Brand Meet Creator

By Harley Jordan & Sonia Elyss

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Category: Marketing

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Subscribers: 2
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Episodes: 105

Description

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.

Episode Date
How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler
Nov 14, 2023
How To Show Up As A Better Creator Using Human Design with Kaila O'Connor
Sep 27, 2023
Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
Sep 07, 2023
Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year
Aug 16, 2023
Episode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)
Aug 11, 2023
Episode 98: New FTC Guidelines Have Dropped, Are You Aware?
Aug 08, 2023
Episode 97: How to Avoid Reshoots and Achieve Recurring Partnerships (Solo Episode with Sonia Elyss)
Aug 04, 2023
Episode 96: What you should be considering when Podcasting as a Content Creator with Chase Mitchell of Upstarter Pods
Jul 18, 2023
Episode 95: Getting 'Unhinged' on Threads while still being Intentional as a Content Creator
Jul 14, 2023
Episode 94: Shein Influencer Trip + Building Solidarity with Brand Partners with Beauty Brand Marketer, Sonia Elyss
Jul 06, 2023
Episode 93: Usage rights + Legal jargon you should know as a Content Creator with Legalpreneur @AndreaSagerLaw
Jun 29, 2023
Episode 92: Networking at Creator Events with Sonia Elyss
Jun 22, 2023
Episode 91: Pricing Packages + Creating your own Influencer Product Line with Whitney LaMonda from @ThreadVision
Jun 14, 2023
Episode 90: Hosting Live Events + How to Support Small Business with your Pricing with Phoebe Sherman @girlgangcraft
Jun 08, 2023
Episode 89. The power of sharing your journey online + what to do when you find yourself trying to prove trolls wrong with @TheJacquelineAdan
Jun 01, 2023
Episode 88: Modern Growth Tips + Creating Stability with your own Paid Offer with Viral Coach Juan Galan @IG.CreatorAcademy
May 23, 2023
Episode 87: Reality of asking big creators what they make + Making the most of new features with Creator Coach Kristen Bousquet@kbousq
May 18, 2023
Episode 86: The backstory of selling a Business on Tiktok + Working (ONLY) 4 Hours a Day with Creative Consultant, Danielle @hermessybun
May 11, 2023
Episode 85: Brands want you to Audition for Brand Partnerships?? PLUS How to Handle Pricing When you Quite Literally Have no Clue with All Influence Mgmt Account Manager, Erin Tamblyn
Apr 26, 2023
Episode 84: is Emilie Kiser's content 'Lifestyle' + Tiktok Ban + Using SEO in your Captions
Apr 18, 2023
Episode 83: Should you join Lemon8 + Why you aren't getting more likes on Instagram with Creative Consultant, Danielle from @HerMessyBun
Apr 13, 2023
Episode 82: Your relationship with money and how it’s impacting your financial success online with Money Mentor & Biz Coach Gabrielle Forleo
Mar 28, 2023
Episode 81: Dani Austin's De-Influenced + UGC vibe check + AI on social media
Mar 23, 2023
Episode 80: How to become a content creation machine while spending less time on your content
Mar 21, 2023
Episode 79: Feeling confident af while pivoting your business with Branding Coach, Nasir Joachim
Mar 15, 2023
Episode 78: Wild and weird movements of the internet with Launch Coach, Michelle Sheerin
Mar 09, 2023
Episode 77: My burnout journey + reinventing the rules of social media
Mar 07, 2023
Episode 76: Verification Badges + Charging for Reposted Content + Algo Speak with Sonia Elyss
Feb 28, 2023
Episode 75: How to get out of your own way when pricing brand collaborations
Feb 22, 2023
Episode 74: Creating a recognizable brand and signature offer with Emily Rae @littleraeofhealth
Feb 14, 2023
Episode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencing
Feb 08, 2023
Episode 72. Get your Dream Brand Partner to Come to You
Jan 31, 2023
Episode 71. The rise of Alix Earle & Emilie Kiser PLUS 2023 vibe check for influencers
Jan 26, 2023
Episode 70. End of Year Thoughts & How These Creators are Changing the Game
Jan 02, 2023
Confronting Perfectionism & Handling Hate Comments as a Sensitive Person with Graphic Liner creator @GlamGio_NYC
Dec 27, 2022
Show up Authentically when you are Being Pressured to Change with Nick Thompson from S2 of Love is Blind
Dec 20, 2022
Burning her 6-figure coaching business to the ground and rebuilding with viral creator Megan Waits @Megan.Waits
Dec 13, 2022
Selling online in a way that doesn't make you cringe with Mature Skin Blogger @laurenlhale
Dec 09, 2022
Balancing a Full Time Job while Building a Multifaceted Creator Career with Rachael @RachaelsRoutines
Nov 30, 2022
160k Instagram glow up + Finding your people online with Mature Skin Blogger @laurenlhale
Nov 23, 2022
How we scale our client's creator businesses at All Influence Management with Agency Co-Founder, Chase Mitchell
Nov 16, 2022
Building a sustainable creator business + when analytics don't tell the full story with Creator Mentor, Kristen Bouquet
Nov 08, 2022
Three Common Partnership Fails + What to do to Prevent Them
Nov 01, 2022
One reel hits, the next flops. What can you learn from your small to mega viral successes?
Oct 25, 2022
Forbes List of Top Creators for 2022: our favorites + what can we takeaway from this list & their entrepreneurial efforts
Oct 20, 2022
How to reset your creativity + set effective expectations for yourself as a digital entrepreneur/creator
Oct 04, 2022
Looking For Increased Engagement? Start With Meaningful Interactions: what it means and how to get them
Sep 27, 2022
TikTok Influencing : must-know similarities & differences for a successful creator journey
Sep 22, 2022
Data leaks, what Instagram is doing to prevent hacking + how to protect your account with the Founder of Notch Instagram Insurance
Sep 20, 2022
Jump on this ASAP! Pitching Holiday Brand Partnerships + Revolve Fashion Week Tea
Sep 15, 2022
You'll Never Guess The Most Desirable Follower Count (According to Us!)
Sep 13, 2022
5 Things You Can Do Today To Attract Brands to You on Social Media
Sep 08, 2022
3 Things You MUST HAVE When Pitching Brands & Brands Pitching Creators
Sep 06, 2022
How to be a Stellar Brand Partner + Pathway to Multiple Streams of Income with Kristen Bousquet
Sep 01, 2022
Nano, Micro, Macro & More: Breaking Down Influencer Categories & Strategic Uses For Brands
Aug 30, 2022
Content Usage Need to Knows: Expectations for Whitelisting, UGC and Contracting for Brands & Creators
Aug 25, 2022
Starting From Scratch: Steal Our Roadmap To Starting A New Account
Aug 23, 2022
Building and Breaking Trust: Part 2 of 2
Aug 18, 2022
Building & Breaking Trust : Part 1 of 2
Aug 16, 2022
Meet the Brand: How to Get on the Radar of VP of Influencer Marketing at AZIONE, Alex Dicapo
Aug 11, 2022
The Wild World of Influencer Trips & Events
Aug 09, 2022
What do Ashland Hard Seltzer & NUDESTIX have in common? Influencers as Stockholders & Investors
Aug 04, 2022
Exploring New Streams of Income with Daniel Lewis of Winno
Aug 03, 2022
Meet the Creator: Creating viral Pinterest content with full time creator Isabelle Dias
Jul 29, 2022
User Generated Content (UGC): What is it? How did it get so popular? Live reactions to bad UCG!
Jul 26, 2022
Entering A Recession Era : How Influencers Can Prepare
Jul 21, 2022
Meet the Brand: what brands really expect from creators with Director of Influencer Marketing at Rainbow Shops
Jul 19, 2022
Behind The Curtain: What It's Really Like Developing Brand Campaigns
Jul 14, 2022
Are you missing opportunities to be charging more for brand partnerships??
Jul 12, 2022
Is it time to niche down OR should you be expanding?!
Jul 07, 2022
Video Killed the Still Image Star: Our Tips For Creating Video Content The Easy Way
Jul 05, 2022
These stats might shock you: comparing attention span across social media platforms
Jun 30, 2022
IG UPDATE: The Creator Marketplace Launches
Jun 28, 2022
Is Instagram the new website?
Jun 23, 2022
What's The Actual Difference Between 5K, 10K & 100K Followers?
Jun 21, 2022
What we can learn from the casting of Influencers on reality TV shows
Jun 16, 2022
Breaking IG Updates: How to Utilize Pins & Polls for Reels
Jun 14, 2022
The pressures and pitfalls of virility: why you might NOT want viral views
Jun 09, 2022
Meet the Creator: Bret Shuford & Mandy Emerson on the BTS of building a connected following
Jun 08, 2022
Behind the curtain: brands that don't pay
Jun 02, 2022
As Engagement Rates Drop, How Can Brands & Creators Stay Calm & Carry On?
May 31, 2022
Meet the Creator: Negotiate brand deals with confidence with @careercoachdarci
May 26, 2022
Meet the Creator: BTS of Building an engaged 200k following with @careercoachdarci
May 24, 2022
IG is a Highlight Reel: How Far Will Influencers Go To Be Considered #GOALS?
May 19, 2022
Millennials vs Gen Z: How They Show Up & Consume on Social Media
May 17, 2022
The dark side of IG growth: buying accounts, giveaways, & engagement pods - Oh My!
May 12, 2022
Social Issues On Social Media - Should You or Shouldn't You?
May 10, 2022
Discrepancies in Pricing within Influencer Marketing
May 05, 2022
The Discovery Call: When Does It Make Sense?
May 03, 2022
Instagram is now prioritizing original content: How will this differ from Tiktok?
Apr 28, 2022
Influencers @ Coachella and the REVOLVE Effect
Apr 26, 2022
Get To Know Harley Jordan - Sonia Interviews Harley
Apr 21, 2022
Get To Know Sonia Elyss - Harley Interviews Your New Co-Host
Apr 19, 2022
The deep dark depths of DM culture
Apr 14, 2022
Affiliate Marketing: the good, the bad, & the illogical
Apr 12, 2022
Chronological feed & Favorites! Should you care?
Apr 07, 2022
Creators, I have a bone to pick with the fashion industry...
Apr 05, 2022
Breaking Down Paid & Organic Usage
Mar 29, 2022
What goes into High Ticket Content Creation with Sonia Elyss
Mar 22, 2022
New Aussie Influencer Regulations and Implications with Sonia Elyss
Mar 08, 2022
How much does niche matter? What brands are REALLY looking for in your content
Mar 01, 2022
Breaking down my favorite soapbox topic: NICHE
Feb 22, 2022
What on earth is happening with Glossier? The branding and influencer mishaps that led to layoffs
Feb 15, 2022
Now Entering The Creator Economy: the evolution of the Influencer
Feb 15, 2022
Pulling Back the Curtain...
Feb 10, 2022