The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

By Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

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Episodes: 174

Description

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.

Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.

In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.


From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!


For more details, visit: https://propelyourcompany.com/ 


Episode Date
How clinics can rank in nearby cities (even if you’re not located there) | Local SEO | Ep. 137
Nov 03, 2025
Are You Getting Patients from AI? Your Competition Is [Propel Playback]
Oct 30, 2025
SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136
Oct 27, 2025
How to use video on your website to improve SEO and bring in more patients [Propel Playback]
Oct 23, 2025
Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135
Oct 20, 2025
Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback]
Oct 16, 2025
Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134
Oct 13, 2025
How to Build Trust Fast on Your Homepage [Propel Playback]
Oct 09, 2025
Should You Really DIY Your Clinic’s SEO? | Ep.133
Oct 06, 2025
How to Rank for “Near Me” Searches in Your Area [Propel Playback]
Oct 02, 2025
Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
Sep 29, 2025
End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
Sep 25, 2025
Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131
Sep 22, 2025
Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking [Propel Playback]
Sep 18, 2025
Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130
Sep 15, 2025
How Clinics Can Dominate Google Search, Google Maps & AI Search Results [Webinar]
Sep 12, 2025
Chiropractor SEO Strategies That Get Results [Propel Playback]
Sep 11, 2025
The Overlooked SEO Move: Why Your Yellow Pages Listing Still Matters for Clinics | Ep. 129
Sep 08, 2025
Tapping into Other People’s Audiences: Partnerships That Boost Your Clinic [Propel Playback]
Sep 04, 2025
SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients | Ep. 128
Sep 01, 2025
How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing [Propel Playback]
Aug 28, 2025
Website Pages That Make Google Send You the Right Patients | Ep. 127
Aug 25, 2025
Internal Linking: The Easiest Way to Boost SEO Without More Content [Propel Playback]
Aug 21, 2025
Are You Getting Patients from AI-Powered Searches? Your Competition Is | Ep. 126
Aug 18, 2025
4 Online Listings Every Clinic Needs to Attract More Patients [Propel Playback]
Aug 14, 2025
The Shortcut to Ranking High in Google Search, Maps, and AI Results
Aug 11, 2025
Starting from Scratch: Tips for Setting Up Your Clinic's First Website [Propel Playback]
Aug 07, 2025
SEO 101 for Clinics: What It Is and Why It Matters More Than Ever | Healthcare SEO | Ep. 125
Aug 04, 2025
AI Meets Local Search: Game-Changing Updates for Healthcare Marketing [Propel Playback]
Jul 31, 2025
10 Quick Website Tips to Boost Your Chiropractic Clinic | Chiropractic Marketing | Ep. 124
Jul 28, 2025
Google’s AI Mode: What It Means for Your SEO Strategy [Propel Playback]
Jul 24, 2025
Your MedSpa Can Rank #1 on Google—Here's How | Medical Spa SEO | Ep. 123
Jul 21, 2025
How to Decide: Blog Post or Website Page? [Propel Playback]
Jul 17, 2025
Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking | Ep. 122
Jul 14, 2025
This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback]
Jul 10, 2025
Stop sending your ad traffic to your homepage—it's costing you patients (and how landing pages can fix it) | Ep. 121
Jul 07, 2025
#1 SEO Website SEO Tip for Clinics with Multiple Locations [Propel Playback]
Jul 03, 2025
Website Refresh vs. Redesign: What Your Clinic Really Needs | Ep. 120
Jun 30, 2025
Limited-Time Replay: AI Search Strategies for Clinics — Future-Proof Your Practice’s Findability
Jun 27, 2025
Why Mobile Healthcare Providers Need Different SEO Strategies [Propel Playback]
Jun 26, 2025
How Blogging Can Boost SEO & Bring in More Patients | Ep. 119
Jun 23, 2025
How Many Online Listings Does Your Clinic Really Need? A Case Study [Propel Playback]
Jun 19, 2025
Why Google and Your Audience Hate Your AI Content & The Five Step Framework to Turn It Around | Ep. 118
Jun 16, 2025
Clinic Bio Blueprint: Write a Professional Bio That Converts Visitors into Patients [Propel Playback]
Jun 12, 2025
SEO for Chiropractors: What Actually Works in 2025 | Ep. 117
Jun 09, 2025
How to Optimize Photos for Your Google Business Profile [Propel Playback]
Jun 05, 2025
Google’s New AI Mode Is Here: What It Means for SEO | Ep. 116
Jun 02, 2025
The Truth About Local SEO And Why It’s Not Just "Regular SEO" [Propel Playback]
May 29, 2025
Internal Linking: The Easiest Way to Boost SEO Without More Content | Ep. 115
May 26, 2025
Google’s new review feature: what you need to know [Propel Playback]
May 22, 2025
Avoid This #1 Mistake That Gets Google Reviews Deleted | Ep. 114
May 19, 2025
Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [Propel Playback]
May 15, 2025
How to Rank for “Near Me” Searches in Your Area | Local SEO | Ep. 113
May 12, 2025
12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO [Propel Playback]
May 08, 2025
How to Leverage FAQs to Improve Your Website’s SEO & User Experience | Ep.112
May 05, 2025
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback]
May 01, 2025
How to Know If Your Website’s Working | Google Analytics Tips for Clinic Owners | Ep. 111
Apr 28, 2025
Google Business Profile: 5 Often Overlooked Strategies | Google Maps | Local SEO [Propel Playback]
Apr 24, 2025
Is Thin Content Hurting Your SEO? Here’s What Every Clinic Owner Needs to Know | Ep. 110
Apr 21, 2025
Your Clinic's Google Ranking Depends on These Key Factors [Propel Playback]
Apr 17, 2025
Are Extra Google Listings Hurting Your Rankings? | Ep. 109
Apr 14, 2025
How to Structure Blog Posts That Rank on Google & Attract Patients [Propel Playback]
Apr 10, 2025
Steal Your Competitors’ Best SEO Tactics (Legally!) | How to Spy on Your Competitors' Local SEO Plan | Ep. 108
Apr 07, 2025
Climbing Google's Ladder: Essential SEO Strategies for Clinic Owners [Propel Playback]
Apr 03, 2025
5-Minute Website Tweak to Rank Your Clinic Higher on Google | Ep. 107
Mar 31, 2025
Ultimate Google Post Strategy to Drive More Business | Google Maps [Propel Playback]
Mar 27, 2025
Spring Cleaning Your Website [Checklist Included] | Ep. 106
Mar 24, 2025
Are Stock Photos Hurting Your Clinic’s SEO? Here’s the Truth [Propel Playback]
Mar 20, 2025
Local SEO for Multiple Disciplinary Clinics: 5 Actionable Strategies | Ep. 105
Mar 17, 2025
Google’s new review feature: what you need to know | Google Business Profile & Google Maps new feature | Ep. 104
Mar 10, 2025
This 1 Simple Step Can Quickly Boost Your Google Rankings | Local SEO | Ep. 103
Mar 03, 2025
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102
Feb 24, 2025
Personal Branding vs. Company Branding – Which One Works Best? | Ep. 101
Feb 17, 2025
How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing | Ep. 100
Feb 10, 2025
How to Delete a Bad Google Review & What to Do When You Can’t | Ep. 99
Feb 04, 2025
Google Analytics, Simplified: What Every Clinic Needs to Know
Feb 04, 2025
Local SEO: What really influences your local visibility online? | Ep. 98
Jan 28, 2025
Mastering Google Posts: Your Guide to Driving Business Growth | Ep. 97
Jan 20, 2025
How Local SEO is Different from Traditional SEO: Key Differences You Need to Know | Ep 96
Jan 14, 2025
AI Meets Local Search: Game-Changing Updates for Clinic Marketing & ChatGPT | Local SEO | Ep. 95
Jan 06, 2025
Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94
Dec 30, 2024
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93
Dec 30, 2024
Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92
Dec 23, 2024
How to Write a Professional Bio That Stands Out [template included] | Ep. 91
Dec 16, 2024
Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90
Dec 10, 2024
12 Features Hurting Your Website’s Performance (And How to Fix Them) | Ep. 89
Dec 03, 2024
SEO 101: How do I improve my website’s position online? | Ep. 88
Nov 26, 2024
Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87
Nov 19, 2024
Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86
Nov 12, 2024
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
Nov 05, 2024
Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
Oct 29, 2024
Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
Oct 22, 2024
Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
Oct 15, 2024
Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
Oct 08, 2024
End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80
Oct 01, 2024
Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
Sep 24, 2024
How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78
Sep 23, 2024
3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
Sep 16, 2024
Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
Sep 09, 2024
How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
Sep 03, 2024
Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74
Aug 26, 2024
YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73
Aug 19, 2024
5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72
Aug 12, 2024
Reviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71
Aug 05, 2024
Amplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70
Jul 29, 2024
Important: New Google Maps / Google Business Profile Listing Scam | Ep. 69
Jul 23, 2024
No, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68
Jul 22, 2024
Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67
Jul 15, 2024
Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66
Jul 08, 2024
Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65
Jul 01, 2024
SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64
Jun 24, 2024
Marketing Remix | Changes to the Podcast | Ep. 63
Jun 20, 2024
Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62
Jun 17, 2024
Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61
Jun 10, 2024
Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60
Jun 03, 2024
Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59
May 27, 2024
ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58
May 20, 2024
Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57
May 13, 2024
The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56
May 08, 2024
Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55
May 06, 2024
How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54
Apr 22, 2024
SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53
Apr 15, 2024
Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52
Apr 08, 2024
How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51
Apr 01, 2024
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 50
Mar 25, 2024
12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 49
Mar 18, 2024
#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 48
Mar 11, 2024
How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 47
Mar 04, 2024
New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46
Feb 19, 2024
First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45
Jan 08, 2024
Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 44
Dec 27, 2023
4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43
Dec 21, 2023
Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42
Dec 06, 2023
The Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 41
Nov 21, 2023
Blogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 40
Nov 20, 2023
Blogging Tell All: Answering All Your Questions About Blogging | Ep. 39
Nov 13, 2023
How to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 38
Nov 07, 2023
Content Marketing: Is Content Still King? | Ep. 37
Oct 31, 2023
New SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 36
Oct 24, 2023
Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 35
Oct 12, 2023
How Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 34
Sep 26, 2023
Creating Quick & Effective Blog Posts: The Template Approach | Ep. 33
Sep 05, 2023
Google Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 32
Aug 28, 2023
Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31
Aug 21, 2023
Going Beyond Google Reviews to Improve Your Online Reputation | Local SEO, SEO 101, Ep. 30
Aug 14, 2023
How to Choose an SEO-friendly Company Name | SEO 101, clinic marketing, Ep. 29
Aug 07, 2023
Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28
Jul 31, 2023
4 Online Listings that Will Help Your Clinic Get More Patients | Local SEO, clinic SEO, Google Business Profile, Bing, Yelp, Ep. 27
May 23, 2023
Why You Need to Invest Some Time in Your Apple Maps Listing | Local SEO, Ep. 26
May 12, 2023
3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 25
May 08, 2023
No, Sorry, That's Not "Doing SEO" | Local SEO, SEO 101, clinic SEO, Ep. 24
Mar 28, 2023
Starting from Scratch: Tips for Setting Up Your Clinic's First Website | SEO, website marketing, Ep. 23
Jan 24, 2023
Does Your Website Spark Joy in Its Visitors? | Website tips, SEO, website marketing, Ep. 22
Dec 28, 2022
Do You Have a Love-Hate Relationship with Your Website? | Ep. 21
Dec 05, 2022
Why Your Clinic Needs an SEO Campaign to Thrive | Local SEO, clinic SEO, chiropractic marketing, Ep. 20
Oct 18, 2022
12 Reasons Why Your Clinic Website Isn’t Ranking | Clinic website, chiropractic website, SEO, local SEO, Ep. 19
Oct 06, 2022
How to Create the Perfect Contact Us Page for Your Clinic’s Website | website content, website design, Ep. 18
Aug 10, 2022
Yelp SEO for Chiropractors & Clinic Owners | Local SEO, clinic marketing, Ep.17
Jul 26, 2022
Why Your Google Reviews Aren’t Showing Up (and what to do about it) | GBP, Google Maps, Google Reviews, Ep. 16
Jul 06, 2022
10 Fierce Blogging Tools to Make the Process More Efficient & Effective | Ep. 15
Jun 14, 2022
What Do I Do With All My Old Blog Posts? | Blogging, blog SEO, repurposing content, Ep. 14
May 21, 2022
The Anatomy of an Effective Blog Post | Ep. 13
May 16, 2022
12 Pro Tips For Creating Better Blog Posts | Blogging, SEO, Ep. 12
May 10, 2022
Blogging 101: How Do I Write Great Blog Posts? | Blog SEO, blog writing, blogging, Ep. 11
May 05, 2022
How To Get Started With Video Marketing in an Authentic & Confident Way | YouTube marketing, video marketing, clinic video marketing, social media, Ep. 10
Apr 28, 2022
How to Use Your Google Business Profile Listing to Generate New Leads | Google maps, local SEO, SEO 101, Ep. 9
Apr 20, 2022
Common SEO Myths & Misconceptions | Local SEO, SEO 101, clinic SEO, medical SEO, Ep. 8
Apr 05, 2022
Using In-Person Events to Boost Your Online Presence | Local SEO, clinic SEO, SEO 101, event marketing, clinic event marketing, online marketing, Ep. 7
Mar 27, 2022
Canned Content: Should You Use It and If So, How? | Website content, social media content, clinic marketing, clinic content marketing, Ep. 6
Mar 21, 2022
Using Landing Pages to Generate More Leads for Your Clinic | Ep. 5
Mar 07, 2022
How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4
Mar 07, 2022
Planning a Picture-Perfect Photo Shoot for Your Company | Plan a clinic photo shoot, photos for your website, photos for social media | Ep. 3
Feb 28, 2022
How Do I Improve My Clinic's Website Position Online? | Local SEO, clinic website marketing, SEO 101, online marketing, chiropractic marketing, Ep. 2
Feb 21, 2022
Welcome to the Propel Your Practice Podcast | Ep. 1
Feb 21, 2022