The Startup of You Podcast

By Reid Hoffman & Ben Casnocha

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Category: Entrepreneurship

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Description

The Startup of You career strategy podcast, co-hosted by LinkedIn founder Reid Hoffman and author Ben Casnocha, will teach you how to pivot, build your network, take risks, and achieve your boldest goals.

Episode Date
You Are What People Say About You
1469
How do your friends and colleagues describe you? What would *they* say your top strengths and weaknesses are? The answers to these and other questions define your professional reputation—your own individual brand. But you shouldn’t leave things up to chance. You should be authentic and thoughtful about shaping how you are perceived.   On this episode of the Startup of You Podcast, Reid and Ben discuss how to construct your personal career brand and leverage it to fulfill your aspirations: choosing the right LinkedIn profile headline (Reid shares that he recently updated his!), asserting your value without bragging or distorting the truth, and supporting the brands of your allies.   Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening.
Aug 11, 2022
If You Don't Find Risk, Risk Will Find You
1608
If you aren't pained by the risk involved in a potential career move, it's probably not a breakout opportunity. In fact, one of the riskiest things you can do in your career is try to eliminate risk altogether. Risk is omnipresent. You need to know how to evaluate it, and to build resilience against risks you can't anticipate.   On this episode of the Startup of You Podcast, Reid and Ben share tips and frameworks for taking smart risks in your career, including how to: overcome your natural bias to avoid risks, know whether you’re walking through a “one-way door” or a “two-way door” when making a crucial decision at work, and look for hidden opportunities in environments where others feel fear and uncertainty. Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening. 
Aug 04, 2022
Don’t Make Decisions Alone
1827
How do you make better life decisions? By becoming world class at tapping the brains of the people in your network. Your network is a source of constant, customized information that helps you make wise decisions, both large and small.   On this episode of the Startup of You Podcast, Reid and Ben get into the skills and techniques needed to harness the “network intelligence” that already surrounds you: asking the right questions, identifying different types of expertise in other people, and developing the finesse required for reference checks.   Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening.
Jul 28, 2022
The Art of the Hustle
2136
In Reid’s first startup, he was told “No” by almost every VC he pitched. How do you get beyond that? How do you become relentlessly resourceful in your career? How can you master the art of the hustle without being perceived as a “hustler”?   On this episode of the Startup of You Podcast, Reid and Ben share lessons from Airbnb, Chris Sacca, and other companies and careers to show how to be stubbornly persistent, how to get creative when necessary, and how to cultivate serendipity.   Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening. 
Jul 21, 2022
Planning to Adapt
2546
Exceptional careers happen when someone conceives a brilliant plan and executes it flawlessly, right? Wrong. Every career is an ongoing process of experimentation. You learn by doing and recalibrate as you gain new experiences and knowledge. But this doesn’t mean you don’t need a plan – you need plans, plural, that you continually update. On this episode of the Startup of You Podcast, Reid and Ben unpack the ins and outs of their “ABZ Planning” framework: How to approach your Plan A, how to conceptualize your Plan B(s) and when to pivot, and why having a backup Plan Z is a must.   Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe. Thanks for listening.
Jul 14, 2022
Develop Your Competitive Edge
2656
An all too common piece of career advice is to “follow your passion.” But when it comes to crafting a great career, that’s not the whole picture. You must also take into account the skills that will differentiate you, and where they fit into the marketplace. On this episode of the Startup of You Podcast, Reid and Ben explain the “three gears” that underlie every world-class career: Assets, Aspirations, and Market Realities. When these three elements click together and turn in unison, you will unlock success.   Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/  Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening.
Jul 14, 2022
Networking Is About Helping
2533
Many professionals are turned off by the idea of “networking.” They think it’s about slimey glad-handing and using others to get ahead. But when pursued with an eye toward leveraging your skills and experiences to help other people succeed, building a professional network becomes something else entirely – a chance at authentic human connection that can fuel enriching relationships and create opportunities over decades. On this episode of the Startup of You Podcast, Reid and Ben break down three common misconceptions about how professional networks function, while also deep-diving on two types of relationships that are essential for success: “Allies” (close collaborators) and “Friendlies” (acquaintances). Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/  Check out the Startup of You Website: https://www.startupofyou.com Please rate/review us on your favorite app – and be sure to follow or subscribe.   Thanks for listening. 
Jul 14, 2022
Welcome to The Startup of You Podcast
158
The Startup of You career strategy podcast, co-hosted by LinkedIn's founder Reid Hoffman and author Ben Casnocha, isn’t about cover letters or resumes. Instead, you will learn how to apply the best practices of Silicon Valley start-ups to your own life. Because whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to: Adapt your career plans as pandemics rage and technologies upend industries. Develop a competitive advantage so that you stand out from others at work. Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. Engineer serendipity that produces life-changing career opportunities. Take proactive risks to become more resilient to industry tsunamis. Tap your network for information and intelligence that help you make smarter decisions. The Startup of You Podcast: Coming soon to the LinkedIn Podcast Network!
Feb 22, 2022