CultureConnect

By Advertising Research Foundation

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Category: Society & Culture

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Episodes: 48

Description

This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.


Episode Date
Gen Alpha: Digital, Diverse, Determined
May 13, 2026
Ad Sales 2:0: From Impressions To Impact
Apr 24, 2026
50-Plus… A New Cultural Flashpoint
Feb 27, 2026
The New Luxury Consumer: Winning With Growth Audiences
Feb 06, 2026
Looking Back at CultureConnect 2025
Dec 24, 2025
The Z Factor: How Gen Z Is Changing Everything
Nov 24, 2025
The Equity Prescription: Bridging The Gap With Women Of Color
Oct 31, 2025
The K-Pop Demon Hunters Effect: Marketing To The New American Mainstream
Oct 03, 2025
AVOIDING MARKETING MISSTEPS: THE REBOOT
Aug 28, 2025
From Culture To Capital: A Conversation With Dr. Marcus Collins
Jul 29, 2025
Cultural Intelligence as a Catalyst for Creativity
Jun 26, 2025
Changing The Game: Women In The Business Of Sports
May 30, 2025
Influencing Health: How Media Can Shape Care
Apr 30, 2025
CULTURECONNECT: UNLOCKING ACCESS IN HEALTHCARE
Mar 24, 2025
CULTURECONNECT: TECH TALK: SEEING NEW POSSIBILITIES IN HEALTHCARE
Feb 28, 2025
CULTURECONNECT: AMPLIFYING ACCESS IN HEALTH CARE
Jan 29, 2025
CULTURECONNECT: INNOVATING WITH INCLUSIVE MARKETING
Dec 31, 2024
CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA
Oct 29, 2024
CULTURECONNECT: THE POWER OF RESPONSIBLE AI
Sep 26, 2024
CULTURECONNECT: AI IN CUSTOMER JOURNEYS
Sep 09, 2024
CULTURECONNECT: HUMANS IN THE LEAD, NOT JUST IN THE LOOP
Aug 14, 2024
CULTURECONNECT: CAREERS IN INSIGHTS
Jun 25, 2024
CULTURECONNECT: INSIDE CAREERS IN MEDIA
May 29, 2024
CULTURECONNECT: CAREERS IN TECH
Apr 26, 2024
CULTURECONNECT: WOMEN IN ADVERTISING
Apr 01, 2024
CULTURECONNECT: CELEBRATING BLACK CREATIVE EXCELLENCE
Feb 26, 2024
Reimagining Inclusion in Advertising with Mita Mallick
Jan 31, 2024
CULTURECONNECT: 2023 in Review
Dec 15, 2023
CULTURECONNECT: Update on the Future of Qual
Nov 22, 2023
CULTURECONNECT: DEI BACKLASH
Oct 26, 2023
CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS
Sep 29, 2023
CULTURECONNECT: FROM ADS TO ALLIES PART 2
Aug 30, 2023
CULTURECONNECT: FROM ADS TO ALLIES
Jul 25, 2023
CULTURECONNECT: FROM BEATS TO BELONGING
Jun 29, 2023
CULTURECONNECT: IMMIGRANT PORTRAYALS IN MEDIA / ASIAN HERITAGE MONTH
May 25, 2023
CULTURECONNECT: CONTENDING WITH ALGORITHMIC BIAS PART 3
May 02, 2023
CULTURECONNECT: WOMEN & INTERSECTIONALITY
Mar 30, 2023
CULTURECONNECT: HEALTH EQUITY
Mar 01, 2023
CULTURECONNECT: Making DEI Efforts Stick
Jan 30, 2023
CULTURECONNECT: Year in Review
Dec 20, 2022
CULTURECONNECT: Leading with Inclusive Insights
Nov 18, 2022
CULTURECONNECT: Using More Inclusive Terminology in Research
Oct 28, 2022
CULTURECONNECT: The Future of Qual
Sep 28, 2022
CULTURECONNECT: Contending with Algorithmic Bias pt 2
Jun 16, 2022
CULTURECONNECT: Contending with Algorithmic Bias
May 05, 2022
CULTURECONNECT: THE GREAT RESIGNATION
Apr 05, 2022
CULTURECONNECT: HOW BRANDS CAN LEVERAGE THE CULTURAL RELEVANCE OF MUSIC VIDEOS WITH VEVO
Feb 11, 2022
CULTURECONNECT: DECONSTRUCTING DIVERSITY TODAY WITH NBCU, MAGNA AND IDENTITY
Feb 11, 2022