, 2023 |
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75. Why do brief writers struggle writing a target audience description?
|
Jan 18, 2023 |
|
74. Creative Review Cannes 2022 winners.
|
Jan 18, 2023 |
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73. Winning a Lion at Cannes 2022.
|
Jan 18, 2023 |
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72. A conversation with Mark Jenson, lecturer, Hubbard School of Journalism and Mass Communications.
|
Jan 18, 2023 |
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71. A conversation with Russell Davies, former strategist at W+K and Nike.
|
Jan 18, 2023 |
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70. A conversation with Andy Nairn, founding partner, Lucky Generals.
|
Jan 14, 2023 |
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66. A conversation with Tim Holmes, Marketing Director at Land O’Lakes.
|
Jan 14, 2023 |