Paradigm Playbook

By Steve Cook

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Category: Entrepreneurship

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Episodes: 127

Description

Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.


Episode Date
Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
May 08, 2026
Ep 122: Building a Culture of Ownership with Miren Oca
Apr 28, 2026
Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
Apr 22, 2026
Ep 120: Business Ideas That Seemed Smart (Until They Weren’t) with Christie Copeland
Apr 07, 2026
Ep 119: Coaching, Trauma & Performance: Rewiring the Nervous System with Mandy Morris
Apr 01, 2026
Episode 118: The Straight Line Standard with Coach Tim Neiman
Mar 27, 2026
Episode 117: Building a Ninja Program & Launching Ninja Connect with Reece O’Hara
Mar 25, 2026
Episode 116: 8 Drivers of Business Value — Building an Exit Ready Plan
Mar 11, 2026
Episode 115: Marketing & Branding with Galen Broido
Mar 02, 2026
Ep 114: From Gym Owner to Consultant with Dean Altes
Jan 23, 2026
Ep 113: Building a Sports Business with Passion and Personal Touch with Alivia Orvieto
Dec 09, 2025
Ep 112: Unlocking the Power of Positivity with Marcella Miciano
Nov 19, 2025
Ep 111: Investing in the Signature Business Workshop with Frank Sahlein
Oct 27, 2025
Ep 110: Growing Businesses Through Curiosity & Leadership with John Mitchell
Oct 25, 2025
Unreasonable Hospitality: How to Give the Best Service | Playmakers Replay
Oct 10, 2025
Ep 109: Unlocking the Power of Sponsorships & Partnerships
Oct 05, 2025
Ep 108: Mastering Staff Training with Steve Cook & Christie Copeland
Sep 27, 2025
Strategic Real Estate and Business Advisory with Jason Bush | Ep 107
Sep 19, 2025
Intentional Growth: Strategies for Purposeful Business Expansion | Playmakers Replay
Sep 13, 2025
Navigating IT Solutions for Small Businesses with Ben Minardi | Ep 106
Sep 06, 2025
Strategic Social Media Marketing with StargazeX | Ep 105
Aug 29, 2025
Mastering Business and Personal Growth with Dr. Lance Knaub | Ep 104
Aug 22, 2025
Protecting Your Gym: Legal Lessons with Matthew Becker | Ep 103
Aug 08, 2025
Evolving with Purpose: Business Lessons from John Deary of DGS Gym Supply | Ep 102
Jul 31, 2025
Mastering Employee Retention with Casey Del Prete of Safari Swim School | Ep 101
Jul 25, 2025
Revolutionizing Youth Athletics with Casey Wright of NinjaZone | Ep 100
Jul 17, 2025
Unlocking the Power of AI for Small Business with Steve Cook & Christie Copeland | Ep 99
Jun 28, 2025
Beyond the Lease: Navigating Real Estate Strategy with Jason Bush | Ep 98
Jun 21, 2025
Beyond the Walls: Expanding Revenue Through Events with Timothy Horan | Ep 97
Jun 14, 2025
Beyond the Gym: Mental Strength & Athlete Resilience with Lisa Mitzel | Ep 96
Jun 06, 2025
Top 10 Strategies for Growing Your Business | Ep 95
May 31, 2025
Branding for the Win: Inside the Business of Sports Marketing with Christie Copeland | Ep 94
May 23, 2025
Building Balance: Inside the Business of Gymnastics with Britt Kleine | Ep 93
May 09, 2025
Dominique Dawes: From Olympian to Entrepreneur | Playmakers Replay
May 02, 2025
The Business of Expansion: Gym to Swim and Beyond with Andy Broido | Ep 92
Apr 25, 2025
From Acquisition to Expansion – Jordan Bailey’s Journey | Ep 91
Apr 20, 2025
Embracing Change: Pivot Like a Pro | Ep 90
Apr 11, 2025
Lean Business Planning with Steve and Bruce Cook | Ep 89
Apr 03, 2025
Sponsorships | Ep 88
Dec 05, 2024
Traits of a Leader | Ep 87
Nov 22, 2024
The Growth Dilemma | Ep. 86
Oct 31, 2024
Building a Sports Empire: Jeff Metzger’s Journey from Coaching to Industry Leader | Ep 85
Oct 18, 2024
Building Success in Sports Business: An Entrepreneur's Journey with Lynn Ledford | Ep 84
Oct 10, 2024
Dominique Dawes | Ep 83
Sep 06, 2024
The Value of Partnerships in Business | Ep 82
Sep 04, 2024
Mastering Strategic Timing: Key to Business Success | Ep 81
Aug 28, 2024
Cultivating a Growth-Driven Company Culture | Ep 80
Aug 22, 2024
Intentional Growth: Strategies for Purposeful Business Expansion | Ep 79
Jul 03, 2024
Recognizing and Addressing Ineffective Business Practices: The Dead Horse Theory | Ep 78
Jun 05, 2024
The Power of Mentorship in Entrepreneurship | Ep 77
May 22, 2024
From Pre-Med to Gym Mogul: Bill Borges' Entrepreneurial Leap | Ep 76
May 21, 2024
Mastering the Game: Essential Skills for Sports Entrepreneurs | Ep 75
May 09, 2024
Mastering the Mirror: The Power of Self-Awareness in Sports Entrepreneurship | Ep 74
Apr 29, 2024
Leading Without Limits: Overcoming Superman Syndrome | Ep 73
Apr 17, 2024
Strategic Tools for Sports Business Mastery | Ep 72
Apr 10, 2024
Answering To The Business | Ep 71
Apr 03, 2024
Unreasonable Hospitality: How to Give the Best Service | Ep 70
Mar 07, 2024
Hustle Harder: A Sports Entrepreneur's Guide to Success | Ep. 69
Feb 28, 2024
Maximizing Growth & Opportunities | Ep 68
Feb 22, 2024
Empowering Teams with Positivity: A Chat with Marcella Miciano | Ep 67
Feb 02, 2024
Marketing, KPIs, and Customer Experience | Ep 66
Jan 31, 2024
From Gymnast to Gymnastics Guru: Stephanie Savas' Entrepreneurial Leap | Ep 65
Jan 26, 2024
Strategic Use of Metrics and KPIs | Ep 64
Jan 24, 2024
From Gymnast to Global Guru: Jeff Lulla's Journey in Shaping the Gymnastics Business Landscape | Ep 63
Jan 19, 2024
The Numbers Game: Navigating Financials in Sports Business | Ep 62
Jan 18, 2024
What's the Deal with Pricing? | Ep 61
Jan 10, 2024
Transparency in Sports Entrepreneurship | Ep 60
Jan 06, 2024
Everyone Has A Plan Until They Get Punched In The Face! Goal Setting and Planning | Ep 59
Dec 27, 2023
Leadership vs. Management | Ep 58
Dec 13, 2023
How To Be Disciplined At Work | Ep 57
Dec 06, 2023
Entrepreneurial Discipline | Ep 56
Nov 29, 2023
Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55
Nov 15, 2023
The Entrepreneur's Guide to Thriving in Sports Business with Christie Copeland | Ep 54
Nov 09, 2023
Navigating Trends and Opportunities in the Sports Business World | Ep 53
Oct 25, 2023
Why 'Selling Fun' in Marketing Isn't Just for Swim Schools | Ep 52
Oct 11, 2023
Business Scalability: Right People, Continuous Learning, and Core Values | Ep 51
Sep 27, 2023
Scaling and Maximizing Revenue in Your Sports Business | Ep 50
Sep 20, 2023
Elevating Your Sports Business Through Customer-Centric Excellence | Ep 49
Sep 13, 2023
Is the Customer Always Right? No, But It's Always Your Responsibility | Ep. 48
Sep 06, 2023
Refining the Technique of Closing Sales: Turning Prospects into Clients | Ep 47
Aug 30, 2023
Mastering the Game: Winning Strategies for Sports Business Sales Presentations | Ep 46
Aug 24, 2023
Accountability, KPIs, and Setting Objectives in Sports Entrepreneurship | Ep 45
Aug 18, 2023
From Black Belt to Business Brilliance: AJ Discianni's Martial Arts Journey | Ep 44
Aug 10, 2023
How To Grow Your Business | Ep 43
Aug 02, 2023
Unlocking the Power of Prospecting in the Sports Industry | Ep 42
Jul 26, 2023
Building Winning Habits: The Key to Success in Sports Business | Ep 41
Jul 19, 2023
Mastering Delegation: The Key to Building a Winning Sports Business | Ep 40
Jul 11, 2023
Mastering Time Management: Strategies for Entrepreneurs | Ep 39
Jul 06, 2023
The Entrepreneurial Calendar: How to Plan and Be Proactive | Ep 38
Jun 28, 2023
Embracing Failure: The Key to Business Success | Ep 37
Jun 21, 2023
The Power of Conflict: Building a Winning Sports Business | Ep 36
Jun 12, 2023
Mastering Accountability: The Key to Leadership and Success | Ep 35
Jun 08, 2023
Mastering Organizational Structure for Success | Ep 34
May 31, 2023
Unleashing the Power of Effective Leadership: Insights from Dave Kozak and Steve Cook | Ep 33
May 23, 2023
The Power of Habits: Building Success Through Keystone Habits | Ep 32
May 16, 2023
Effectively Pricing In Business: Evaluate and Adjust | Ep 31
May 09, 2023
Unlocking Growth: Strategies for Business Expansion in the Sports Industry | Ep 30
May 02, 2023
Nurturing Growth and Empowering Employees: Training Strategies for Sports Business | Ep 29
Apr 18, 2023
Recruiting and Retaining Top Talent: Building a Winning Team in Sports Business | Ep 28
Apr 12, 2023
Building a Winning Team: Hiring, Firing, and Recruiting in Sports Business | Ep 27
Apr 04, 2023
Right Person Right Seat: Hiring For A Small Business | Ep 26
Mar 28, 2023
Building A Business To Sell: Tips From Business Owners | Ep 25
Mar 22, 2023
Having A Growth Mindset: The Importance Of Continual Learning | Ep 24
Mar 15, 2023
Building a Successful Business: Insights and Advice from Experts | Ep 23
Mar 07, 2023
Building a Culture of Success: The Habits and Practices of Great Leaders | Ep 22
Mar 03, 2023
Recruiting and Hiring Coaching Staff | Ep 21
Feb 21, 2023
Management Made Simple | Ep 20
Aug 09, 2022
Everyone Sells | Ep 19
Aug 02, 2022
Customer Focus is Everything | Ep 18
Jul 26, 2022
A Growth Mindset | Ep 17
Jul 19, 2022
Always Solve for X | Ep 16
Jul 12, 2022
Pitfalls: Avoid and Recover | Ep 15
Jul 05, 2022
Grow to the Next Level | Ep 14
Jun 28, 2022
Business Game Plan: Assembling Your Team | Ep 13
Jun 21, 2022
Amazing Change | Ep 12
Jun 14, 2022
Play by the Rules | Ep 11
Jun 07, 2022
Go Your Own Way | Ep 10
May 31, 2022
Plan to Succeed | Ep 9
May 24, 2022
Buckle Up | Ep 8
May 17, 2022
Follow the Leader | Ep 7
May 10, 2022
The Winning Team | Ep 6
May 03, 2022
Gaining Traction | Ep 5
Apr 26, 2022
Business Model for the Win | Ep 4
Apr 19, 2022
The Why Factor | Ep 3
Apr 12, 2022
The Power of Paradigms | Ep 2
Apr 05, 2022
The E-Myth | Ep 1
Mar 25, 2022
Paradigm Playbook Trailer
Jan 24, 2022