Salon Goals

By Lauren Lappin

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Category: Entrepreneurship

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Episodes: 193

Description

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

Episode Date
Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)
Jun 23, 2026
Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You
Jun 15, 2026
Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)
Jun 09, 2026
Ep. 190: Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists
Jun 01, 2026
Ep. 189: Listener Q&A - Scaling Your Team | Recommended LED Lash Brands | WTD When Clients Only Want You | Maternity Leave
May 25, 2026
Ep. 188: How to Hire the Best People for Your Salon (And Actually Keep Them)
May 18, 2026
Ep. 187: Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs
May 11, 2026
Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?
May 05, 2026
Ep 185: The Loneliness of Running a Salon (and why no one talks about it)
Apr 27, 2026
Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?
Apr 20, 2026
Ep. 183: I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway
Apr 14, 2026
Ep. 182: Listener Q&A - Fuel Prices, Retail Competition & Dealing with Online Hate
Apr 06, 2026
Ep. 181: Training New Staff - Timelines, Pricing, and Why You Can't Put Everyone in the Same Box
Mar 30, 2026
Ep. 180: The Real Reason Salon Owners Undercharge (And It Has Nothing To Do With Your Prices)
Mar 23, 2026
Ep. 179: The Reason You're Fully Booked, But Still Not Growing
Mar 16, 2026
Ep. 178: The Full Story: My Lifelong Weight Struggle, My Gastric Sleeve Surgery, and 5 Years of Keeping It Off
Mar 09, 2026
Ep. 177: Is Your Team Toxic? 5 Red Flags Salon Owners Always Ignore
Mar 02, 2026
Ep. 176: 5 Reasons Salon Owners Burn Out (and the Honest Fixes Nobody Talks About)
Feb 23, 2026
Ep. 175: Staff Management Q&A - The Five Love Languages | Staff Giving Attitude | Handling Leave Requests | Cash Handling & Control
Feb 17, 2026
Ep. 174: The Real Reason You're Attracting Unqualified Salon Applicants
Feb 09, 2026
Ep. 173: The Action Gap, and the Importance of Accountability in Business
Feb 03, 2026
Ep. 172: Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA)
Jan 26, 2026
Ep. 171: A Real Conversation About How We Navigated One of the Hardest Years in My Beauty Business
Jan 19, 2026
Ep. 170: Q&A - Business Partnership Difficulties | Installing a New Manager | Work-life Balance | Increasing Sales
Jan 12, 2026
Ep. 169: This Podcast Is Levelling Up: Welcome to Salon Goals
Jan 08, 2026
Ep. 168: How I’m Closing Out 2025, and Intentionally Setting Up for a Big 2026
Dec 18, 2025
Ep. 167: 5 Things I Got Wrong in My Business ... and What I'd Do Differently Now
Dec 11, 2025
Ep. 166: How to Set Yourself Up for a Stress-Free December
Dec 04, 2025
Ep. 165: 6 Mistakes That Quietly Kill Your Profit Margin
Nov 27, 2025
Ep. 164: Stop Posting This on Your Salon Instagram (It’s Costing You Clients)
Nov 21, 2025
Ep. 163: Your Business Growth Checklist: The 9 Things That Actually Move the Needle
Nov 13, 2025
Ep. 162: Stop Wasting Time: How Beauty Business Owners Should Be Using AI with Alicia Phoenix
Nov 06, 2025
Ep. 161: Q&A - Moving into a Bigger Space | Staff Laziness and What to Do About It | Salon Managers and Their Role
Oct 30, 2025
Ep. 160: Q&A - Clients That Only Want to See You | Struggling to Budget for Stock | Not Paying Yourself
Oct 23, 2025
Ep. 159: What Actually Matters on Your Salon Socials. (Spoiler: it's not Follower Counts, Views, or Going Viral)
Oct 16, 2025
Ep. 158: The CEO Mindset Series: Beating Imposter Syndrome in Your Beauty Business.
Oct 09, 2025
Ep. 157: The CEO Mindset Series: Rewriting Your Money Story.
Oct 02, 2025
Ep. 156: The CEO Mindset Series: Breaking Free From Overwhelm.
Sep 25, 2025
Ep. 155: How To Keep Your Client Relationships Professional (without the guilt).
Sep 11, 2025
Ep. 154: Future-Proofing Your Business with Smart Money Moves.
Aug 28, 2025
Ep. 153: The Real Cost of Discounting (and What To Do Instead).
Aug 14, 2025
Ep. 152: Life Lately: Big Changes, Salon Wins, and What I've Been Learning About Myself.
Jul 31, 2025
Ep. 151: How to Scale Your Beauty Business Beyond Yourself - an interview with Nat from SZN Social.
Jul 17, 2025
Ep. 150: 11 Years - 11 Lessons: What I've Learned from Building a 7-Figure Salon (and Coaching 200+ Beauty Business Owners).
Jul 10, 2025
Ep. 149: When the Client Isn't Right - Handling Complaints and other Difficult Situations
Jul 03, 2025
Ep. 148: How Salon Goals Helped Tylar from 'Unreal Artistry' Grow Her Beauty Business
Jun 26, 2025
Ep. 147: Q&A - When Is The Right Time to Hire? | What To Do When Staff Get Job Offers from Another Business?
Jun 19, 2025
Ep. 146: Q&A - What To-Do in Gaps | Timely Rewards | Getting Clients to Rebook | Rebranding a Business | Dealing with Poor Retention
Jun 12, 2025
Ep. 145: Q&A - Phone Usage | Socials for Growth | Hiring Skilled vs Unskilled Staff | Social Media Burnout and Chasing Trends
Jun 05, 2025
Ep. 144: Are You The Bottleneck in Your Own Business?
May 29, 2025
Ep. 143: 4 Signs You're Ready to Hire (and what to fix if you're not)
May 22, 2025
Ep. 142: The Hobby Mindset - Why You Need to Start Treating Your Salon Like a Real Business
May 15, 2025
Ep. 141: How to Stay Consistent with Your Salon Socials (even when you're busy AF).
May 08, 2025
Ep. 140: The Truth About Burnout in the Beauty Industry ... and How to Come Back From It.
May 01, 2025
Ep. 139: Is Your Online Booking Process Losing You Potential Clients?
Apr 24, 2025
Ep. 138: How to Lead Your Salon Team the Right Way - with Lauren's Salon Manager, Jemma.
Apr 17, 2025
Ep. 137: Q&A - Team Rewards | Staff Leaving to Start a Competitive Business | Stepping Away | Building Clientele | Giving Up | Unreliable Team Members
Apr 10, 2025
Ep. 136: Common Financial Mistakes that Salon Owners Make (and how to avoid them).
Apr 03, 2025
Ep. 135: 5 Leadership Lessons I Wish I Knew Sooner.
Mar 27, 2025
Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2)
Mar 20, 2025
Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1)
Mar 13, 2025
Ep. 132: Debunking the Myth of Passive Income in the Beauty Industry
Mar 06, 2025
Ep. 131: Q&A - Juggling Motherhood & Business when Your Kids are Little | Difficult Employees | Struggling to Find Clients
Feb 27, 2025
Ep. 130: Q&A - Increasing Client Retention Rate | Opening a Second Location | First Year Growth | Difficult Client Conversations
Feb 20, 2025
Ep. 129: The 7 Reasons Why Beauty Businesses Fail.
Feb 13, 2025
Ep. 128: 8 Ways You Can Increase Profits in Your Beauty Business in 2025
Feb 06, 2025
Ep. 127: Hiring Skilled vs Unskilled Staff for Your Salon Business
Jan 30, 2025
Ep. 126: What Would Happen to Your Business if You Took a Month Off Work?
Jan 23, 2025
Ep. 125: Starting a New Business / Building a Brand
Jan 16, 2025
Ep. 124: Here's Why You Aren't Getting New Clients
Dec 19, 2024
Ep. 123: Gabrielle Hill on Client Education, Hiring Staff, Fear in Business, Time Management, and The Value of Client Feedback - p2/2
Dec 12, 2024
Ep. 122: Gabrielle Hill on Starting & Growing 'The Lash House Newcastle', Moving Beyond the Home Salon, Risk Taking, and Getting Clients to Rebook - p1/2
Dec 05, 2024
Ep. 121: How I'm Taking Care of Myself This December
Nov 28, 2024
Ep. 120: Q&A - Managing the Family Schedule | Arriving Early at the Salon | More Team Members vs More Clients | Home Gym (Worth It?) | Calculating Your Salon Financials
Nov 21, 2024
Ep. 119: Show Me Your Calendar, And I'll Show You Your Life
Nov 14, 2024
Ep. 118: Want Better Clients? Start By Being One!
Nov 07, 2024
Ep. 117: How Often Should You Increase Your Service Prices?
Oct 31, 2024
Ep. 116: Stop Posting This Type of Content if You Want to Get Booked and Busy
Oct 24, 2024
Ep. 115: 3 Lessons I Learnt While Scaling My Beauty Business from 20K Months to 80K Months
Oct 17, 2024
Ep. 114: Life Update - Behind the Scenes of My Salon, My Coaching Business, and My New Business
Oct 10, 2024
Ep. 113: My Top Tips for Surviving the Christmas Rush.
Oct 03, 2024
Ep. 112: How To Get Stuff Done on the Days You Don't Feel Like It
Sep 26, 2024
Ep. 111: Open-Air Salon Communication Do’s & Don'ts
Sep 19, 2024
Ep. 110: Why You Need to "Hire Slow, and Fire Fast" in your Beauty Business
Sep 12, 2024
Ep. 109: Q&A - Highs & Lows in Business | LED Lash Systems | Mentorship | Salon Advertising | Contractors vs Employees | Setting Healthy Boundaries
Sep 05, 2024
Ep. 108: 9 Reasons Your Clients Aren't Coming Back to You
Aug 29, 2024
Ep. 107: 3 Signs You Should Be Raising Your Prices.
Aug 22, 2024
Ep. 106: 13 Things That Will Help You Achieve Your Business Goals Faster.
Aug 15, 2024
Ep. 105: My Lash Industry "Icks"
Aug 08, 2024
Ep. 104: When You Have a Team, and Your Clients Still Only Want You.
Aug 01, 2024
Ep. 103: How Salon Goals Helped Tylar from 'Unreal Artistry' Grow Her Beauty Business
Jul 25, 2024
Ep. 102: Q&A - Burnout | Salon Music | Workout Plans | Biz Owner & Mum | Salon Managers | Retiring Your Husband | Diet Plans | Professional Photos
Jul 18, 2024
Ep. 101: 10 Things I've Learned in 10 Years of Business
Jul 11, 2024
Celebrating 100 Episodes of The Lash Business Lounge
Jul 04, 2024
Ep. 99: From Chaos to Cash Flow: Why Stock Management Matters for Your Beauty Business
Jun 27, 2024
Ep. 98: My Top 5 Reasons for Firing a Client
Jun 20, 2024
Ep. 97: Things I Didn't Do to Grow My Clientele
Jun 13, 2024
Ep. 96: The 6 Things My Highest Achieving Coaching Clients Have in Common
Jun 07, 2024
Ep. 95: Q&A - Price Rises | Kids in Salon | Becoming a Lash Supplier | Eating Outside of Meals | Hiring Receptionists | Delegation
May 31, 2024
Ep. 94: Is The Lash Industry Dying?
May 23, 2024
Ep. 93: Deanna Campese on Lash’d Eyelashes, the International Lash Masters Conference, and Changing the Industry
May 17, 2024
Ep. 92: My Top Tips for Avoiding Burnout
May 09, 2024
Ep. 91: 5 Hard Truths About Business
May 02, 2024
Ep. 90: How to Repurpose Your Existing Social Media Content
Apr 25, 2024
Ep. 89: Ready To Work On Your Business, Not Just In It? Start Here.
Apr 19, 2024
Ep. 88: 5 Things I Failed At While Growing My Beauty Business
Apr 12, 2024
Ep. 87: How to Be Confident Showing Up on Your Salon Socials
Apr 04, 2024
Ep. 86: Q&A - AICIS | Staff Becoming Competition | What to Tell Clients When a Team Member Leaves | Highest Income Earners
Mar 29, 2024
Ep. 85: Q&A - The Sales Mindset (Solutions Selling) | Client Notes | Allergic Reactions | Marketing New Services
Mar 21, 2024
Ep. 84: How I Balance Being a Business Owner and a Mum
Mar 14, 2024
Ep. 83: 5 Time Management Hacks for Peak Productivity
Mar 07, 2024
Ep. 82: Why You Need to Build Customer Loyalty in Your Beauty Business
Feb 29, 2024
Ep. 81: Are You the Business Owner, or the Employee in Your Business?
Feb 22, 2024
Ep. 80: 3 Reasons Why Your Business Isn't Profitable.
Feb 15, 2024
Ep. 79: How to Win at Business (and Life) in 2024
Feb 01, 2024
Ep. 78: Rapid Business Growth and ADHD with Sarah Perovich
Jan 26, 2024
Ep. 77: How to Get Your Clients to Take You More Seriously.
Jan 18, 2024
Ep. 76: Should You Add Another Income Stream to Your Business?
Jan 11, 2024
Ep. 75: Q&A - Employment Types | Success Mindset | Investing in Yourself & Your Business
Dec 14, 2023
Ep. 74: How to Tell If Your Beauty Business is Failing.
Dec 07, 2023
Ep. 73: Does Adding More Services to Your Menu = More Clients?
Nov 30, 2023
Ep. 72: First Impressions Matter.
Nov 23, 2023
Ep. 71: 5 Ways to Make More Money in Your Beauty Business Now
Nov 17, 2023
Ep. 70: 4 Signs You're Ready to Hire Staff
Nov 09, 2023
Ep. 69: 5 Things We Need to Normalise in the Beauty Industry
Nov 02, 2023
Ep. 68: How My Role as a Salon Owner has Changed Since 2016
Oct 26, 2023
Ep. 67: Stop Being Afraid to Hire.
Oct 19, 2023
Ep. 66: Interview with Owen & Lauren Lappin (part 2)
Jul 20, 2023
Ep. 65: Interview with Owen & Lauren Lappin (part 1)
Jul 14, 2023
Ep. 64: How Much Should I Be Paying Myself?
Jul 07, 2023
Ep. 63: Should You Give Refunds?
Jun 29, 2023
Ep. 62: How to Increase Your Salon Revenue with Retail
Jun 22, 2023
Ep. 61: What Policies Do I Need in My Beauty Business?
Jun 16, 2023
Ep. 60: 3 Things You Need to Consider Before Hiring Staff
Jun 09, 2023
Ep. 59: How to Get Your Clients to Rebook
Jun 01, 2023
Ep. 58: Social Media Hacks for Salon Owners
May 25, 2023
Ep. 57: Q&A #2 - Booking Out New Staff | Staff Management & Content Creation | Setting Boundaries & Switching Off
May 18, 2023
Ep. 56: Q&A #1 - Oversaturated Markets | Rent vs Revenue | Employing Family & Friends
May 11, 2023
Ep. 55: 5 Non-Negotiables That Helped Me Build a 7-Figure Business
May 04, 2023
Ep. 54: What to do When Someone Copies Your Social Media Content.
Apr 27, 2023
Ep. 53: After Hours Surcharges - Should You Be Charging Them?
Apr 21, 2023
Ep. 52: How to Handle Last-Minute Cancellations and Appointment Changes
Apr 13, 2023
Ep. 51: Would Your Business Survive If You Didn't?
Apr 06, 2023
Ep. 50: Stop Trying to be The Best.
Mar 30, 2023
Ep. 49: What to do when a Team Member Resigns
Mar 23, 2023
Ep. 48: Stop People Pleasing!
Mar 15, 2023
Ep. 47: 5 Signs You Need to be More Consistent with Your Salon Marketing
Mar 09, 2023
Ep. 46: How to Make $1 Million a Year in Your Beauty Business
Mar 02, 2023
Ep. 45: Ten Ways You're Sabotaging Your Business
Feb 23, 2023
Ep. 44: What To Do When You're Off-Track with Your Monthly Revenue Goals.
Feb 10, 2023
Ep. 43: How to Set Income Goals (and Actually Hit Them) for For Your Beauty Business in 2023
Feb 02, 2023
Ep. 42: SALON GOALS - The 12 Week Group Coaching Program That Will Skyrocket Your Beauty Biz
Jan 26, 2023
Ep. 41: Pre-Made Volume Fans vs Handmade. What's Your Take?
Jan 19, 2023
Ep. 40: Don't Do These Things If You Want to Grow Your Clientele in 2023
Jan 12, 2023
Ep. 39: Katie Godfrey from KG Salon shares her lash business journey | Awards, Teams, and Balancing Motherhood
Jan 05, 2023
Ep. 38: Six Things You Should Be Focusing On If You Want To Grow Your Business in 2023.
Dec 30, 2022
Ep. 37: What To Do When Your Partner is Unsupportive of Your Business.
Dec 22, 2022
Ep. 36: 3 Things I'd Do Differently If I Had to Start Over in Business Today.
Dec 16, 2022
Ep. 35: Don't Make These Communication Mistakes with Your Clients Over the Holiday Season
Dec 11, 2022
Ep. 34: How to Survive the Silly Season
Nov 18, 2022
Ep. 33: How to Get Started in the Industry and Take the Leap into Your Own Business
Nov 03, 2022
Ep. 32: Working in Somebody Else's Salon vs Working for Yourself
Oct 27, 2022
Ep. 31: How to Know When You're Ready to Hire
Oct 20, 2022
Ep. 30: Are you following up with your Clients?
Oct 13, 2022
Ep. 29: How to Get Your Team to Perform at Their Highest Level
Oct 05, 2022
Ep. 28: The Pros & Cons of Salon Memberships
Sep 28, 2022
Ep. 27: So You Want to Stop Accepting New Clients? Listen to this First!
Sep 22, 2022
Ep. 26: Lashes Aren't a Fad | Failure's Not an Option | Systems & Policies | NALA Awards
Aug 08, 2022
Ep. 25: Lauren's Beauty Business Journey (part 2/2)
Aug 01, 2022
Ep. 24: Lauren's Beauty Business Journey (part 1/2)
Jul 26, 2022
Ep. 23: An Easy Way to Set Your Revenue Goals.
Jul 19, 2022
Ep. 22: What To Do When Clients Post Reviews Outside of Business Hours. (Bonus)
Jul 15, 2022
Ep. 21: What To Do When Your Business Gets a Negative Review
Jul 11, 2022
Ep. 20: Five Common Reasons We Self-Sabotage in Business
Jun 27, 2022
Ep. 19: Managing the Time Your Apprentices Spend with Contractors. (Q&A)
Jun 20, 2022
Ep. 18: The Pros & Cons of Employees vs Contractors
Jun 13, 2022
Ep. 17: How to Transition from a Home Salon to a Commercial Salon
Jun 07, 2022
Ep. 16: When is it the Right Time to Fire a Client?
May 30, 2022
Ep. 15: Should Your Team Members Have Salon Related Instagram Accounts?
May 23, 2022
Ep. 14: How to Prioritise Content Creation in Your Salon Business (Q&A)
May 16, 2022
Ep. 13: Help! My Team Doesn't Want to be part of Our Social Media Posts (Producer Q&A)
May 09, 2022
EP. 12: How to Increase Engagement on your Salon Socials Today
May 02, 2022
Ep. 11: What To Do When A Team Member's Communication Isn't Up To Scratch (Producer Q&A)
Apr 25, 2022
Ep. 10: Consistently Great Communication is the Key to Growing Your Salon Business
Apr 19, 2022
Ep. 09: Help! I have to tell a pre-existing client the price is going up. (Producer Q&A)
Apr 11, 2022
Ep. 08: Putting Your Prices Up is Essential to Maintaining a Thriving Salon Business
Apr 05, 2022
Ep. 07: What Wouldn't Lauren Outsource? (Producer Q&A)
Mar 28, 2022
Ep. 06: Outsourcing. The path to reclaiming your time and maximising your life (and business).
Mar 21, 2022
Ep. 05: "You Do Not Need to Do Another Lash Course"
Mar 14, 2022
Ep. 04: Why You Shouldn't Let Other People's Opinions Influence Your Business Decisions.
Mar 07, 2022
Ep. 03: Is It Hard Having a Big Team? "You Need to Choose Your Hard".
Feb 28, 2022
Ep. 02: How To Take Amazing Lash Photos (Producer Q&A)
Feb 13, 2022
Ep. 01: The Key to Growing Your Lash Business is Effective Marketing
Feb 07, 2022