True Story: The Public Relations Podcast

By Whitney Lee

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Category: Marketing

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Episodes: 151

Description

Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.

Episode Date
Should CEO's Share Their Political and Religious Beliefs on Social Media? with Ryan McCormick, Co-Founder of Goldman McCormick PR
Apr 28, 2025
Building a Franchise? What You Need to Know
Apr 22, 2025
How to Buy Back Your Time with AI with Michael Sacca, CEO of Leadpages
Apr 15, 2025
What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO
Apr 11, 2025
What is a Fractional CMO?
Apr 07, 2025
How I Restructured and Streamlined My Agency with Amore Philip, Founder and CEO of Apples & Oranges Public Relations
Mar 31, 2025
Tried it ALL: What To Do When Your Marketing Isn't Working
Mar 24, 2025
This One Thing Can Make or Break Your Company with Michelle Villatoro, CEO of Just Think Hospitality
Mar 17, 2025
You're Wasting Your Money on PR If...
Mar 03, 2025
Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters
Feb 24, 2025
Pitching Is for More Than Just Media (And This Is Why You’re Striking Out!)
Feb 17, 2025
PR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR
Feb 12, 2025
Should You Get a Master's Degree?
Feb 05, 2025
PR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PR
Jan 27, 2025
3 Ways Businesses are Rethinking Their Marketing & PR in 2025
Jan 20, 2025
8 Books You Should Read To Level Up This Year
Jan 06, 2025
How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant
Dec 30, 2024
4 Patterns Biz Owners Need to Break in 2025
Dec 23, 2024
High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media Group
Dec 16, 2024
Biz Owners: Why Your Marketing/PR Isn't Successful
Dec 09, 2024
Pros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic - Managing Partner, Mochee
Dec 02, 2024
Missed Opportunities - What I Should've Done When We Started the Agency
Nov 25, 2024
How to Triple Your Podcast Pitching in a Day with Parker Olson, Founder of PodPitch
Nov 18, 2024
The Tiny Shift that Changed Our Relationship with Every Client
Nov 11, 2024
Efficient vs. Effective - How Personalization Changes Everything in Sales + Marketing with Scott Russell, Partner at Dynamic Sales Solutions
Nov 04, 2024
Your First Assistant or Employee: How to Know What You Should Hand Off
Oct 28, 2024
How She Went from a Corporate Job Managing 16 Agencies to Starting Her Own with Lindsay Kirsh, Founder and Chief Strategist, Slayer PR
Oct 21, 2024
The Worst Advice for a New Agency or Freelancer
Oct 14, 2024
How She Scaled and Sold her Agency with Carrie Kerpen, Founder and CEO of The Whisper Group
Oct 07, 2024
Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark Studio
Sep 23, 2024
Fixing the Friction Between Clients and Mid Size Agencies with Lindsey Breitwieser, Fractional CMO & Founder of The CMO Lab
Aug 20, 2024
How We Doubled the Business in 2020
Aug 12, 2024
Building a Personal Brand as an Agency Owner with Lexie Smith, Founder of Growth Mode Agency & The PR Bar Inc.
Jul 30, 2024
Special Announcement - TheWhitneyLee.com is LIVE
Jul 24, 2024
Should You Niche Down Your Agency?
Jul 15, 2024
PR + HR - How Company Culture and Your Brand Intersect with James Ferguson of Wurzak Hotel Group
Jul 09, 2024
5 Controversial Opinions on Marketing with Amy Colbourn, Managing Director of MONOGRAM Agency
Jun 24, 2024
Why Agencies Get Fired
Jun 17, 2024
OWNER CHAT: Real Talk on Agency Ownership - the Good & the Bad with Susie Timm, Founder of Knife & Fork Media
Jun 10, 2024
The Most Important Question to Ask a Potential Client
Jun 03, 2024
BRAND TWERK: Little Mistakes That Make Your Brand Look Amateur with Lisa Boettcher of LB Creative Studio
May 29, 2024
REAL TALK: A Message to Influencers from Agencies
May 20, 2024
Females Who Film: How She Built a Multi-Media Company in a Male-Dominated Space with Carly Gilleland, Founder of The Good Vibe Media Co
May 13, 2024
The Biggest Challenge of Working in PR
May 06, 2024
Branding + PR: Where Businesses are Missing the Mark with Sara Chambers
Apr 29, 2024
3 Mistakes I've Made as a Leader
Apr 22, 2024
How a 22-Year-Old Tennis Buff Built an International Experience Company
Apr 15, 2024
A Secret Killer of Remote Teams
Apr 08, 2024
How to Build and Monetize a Community from the Ground Up with Devin Butler, Founder of Arizona Entrepreneurs
Apr 01, 2024
How to Know When it's Time to FIRE
Mar 25, 2024
100th Episode! Pros and Cons of Remote Agency Life
Mar 18, 2024
3 Little Subconscious Behaviors that are Ruining Your Productivity
Mar 11, 2024
From Local Citizen to Award-Winning Media Outlet - How Jared Williams Built Get the Coast
Mar 04, 2024
How to Know When It's Time to Hire
Feb 26, 2024
How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years with Amelie Brouhard of Club Med
Feb 19, 2024
How to Structure an Agency Internship
Feb 12, 2024
How to Build a Thriving Internship Program
Feb 05, 2024
Creating Superfans: How to Turn Customers into Lifelong Advocates with Brittany Hodak
Jan 29, 2024
3 Things Leaders Should Do Every Monday to Improve Your Team's Productivity
Jan 22, 2024
Top PR Trends and Predictions for 2024 with Jen Berson of Jeneration PR
Jan 15, 2024
The Difference in PR Strategies for Personal Brands vs. Businesses
Jan 08, 2024
3 Ways We Improved Our Team’s Productivity and Profitability in 2023
Dec 27, 2023
The Missing Piece to Your Marketing Puzzle with Sherry Sutton
Dec 18, 2023
The Hardest Marketing Mystery to Crack
Dec 11, 2023
Breaking the "Rules" of Social Media & Still Crushing It with Social Media Strategist, Chelsea Peitz
Dec 04, 2023
How to Transform Your Toxic Work Environment + Crush Your Goals with Brand Culture Coach, Pam Nemec
Nov 27, 2023
How to Boost Sales During the Holiday Madness
Nov 27, 2023
How to Know if You're Made to Work in PR
Nov 13, 2023
The Secret Sauce to Going Viral on Social Media with Hilary Billings, Co-Founder and CEO of Attentioneers
Nov 06, 2023
Getting 100+ Emails a Day? My Productivity Hack
Oct 30, 2023
3 Mistakes to Avoid When Promoting a Controversial Business or Service with Aaron Thomas of Prenups.com
Oct 23, 2023
5 Planning Tips to Make Your Biz Stand Out this Holiday Season
Oct 16, 2023
Pitching, Press Tours + More with Freelance Food Writer, Aly Walansky
Oct 09, 2023
How to Sell Tickets to a First Year Event
Oct 02, 2023
The #1 Strategy to Build Consistent Leads for Your Business with Barb Betts
Sep 25, 2023
How to Plan an Award-Winning Book Launch with Melanie Herschorn, Founder of VIP Book Marketing
Sep 18, 2023
Taking Your Big Idea and Turning it into a Best Selling Book with Jake Kelfer
Sep 11, 2023
What to Do When Your Facebook and Instagram Ads Aren't Working
Sep 04, 2023
How to Pitch Yourself to Be On Podcasts
Aug 30, 2023
The Revenue Stream that Allows You to Stop Trading Time for Money with Jasmine Jonte
Aug 21, 2023
What's the Best Time of Day to Post on Social Media?
Aug 14, 2023
Our Easy 5 Step PR Process for Grand Openings
Aug 07, 2023
How to Scale to a 7 Figure Agency with Armando Leduc of Leduc Entertainment
Jul 31, 2023
Does a B2B Business Need Social Media & PR?
Jul 24, 2023
Creative Ways to use AI in PR with Steve Marcinuk of Intelligent Relations
Jul 16, 2023
Why the Press Isn't Picking Up Your Release
Jul 10, 2023
The Secret to Starting Over: From Rock Bottom to CEO and Sirius XM Radio Host with Nick Hiter
Jun 26, 2023
Thinking About Rebranding? Listen to this First
Jun 19, 2023
How a Pilates Teacher Turned a YouTube Channel into an International Business with Lesley Logan, Founder of OnlinePilatesClasses.com
Jun 12, 2023
The Key to Selling on Social Media
Jun 05, 2023
How to Level Up Your Career and Personal Brand with Jessica Papineau, Founder of Customized Styling by Jessica
May 22, 2023
6 Free Ways to Rank Higher on Google Search
May 15, 2023
How to Build a Six Figure Career as a Stylist with Patricia Nowakowski, Founder and CEO of Opulent Beauty
May 08, 2023
For the Business Owner Who Has Tried It All and Nothing is Working
May 01, 2023
How a Small Town Reporter Made Her Way to QVC, TODAY Show, and Property Brothers with Jill Bauer
Apr 24, 2023
4 Reasons Why You Aren't Making Sales
Apr 17, 2023
How One Man Runs Communications for a Member of the US House of Representatives with Eric Olsen
Apr 10, 2023
How to Market Your Restaurant
Apr 03, 2023
How a Cancer Diagnosis Created a Medical Practice with Dr. Erin Ellis of Hope Natural Health
Mar 27, 2023
Marketing Your Med Spa or Plastic Surgery Practice
Mar 20, 2023
How One Attorney Went from Fired to CEO with Andrea Sager of The Legalpreneur
Mar 10, 2023
10 Marketing/PR Strategies Every Fashion Brand Should Be Doing
Feb 27, 2023
How a Tiny Startup Took Down the World's Biggest Watch Brand with R.T. Custer of Vortic Watches
Feb 20, 2023
How to Make Your Marketing Assistant More Productive
Feb 13, 2023
Two Strangers Built a School Together featuring Staci Berryman and Heidi Blalock of Emerald Coast Autism Center
Feb 06, 2023
6 Essential Digital Marketing Strategies for Hotels and Resorts
Jan 30, 2023
How Two 20-Somethings Built One of NYC's Largest Social Media Agencies with Courtney Spritzer, CEO and Co-Founder of Socialfly
Jan 23, 2023
Big News - Change for 2023
Jan 16, 2023
Measuring Success - How to Prove Your Worth to a Client or Boss
Dec 26, 2022
Demystifying Your Marketing for 2023 with Carlyn Bushman
Dec 19, 2022
What You Should Be Doing BEFORE 2023
Dec 12, 2022
How to Find Media Contacts without Expensive Software
Dec 05, 2022
How to Maximize Paid Media + PR with Lynn and Mollie of BrandVerge
Nov 21, 2022
FAQ - Is All Press Good Press?
Nov 14, 2022
Are Virtual Events Dead? With Bri Snellgrove of Social Icon
Nov 07, 2022
How Much Should I Pay an Influencer?
Oct 31, 2022
How to Get More Website Lurkers to Turn into Leads with Aaron Weiche of Leadferno
Oct 24, 2022
How to Write the Perfect Pitch
Oct 17, 2022
4 Social Media Trends You Need to Know with Arik Hanson
Oct 10, 2022
Looking for a Job in PR? Free Advice for You
Oct 03, 2022
How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch
Sep 26, 2022
HOT TAKE - You're fake AF if you use this marketing strategy
Sep 19, 2022
How to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of Rexxy
Sep 12, 2022
If You Can't Afford a Marketing Team
Sep 05, 2022
How to Start Blogging For Your Biz with Laura Holloway of Storyteller Agency
Aug 29, 2022
9 Results You Can Expect from PR
Aug 22, 2022
PR Strategies to Score National Media Coverage with Des Dickerson of Uncommon Collective
Aug 15, 2022
Influencers vs. Affiliates - Which is best for your brand?
Aug 08, 2022
Turning an IG account into a Big Business with Cali Hlavac of To Do in Destin
Aug 01, 2022
Event Sponsorship- How to Build a Package that Sells
Jul 25, 2022
How to use Pinterest to See Real Results for Your Biz with Stephanie Riel of Riel Deal Marketing
Jul 18, 2022
This Strategy Seals The Deal When Pitching New Clients
Jul 11, 2022
Easy SEO Hacks to Boost your Google Ranking Without Paying a Penny with Jess Bargenquast of Lady Changemakers
Jul 04, 2022
How I Went From Freelancer to Agency Owner
Jun 27, 2022
The Ultimate Guide to Winning with FB Ads featuring Dorothy Hollabaugh
Jun 20, 2022
Looking for a job in PR? You NEED this skill!
Jun 13, 2022
The *NOT so new* social media platform that you SHOULD be paying attention to!
Jun 06, 2022
Red Flags to Watch for When Hiring An Agency
May 30, 2022
Are Hashtags Actually Stunting Your Growth?
May 23, 2022
How to Write the PERFECT Response to Negative Reviews
May 16, 2022
The Secret to Bring in New, Ideal Customers Without Spending a Penny
May 09, 2022
Your Email Campaign Will Fail Without This
May 02, 2022
4 Import Changes to Instagram
Apr 25, 2022
Setting up FB Ads - What You Need to Know to Get Started
Apr 18, 2022
#1 Thing Your Social Content Should Include
Apr 11, 2022
The Biggest Misconception About PR
Apr 04, 2022
How we generated over $33,000 with 6 Unpaid Influencers
Mar 28, 2022
Should Your Business be on TikTok?
Mar 21, 2022
Is In-House Marketing Actually Costing You $$$?
Mar 14, 2022
Boosting is a Trap
Feb 17, 2022
Why Your Social Isn't Producing
Feb 16, 2022