Behind the Post
By Oktopost
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Category: Marketing
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Episodes: 87
Description
Behind the Post is a podcast by Social Media Managers, for Social Media Managers.
From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.
| Episode | Date |
|---|---|
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Behind the making of B2B Social’s Rising 30 with Alina Dallal
|
May 07, 2026 |
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How WD grew their LinkedIn following from 600K to 800K in less than a year
|
May 05, 2026 |
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Building from scratch: How to bake an advocacy program that’s a total showstopper
|
Apr 14, 2026 |
|
The B2B event campaign that reached 500K on LinkedIn by ditching corporate content
|
Mar 31, 2026 |
|
When B2B met Picasso: How Island turned their booth into an immersive brand experience
|
Mar 17, 2026 |
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Infusing B2C energy into your B2B social strategy
|
Feb 24, 2026 |
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Why some B2B company pages win on LinkedIn (and others don’t)
|
Feb 10, 2026 |
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8 social media goals to set for 2026 with Travis Tyler
|
Jan 20, 2026 |
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The 5 core pillars behind a standout employee advocacy program
|
Dec 09, 2025 |
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Inside HCLTech’s supercharged ambassadors club, the advocacy program with a waitlist
|
Nov 25, 2025 |
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Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star
|
Oct 21, 2025 |
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Answered: Your biggest B2B social media questions
|
Sep 16, 2025 |
|
Seizing the memes of production: How to use memes in B2B social
|
Aug 19, 2025 |
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Think like a follower: how to create content that stops the scroll
|
Jul 22, 2025 |
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Hot takes only: A B2B social media fire-round with Hilary Engel
|
Jun 17, 2025 |
|
AVEVA vs. The employee advocacy motivation dip (spoiler, AVEVA won)
|
May 20, 2025 |
|
Gamifying employee advocacy: Inside BioCatch’s social media world cup
|
Apr 22, 2025 |
|
A/B testing and the 1% challenge at Grant Thornton Australia
|
Mar 24, 2025 |
|
Behind the cover of The Social B2B Organization with Colin Day
|
Mar 04, 2025 |
|
How to keep your B2B social on point with analytics
|
Feb 18, 2025 |
|
How Avoma gained 7.5K LinkedIn followers in just 5 months!
|
Feb 04, 2025 |
|
Spilling the tea on Gen Z with Reece Callaway from HubSpot
|
Jan 14, 2025 |
|
How to launch an employee advocacy pilot in 10 days
|
Dec 03, 2024 |
|
Ghostwriting for your executives on social media – the what, why and how
|
Nov 26, 2024 |
|
Out of Sight, Still in Sync – Managing an Advocacy Program for Remote and Global Teams
|
Nov 12, 2024 |
|
Lights, Camera, Action! How to Create Winning B2B Video Content
|
Oct 29, 2024 |
|
Personal Branding 101 – How to Stand Out and Stay Authentic on LinkedIn
|
Oct 15, 2024 |
|
How to Build a Successful Advocacy Program in the Financial Services Industry
|
Sep 30, 2024 |
|
How to Shine on Social with B2B Influencer Marketing
|
Sep 17, 2024 |
|
How to Add a Human Touch to B2B Social Media
|
Sep 03, 2024 |
|
Is follower count meaningless?
|
Aug 20, 2024 |
|
Pro Tips to Master Content Repurposing for an Impactful Social Presence
|
Aug 06, 2024 |
|
How to Get Management Buy-In for a Social Selling Program
|
Jul 23, 2024 |
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How to Put the “Social” Back in B2B Social Media
|
Jul 09, 2024 |
|
The Power of a Strong Personal Brand on LinkedIn
|
Jun 25, 2024 |
|
How to Stay Productive as a Social Media Manager
|
Jun 11, 2024 |
|
Design 101 – Creative Hacks from the King of Canva
|
May 28, 2024 |
|
Social Intent Data – The Secret Gem for Your Sales and Marketing Teams
|
May 21, 2024 |
|
Everything You Need to Know About LinkedIn Live
|
Apr 30, 2024 |
|
How to Craft an Engaging Social Strategy, with Similarweb Experts
|
Apr 16, 2024 |
|
Turning Employees into Champion Advocates for Long-Term Success
|
Apr 02, 2024 |
|
The Art of Mastering AI for Social Media Success
|
Mar 19, 2024 |
|
Expert Tips for Building Brand Awareness with Employee and Executive Voices
|
Mar 05, 2024 |
|
Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program
|
Feb 20, 2024 |
|
Meet the New Host
|
Feb 13, 2024 |
|
Social Selling: The Future of B2B Sales with Alex Abbott
|
Dec 21, 2023 |
|
The Science of Storytelling: How to Craft Compelling Narratives in B2B
|
Nov 14, 2023 |
|
Sales Rep Turned Social Media Manager: Expert Tactics For Success
|
Oct 24, 2023 |
|
Mastering B2B Social: Secrets from Drift's Content Marketing Manager
|
Aug 23, 2023 |
|
From the Experts at PlayPlay &HiBob: How to Communicate Your Employer Brand on Social
|
Jul 17, 2023 |
|
Strategies to Reignite Employee Advocacy Shares
|
Jun 20, 2023 |
|
Clare Cavenagh, Singletrack: How to Gamify Advocacy and Maintain High Employee Engagement
|
Jun 05, 2023 |
|
Expert Tips for Crafting a Strong Social Strategy
|
May 22, 2023 |
|
Sam Thomas Davies, Drip: Winning Workflows to Enhance Your Content Marketing
|
May 08, 2023 |
|
Sam Samayoa, Wipro: 7 Million and Counting: How to Manage a Massive Global Following
|
Apr 24, 2023 |
|
How to Create a Social Presence Your Audience Wants to Be a Part Of
|
Apr 10, 2023 |
|
Creating Compelling Social Content in the Finance Industry
|
Mar 27, 2023 |
|
Stephanie Melgoza, Vena Solutions: What it Really Means to be Data-Driven as B2B Social Media Manager
|
Mar 13, 2023 |
|
Nadine Synett, ZoecialMedia: The Recipe for a Strong Social Strategy
|
Feb 27, 2023 |
|
Breaking Silos and Unlocking the Potential of Social for Business Growth
|
Feb 06, 2023 |
|
Breathing Life into B2B: How to Put the Human Back in Social
|
Jan 23, 2023 |
|
How to Create an Impactful Personal Brand
|
Nov 21, 2022 |
|
Behind “Behind the Post” ! Meet the Teacher Gone Social Media Manager
|
Nov 07, 2022 |
|
Less is More: B2B Content for Results
|
Oct 24, 2022 |
|
How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget
|
Oct 10, 2022 |
|
Creating Emotionally Driven Content in a Regulated Industry
|
Sep 26, 2022 |
|
Back to Basics: Your Social Media Questions Answered
|
Sep 12, 2022 |
|
How to Build a B2B TikTok Strategy from Scratch!
|
Aug 29, 2022 |
|
Employer Branding 101 and Putting Your People First!
|
Aug 15, 2022 |
|
Navigating Social Crises and Community Building with Ease
|
Jul 29, 2022 |
|
Social Media Manager Burnout and How to Avoid it
|
Jul 18, 2022 |
|
How to Build a Personal Brand & Never Apply for Another Job Again!
|
Jul 05, 2022 |
|
Carousels: The One-Way Ticket to Higher Engagement?
|
Jun 20, 2022 |
|
The Key to Customer Advocacy
|
Jun 06, 2022 |
|
Helen Hauck on Humanizing B2B with Employee Advocacy
|
May 23, 2022 |
|
How to Nail your Social Strategy on a Global Scale
|
May 09, 2022 |
|
Why Content is King, and Will Continue to Reign
|
May 02, 2022 |
|
How to 10X Your Social Strategy Through Data, Intel, & White Space
|
Apr 25, 2022 |
|
Olivia Messina on Transforming Social Media into Your Best HR Recruiter
|
Apr 14, 2022 |
|
Andrea Fernandez on How to Lead and Manage a Large-Scale Global Employee Advocacy Program
|
Apr 11, 2022 |
|
Haily Moulton on the Recipe for B2B TikTok Success
|
Apr 04, 2022 |
|
Olivia Messina on Finding the Bandwidth to Launch an Employee Advocacy Program
|
Mar 21, 2022 |
|
Meryoli Arias of Chili Piper on Finding What Works
|
Mar 07, 2022 |
|
Aliza Hornstein on Humanizing your way to B2B Social Media Success!
|
Feb 21, 2022 |
|
Milena Farber on Transitioning into a New Role as a Social Media Manager
|
Feb 07, 2022 |
|
Jennifer Gutman on Breaking Down Common Social Media Misconceptions
|
Jan 24, 2022 |
|
Join Olivia Behind the Post!
|
Jan 19, 2022 |