Foodpreneur with Chelsea Ford
By Chelsea Ford
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Chelsea Ford
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 108
Description
Imagine a food, drink & pet treat consumer packaged goods industry (CPG) where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet treat CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com.
| Episode | Date |
|---|---|
|
#108 Packaging Design: 8 Game Plan for Getting Your Product Selling
|
May 06, 2024 |
|
#107 How to Develop a Commercially Viable Food or Drink Product.
|
May 01, 2024 |
|
#106 Supply Chain By Design: How to Get Stock to Stores.
|
Apr 23, 2024 |
|
#105 Your Sales Script for a ‘No, Yes, or Maybe’ Response
|
Apr 17, 2024 |
|
#104 Perfect Product Marketing: Knowing What Your Customers Want You to Say.
|
Apr 10, 2024 |
|
#103 Money Back In Your Pocket: Getting a Financial Return on Your R&D
|
Apr 03, 2024 |
|
#102 First 90 days on the Supermarket Shelf: Your Product Promotional Plan
|
Mar 27, 2024 |
|
#101 Why Supermarkets Are So Hard To Deal With
|
Mar 20, 2024 |
|
#100 How to Put More Money In Your Pocket, & Not Retailers or Distributors
|
Mar 13, 2024 |
|
#99: World Doughmination: How Kathryn Bricken Scaled Her Frozen Treats Globally
|
Mar 06, 2024 |
|
#98 2nd Anniversary Edition Low/No Cost Ways to Generate PR For Your Brand
|
Feb 28, 2024 |
|
#97 2nd Anniversary Edition Behind the Scenes Look of what it Actually Takes to Scale
|
Feb 21, 2024 |
|
#96 2nd Anniversary Edition How to get Noticed by Retail Buyers and Land More Accounts
|
Feb 14, 2024 |
|
#95 2nd Anniversary Edition: Building a Million Dollar Brand in a Competitive Market
|
Feb 07, 2024 |
|
#94 2nd Anniversary Edition: Branding & Packaging to get your Product Off the Shelf
|
Jan 31, 2024 |
|
#93 The 3 Trends for 2024 You Need to Know
|
Jan 25, 2024 |
|
#92 2023: Emerging Brand Launches & Closures
|
Dec 24, 2023 |
|
#91 Using Social Media to Blow Up your Sales
|
Dec 06, 2023 |
|
#90 How to Boost your Profits in Tough Times
|
Nov 30, 2023 |
|
#89 Making Sales with the Major Retailers
|
Nov 22, 2023 |
|
#88 Preventing Burnout by Using Distributors
|
Nov 16, 2023 |
|
#87 Bringing Innovation to the Humble Egg
|
Nov 07, 2023 |
|
#86 Building a Cooking Facility with Limited Resources
|
Nov 01, 2023 |
|
#85 The Challenge to get 100 'No's
|
Oct 18, 2023 |
|
#84 Behind the Scenes of What it Really Takes to Scale
|
Oct 11, 2023 |
|
#83 Scaling a Packaged Food Product Business Profitably
|
Oct 04, 2023 |
|
#82 Success Is Just Beyond Your Comfort Zone
|
Sep 27, 2023 |
|
#81 Impressing Buyers: Mastering the Art to Get your Product Stocked
|
Sep 20, 2023 |
|
#80 The Centuries-Old Seed Vying for Aussie Snack Success
|
Sep 13, 2023 |
|
#79 Key Actions to Boost Profits Based on your Revenue
|
Sep 06, 2023 |
|
#78 Collaboration: Increasing Brand Awareness & Sales on a Budget
|
Aug 30, 2023 |
|
#77 A Big Vision Led a Foodpreneur to the Javanese Highlands in Search of Cows
|
Aug 23, 2023 |
|
#76 Turning Your Distributor into Your Partner
|
Aug 16, 2023 |
|
#75 Overcoming Imposter Syndrome to Land More Accounts
|
Aug 09, 2023 |
|
#74 Moving from DTC (Direct to Consumer) to Wholesale
|
Aug 02, 2023 |
|
#73 Reviewing Q2, and keeping your business alive in Q3.
|
Jun 28, 2023 |
|
#72 Industry Insights from the Foodpreneurs Festival 2023
|
Jun 21, 2023 |
|
#71 Branding & Packaging to Get Your Product Off the Shelf
|
Jun 14, 2023 |
|
#69 An Indigenous-owned Chocolate Brand Ready to Take on the World
|
May 31, 2023 |
|
#68 Rapid-fire Lessons to Win More Accounts Pt. 2
|
May 24, 2023 |
|
#67 A Rapid-fire Exercise to Win More Accounts Pt. 1
|
May 17, 2023 |
|
#66 Reframing the Sales Conversation
|
May 10, 2023 |
|
#65 Building a Million Dollar Brand in an Overcrowded Space/Competitive Market
|
May 03, 2023 |
|
#64 Creating A Mission Based Plant Based Business At Scale
|
Apr 26, 2023 |
|
#63 11 Strategies to Grow Your Brand: Part 2
|
Apr 19, 2023 |
|
#62 11 Strategies to Grow Your Brand: Part 1
|
Apr 12, 2023 |
|
#61 The 1,2,3 of Product Barcodes
|
Apr 05, 2023 |
|
#60 How to Review Your Q1 Activity to Smash Your Goals in Q2!
|
Mar 29, 2023 |
|
#59 Low/No-Cost Ways to Generate PR for Your Brand
|
Mar 22, 2023 |
|
#58 How Cookie Dough Saved Celeb Chef Anna Polyviou
|
Mar 15, 2023 |
|
#57 Overcoming Failure as a Foodpreneur
|
Mar 08, 2023 |
|
#56 Get Your Product into More Consumers’ Hands (Even Without a Budget!)
|
Mar 01, 2023 |
|
#55 Anniversary Edition: Words of Advice from a Speciality Retail Buyer.
|
Feb 22, 2023 |
|
#54 Anniversary Edition: Distributors: Making Sales With Margin.
|
Feb 15, 2023 |
|
#53 Anniversary Edition: Straight Talk from a Specialty Retail Buyer. What to Say in your Pitch.
|
Feb 08, 2023 |
|
#52 Anniversary Edition: Why Foodpreneurs Don’t Make Money
|
Feb 01, 2023 |
|
#51 How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient
|
Jan 25, 2023 |
|
#50 How Foodpreneurs Can Increase DTC Sales through Digital Marketing
|
Jan 18, 2023 |
|
#49 How to get Noticed by Retail Buyers and Land More Accounts
|
Jan 11, 2023 |
|
#48 4 Food & Drink Trends for 2023 to Help Your Business Remain Current, Relevant and Engaging.
|
Jan 04, 2023 |
|
#47 The Golden Quarter: Q4 Retail Review So You’re Ready to Win in Q1
|
Dec 28, 2022 |
|
#46 How Storytelling and Persistence Gets Your Product on More Shelves
|
Dec 21, 2022 |
|
#45 Your 12 Month Marketing Plan to Boost Sales in 2023
|
Dec 14, 2022 |
|
#44 Words of Advice from a Speciality Retail Buyer
|
Dec 07, 2022 |
|
#43 What to do When a Stockist Says ‘No’ or ‘No for Now’
|
Nov 30, 2022 |
|
#42 When Things Aren’t Good at Home and Your Business is at Risk
|
Nov 23, 2022 |
|
#41 The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets
|
Nov 16, 2022 |
|
#40 Independents vs. The Majors. Where you’ll make your money.
|
Nov 08, 2022 |
|
#39 Protecting your foodservice business as you win retail accounts.
|
Nov 02, 2022 |
|
#38 Market research: what do shoppers really think of your brand?
|
Oct 26, 2022 |
|
#37 Creating a memorable brand to get your product off the shelf.
|
Oct 19, 2022 |
|
#36 How Doughlicious founder, Kathryn Bricken, wins retail accounts.
|
Oct 11, 2022 |
|
#35 Digitising your wholesale strategy.
|
Oct 05, 2022 |
|
#34 Reviewing Q3 and sales tactics to increase velocity in Q4.
|
Sep 29, 2022 |
|
#33 Raising money to scale and replace yourself with a COO so you can focus on the creative.
|
Sep 21, 2022 |
|
#32 Walking the trade show floor with a wholesale buyer to close a sale.
|
Sep 14, 2022 |
|
#31 Carving out your competitive advantage using food tech. Easier than you think.
|
Sep 06, 2022 |
|
#30 Selling more products by tapping into Instagram GOLD.
|
Aug 29, 2022 |
|
#29 Getting ranged and how to be good different.
|
Aug 24, 2022 |
|
#28 Moving from DTC to wholesale. The scale story of a keto cereal brand.
|
Aug 17, 2022 |
|
#27 Getting sales through a major retailer when you’ve got a lot of competition. Here's how.
|
Aug 09, 2022 |
|
#26 Straight talk from a speciality retail buyer. What to say in your pitch.
|
Aug 03, 2022 |
|
#25 Challenger brand trends from the UK market.
|
Jul 27, 2022 |
|
#24 Sales: land one new retailer every other day. How this foodpreneur does it.
|
Jul 22, 2022 |
|
#23 Competition: build a FMCG brand, get to $100M & stay committed to your social conscience.
|
Jul 14, 2022 |
|
#22 Four reasons why you might be struggling to make money right now.
|
Jul 06, 2022 |
|
#21 Leveraging your Q2 results for higher sales in Q3.
|
Jun 29, 2022 |
|
#20 Scaling a specialty product from farmers markets to grocery.
|
Jun 21, 2022 |
|
#19 Money: avoiding financial failure and becoming profitable.
|
Jun 14, 2022 |
|
#18 Distributors: making sales with margin.
|
Jun 06, 2022 |
|
#17 Subscriptions: money while you sleep.
|
May 30, 2022 |
|
#16 End to end product development expertise with a food scientist.
|
May 24, 2022 |
|
#15 Scaled to $500k in 24 months and ranged in more than 650 accounts. Here’s how.
|
May 17, 2022 |
|
#14 Distributors, what you need to know before you approach one.
|
May 10, 2022 |
|
#13 You need sales but you're a one-woman band. Here's how.
|
May 03, 2022 |
|
#12 Co-manufacturers, how to know you’re ready and what to ask.
|
Apr 27, 2022 |
|
#11 Pickability. Promotions that get your product in more baskets.
|
Apr 20, 2022 |
|
#10 On the grocery shelf and failed. Twice. What to do.
|
Apr 12, 2022 |
|
#9 Accelerators, incubators & investors. What you need to know.
|
Apr 05, 2022 |
|
#8 Reviewing Q1 so you're putting more money in your pocket in Q2.
|
Mar 30, 2022 |
|
#7 How to scale an ambient snack business & quit your day job.
|
Mar 22, 2022 |
|
#6 Brand is where the money is. How to build one that stands out & sells more.
|
Mar 16, 2022 |
|
#5 Surviving pitch rejection. What to do to get a YES.
|
Mar 09, 2022 |
|
#4 How to not negotiate on price.
|
Mar 02, 2022 |
|
#3 What is a sales agent, and do I need one?
|
Feb 22, 2022 |
|
#2 Food trade shows, what’s the real ROI?
|
Feb 15, 2022 |
|
#1 Why Foodpreneurs Don't Make Money.
|
Feb 08, 2022 |
|
Introduction to Foodpreneur with Chelsea Ford
|
Jan 27, 2022 |